So you’ve decided to start a crowdfunding campaign for your creative project. Awesome! Here is everything you need to know – to do and not to do – to have a successful one.
Behind The Scenes
- Start talking about your project on Twitter, Facebook and any other social media you use. Make people aware of your project before you launch your crowdfunding campaign. It will help when you begin reaching out to people for support.
- Your campaign’s goal amount should not be the entire amount you want to raise. First, get support from close friends and family. What you can’t raise with their support is the amount you will campaign for.
- To get support from your primary circle (close friends and family), make direct pleas. Meet them personally if possible or call them up on the phone. Tell them what your project is all about and ask them to support it.
- Your campaign page is mainly to pitch to relative strangers – friends of friends etc. Include all the basic information – what, where, when, why, who. Also talk about what you plan to use the funds for. Be clear and authentic with your campaign.
- A video helps. It doesn’t need to be long. 30 seconds is perfect. And be in your video. It helps authenticate your campaign.
- Rewards are important for creative project campaigns. Give your supporters perks for helping you financially. Be creative with the rewards. Give people exclusive experiences, i.e. things they can’t buy elsewhere. Like including their name in the credits of a film or album, giving them a chance to be an extra in a film, making them a caricature/portrait…you get the picture!
- Reach out to your secondary circle directly via social media. Tell them you’ve already raised a portion of your goal and need their help with the remainder. (Again, face-to-face meetings and phone calls are the most effective.)
- Keep reaching out via social media – Facebook, Twitter, LinkedIn, email etc. Include your campaign page link everywhere and ask everyone to share the link with their network. Tell them it’s crucial to your campaign’s success that they do this!
- Thank each supporter within 24 hours of their having contributed to your campaign. It is gratifying to be thanked and will lead to good will for future campaigns if not repeated support for the current one.
It’s A Wrap
- When your campaign ends, don’t end communication. Keep updating your supporters on your project’s progress. And arrange for their rewards promptly. This is important for their support through your project and for future projects.
Keep these tips in mind to have a successful campaign!