Archive - July 2014

From Rural Fields to Football Fields! (YUWA campaign’s superb success)

front-yuwa-thumbnail1Ketto helped raise a whopping INR 50 lakhs (INR 51,86,460 to be precise!) for the YUWA India Trust campaign, to send a football team consisting of 15 underprivileged tribal girls from Jharkhand to the 2014 USA Cup.

Founder and CEO of Ketto, Varun Sheth, stated: “623 funders backed the campaign that closed in 30 days flat through June. Star Sports came on board with us to help promote this campaign as our goal was on a higher side and we needed them to promote the initiative across television and power it online too.”

That’s the power of crowdfunding for you!!

Check out the super-successful campaign! 

Read what the media says about the YUWA campaign and your very own Ketto! 

Rajni Jha: Her Success is India’s Pride


Rajni Jha is an incredible para-athlete who, despite being afflicted by polio, hasn’t let it stop her from winning laurels. Hailing from Gwalior, this inspiring young woman set her focus straight ahead, and has been making strides in para-swimming events, both nationally and internationally.

The NGO GoSports soon spotted her talent and took her under its wing, sponsoring her through fundraising initiatives, such as her campaign on Ketto, so she could access the training and facilities she required.

Among her laurels is the Ekalavya award – the most prestigious sporting award for athletes at the state level – conferred on her in 2007 by the Chief Minister of Madhya Pradesh. Rajni hasn’t looked back since, and has continued to win several medals nationally. In 2009, she won 4 Golds and 1 Bronze at the IWAS World Games in Bangalore. In 2012, she won 3 Golds and 1 Bronze at the National Para-Swimming Championships in Chennai. And in 2013, she won 2 Golds, 1 Silver and 1 Bronze at the same event held in Bangalore.

She’s gradually preparing to compete – and win – at the Rio Olympics to be held in 2016! You can cheer her on sooner, though! She’s also aiming to compete at the 2014 Asian Para Games in Incheon, Korea this October. Ra ra Rajni Jha!

Get to know more about Rajni Jha, one of India’s best para-swimmers, by clicking here to view her successfully-funded Ketto campaign!

The Silver Lining – Ayonika Paul Bags The Silver

Olympic Gold Quest (OGQ) , a non-profit that promotes sports in India, began a campaign on Ketto for Ayonika Paul , a 22-year-old 10-m air rifle shooter from Mumbai, to raise INR 5 lakhs so she could train and compete on an international platform. One of the international competitions on her list was the 2014 Commonwealth Games, held in Glasgow, Scotland.

Her crowdfunding campaign not only raised its goal amount, but surpassed it by reaching INR 6,27,877 with the help of 167 supporters. One of these supporters was none other than Bollywood celebrity Amitabh Bachchan, who pledged a generous amount to sponsor two of OGQ’s athletes (Ayonika Paul and Pooja Ghatkar, both air rifle shooters) reach their goal amounts.

Getting funded successfully on Ketto helped Ayonika access the necessary gear and equipment she required to train – a 0.177 Walther Air Rifle. It also allowed her to train in Vienna under world class coach Thomas Farnik, enabling her to be on par with her international counterparts.

Ketto is thrilled to share that Ayonika Paul has won India a silver medal in the 10-Metre Air Rifle for Women at the 2014 Glasgow Commonwealth Games, and is continuing to aim for more medals.

Ayonika Paul had begun her winning streak at the tender age of 18, when she made headlines with her consistent top scores. (No small feat in a country that has yet to embrace sports wholeheartedly.) Now 22 years old, Ayonika has made significant strides in the 10m Air Rifle event since.

She has won the Gold at the International Junior Shooting Competition in Munich in 2008, multiple medals in the Junior National Shooting Championships as well as the Senior National Championships, all in the face of some stiff domestic competition.

Ayonika’s journey will continue as she sets her eyes on the next international competition – the 2014 Asian Games to be held in Incheon, Korea, scheduled between September and October this year. The air rifle shooter also aims at qualifying, participating and winning at the Rio Olympics in 2016.

Olympic Gold Quest (OGQ) was founded by Indian sporting legends Geet Sethi and Prakash Padukone. OGQ is a programme of the Foundation for Promotion of Sports and Games, a Not for Profit (Section 25) Company, which is committed to bridging the gap between the best athletes in India and the best athletes in the world thus helping Indian athletes to win Olympic Gold medals. OGQ aims to create a level playing field for our athletes to enable them to be competitive at the highest level of sport.

OGQ has made the following statement regarding Ayonika Paul’s success at the 2014 Glasgow Commonwealth Games: “Olympic Gold Quest is very proud to support the training of athletes like shooter Ayonika Paul who recently won the silver medal in the 10m air rifle event of the CWG 2014. Like Ayonika, we support the training of currently 56 other athletes across 6 sports with a mission to win Olympic gold medals. However, this would not have been possible without the support of all our funders and supporters. We constantly endeavor to raise funds to support our athletes. Ketto has helped us reach out to many proud and patriotic Indians who want to contribute in a small way to see Indian athletes stand on the medal podium.”

Ketto is a virtual space where online crowdfunding for social causes is made a reality. It is where individuals, corporate and NGOs come together to effect social change by starting campaigns for causes and promoting their campaign pages among their networks to gather support and raise their funding goal.

Ketto made the following statement on Ayonika Paul’s recent silver-medal win: “We are proud to have been a part of Ayonika Paul’s journey and applaud her talent, hard work and recent success at the 2014 Glasgow Commonwealth Games. We were thrilled for her successful campaign on Ketto and are thrilled further by her continuing successes. We have several OGQ athletes campaigning on Ketto and hope to see more such talented sportspeople get the support and funds they deserve to access the necessary training gear, facilities and coaching to be able to compete both nationally and internationally. We hope to assist many such talented athletes as they compete to win medals for India.”

Newsworthy! (Ketto in the media)

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The media is buzzing about the busy bees at Ketto!

Ketto has had some fascinating campaigns recently! There are several people raising funds for Khabar Lahariya, a rural-run, local-language, all-female newspaper that is making path-breaking strides in the field of news journalism. You’ve got to check out the images on all their pages! Stunning, if we say so ourselves!

It’s also marathon season, with the 2014 Airtel Hyderabad Marathon just around the corner (24th August). Several marathoners have chosen to start campaigns and raise funds for their favourite charities, and we support them all the way!

Bollywood joined the crowdfunding bandwagon in a big way this month! Celebrities like Aamir Khan, Imran Khan, Salman Khan, Hrithik Roshan, Abhishek Bachchan and several others came together to ‘Bend it Like Bollywood’ at a charity football game organized by Tigi Foundation, an NGO for the welfare of animals, founded by psychoanalyst Nuzhat Khan. The campaign had some exciting rewards to offer its supporters, and we’re thrilled fans of Bollywood took advantage of them!

With so much happening at Ketto, it isn’t surprising that the media wanted the scoop on our latest news and campaigns. Do check out the interesting interview of Ketto Co-Founder Kunal Kapoor, reported by The Hindu.

Revolutionising Learning: Reniscience Education

reniscience education blog picThere are a lot of opinions regarding the standard of education in India and the efficiency of teaching methods in schools today. Reniscience Education is an education consulting firm that has its finger on this pulse and is attempting to revolutionise the Indian education system. They work with teachers, children and schools to bring highly engaging, self-directed learning experiences inside and outside the classroom.

“Reniscience Education LLP is an education consulting firm born out of a desire to promote learning that is empowering, joyful and relevant to the learner,” states Founding Partner Purvi Vora. “We believe that all teachers are capable of teaching in this manner, no matter what their constraints. Our goal is to encourage and support these efforts at every level – classroom, school and curriculum. By empowering, we mean practices that foster choice and voice, that free the learner from ONLY one way of knowing, that create an emotionally-safe culture, that support meaning-making, that allow learners to feel successful and bring a high level of engagement through the learning process.”

Reniscience Education was founded in 2011 by two veteran science educators – Purvi Vora and Sangita Kapadia – who are determined to take science education in India into the 21st century through every opportunity that comes their way.

The City as Lab conference (being crowdfunded on Ketto) is one such attempt to provide children from marginalized communities an opportunity to participate in authentic research about their city. In true Project-Based Learning fashion, students will generate their own research questions, collect and analyze data, write a research paper that will undergo blind review and then present it in front of an authentic audience of educators and scientists.

“We have followed three basic criteria in selecting students for our first City as Lab Research Conference,” explains Purvi. “They must be from 5th to 9th Std, they must be enrolled in a government school or an NGO-supported programme, and they must be willing to work in groups of two to four.”

City as Lab is a three-month long research project that culminates in a day-long event on Sept 20th at the Chhatrapati Shivaji Museum in Mumbai. Students are guided by their teachers in generating research questions relevant to their lives and their city, collecting quantitative or qualitative data, analyzing the data, understanding the implications of their research, writing a research paper, revising it post-feedback from the panel and finally presenting it to an authentic audience. Since the teachers are continually supported through training and on-going coaching, the hope is that they will be comfortable and enthusiastic enough about the pedagogy to continue using it in their classrooms post the conference.

“Teachers undergo an initial day-long training programme that takes them through the process they will subsequently take their students through,” Purvi clarifies. “They then regularly submit their students’ work to us and we provide immediate feedback and suggestions. In addition, our coaches also conduct demo lessons in their classrooms to model the process, as many teachers struggle with setting norms, facilitating group work, differentiating, pushing student thinking without imposing their own ideas, etc. We have a team of five coaches who are in charge of certain schools and are always available to answer questions that teachers may have. In addition, we have created detailed lesson plans for every step of the process. These lesson plans span about 40 hours of teaching time. These are made available for free via G drive or hard copies.”

On the subject of making learning more effective, she states, “We need to invest in our teachers’ on-going professional development. For too long, the focus has been on teaching and we need to start thinking about LEARNING. In the 21st century, learning no longer means completing the syllabus, covering content and doing well in standardized tests. If anything, this is a huge disservice to our children. Students need to be equipped with skills like critical thinking, information fluency, effective communication, creativity and a problem-solving attitude. The purpose of schooling should be to develop resourceful, ethical citizens who have a high degree of agency.  To do this effectively, we need teachers who meet the same criteria, and to achieve that we need professional development that is effective, backed by research and models best practices.”

Purvi continues, “We need to stop viewing professional development through a workshop model, which is often disruptive, discontinuous and expensive. Teacher education needs to be turned on its head, no matter the board (SSC, ISCSE, CBSE, IB…), to make it completely relevant, joyful and empowering for the teachers!”

On girl child education, the educator comments: “Even today, and especially in India, Science, Technology, Engineering and Mathematics  (STEM) remain male-dominated fields, not because of a lack of talented women but more often than not, because of the expectations from family, peers and society about what it means to be a girl. When I told my parents I wanted to be an educator, their response was ‘that’s a great career for a woman.’ I fail to understand, to this date, what makes it so ‘appropriate’ for girls. As if our girls don’t face enough pressure already to look, dress, eat, walk and behave a certain way, the hidden messages in the everyday, ‘harmless’ things we say to them (sometimes with the best intentions) further limit their aspirations, passions and  potential contributions to the STEM fields.”

Having led a charter school in Mumbai for three years, admission time has always provided Purvi with first-hand evidence of the bias that parents have. “Daughters were happily enrolled in our school while the boys were sent to ‘better’ private schools that demanded fees,” she shares wryly.

But the current state of affairs has not dampened the educator’s spirit nor diluted her vision for the future. “Our vision is that we start viewing education as a serious profession that requires thorough training, expertise and on-going professional development; that it becomes a profession that attracts talented, intelligent young people who are passionate about teaching and learning; that we accept the fact that today’s children and tomorrow’s adults need to be critical thinkers, participative and empathetic citizens with a high sense of agency… and that all of this has to begin in our schools. Our vision is that schools become places where the true LEARNING is the focus for every child, and the PROCESS of learning is empowering, relevant and joyful for every stakeholder. Our attempt is to contribute to this change in our own way by partnering with organizations, schools and individuals who are ready for change.”

Are you ready for change? Come, be a part of it!

Nimaya Foundation: Transforming the Future

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“‘Nimaya’ means opportunity,” shares Samyak Chakrabarty, co-founder of Nimaya Foundation.  He, along with his fellow co-founder, Ayesha Thapar, have been creating such opportunities for the children of Shree Ganesh Vidya Mandir Primary.

The foundation’s name “reflects our goals of empowering by providing opportunity,” he elucidates. Created in 2012, this Mumbai-based NGO aimed solely at empowering women “from under-resourced communities by enabling them to use their skills in entrepreneurial contexts and achieve economic independence.”

Dharavi, a paradoxical balance of under-resources but high efficiency of work, became Nimaya’s focus area.  “It is also a very enterprising community, thus, we felt that there is a lot of scope to uplift people here,” he adds.

The plight of the school was brought to their notice by a lawyer who incidentally had done his own primary schooling there. Once the goal was set – to ensure these bright Scheduled Caste and Schedule Tribe children continued to get an education – the founders began to build a solid framework for the Marathi-medium school to blossom in. “We engage with educationists who help us better develop the school’s curriculum and introduce new subjects that the children have not been exposed to.”

Samyak is also the Managing Trustee of Thincquisitive Foundation, an organization that undertakes projects to effect positive change. He associated it with Nimaya’s initiative to support the school. The result – an enhanced curriculum including subjects such as sports, arts, spoken English, music, dance, general knowledge and an introduction to technology – now allowing the children a holistic educational experience for the children.

Constantly striving to offer the children unique experiences, Nimaya has organized enjoyable, imaginative events such as the Harley Davidson Mumbai Riders Club Christmas party. This particular event was made possible thanks to a donor who is a member of the club.

With a small unit of four people devoting themselves to improving the quality of life of the women and children of this Dharavi community, the involvement is entirely hands-on. “We interact with these communities on a weekly basis,” he asserts. “We are actually launching our pilot programme this year,” he says, referring to the entrepreneurial programme for the women of the Dharavi community. “They are a group of women whose children attend Shree Ganesh Vidya Mandir. They are already showing a great deal of promise and are excited to kick-off their business training in September.”

These women were selected using specific criteria. “They had to be below a certain income bracket, have a desire to start their own business, know basic reading/writing/mathematics and be able to commit to a year’s worth of training and full-time work,” Samyak elucidates. “The current pilot project features 8 women who want to learn tailoring so they can someday launch their own brand of clothes. They are from a low-income background, have two-three children on average and are very enterprising. They are Marathi-speaking and are eager to contribute to their household incomes and further their children’s educations.”

The mentoring programme is set in place. “We have two tailors who have been working in the social space, teaching tailoring to impoverished adolescents for 22 years. They will be training our group of women. We also have a business trainer, who is a fluent Marathi speaker, and experienced with working with rural women. They will be teaching them the basics of starting a business.”

The programme is three months long, with 2 hours of training 5 days a week. “This will alternate between basic stitching techniques and embroidery. One day a week, they will be taught business basics; this includes book-keeping, budgeting, etiquette training for client meetings and idea-generation,” he lists.

“We plan to recognize these communities’ potential by building upon their skills and helping them break free from their current socio-economic situations,” he concludes.

We wish Nimaya Foundation and its beneficiaries the very best through their on-going campaign on Ketto, and for the future. And, though we repeat ourselves – may their tribe increase!

Bend It Like Bollywood! (Tigi Foundation)

TIGI Foundatioin leaderboardWe’re counting down to the star-studded football charity match that’s happening at the Cooperage Football Grounds in Mumbai this Sunday evening! The testosterone levels are rising…! Celebrities like Aamir Khan, Salman Khan, Imran Khan, Hrithik Roshan, Abhishek Bachchan, Tiger Shroff, Sohail Khan, Kunal Kapoor, Dino Morea, Marc Robinson and so many more will be on the battlefield this monsoon. There’s going to be plenty of estrogen pumping through the field as well, with Kiran Rao, Nargis Fakhri, Hazel Keech, Elli Avram and Kiara Advani lacing up their cleats as well!

Here’s the entire player line-up: Aamir Khan, Salman Khan, Imran Khan, Kiran Rao, Abhishek Bachchan, Hrithik Roshan, Rahul Bose, Sohail Khan, Tiger Shroff, Sushanth Singh, Ram Sampat, Karanvir Bohra,  Armaan Jain, Hazel Keech, Kunal Kapoor, Nargis Fakhri, Elli, Kiara, Raj Kundra, Karan Wahi, Dino Morea, Shoojit Sircar, Marc Robinson, Caesar Gonsalves, Karan Mehra, Shabir Ahluwalia, Sachiin Joshi, Ritwik Bhattacharya, Vikram Thapa, Ameet Gaur, Aditya Roy Kapoor and Vikram Singh. Whew! Everyone’s coming together to help Tigi Foundation raise funds and build a shelter for Mumbai’s abandoned animals.

If you’re wondering what ‘TIGI’ means, it’s an acronym for ‘Trust In Goodness Inside’ and is also the name of a much-beloved pet cat belonging to the Khan household. Tigi Foundation is a wonderful non-profit organisation begun by Nuzhat Khan in 2012 and is supported by her son, actor Imran Khan, and brother, activist/actor Aamir Khan. Nuzhat Khan, a psychoanalyst by profession, has nurtured over a hundred animals at her Pali Hill home over the years, and felt the need to do more. Thus began Tigi Foundation. May its tribe increase!

This celebrity-packed football charity event aims to raise funds and build a state-of-the-art animal welfare shelter near Mumbai that will provide TLC for a hundred animals at a time. To achieve this goal, the foundation is offering some rather exciting rewards, like an opportunity to participate in the charity football match itself, or toss the coin at the start of the game, or attend a cooking session with Kiran Rao, or a workout with Imran Khan, a drive in his Ferrari, or even a chance to visit the sets of Aamir Khan’s latest film!

Here’s the entire list of rewards:

500      Get a ticket to the game (Quantity – 1000)

5000    Get an exclusive digital photo-collage of all the players at the event (Unlimited) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

7500      Click a selfie with your favorite actor at the game- Rs 7500 (Unlimited) + Get a ticket to the game + A TIGI Foundation T-shirt (Unlimited)

10,000   Get a cooking session with filmmaker Kiran Rao (Quantity – 1) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Rs 12500 Toss the match coin prior to the game- (Quantity-1) + Get a ticket to the game + A TIGI Foundation T-shirt (Unlimited)

15000 Get a copy of the Dhoom 3 DVD with a personal autograph from Aaamir Khan & Abhishek Bachchan  (Quantity – 3) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

20000    Get a signed jersey of both teams (Quantity – 3) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Rs 50,000   Either work-out with Imran Khan at his personal gym or a drive around Mumbai with him in his Ferrari (Quantity – 2) + Get a ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Rs 75,000         Get a chance to hang out with Aamir Khan on the sets of his next film ‘P.K.’  (Quantity – 1) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Rs 1,00,000  Get to be part of the team and play in the upcoming game on 20th July (Quantity – 1) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Want a chance to be part of the fun?!


Khabar Lahariya: 2002 and onward

Khabar Lahariya BlogGuest post by Khabar Lahariya

12 years in the life of a rural women’s media collective. In some ways, it feels like 12 dog years, and we’re wiser and older and a little breathless on stairs. In other ways, we are full of teenage energy – some bravado, some angst – and cannot wait for the adventure ahead.

The journey of this rural newspaper – rooted in areas which do not come to mind, as you picture a shining and developed India, pockets that have stayed much the same, as governments and times

have changed – is a thick rope of many colourful threads. People, voices, villages and towns have thickened it over time; it has coiled through districts of the most populous and amongst the hairiest places, ever, to be reporting from, and to. Beginning from the feudal badlands of Bundelkhand, and reaching into hoary Awadh and Banaras, even the aromatic north Bihar-Nepal border at Sitamarhi – Khabar Lahariya proved that aapki khabar, aapki bhasha mei (your news, in your language) was an offer that had many, many takers. Especially those to whom no media channel had ever considered worth trekking into the hinterland for.

The staying power of a newspaper that is built on the unique voice and knowledge – strengthened by information and professional skills – of a woman in your village, is something quite unprecedented. And so, despite its primary location and focus being areas that are media and technology dark, the newspaper and its journalists now traverse the worlds of print and new media, their voice and quality of news making its imprint on both. And as Shalini, founder member and driving force, holds, the imprint comes in no small measure from the ‘dynamic group of professional women journalists that we have in Khabar Lahariya: women who have upgraded their own skills and information over time – moving from being farmers, activists, to women reporters, reporting on women’s issues and community-specific problems, to professional journalists reporting on crime, politics, development and women’s issues from a distinct standpoint. And beyond that to leading, and creating new and ambitious visions for this media collective in the present.’

Kavita, regional editor and founder member says, in Khabar Lahariya’s 12 year journey, the milestones are uncountable. ‘We went from monthly to fortnightly to weekly. We went from black and white to colour. Then we moved from one district to another, and another, and more. We set up 40 women to report and edit for their own editions of the newspaper: we trained them in everything from reporting, to politics, writing, photography and new media. We went online, we reached our news to people far beyond our villages and towns. We were the first to explore and write about the experience of other women reporting in rural India. Each time we have grown, we have heard from readers – bring this newspaper to our village, our tehsil, our district. This demand has fuelled our journey.’

For Laxmi, leading the edition in Bihar, ‘At moments in the last 4 years, I have felt like the things I never thought could happen, are happening to me. I went for a meeting of South Asian Women Journalists in Patna, where for the first time in my life, a TV channel interviewed me. I met the Chief Minister, I went to his house. As a reporter, I went from people scoffing and taunting me when I would ask them questions, to holding Khabar Lahariya as the icon for truthful, accurate reporting. Readers see us coming back again and again. They see roads being built, health centres activated, mid-day meals being cooked. They tell me, this would not have happened if you had not reported on it. And they recognise the value of Khabar Lahariya.’

But where to now, and what could this model of newsmaking – by and for those furthest from power centres – hold for a wider audience? We have plans to grow, to double our editions and reach a larger fraction of Uttar Pradesh’s 80 million rural readers, whom newspapers don’t reach. We also want the power of Khabar Lahariya’s rural reporting voice to travel through digital channels to reach readers off and online – because the most local of issues have a resonance beyond their locations.

But Meera, founder member, editor-at-large, and anchor extraordinaire for Khabar Lahariya, puts this all in perspective. ‘Back in 2003, when we reported on police complicity in a case of violence towards a Dalit woman, no other newspaper reported on it, and we were under tremendous pressure to withdraw the story. We didn’t, and ultimately the story and its impact forced the Superindent of Police to apologise to the entire community. Last year [2013] when we went to the District Magistrate with critical reporting on the government literacy mission, he said, I would have never known these things if it wasn’t for Khabar Lahariya. I think the biggest thing we’ve been able to do is establish, locally and beyond – administration, police, our own peers in the media world, and women themselves – that we are reporters to be reckoned with.’

In 12 years, working as a group of women from very different backgrounds, with a circle of well-wishers across geographies – we have felt that Khabar Lahariya is a breakthrough both in terms of being an independent voice on rural matters as well as providing women’s voices on these matters. Publishing these voices has been incredibly strenuous, exciting, empowering. We have been able to survive on generous grants, and today, the newspaper and its journalists want it to be a self-sustaining enterprise that is powered by people’s belief, especially those people
who recognise the value of a free and fair press in today’s times.

So, today, Khabar Lahariya, the country’s only truly rural newspaper, is inviting you to be a stakeholder in its story. So that it can continue doing what it does, in better ways, with more reach, employing more rural women journalists, connecting the many Indias that exist in a deep and needed way.

We look forward to your contribution.

Green Your Cup

2. Green Your CupSometimes, all it takes is a small act to conserve the environment. We aren’t always aware of the magnitude of the situation when it comes to environment conservation. It all boils down to little things. For example, did you know that your daily coffee uses a paper cup that cannot be recycled at all?

That means that all of us consuming our coffees-to-go are causing irreparable harm to the environment. The British inventor Martin Myerscough has come up with an alternative to facilitate the recycling process.

Most paper cups are made with cardboard and plastic, to keep the drink warm and the cup from getting soggy. But this also makes the cups almost un-recyclable. Myerscough’s invention will continue to use cardboard to keep the drink warm, but will attach the plastic layer at a later stage. This is what will allow for an easy recycling process.

This way, the plastic lining can be easily separated in a recycling plant. This process is much simpler, leading to the cups being used more than seven times. These simple steps make it easier not only for the purpose of recycling but also makes a difference to the environment. As the dump clears out faster, the damage done is far lesser.

The ‘Green Your Cup’ project will become available in 2015.

Curbing Austerity

2. Curbing AusterityThe language of social change is now shifting its angle. Gone are the days when there was a particular type of influential line to follow. With rigid ideals and notions that are imposed by the government, the public expenditure reduces and thus suffers the common man. Coming to the addressable of these issues, the perception in carrying forward such messages is changing.

Recently, Russell Brand addressed the crowd with his customary rockstar zeal. He addressed the crowd at the People’s Assembly with over 50,000 families turning up for this event. He stated, “It’s time to take back our common unity. Happiness will come when we connect with one another.” People now realise that they aren’t economic commodities anymore. They too have a right to happiness, equality, health and opportunity.

Brand gave his speech a positive spin rather than sticking to the old format where hatred against the government was reinstated. Usually when protests take place, they are based on anger, hopelessness and dismissals. But now, with the shift in social thinking, new protests are taking place with profound love for the world rather than anger of what’s already left. However, this shift can take over worldwide only when every individual realises that he/she can believe in a more beautiful world from deep within.