Archive - September 2014

Crowdfunding is King (How to start a campaign, advantages of crowdfunding)

Process of crowdfunding on Ketto


Prehistoric man once carved drawings onto their cave walls to express themselves. A lot has evolved since then, to say the least. The dynamics of human expression have transformed completely. We have now moved from the Stone Age, up through the centuries, to the present-day Virtual Age. Here and now, it is technology and its offspring – the internet – that rule the roost.

The advent and evolution of the internet changed many things for us. For instance, the multifaceted social media has shaken up the very foundation of human interaction today. There are so many alternatives to face-to-face interaction. Now there’s Facebook, Twitter, Instagram, Pinterest … the developments are mindboggling.

Technology has caused a revolution. The internet has, gradually and unsurprisingly, taken hold of every aspect of our lives. Now, we don’t just have mail, we have e-mail. We don’t just have books, we have e-books. And we don’t just have fundraising, we have crowdfunding.


Crowdfunding – or online fundraising – is a unique internet-related phenomenon. Where once we had fundraisers that were run mainly by organisations, we now have online fundraisers that can easily be run by an individual. Because the internet has empowered the individual to do more and do it easily.

Crowdfunding doesn’t require that you have a big budget. Nor does it require you to hire a media powerhouse to help you build buzz. It doesn’t require you to book tony venues. Nor do you need the pull of sponsors. Fundraising on an individual level doesn’t require any of these. In fact, it’s cost free, with the end-product much the same – a successful fundraiser.

ON YOUR MARKS: How to Start

What does an individual need to start an online fundraiser? The answer is simple – you need a desire to see your crowdfunding campaign through and an internet connection. That’s all the fuel required.

So what is the process like on a crowdfunding website? It’s simple.

  1. The kind of fundraiser/campaign – Will it be one you’re starting around your birthday/wedding? Maybe you want to keep festivals like Diwali or Christmas in mind? Or maybe you’re running a marathon and have decided to raise funds along with that? Or maybe you just want to start a campaign for a cause. That’s fine too. Any time is a good time to crowdfund!
  2. Choosing your cause – Choose the cause you want to campaign for, whether social, creative or entrepreneurial.
  3. Filling in the form – Subheadings with guidelines are provided to help you cover all the aspects necessary when introducing your campaign.
  4. Images – Choose images for your campaign
  5. Video – If you have a video to share, upload it. It doesn’t need to be a directorial masterpiece. You can even record yourself talking about the campaign. 30 seconds is great!

And that’s it. Your campaign content is now ready. The moment your campaign goes live, you officially transform from an ordinary citizen to a cool crowdfunder. You can now congratulate yourself on your awesomeness.

GET SET: How to Succeed

Another simple truth: The secret to a successful fundraiser/campaign is dedication. It doesn’t end at creating a campaign. Reaching out to people and following-up diligently is crucial to the success of your campaign. And don’t forget to thank supporters. Leave no stone unturned towards running a fruitful campaign.

As mentioned earlier, you’re not going to need a marketing budget. Your all-purpose marketing tool will be social media – Facebook, Twitter, email etc. You will be spreading the word about your campaign via these methods, and the fundraising will happen as a result of it.

CROWDFUND: The Advantages

How shall we count the many, many advantages?! Fundraising online is the bestest (yes, we said it) way to raise funds and awareness for your campaign.

  1. It’s cheap – You won’t require a big budget effort to get your crowdfunding campaign going. Yes, we’ve mentioned this point earlier, but it’s worth the reiteration. It just feels so darn good!
  2. It multiplies – Having your fundraiser online helps you spread the word about your campaign to your social network easily. It’s also easy for your network to share your campaign page link with their social network as well. This multiplies the awareness about your campaign and, of course, helps you raise funds!
  3. It’s quick and easy – It really doesn’t get any simpler than this! In a matter of seconds, awareness about your campaign can spread across the globe. Funds are transacted just as quickly! That’s the power of the internet for you!
  4. It’s safe – Money is transacted in the safest way possible. Crowdfunding websites use reliable security measures via secure payment gateways for online transactions.
  5. It’s thoughtful – Some sites also cater to those who prefer transacting in cash or cheques as well.


Crowdfunding has changed the dynamics of fundraising completely. It has also made fundraising cool, easier and quicker and has empowered the individual to get proactive.  The future of fundraising is here. All that remains to be asked is: Are you cool enough to get with it?

 Click here if you are!

To Jammu & Kashmir With Love (Celebrities campaign for J&K)

In support of Jammu Kashmir flood relief efforts

The floods in Jammu & Kashmir have caused massive devastation to the state of Jammu and Kashmir. Hundreds of thousands of people have been affected by the natural disaster. Homes have been destroyed, submerged or washed away. Lives have been lost, including some very young ones. Schools, workplaces, hospitals…so much has been obliterated. J&K will have to rebuild everything brick by brick once again, to get back on its feet. People will have to start from scratch to build their homes again, to build their lives back.

But this is still a far cry from the situation at present. Right now, what the people of J&K desperately need is the very basics – food, water, clothing, hygiene products like toothbrushes, sanitary pads etc., and shelter.

The people of India have heard this cry for help. They have come together to stand by their countrymen and lend a helping hand. Celebrities like Hrithik Roshan, Abhishek Bachchan, Varun Dhawan, Dia Mirza and Ketto’s Kunal Kapoor have all kick-started fundraisers on Ketto to raise funds for the hundreds of thousands of people hit by the floods. Nargis Fakhri has begun a birthday fundraiser dedicated to J&K. And these campaigns are all drawing strength from the people of India who want to not just help their favourite celebrity reach their fundraising goal, but who want to help their brethren in their time of need.

In fact, several have reached out to Ketto and begun campaigns of their own to help raise more funds for the people of J&K.  At present, there are 19 active campaigns raising funds to help J&K get back on its feet. A total of Rs 19,51,290 has been raised so far and we still have a long way to go.

Ketto has partnered with the NGO CARE India to help get funds to where they are most needed. CARE India has been involved in humanitarian efforts in our country for over 60 years and is armed a skilled response system to rehabilitate J&K.

Kunal Kapoor has stated, “Being the co-founder of Ketto, a crowdfunding website for social causes, I’ve had my finger on the pulse of humanitarian efforts for a few years now. It was only natural for Ketto to join in the relief efforts underway in Jammu & Kashmir. Ketto chose to partner with CARE India specifically because of their well-planned disaster response. With Ketto supporting the fundraising and CARE India spearheading the relief efforts, we hope to send the people of Jammu & Kashmir the help they so urgently need.”


If you want to be a part of this response to J&K’s need, you can give to any of the campaigns here.

If you’d like to do more and begin your own campaign for the relief effort, click here!




If she can why can’t YOU ?



Tanisha Mehta, a cute little angel who is just 11- year-old is pursuing her schooling from Jamnabai Narsee .A dog lover. She owns a pet dog named Fudgey (Cocker Spaniel). She believes that they are the most faithful and the most lovable thing that has happened to her. She prefers whiling away time with her best friend fudgey than spending on other things. Her mom states “They are the partners in crime and most mischievous but in a way which makes them happy.” During her schooling, she was asked to write an essay about friends and that’s when she chooses to write on Fudgey who means the world to her.

This tiny little tot, thought of doing something for the one she treats her best friend on friendship day and make a little difference on these Animals. That’s when she started a small little campaign for these stray dogs. By helping 3 of these dogs being sterilized and achieving more than what her goals were. INR (4300 in which her goals were just 3600). Sterilizing helps to protect these dogs from a horrible and painful stray life.

A better world through kindness to animals is what she believed. And SOS was the right answer. Save our Strays is an animal welfare NGO that has been protecting the stray animals of Mumbai for over 10 years. They provide strays with many services like sterilization, vaccination, first aid, adoption, rescue services and providing food.

When a tiny tot at the age of 11 could save 3 strays. We could definitely do something more.

Do you wish to fundraise for SOS as well ? Do drop us an email on or visit-