Archive - April 2015

5 Reasons why you must start a Crowdfunding Campaign for an entrepreneurial venture

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Dreaming doesn’t cost a penny. True. But, to bring those dreams to life, you need capital.

Usually we have an idea, a product, or a service to provide to the masses, but no capital to bring them to life. I suggest, before the idea rots, try your hands on crowdfunding on India’s biggest crowdfunding platform – Ketto. It helps entrepreneurs understand how to prepare and present their proposals in a manner that attract their target audience and angel investors.

21st century advances have made life a lot easier. It’s time you fire up the enthusiasm within, and raise funds for your own venture online on our crowdfunding platform. Apart from simply raising funds for your venture, crowdfunding has a lot more to offer in exchange.

Here are five reasons that make crowdsourcing advantageous:

For entrepreneurs:

1. Feedback before launch

Along with raising funds, Ketto gives you a chance to test your product, so that even if your offering falls flat on face in the online space, you will be able to fix the problem areas before launching it in the market. On the other hand, if your product gains attention, you know you’re on the right track! A pretty safe attempt, right?

2. Upfront cash to bootstrap your business

Paucity of capital draws entrepreneurs to alternative funding methods, out of which crowdfunding proves to be the most effective one. Fundraising for a start-up can exponentially increase productivity by providing upfront cash to bootstrap a start-up business.

3. An already-established customer base before launch

If you are in the testing phase of your venture, a reward-based crowdfunding campaign – where you give away your product as a reward to the backers – can create a customer base for your product before it is out in market.

For customers:

4. Experience the exclusive service/product unavailable in the market

A backer gets a first-hand experience of using an exclusive product/service they would love to use, even before it’s launched in the market, making it even cooler for the customer! They get perks in forms of rewards and experiences in exchange of money.

5. Early bird prices

In the initial phase of testing a product or service, a backer can bag spiffy gadgets and exclusive offers at a reduced price. Once it’s available to the market after a successful crowd funding campaign, its price is sure to skyrocket! Isn’t it better to grab them before?

Choose success as a choice

Whether you have a fledging business or a start-up facing significant challenges in accessing capital from traditional sources, fundraising can be your saviour.

Ketto empowers you with the power to be successful. Start an entrepreneurial fundraising campaign on our website and take your venture to new heights. Because… Success is never an accident. It’s a choice.

All you need to know about Ketto’s new offering ‘Experience’

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While our country adapts to the concept of crowdfunding in full boom, Ketto makes it even cooler with the launch of a new section called ‘Experience’. As the reward-based crowdfunding platform – Ketto – blossoms on the public stage for getting a variety of causes funded, its new section aims at strengthening the funder base by offering exciting gifts in exchange of donations to the causes.

So, what exactly an ‘Experience’ is?

Basically, a campaigner’s chance to reward his/her backers with one-of-a-kind experiences, including – limited edition passes/tickets, autographed articles or copies of the creative work being produced.

Ketto’s Exclusive Experiences

Since its inception, Ketto has tried to make crowdfunding an exciting ride for its campaigners as well as backers. As much as the cause of a campaign matters, the exhilarating experience counts equally. Experience is just another way to multiply the goodness – in an action, for an action.

To give you a fairer idea, let’s have a walk back Ketto’s memory lanes:

  • The chance to promote ‘Bang Bang’ with Hritik Roshan for a day around Mumbai by donating INR 75,000 to a campaign by TIGI Foundation.
  • The chance to hang out with Aamir Khan on the sets of his last film ‘PK’ by donating INR 75,000 to an animal shelter welfare
  • The chance to work out with Imraan Khan or a spin in his Ferrari as a reward for donating INR 50,000 to TIGI Foundation

…and many others.

How can NGOs benefit from ‘Experience’?

As the revenue generated by nonprofit organsations is plugged back into projects and activities, costs offset. Marketing and selling their exclusive products as experiences could mean wider distribution of development material and diversification of revenue sources.

For the sustainable development of the society, an experience can be just another way of luring more backers to causes that need urgent attention. Celebrity gifts, mementos, gift vouchers, artwork or any other valuable product or service can be put as an experience on Ketto.

Many NGOs already produce and sell products, such as publications, publicity materials, and locally made handicrafts through traditional means of marketing and distribution. If the same NGO puts these articles/offers as experiences on our website, there are chances the NGO can reach a wider audience.

How does it work?

A backer can bag the experience by following the three steps as mentioned:

  • Type in www.ketto.org/experiences in the address bar
  • Choose your favourite experience from the list
  • Donate to the cause and bag the experience

Start exploring

To anchor this open-ended relationship between campaigners and their backers, the coherence of NGO offerings to backers can draw a greater contribution to social improvement.

Wait no more. List down the experiences now!

PS: Don’t fret if you can’t differentiate between a reward and an Experience. Team Ketto is always there to help.

Crowdfunding: An aberration in the landscape of fundraising for charitable causes?

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At a time when India is making rapid strides to the moon and having other technological advancements, a fraction of the society is still underprivileged. While many a times, we see the government support them, it’s majorly the philanthropic institutions and charities that are trying to help the cause.

Did you know, in our country, there exist approximately 32 lakh NGOs striving to make our society a better living place for the less privileged? Since most of these non-profits exist in the remote areas of our country, their effort goes in vain. So, how can we get them in picture?

To make it a smoother ride for such non-profits, crowdsourcing, one of the oldest process of soliciting contributions from a large group of people from an online community, proves to be a boon. Of all the innovative advances in the online methods of raising funds, the most remarkable has to be the upsurge of online fundraising websites including India’s largest fundraising platform – Ketto.

Check out how charities can support their mission on Ketto – quickly and efficiently!

Ketto multiplies force

Crowd funding on Ketto multiplies the effort to help the needy by gathering a large number of people from varying sectors of society. One person cannot be the change. We, as human beings, need to have complete unanimity in order to bring a revolution. The largest fundraising platform in India does exactly that!

‘Cause crowdfunding on Ketto is cool, fast and efficient

With times changing, outlooks too have undergone a paradigm shift. Processes are no different. Today, when the youth is driven by  the fast and cool lifestyle, the concept of obtaining monetary support online for a cause has hit a home run. It is one of the coolest, and not to mention, the fastest way to gather funds for a cause.

While some organizations and people prefer doing it through live crowdfunding shows, Ketto provides you an online platform to reach a larger number of masses in seconds. Undoubtedly, making it the most resourceful manner of raising funds online.

Charitable causes demand attention

Look at it this way. While crowdfunding is not a cent percent success all the time, it does accomplish a major purpose of educating the masses about the nation’s social issues.

Even if a person doesn’t donate, a little bit of chatter around the subject is most likely to result into a greater support for a cause from his/her friends, family and the extended chain.

Wait no more, start a campaign!

Charities have been constantly working day-in and day-out to solve various problems pertaining in our society. We have an endless list of concerns to look after. It’s time you take the initiative.

Crowdfunding education on Ketto: An online revolution lifting burden from NGOs and individuals

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Ever thought how different life would have been, had your parents not sent you to a school? We are definitely fortunate enough to have had a stable educational journey. But, not everyone is as lucky as the educated minority–as us! You wish life was that easy on those underprivileged, who are gifted with the same amount of brains, but are never pushed across the boundary, due to lack of funds.

That has spurred several charities and NGOs to take a notice of our youth’s living rawness. Though the landscape seems to be changing, but at a snail’s pace, you would agree. We need more, much more. Perhaps raising money from a large number of people usually in small increments, via the Internet might help?

Crowdfunding essentially. Just imagine the magnitude of impact it can possibly create if our population of 1.5 billion decide to come along to increase the literacy rate? (That massive number… Woah!)

Crowdfunding is for anyone and everyone

In this materialistic world, dreams are expensive. Especially the ones that involve education. Gone are those days when crowdfunding used to be an alien concept: to learn as well as to execute. With the advent of internet, it’s become much easier. Almost anyone and everyone can start a campaign on our website to raise funds in support of the marginalised of the society as well as for themselves.

We have already talked how crowdfunding – the new kid on the block is proving to be an effective tool. Remember Shweta Katti’s story? (A girl, born and raised in the red light area of Mumbai, was sent to the USA by raising funds for her education on our platform). There are more of such examples that have changed lives. Let it be your turn to start a campaign next.

How does Ketto help in the execution of the cool concept of crowdfunding?

Whether you are an NGO supporting education as your cause, or a student who needs funds to pay that pesky tuition fee, Ketto is the platform for what you’re looking for to fund everything from paper and crayons to tomorrow’s next big discovery.

When we say, crowdfunding is an easy and productive method to raise funds from a large number of mass, we mean it.

You ask, how? We give you the answer:

  • Crowdfunding helps you pay in-full for education by spreading the costs among numerous contributors all over the world (less stress)
  • Instead of graduating with thousands and lakhs of rupees of student debt, students can choose to use Ketto to fund college and graduate school. It completely slashes out bank loan as an option (relief, right?!)
  • It doesn’t cost a penny on Ketto, you can simply start your campaign by signing up on our website
  • It’s as easy as Facebook, no kidding! (If you still find it difficult, Team Ketto is there to help, don’t worry!)

India, as a developing country has seen movements like Teach for India taking our country by a storm in recent times. Just like TFI, there exists a massive number of NGOs which are striving hard to make a visible difference in the life of children living in rural areas.

Education is deemed to be the primary concern for our nation. As they say: Padhega India to Badhega India (Education is the key to India’s success). It’s time to cheer up, buck up and fire up your dream to go abroad for higher education, or give the underprivileged their right to education. It’s time you grab your key to tomorrow on Ketto.

Why the 21st Century is Ideal for NGOs

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Non-profits of the 21st century are pretty lucky to have social media tools to help them raise funds. Gone are the days when fundraising was a laborious, expensive task that required marketing agencies and fat advertising budgets. Things are easier, cheaper and more do-it-yourself now. It takes less manpower, less time and significantly less money to raise funds today. And it’s all thanks to social crowdfunding websites.

How does it work? Simple. All that’s required is an online crowdfunding platform to put up information about your campaign and the tools of social media to raise more awareness about it. Going online to fundraise may be a dubious concept for some NGOs but what everyone needs to know is that crowdfunding is an effective method to raise funds and awareness. Sure, it figures at 10% of overall funds raised when compared to offline fundraising’s hefty 90%. But the fact is that crowdfunding is a fairly new phenomenon that is growing exponentially.

Using 21st-century tool scan greatly aids fundraisers in several ways:

  • The cost of fundraising is greatly reduced
  • More funds reach where they rightly should – the underprivileged
  • An organisation’s supporter base multiplies
  • This also translates to raising more awareness about the cause and the non-profit

How does the supporter-base increase? Simple. Each campaigner is advised to not only reach out to their own network via social media but is urged to ask their network to spread the word as well. This means that, firstly, if a campaigner posts about their campaign on Facebook, asking them to spread the word further, a large number of his Facebook friends will read and learn about it. Some will help spread the word, which leads to a chain reaction with each person spreading the word to their own network.

In fact, organizations are advised to have a strong online presence to help their fundraising efforts. They must have:

  • A website that is mobile-friendly
  • Tools that allow for online contributions
  • Send out periodic e-newsletters
  • Have a Facebook page

Add to these the tool of social crowdfunding and you just cannot lose! At Ketto, organisations are not only encourages to start their own campaigns, but are advised to urge their supporters to start campaigns for their non- profit as well. So what’s the process? The form on our website needs to be filled and submitted and the word needs to be spread via social media. We send guidelines and marketing tips at every stage via email that if followed, almost guarantee a successful campaign!

How? Well, we are the ideal online crowdfunding platform in India for NGOs!ngos