Archive - May 2015

How social networking helps in crowdfunding

social media

They call it social media culture, and, if you are thinking to join the crowdfunding community, you sure need to get acquainted with the social media culture and its inter-relation with crowdfunding. The latter has been a part of our life, knowingly or unknowingly: one of the major reasons being its presence in the social networking space, including – Facebook, Twitter, Google, Google+, YouTube, Pinterest, Tumblr, and many others – to fuel a campaign and reach out fast and far among the masses.

Did you know that there are approximately 243 million Indian internet users who connect like an extended family through social media? Today, as crowdfunding gains momentum in the market – so much so that in 2014 crowdfunding raised $16.2 billion globally, and is all set to make it $34.4 billion in 2015 (according to 2015CF – Crowdfunding Industry Report) – arguably, the most important point to be made has to do with approval and buzz created from potential donors on social media platforms. It’s always better to choose the right platform and use them to the best of their potential. You ask how? We give you the answer:

Facebook – Promote your campaign page by sharing the url, photos, videos, and timely updates about the campaign on Facebook. Keep announcing the project/campaign status and thank your followers. This in turn helps you to get more likes, shares. Do not forget to promote the rewards. Facebook is the most browsed social site with a large base of 100 million users. You just need to use it wisely.

Twitter – Facebook should be linked with your Twitter account so that an update on Facebook gets automatically tweeted. A short and crisp message or news feed can make a big difference. India has 33 Million users. Tweets should be added as the campaign proceeds and you can always retweet your followers with a reward link. Pretty cool, eh?!

LinkedIn – Mostly used by professionals , LinkedIn has 26 million users. It is a great platform to market a campaign to raise funds. When you know your target community, it becomes even easier to choose the right social networking platform. Now, all you need to do is respond quickly and interact with every member who is linked with you through LinkedIn.

Google+ – Heard about Google ads? That’s right; Google+ helps you to build communities through Google ads, videos, and blog posts. They now have a new feature called +Post Ads where you can advertise through Google Display Network. India has second most users of Google+ after US and thus reaches a larger audience with its numerous sources and gives your campaign ample exposure.

Blogs – The real story behind a campaign needs a tad more explanation and emotion. Blogs tell a story but there are a few things that you need to keep in mind while writing them. More than 10 million Indians use blog as a medium to convey a message. The right thing is to get the purpose of the campaign clearly backed by social proof. Connect with your readers through words at an emotional level.

Tip to remember: Do stay in touch with them: one thing Ketto always tries to maintain. Every person associated with Ketto is one of us. As we say, “We believe in the power of you.”

So, the next time you start a campaign, better follow the social networking regime diligently. After all, it is an insanely simple yet effective way for improving your funder base. It is sure to find you a very large audience indeed.

Crowdfunding: Musically yours


Crowdfunding has seen large numbers of takers in recent years and is gaining momentum in many fields, including music. The music industry has, for the past five years, been quick to assimilate this exciting form of financial assistance.

In recent times, crowdfunding has been one of the most promising means for new artists to garner money and produce their art. With internet being as democratic and far-reaching as it is, and large-scale and long-term investments being hard to come by, it is no wonder that this endeavour has become an important platform for new talent. 

The music industry has benefited greatly from this form of investment. Music creation is an arena in which many covet to find their niche and there is almost an inexhaustible pool of talent. Hence, music events and albums starting to be crowdfunded is a blessing in disguise for youth fettered only by the lack of resources. What’s better than people laying their trust on upcoming artists and agreeing to fund their production? As a goodwill response to this, artists are motivated to provide gifts to these ‘investors’ of good faith.

skyharbourProgressive metal band, Skyharbour

A really cool example is that of the progressive metal band, Skyharbour. The Indian indie band crowdfunded their 10-track album, ‘Guiding Lights’, with overwhelming success, reaching their required monetary target 125 days before the funding campaign was about to end. As gratitude, everyone who pledged got access to weekly interviews, studio footage, and behind-the-scenes glimpses of the band’s video. Skyharbour also gave their supporters bonus tracks and Skype music lessons.

Another famous example of successful crowdfunding is that of Vasudha Sharma, vocalist of the pop band Aasma, who crowdfunded her debut album, ‘Attuned Spirits’.

Even large scale events have been crowdfunded. The best example in this regard is Control Alt Delete. This crowdfunded musical fiesta will have its eighth edition in June. Its pay-what-you-want drive has sustained steady income and ensured that fans are not disappointed with the line up of artists and bands that the collaborators entertain them with.

This is where the role of a crowdfunding websites such as Ketto becomes crucial.  Crowdfunding websites develop the campaign plan for clients, like music composers and artists, and list their requirements, update their daily collection, spell out the returns the crowd would get, among other things. This increases credibility and ensures a demand-supply coordination, apart from increasing transparency.

Crowd funding is a good way to benefit from trust, goodwill and love for the art, which were kind of getting diluted in a world of commerce and quick-sells. Applied to various fields of art, it will bring out the best budding talent, and provide hearty motivation to even the most cash-strapped ideas.

So, what are you waiting for? Sign up with Ketto and make your dream a reality.

To know more, visit

Another earthquake strikes Nepal: Here’s how you can help 


Nothing is better than a humane approach to changing lives and many out there are proving exactly this! Scouring for help, assisting the needy, organising relief campaigns and collecting funds – many responsible individuals out there have been working consistently to
help Nepal quake victims. Here’s how you can get involved and change lives

While we were still reeling under the impact of a major earthquake of 7.8 magnitude on Richter scale that shook Nepal recently and claimed more than 10,000 lives (official figures vary between 8,000 to 10,000, as cited by different media sources), nature’s fury has struck again on the already ravaged country. A second seismic quake of 7.3 magnitude struck again and reminded activists, citizens and the international community of the vulnerability faced by Nepal. 

One of the youngest countries to leave monarchy and still on the brink of forming a constitution, Nepal had been intent on solving its economic woes, security issues and political set-up. But, with majority of its resources gone due to earthquake, and a government unable to organise major relief measures, Nepal is in dire state. Nepalese people have been living in tents with no access to clean water or sanitation and international communities have been flowing in aid to help those in distress. Without basic means of livelihood for survival, citizens of Nepal need a lot of your support, to deal with the calamity and start rebuilding measures. 

The major areas that would need help on an immediate basis would be housing (Nepal needs tents for basic shelter), sanitation (food, clothing, medicines), aid (rebuilding houses from scratch, public utilities and hospitals / schools) etc. Besides these, women face numerous issues during a calamity, so, separate campaigns are being run with focus on pregnant women and those in distress by helping them with counsel, medical help and sanitation tools. Also, education has taken a hit as citizens of Nepal try sifting through the calamity and gathering their kith and kin.

Ketto, with its initiatives to crowdfund resources and seek voluntary funding to help people in Nepal had some campaigns running which has managed to garner strong traction and a collection of INR 85,32,132. Here, individuals are bringing in different aspects of relief measures and briefly mentioning the target groups that need these resources in urgency. 


Please check out the campaigns below:

1. Fight disaster caused in Nepal by Bouncy Mehta and Rohan Shreshta:

The campaign is providing on-ground help and relief measures to earthquake victims in Lamjung and Gorkha. The message of the campaign reads as follows:

To help these stranded villagers in Lamjung and Gorkha, we need funds. Your smallest of a contribution can save a life. Please support us and contribute as much as you can. We need to show solidarity at this time. Let’s stand by them now.

Check the campaign here:

2. Donate funds to help Nepal Earthquake victims by InstaBollywood team: 

This team is working towards providing dry food rations, clean drinking water, emergency shelters and hygiene kits to people in Nepal. 

Check the campaign here:

3. Come together to rehabilitate Nepal by Rajat Dhariwal 

When Rajat saw the disaster in Nepal, he researched and personally contacted NGO’s in Nepal. Armed with tents, he has been running the campaign to collect funds and working on-site to co-ordinate relief activities. 

Check the campaign statement: Whatever you have saved money for – this is more important. When else would you get a chance to actually save thousands of lives? The funds are needed immediately – time is as critical as money.

Check the campaign here:

For a list of all the campaigns, check:

From education to basic sanitation, from housing to medical assistance, Nepal is a ravaged country and needs help and assistance. It doesn’t matter if you can only donate a miniscule amount or in kind. It is the thought that counts. Kindly share this and do the needful for our neighbouring country and our brothers and sisters.

How Crowdsourcing is changing the content and narrative by supporting brilliant films and theatre!


Because, many of the so-called brilliant stories with a solid premise never make it to the heap of scripts reaching producers. While, other key issues such as women’s rights, LGBTQ issues or other sensitive topics barely make it to the mainstream art scenario, making it imperative for people to step in and crowdfund a project

Heard about LGBT-Themed short film called ‘Breathe’ asking in people to crowdfund their project?  The story of this film revolves around a father-son duo and the former’s paranoia towards his son’s effeminate traits. And now imagine, a mainstream producer actually investing in it. The chances are, almost negligible or somewhat miniscule because the story revolves around a niche target audience and a topic that has not yet broken into mainstream culture. Hence, crowdfunding steps in and gets the message of the premise out to people, asking them to contribute a little, if the idea resonates with them.

There are numerous themes, topics and ideas that need to be explored and narratives be told – These are the stories of our times and a brilliant idea needs capital for execution. We live in an era where mediocrity and contacts work better than a genuine concept or idea. Don’t believe us? Check out half the content Bollywood churns out, which would not even be worthy of reaching the trash. But billions are spent on these regressive films while good cinematic content usually gets lost in transition.

Even in theatre space, it is all about getting the financers on board and most of the investors prefer a commercial play with good return strategies than powerful scripts. But, crowdfunding acts as an equalizer in the webspace, letting people decide on what gets made and what doesn’t.

Themes around internal state wars or across different countries in the world, life in transit camps, environmental hazards, women rights, human rights, LGBTQ rights, systematic failure of education system etc are some of the key topics that could use some crowdfunding as many projects never see the light due to low budget and no financers.

The most interesting aspect about crowdfunding for films and theatre projects is the transparency that it offers. Every idea, project and concept comes under scrutiny from numerous quarters. People from all walks of life decide the validity of a concept and then make a call either to donate or move onto the next project. This definitely brings in validity to any project that reaches its crowdfunding targets.

For example, a feature length documentary called ‘Sirius’ was completely made on crowdfunded resources. The  movie revolves around an emergency room doctor turned UFO researcher trying to disclose secret information about energy and propulsion techniques. If you have sifted through Reddit or Tumblr, you will find more such innovative projects that are being made on crowd financing.

Usually, we tend to brush off projects, ideas or our dreams, when finances come into play. But, crowdfunding ensures that every story that is worthwhile gets its salt of time in the public domain before reaching execution. A rather gratifying experience for those who believe in the power of making their vision come true, with a little help from others.

So, the next time you have a brilliant idea, a novel concept and lack funds, do give crowdfunding a try. You may just be telling one of the most pertinent stories of our generation.