Archive - December 2015

Doctors that took that extra step!

blog post - docs

The year 2015 saw two very trying cases of young kids battling life threatening illnesses. However, both, with the help of their wonderful doctors and Ketto, have gotten the support they need to get treated.

One-year-old Maria Shujath was one such child to be touched by her doctor’s goodness. Maria was, and still is, suffering from Hemophagocytic Lymphohistiocytosis (HLH) and was diagnosed with it when she was a 10-month-old infant. HLH is a disorder of the immune system, causing red blood cells to be destroyed by white blood cells in a process of autoimmunity, causing severe anemia and other complications. HLH is a very rare disease, and virtually only one in ten million people would ever develop it. Maria was unfortunately one in those ten million, and developed this disease way too early in her life.


Maria’s doctor, Dr. Priyanka Vaddepally, started a campaign for her on Ketto to raise funds for her extensive treatment. With the help of 269 backers, Priyanka managed to raise Rs. 4,64,060 for the little baby. Dr. Priyanka informs us that she has been discharged from the hospital but is still undergoing weekly sessions of chemotherapy, which will last for two months. After this period, the doctors will take a call on whether she needs to go ahead with bone marrow transplant or not. Because she is so tiny, a bone marrow transplant might be hazardous to her delicate life.

Although Maria still has a way to go before she is completely cured of her illness, she is responding well to her treatment and we have hope for a bright future for this adorable little one.

A similar story was that of little three-year-old Srivardhan, who was diagnosed with a severe case of dengue shock. Young Srivardhan was in critical condition and every morning was a guessing game on whether he would make it through the day or not. His father, a worker at a hardware store in Nellore, was at his wits end, and was prepared to sell a kidney.


Thankfully, this family didn’t need to resort to such drastic measures. Srivardhan’s angel came in the form of Dr. Suchitra Ranjit, who started a campaign for him on Ketto and managed to raise Rs. 4,42,827 with the help of 144 backers. Thanks to Dr. Suchitra, and all the backers on Ketto, Srivardhan has almost completely recovered.

A huge thank you to Dr. Priyanka and Dr. Suchitra for giving these kids a chance at life. Through Ketto, we want to spread the message that crowdfunding is a realistic way to raise an unrealistic amount in the case of medical emergencies. If you, or someone you know are suffering from an illness and in need of funds, you can quickly, easily and safely start a campaign on

If you want to understand this better, call +91- 9930141527.

The year that was: Victories of 2015

We are happy to announce that Ketto has seen a very prosperous 2015, with not only our business growing ten-fold, but seeing an effective increase in the number of people turning to Ketto to fund their needs, beliefs and dreams. Varun Sheth, CEO, Ketto, says “We have had a very eventful year. Ketto ended 2014 having raised 1 crore. However, we proudly end 2015 having raised 10 crores. We are definitely excited about our progress and very happy about the initiatives that came forward.”

2015 showed us the versatility of human imagination and generosity. A range of amazing initiatives came forward, for a variety of causes. Here are just some of the many frontrunners among them.

January: A smashing start of year!

The year began with a bang and set the fast pace of an upcoming 2015. Kayaker Kaustubh Khade kayaked from Mumbai to Goa, a distance spanning approximately 500 Kilometers to raise money for Magic Bus, an NGO which helps children break out of the poverty cycle through sports and outdoor activities.

Our valiant marathon runners, Danny Carroll, Sanghamitra Guha, Vivek Gaur, Kushal Agarwal, Pranav Shah and Rishabh Sekhani each ran for a cause and raised funds on Ketto for the same, meeting high levels of success.

February: Keeping the momentum

Feb wasn’t any less eventful than Jan, with the Sankalp Forum’s initiative to raise money for upcoming sustainable social enterprises. An example of this was Janta Meals, a chain of restaurants started in slum and informal areas to offer nutritious food to those who needed it at a very affordable price. Sampurn(e)arth, an organization aimed at providing environmentally sustainable waste management solutions, also managed to raise significant funds to take their enterprise to the next level.

Feb’s goodwill didn’t end there; Madhusudhan Sashtry raised funds for his friend and colleague, Mubin Ali Syed, who had been battling paraplegia and is the only earning member of his family. His fundraiser was successful and he received roaring support, not only from his workplace, but from across the country, raising over 3.9 lakh thanks to 158 backers.

March : A month of miracles

Miracles because Eshaan’s story was nothing short of a miracle. Two-and-a-half-year-old toddler Eshaan was diagnosed with a rare and aggressive cancer caused by the atypical teratoid rhabdoid tumor. His parents started a fundraiser for him for support with his medical bills, and the backing he received was truly monumental.

Apart from patronage for little Eshaan, March also saw an interesting development of Ketto’s creative tech campaigns; funds for Fitkat, the only smart band that aims to keep you healthy, connected and safe, were actualized on our platform. Fitkat tracks your fitness, keeps you safe with an SOS button, gives you alerts of emails, texts or if you’ve left your phone behind and much, much more.

April: Overcoming nature’s calamities… and more

Nepal’s earthquake of April was truly devastating. Our Save Nepal initiative proved to be a huge success and saw a total collection of over Rs. 1.1 crore. Bollywood celebs such as Varun Dhawan, Nargis Fakhri and Dia Mirza (among others) stepped forward to fundraise for our neighbors in the north.

A family in Mumbai were facing calamities of their own this month. 27-year-old Jagruti Gajjar was diagnosed with acute liver failure, a liver transplant being the only option. Her campaign saw an amazing turnout of 1200 backers, raising over Rs. 4 lakh, providing her, her parents and sisters support in their time of need.

May: Expanding our points of view

Point of View, an NGO based in Mumbai that’s mission is to make women’s voices heard and understood, started an initiative on Ketto to raise funds for women with physical and mental disabilities. Point Of View launched, with the premise that disabled women are also sexual beings. This is the same principal most of their campaigns followed and aimed to raise funds for women with disabilities, as well as to train institutions on how to handle women and girls with disabilities.

May also helped expanding the points of view of the young boys and girls of India’s frisbee team, allowing for them to attend the World Under-23 Ultimate Championships in July, 2015. 70% of our team was from underprivileged backgrounds. The funds raised were used for their travel, accommodation, food, gear, and other travel fees.

June: Creating new notions

June was the month of crossing all lines, in the best ways possible. The Mission Paralympics 2016 campaign was borne to enable the differently-abled athletes train and travel to the Paralympic Games in 2016. All funds were raised for four inspiring and amazing athletes in the para-swimming and para-lifting categories.

Apart from this, an enterprising young man, Varun Sharma, was set on helping out villagers of Suaba, a very remote village in Odisha. The village is so remote that hardly any government scheme or service reaches them. Varun’s aim was to empower this village through electricity offered by Solar Panels. As he believes, electricity is the cornerstone of development, and without it, this village would still be in the dark.

July: Reaching new heights

The month preceding the Lakmé Fashion Week saw many young designers raise campaigns in support of their fashion labels to be launched at Lakmé Fashion Week. Of the seven participating designers, some favorites included Shivangi Sahni and Charchit Bafna. Funds raised went towards creating their designs, marketing collateral, publicity and managing logistics. These campaigns helped catapult these designers’ careers to knew heights and we at Ketto were more than happy to be part of this initiative.

Apart from fashion ingenuities, July also brought us the inspiring story of Kevin Pinto. Kevin met with an accident on July 12, 2015, and his head hit a pole, causing diffuse axonal injury, one of the most common and devastating types of traumatic brain injury, and a major cause of unconsciousness and persistent vegetative state after head trauma. Kevin’s colleague Roberto managed to raise a considerable amount for Kevin’s treatment, and Kevin is on his way to recovery.

August: Just some more great stories

Friendicoes SECA Animal Hospital, who have helped thousands of puppies, kittens, donkeys, ponies, dogs, cats and horses, found themselves in a financial debt of Rs. 82,00,000, an amount large enough to shut them down. They, at the time, had approximately 2000 animals in their care, and shutting down would mean abandoning these furry friends. Needless to say, they got ample support, and are still running a strong hospital and animal shelter.

Another initiative this month was for Kranti, an NGO that helps the daughters of Mumbai’s sex workers. A while ago, some of Kranti’s girls were thrown out of their house. On Ketto, Humans of Bombay managed to raise sufficient funds to make a home out of the new unhygienic and decrepit space these girls lived in. With the funds raised on Ketto, Humans of Bombay helped Kranti’s girls find a home in their new living space.

This month also saw the raising of funds to send underprivileged kids to the Homeless World Cup, an annual football tournament that brings together teams comprising of underprivileged people from 64 different countries. Slum Soccer and Sports Keeda came together and managed to raise sufficient funds to transport India’s players to Amsterdam in September.

September and October: The months for women

Violence against women in India is a shocking and scary phenomenon. That being said, Leaf Wearables stepped in and created SAFER, smart jewelry that will keep you safe. In the form of a pendant, if you press your SAFER twice, it sends out an alarm to your pre-added family and friends, who can track you on SaferWalk, SAFER’s map feature. Apart from the whopping 5 lakhs SAFER managed on Ketto, it has raised an additional 1.67 crore in seed funding from angel investors. We wish our country didn’t require an amazing invention such as this, but the hard truth is that it does, and Leaf Wearables saved the day, making a SAFER India now a reality.

A heartbreaking story of a daily wage worker who’s daughter was brutally raped also came to our notice and was successfully funded in September. This man had to walk four kilometers everyday to take his daughter to the doctor to get her wounds treated and the dressing changed, for which he also had to quit work. Storypick, through Ketto, managed to raise sufficient funds for this man to provide transportation and quality treatment to his nine-year-old daughter.

October, too, saw some great initiatives for our women and girls. Khadija, a suspected patient of Neurofibromatosis, was born without eyes and excess skin on her face. She lives in extreme poverty in Kolkata. Although told that her condition was untreatable when born, doctors believed that there is a tumor inside her face, and can be corrected with surgery. Needless to say, this fundraiser for Khadija received ample support and will undergo medical tests to determine the surgery options shortly.

Furthermore, Tara Balgopal, a veteran danseuse, had been living in squalor, largely on charity, for many years, despite also being a Reader of English at Rajdhani College. Post retirement, she wasn’t paid pension as apparently ‘her file was lost’. Nikhil Sarup, co-founder of Law Rato, a legal aid startup, decided to not only offer her free legal advice to get her what she deserved, but also to raise money for her rehabilitation, which included fixing her house, providing daily meals for her and spending an amount on electricity and medical bills. She was met with thriving support and Nikhil managed to effectively transform her life through crowdfunding on Ketto.

November: Unique initiatives

November saw some interesting initiatives full of potential. Shadow the Leader, ‘leading’ among these, allowed backers to to spend a day with their chosen ‘leader.’ Leaders ranged from Malini Agarwal to Sandeep Singhal and donations would go to the leaders’ choice of pre-decided NGOs. This was a huge success and most spots were procured within days of launching. Ketto managed to raise Rs. 3.2 lakh for various causes through this initiative.

Another thunderous success was young Upahar’s fight against blood cancer. The treatment for this, bone marrow transplant, is obviously not cheap. However, Humans of Bombay, through Ketto, managed to get her the funds with a little to spare.

On a lighter not, Siddhant Dand crowdfunded for a pizza and managed to raise enough for, not one, but six pizzas. We here at Ketto are always happy to help a pizza aficionado.

December: Flooding the world’s largest guest list

December, again, saw an unfortunate calamity in terms of Chennai’s devastating floods. However, our Save Chennai initiative saw a gathering of Rs. 1.3 crore for the destruction. Initiatives started by The News Minute and Goonj were widely successful. An initiative for animals during the floods, the only one of its kind, started by Jivesh Goenka, also proved successful in helping our furry, four-legged counterparts.

What’s more, Hardwell returned to Mumbai and along with Anna Agency, set up the United We Are Foundation, a charity project which is “a globally ambitious endeavor to educate young children in different communities around the world” according to Anna Knaup, CEO, Anna Agency. Proceeds of his show were handed to the United We Are Foundation and the Magic Bus Foundation, an NGO preoccupied with the welfare and education of underprivileged kids.

Finally, the Horshuba Repertory, a theatre company started in 2012, campaigned for funds for their groundbreaking production Ek Punjab Yeh Bhi, based on Ali Akbar Natiq’s stories. It was firstly a big deal and huge gold star on the company’s credibility that they were given the rights to stage Ali Akbar Natiq’s short stories. What else can we say? The goal was met, the play was staged, the production was a huge success.

2015 has definitely been promising, and we are excited to welcome an even better 2016. We are happy to see so many people, causes and promising projects funded through initiatives on Ketto, helping make the world a better place, little by little. Peter Drucker once said, “The best way to predict the future is to create it.” We at Ketto are aiming to empower individuals and organisations with the opportunity and choice to create their own happy futures.

Monthly Roundup: Trending Campaigns on Ketto in November


November brought us some promising and heart-warming stories in the campaigning space. Here are the top picks of stories that were trending in the month of November.

PS. Some are still trending way into December!


Voted the World’s #1 DJ in 2013, Hardwell, along with Anna Agency, set up the United We Are Foundation, a charity project which is “a globally ambitious endeavor to educate young children in different communities around the world” according to Anna Knaup, CEO, Anna Agency.

December 13 will see Hardwell returning to Mumbai, in an event that will potentially break the record of the world’s biggest guest list! Hardwell himself will receive no appearance fee for this show, and instead the proceeds will be handed to the United We Are Foundation and the Magic Bus Foundation, an NGO preoccupied with the welfare and education of underprivileged kids. These efforts will not only see Hardwell become the ambassador of a charity project that will provide education for children in India, but will also help the success and resultant spread of this initiative to countries around the world. Buy your passes and be part of the worlds biggest guest list!

Let Reyhaneh Jabbari’s voice be heard:

FATS TheArts Collaborative, a theatre collaborative, wishes to tell the story of Reyhaneh Jabbari, through a play devised by Founder Faezeh Jalali, entitled 07/07/07. On the fateful day of July 7, 2007, 19-year-old Reyhaneh Jabbari was put in jail after defending herself against a man who tried to rape her. Reyhaneh’s self- defense resulted in her attacker’s death and she was convicted for premeditated murder. After a seven-year trial, which she spent in prison and faced ruthless torture, she was hung last year, despite over-arching international uproar condemning the sentence. She wrote letters of some of her brutal experiences during her last year in prison, which 07/07/07 is based on.


Unfortunately, such stories of gender-based violence, and consequent injustice, are not as rare as we would like. Although this is the story of one woman, it resonates with a thousand others, especially those living in developing, patriarchal cultures and lower socio-economic situations. Reyhaneh’s is an important story to tell and FATS TheArts Collaborative has been quite successful in their campaign, meeting over half of their goal amount of Rs. 7 lakhs! If you believe that the arts, such as theatre, are important components of driving social change and eradicating ignorance and feel Reyhaneh’s story must be voiced, you can do your bit here.

Pioneering sex education:

It is no surprise that India is a pretty gender-biased place. It is also no surprise that here sex and sexuality is a very hush-hush topic. It is also absolutely no surprise that 80 per cent of women in India have no idea why they menstruate. Wait a minute, that is very surprising (and not to mention disturbing)!

These are exactly the kind of gaps that Iesha is trying to bridge, through pioneering a very effective, easy-to-use, fun and digitized curriculum on sexuality and gender education. Iesha’s philosophy is simply that if children have the right information at the right time, this will enable them to make the right, informed choice.


India, due to the taboo surrounding the topic of sex, menstruation and puberty, has been lacking in giving its children the right education—not only to understand better their own bodies, but how to treat one another, especially in relations concerning the opposite sex. Iesha, through its web-based sex education course, is aiming to communicate such knowledge to India’s younger generation in hopes of creating more gender-equal and gender-sensitive generations in the future. Iesha met such enthusiastic support on it’s campaign and, astonishingly, 80 per cent of their funds came in 24 hours. What’s more, they also went a little over their target! Needless to say, the future of sex-ed in India is in safe hands.

The Elephants of Mandya:

In a country where we value the life of animals associated with Hinduism (read beef-ban), the humble elephant is completely neglected! For years, in India and the world, these majestic, intelligent creatures are used for human entertainment and human consumption. This was exactly the case of five female elephants who belonged to the Gemini Circus, namely Rupa, Laxmi, Chaya, Kumari and late Chanchal (who passed away due to gross negligence). The Gemini Circus lost its elephant performance certificate and the five elephants, instead of being taken care off or set free, were left to languish in a building in the Mandya district of Karnataka in sub-human conditions. They were tied up, making natural movement impossible and were dangerously underweight.


Vasudev Murthy, an Honorary Animal Welfare Officer of the Animal Welfare Board of India based out of Bangalore, along with Humane Society International – India, decided to take a step for these animals. Their campaign helped raise funds to avail legal services to bring justice to these elephants by taking legal action against abuse, negligence and cruelty.

Helping Chennai by ‘flooding’ them with aid

@The Hindu Business Line

Chennai in deep water

In December 2015, Chennai and some neighboring parts of Tamil Nadu were affected by some of the worst rainfall experienced in nearly a century. Chennai was officially declared a disaster area on December 2. The situation was so dire that The Hindu did not publish a print edition on this day; a first since its founding in 1878. With a death toll of 280 and thousands displaced, these floods were not caused simply by ‘heavy rainfall’, rather an impact of Mother Nature’s complete wrath!

@Press Trust of India

@Press Trust of India

Strength in numbers: Crowdfunding to the rescue!

We have all heard the old adage, ‘United we stand, divided we fall’. This is exactly the heart and spirit of crowdfunding initiatives. When struck by such natural calamities, the ‘crowd’ really does come together in faultless support! We saw this earlier in the year with Nepal’s earthquake tragedy, where Ketto raised over a crore in funds and we were unflinchingly confident that the Chennai floods would be met with the same support and backing. We were not disappointed.

The Superheroes

As Chennai sank, a plethora of do-gooders stepped forward to help it in its deteriorating plight. With more than 1500 backers (yes, you read correctly), Ketto has managed to raise over Rs. 1 crore in funds to help the displaced and dejected citizens of Chennai and other affected regions of Tamil Nadu. The News Minute, a compelling news website, is one such benefactor! With an amazing 489 backers, The News Minute has managed to raise above Rs. 24 lakhs, and are still open for donations for two more days here.

It was encouraging to see Bollywood’s enthusiastic participation for this cause as well. Shruti Haasan implored India and the world to help save her hometown, raising more than Rs. 2.7 lakhs. We also saw the participation of Varun Dhawan and our very own Kunal Kapoor, raising over Rs. 1.5 lakhs.

A lot more aid was received from initiatives by various other individuals and organizations. Goonj, an NGO, with 147 backers, managed to raise an impressive Rs. 5,94,204 in just three days. Rapid Response, an organization specializing in natural disaster relief have already raised over Rs. 8.5 lakhs of their goal amount of a seemingly ambitious Rs. 10,00,000. Entrepreneurs’ Organization managed to raise over Rs. 10 lakhs in three days! It is heartening to see the overwhelming support Chennai has received during this crisis.

Many of our Save Chennai campaigns are still open and you can provide your support here.

@Financial Express

@Financial Express

Our pledge

Ketto has been thriving to make crowdfunding an easy and effective way of supporting each other financially. It’s situations like the Nepal earthquake, Uttarakhand floods and Jammu and Kashmir floods that we realise how important it is to stand in unanimity. We are a nation, we are united, Ketto is just a medium to bring you all together.

We pledge to amass maximum support for your cause – be it disaster, social, technical, educational, personal. We are just a mail away. (

If nature has the power to destroy, we have the power to conserve. Together, let’s conserve humanity and kindness.