Social media influencers are trusted voices within their fields, be it tech, music or film. They drive conversation and action on social media and generally have a huge following of people. They can definitely be of huge help to your fundraiser as, through them, your cause will reach a lot more people within similar fields and will come across as credible and promising.
How do I know which influencers I should reach out to?
There are many ways of determining which influencer you might want to reach out to. However, creative folks should first ensure that their project is aligned with their style and genres of creative work. Here are some ways one can reach out to influencers in their industries:
Through individual social networks: Going on social networks like Facebook, Instagram, Twitter or LinkedIn will allow you to see the number of followers someone has, as well as their level of engagement on social media.
Check their Klout score: Klout is a website and mobile app that uses social media to rank its users. Some metrics to consider for your influencers are number of followers, Klout score and search engine ranking.
Search Engines: For example, if you are looking for social media influencers in the travel industry, you would go to Google, type in ‘travel blogs’ and take the top-ranking blogs that show up on the first page. Then, you would comb through the blogs and crosscheck the users on Klout and their social media profiles and pages. These factors would help you determine whether you would want to engages with these influencers or not.
How can I reach out to them?
Simple, tweet to them, tag them in you post or cause, send them an email (you might procure their email addresses on their blog). The ways of reaching out are vast, and if your project looks promising, they will respond.
How will they help?
They will boost the buzz around your project, hopefully donate generously to your cause, and give you a lot more exposure amongst people doing, and consequently supporting, similar things.