Archive - September 2016

Your Guide To Create Meaningful Impact & Win Free Tickets To The Global Citizen Festival India


Global Citizen India has partnered with Ketto to giveaway 1,000 free tickets for Global Citizen Festival India, headlined by Coldplay, JAY Z, and several Indian artists to people who raise funds for causes they support.

Ketto is truly honoured and excited to be a part of the world’s largest movement to end extreme poverty by 2030. Global Citizens can raise funds for any of the following causes – quality education, gender equality and water, sanitation & hygiene (WASH) and get a chance to experience the most anticipated Festival of the year.

Note: This is NOT an action journey. It’s a different way to win tickets.  The first 50 that successfully raise Rs. 50,000/- (1st Phase) for any cause they support will win 4 tickets each.

The fundraising activity is split into 5 phases with the following goal amounts:

1st Phase | Rs. 50,000 – the first 50 people get 4 x tickets
2nd Phase | Rs. 50,000 – the first 125 people get 2 x tickets
3rd Phase | Rs. 75,000 – the first 125 people get 2 x tickets
4th Phase | Rs. 90,000 – the first 125 people get 2 x tickets
5th Phase | Rs. 1,00,000 – the first 25 people get 2 x tickets

If you’re the fastest to successfully raise funds, you will win entry into the Global Citizen Festival India.

The first phase of tickets will be won by the first 50 people to raise Rs. 50,000. The second phase of tickets will be won by 125 people who are the fastest to raise Rs. 50,000. The third phase of tickets will be for 125 people who are first in raising Rs. 75,000. Tickets from the fourth phase will be won by 125 people who are the first to raise Rs. 90,000 and subsequently the last phase of tickets will be won by 25 people who are the first to raise Rs. 1,00,000. To understand this properly, read our FAQs.

How you can ace the fundraising challenge:

– Scroll down on your dashboard (under the ‘Manage Fundraiser’ section), and you’ll find respective buttons to post on Facebook, Twitter & even send a message to multiple friends on Facebook. Spread the word to get your donations rolling. There’s no shame in asking – you’re doing this for a wonderful purpose!

– Draft a WhatsApp message with the fundraiser link and circulate it among all your groups – school, family, college, work, all! Spread the word and get your friends to donate to your cause. For once, you won’t find the notifications annoying.

– The ‘update’ feature on your Ketto fundraiser page is like your microphone. Every time you have an announcement to make or you feel you need more hands, just update your fundraiser page with the progress and the amount you need to hit your goal. As soon as you do that, an e-mail and an SMS will be sent to all your supporters encouraging them to give your fundraiser another voice. It’s the best way to let them know that all their donations are benefitting the cause they supported. What a beautiful way to get your loved ones to do good!

– If you feel like you need more guidance or advice, you can always get in touch with your Ketto fundraiser manager, who’s just a call/email/SMS away. You can also chat with them via the chat interface available on your fundraiser page.

– Keep checking the challenge updates to find out how many have already aced the fundraising challenge. Even if you miss out on winning the challenge, don’t worry: you have done your part for this powerful movement.

This fundraiser will give you the two most valued experiences of your life – having raised funds to contribute to the world’s largest movement and being a part of the first ever Global Citizen Festival India. Let’s do this, Global Citizen!

Let’s begin!


YouTooCanRun ties up with Ketto For Charity raising at Endurance events.

Mumbai, Maharashtra, September 14, 2016

Running events raise the largest amount of charities as a sport. The 2016 edition of Standard Chartered Mumbai Marathon, raised INR 28.14 crores for charity. In 2015, Virgin Money London Marathon raised a total charity of £54.1 million which set a new world record for an annual single-day charity fundraising event.

While large events have their proprietary mechanisms to enable large amounts to be raised, YouTooCanRun felt that this power must be available to other events and also for individual runners who want to raise charities on their own.

With this aim in view, YouTooCanRun Sports Management Pvt. Ltd, India’s only mass participation endurance event specific technology and back-end service provider, has partnered with Ketto, Asia’s most visited and trusted crowdfunding platform that helps raise funds for personal needs, charitable causes and creative ideas. This partnership is to provide all the endurance events on the YouTooCanRun Registration Platform an unparalleled opportunity to raise funds for a charity with the power of Ketto.

This partnership between YouTooCanRun and Ketto will help running events to raise charitable funds more efficiently. Ketto has the best-in-class solutions for raising charities. Event organisers have an option of creating a ‘microsite’ for supporting the charity of their choice. Individual runners can also create personal pledge pages of their own to raise funds for their favorite charities.

Speaking on the occasion, Varun Sheth, founder CEO of Ketto said , “We believe running and raising funds to go hand in hand. On Ketto, we’ve raised over a crore through our associations with marathons and running events. With our partnership with YouTooCanRun, we’re hoping more and more passionate runners will come forward to raise funds for the charity they support.”

Venkatraman, Chief Running Evangelist of YouTooCanRun added:Having a premier partner like Ketto adds considerable strength to the cause of YouTooCanRun which is to promoting running for good health. Working together with the event organisers, this partnership will help events raise funds for charitable causes.”

About YouTooCanRun:

YouTooCanRun is a Social Entrepreneurship initiative. Its mission is to “Promote Running for Good Health”. One of its offerings is RACES a complete platform to manage runners engagement and complete the enrollment system besides just registrations. YouTooCanRun provides ancillary services for running event organisers.

More information about YouTooCanRun is available online at

About Ketto:

Ketto is Asia’s most visited & trusted crowdfunding platform that helps you raise funds for personal needs, charitable causes and creative ideas. From crowdfunding a pizza, to rehabilitating a whole country after a natural calamity, Ketto has been used for any cause that one strongly believes in. With a network of 2,500+ NGOs, it has facilitated a positive change in the areas of child education, women empowerment, animal welfare, farmer welfare and post natural-calamity rehabilitation. Visit to know more.


When Scrolling Comes To More Than Just A Halt


Every now and then we turn to our mobile phones to feed on information that the world throws at us. It’s wonderful how the lifeless smartphone we hold in our hands evokes so many emotions within us. It makes us smile at the video of the dog who prays before his meals, critique click-bait headlines, share the articles we love and so much more.

But what happens when you come across a story that holds your attention, stops your finger from scrolling down and evokes an emotion like no other? Would you like to pause and help?

If yes, read on.

Here are some stories of people who stopped scrolling to help someone:1_1443947296_725x725

Last year, thanks to the internet, Tara Balgopal’s story of being honoured by a postal stamp to living off of charity came into the limelight.
While the story got a huge number of shares and comments on social media, it didn’t make Tara Balgopal’s dilapidated house any better.
That’s when someone, somewhere, scrolling through their feed decided to stop and help – Nikhil Sarup. He decided to raise funds to fix her house and to ensure the 82-year old gets proper food to lead a healthy life. With his efforts, he didn’t just get the issue the attention it required but also raised an amount of Rs. 8,10,103 with help from the crowd in just a month.
Had he decided to just share it on social media and gone ahead with living his life, Tara Balgopal wouldn’t be living in a proper, well-furnished house with electricity, neither would she have received a tiffin service or a way better life.


We’re sure you’ve come across Khadija’s story, she was the faceless 21-year old with abnormal skin growth and improper demarcations on her face. What you don’t know is what happened after her story garnered attention on social media. Kolkata based ‘Soul Angels Group’ decided to help Khadija by starting a fundraiser on Ketto to fly her to Mangalore for her treatment and the post-treatment care. Soul Angels Group’s initiative inspired others to help Khadija thus raising the goal amount to a whopping Rs. 10,90,360!

It’s amazing how channelising feelings can make a positive difference to someone’s life.
While money may not always be the core of providing help, it definitely is one of the most effective ways of doing so.

If you’re still reading this, you’re the kind of person we want to talk to:
The next time you come across a story that makes you stop scrolling, pause, get in touch with us and we’ll try to help you make a difference.
You can call us on (+91) 022 3357 8152 or write to or you can contact us on Facebook or Twitter.

Indian Startups Find That Crowdfunding Sites in India Are a Boon to Business

credits: fundizz.wordpress

To produce a highly attractive and strong crowdfunding campaign, you need to brainstorm. After all, the aim of a startup is to identify some important and unmet need that its customers possess, and then take an initiative on it. In India, startups are built based on this premise. That is why crowdfunding sites in India are so popular.
Here are three ways in which new businesses and ventures can create better brand value through crowdfunding:

Engage Your Customers

It is important to grab any opportunity for feedback from your customers and incorporate it within the plans for your startup. Crowdfunding sites in India also enable you to get closer to your customers, giving you a chance to field questions and answer feedback, complaints, and ideas. Who knows? Your next idea could be generated from someone who is not on your staff.

Customer Engagement, Brand Value

Credits: zdnet2

Early Adopters and Possible Brand Advocates

In crowdfunding, the people that stand behind your concept’s social proof are the early adopters and possible brand advocates. They are the people who believe in your service or product enough to put in their money for its long-term success. The early adopters are the key to eventual success of a crowdfunding campaign. They give you the momentum needed to share your business vision with family and colleagues, which includes promoting your business through social media.

People and Power of Crowdfunding

Credits: AlJazeera

Press Coverage

You also want to consider press coverage, which creates lasting brand awareness for any startup business. This awareness can be translated into a feature story on a blog or a report on a well-known news station. It is a great way to attract backers outside your business network. A good feature story can create a snowball effect, one that will put you in contact with major investors.

credits: commandpartners

credits: commandpartners

Needless to say, press coverage, when combined with crowdsourcing, enables to you to generate social proof and validation for your start-up company. Brainstorming enables you to refine your idea as well. It also gains you loyal advocates and early adopters, all which creates opportunities in the social media field.

The Rise of Indian Crowdfunding Websites

power of people

Despite being the second largest country in the world in terms of population, India has been relatively late in entering the tech market. However, Indians have been making headlines across the globe for their excellent achievements. It was only a matter of time before global attention turned towards India’s local markets. Some of the world’s largest businesses have now begun tapping into this newfound potential. This has led to the rise of online shopping websites as well as Indian crowdfunding websites.

Crowd, Power of people, crowdfunding

credits: spectatorUK

Crowdfunding in India

India is widely regarded as a pretty impoverished country. A majority of people live below poverty line, and even though the government has introduced a number of measures to combat it, they have shown little success. Crowdfunding is one of the best methods that can be employed by the locals to combat major issues in India. People can set up crowdfunding campaigns on Indian crowdfunding websites to achieve their personal goals or to work towards community development (such as fixing a local monument or repairs on a historical building, etc.)


The Rise of the Tech Sector

Over the past few years, the tech sector has blossomed in many parts of India. Laptops and smartphones have become very common, with a number of local manufacturers now offering cheaper products. As a result, this has allowed more people to get access to the Internet. Crowdfunding can tap into the potential of the local market, allowing people to fund private campaigns using simply their VISA or Mastercard credit or debit cards. Transactions can be processed within minutes! Perhaps the biggest reason why crowdfunding has proven to be such a popular concept in India is because it’s completely secure and constantly monitored, thus minimizing the chances of any type of fraud.

credits: Mckinsey

credits: Mckinsey