Archive - October 2016

This Diwali, Let There Be Light – But Of A Different Kind

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We’re a generation of change – right from the way we see traveling, body-shaming, feminism, protest to even Bollywood – everything is way different from how we perceived it a decade ago. Our transitory generation can safely say, ‘It’s the end of the world as we knew it’.

What if we also changed the way we look at festivals? What if we made a few changes in the traditional ‘rule-book’, implemented them and handed it over to our children so it ends up becoming an annual tradition? How about adopting a habit of adopting a cause every Diwali?

We’re talking about a real deal here – that means, every time you decorate your house, make festive food, you also think of the cause your family can make a difference to that year.

We all love to be at home to celebrate festivals so it’s a perfect time to take up a cause together and make a difference to it collectively. Just adopt any cause – we don’t mean something that will put an end to global warming (nothing like it, if you can do that though), we mean ideas that will celebrate change in the smallest way possible.

In case you’d like thought starters, here are some ideas that you can start with this year:

Invite your maid’s family over for dinner and eat with them at the dinner table for a change. It can even be your watchman, garbage picker, laundry person – anyone you feel like knowing a little better. This can be truly enlightening. Nithya one of our ex-campaigners shared the idea of this beautiful tradition with us – he even raised funds for his maids’ kids, read his beautiful story here.

Instead of putting up long updates about how animals and birds get tortured by the smoke and noise during Diwali and boiling our blood over insensitive people not realising it, here’s a thought – you probably can’t control all people who burst crackers, but what you can do is put address tags on stray dogs and cats who live in your area. Why? Strays tend to run to a noise-free place and realise they are completely lost and disoriented after Diwali. This can help dog lovers like you bring them back to where they belong once the madness is over.

You know that lane outside your building that you’ve written multiple complaints about and have been waiting for the authorities to look into – how about doing it yourself? Maybe this Diwali you can go beyond just cleaning your own house. Pick up the broom, put on a mask, gather your family and maybe your society members and clean up that lane! We think it’ll make for a beautiful story and a brighter Diwali!

Every time you’ve seen a person in need, you’ve probably reached your wallet and given them what you can but if you had to go for a sustainable solution. You can raise funds for that needy person – the old man who sells toys, the underprivileged kid who learns with the books she finds in the trash, the old woman who is all alone after her son died – anyone who you think could use some monetary help – start a fundraiser for them on Ketto and we’ll guide you at every step. If you want to read stories of regular people changing lives by starting a fundraiser, go here.

Every child should have something to look forward this Diwali, right? How about taking rounds of your area and giving away chocolates/sweets/ice creams to children on the street. We’re sure your deed is going to light up their Diwali and their smiles are going to light up yours.

This way, by celebrating every festival, we’ll also be celebrating change. Won’t festivals become truly beautiful if we celebrate them this way? So how do you want to begin this tradition this Diwali?

How To Make A Difference To Someone This Diwali

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The festival of lights is round the corner and we’re sure you are all busy looking for gifts for your loved ones. But while you spread the love among your friends and family, let’s also gift something to the children and communities that face a lack of even the basic needs – after all everyone deserves a ‘Happy Diwali’, right?

What would the gift be? Gift them with a contribution – even the smallest one would make a huge difference. This Diwali, here are 5 fundraisers that you can contribute and make a difference to:

Save A Critically Ill Child

screenshot_7There are so many underprivileged children in India who are critically ill and do not have the means to get their treatment done. No child should die because of lack of funds, keeping that thought in mind, the gorgeous Dia Mirza – ambassador of Genesis Foundation has pledged to save lives by raising funds towards their treatment.

You have the chance to brighten up the future of these little souls. Join Dia in her effort to help a child walk, play, jump, laugh and LIVE again by contributing to her fundraiser.

Light Up A House

There are over 306.2 million individuals in India that do not have access to the basic necessity of electricity. A large number of these people live in villages and over 75% of them are below the poverty line. Project Chirag started by 3 thoughtful girls – Noorie, Saumya and Saakshi aims to benefit inhabitants of these areas that have no access to light. After analysing 100 homes and their problems, they have come up with a simple solution – solar power. Once installed, solar powered lights are free, clean, and give constant light to a rural house.

Project Chirag is working to provide solar powered lights to every off-grid rural house in India – help their cause by contributing to their fundraiser.

Cheer Up The Children In Hospitals

screenshot_8There are a number of children who spend Diwali in hospitals as they are suffering from various illnesses and who may not have anything to look forward to this Diwali.

Uday Foundation helps underprivileged patients who are currently undergoing various medical treatments in government hospitals. Light up their lives by contributing to their fundraiser.

Light Up These Artisans’ House

screenshot_9Lack of electricity has left the villagers of Gotiguda, a small village in Odisha, in poverty. The villagers are highly skilled craftsmen who depend on Dokhra metal crafts for their livelihood. However, without electricity and lighting, they are unable to produce enough craft work and thus struggle to make ends meet.

The funds raised through this fundraiser will be used to set-up a solar micro-grid, provide lights and supply a polishing machine. This solution is built on community involvement and is designed to be a long-term, self-sustaining solution. Help them get the opportunities they deserve by contributing to their fundraiser.

Make Diwali Special For Truck Drivers

screenshot_10Everything that we need on a day to day basis is brought to our door step thus making our life simple and convenient. Over time this has become a necessity making us forget that it takes tremendous effort for the truck drivers who make this happen.

This Diwali, support WOW Truck’s initiative of spreading happiness to truck drivers and their families by contributing to their fundraiser.

So you see – there are so many people and causes you can make a difference to this Diwali. Light up their lives – trust us, it’s going to be way more illuminating than the diyas and lanterns.

For Our Fallen Soldiers

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“I will observe and obey the commands of any officer set above me, even to the peril of my life” — Oath of an Indian Army Officer.


The Combined Defense Service Examination is held two times every year in the months of March and October, an average of 4,00,000 people sit for the tests, out of which only 8,000 are made eligible to join the forces.

Before their formal integration into the army the young aspirants take a pledge to serve their nation before themselves, and if need be, sacrifice their lives in the line of duty, for their country.

An oath they take with great pride and happiness.

The mighty ask of that pledge came true for 18 soldiers from the 10 Dogra and 6 Bihar regiments on the fateful morning of 18th September. While most of India slept comfortably in their beds the small town of Uri — an Indian army base along the LoC, was under seize by a group of four militants who crossed the border into India.

In a pre-dawn ambush, the terrorists infiltrated the camps and lobbed 17 grenades in under three minutes at the sleeping soldiers instantly killing 18, and further injuring 30 support staff and personnel.


As the families of the fallen heroes and the rest of the world woke up to the news, everyone at the Ketto India headquarters too, was deeply saddened and shocked at the development.

As the day progressed, what followed was a rhetoric from the Government of India, that every Indian had come to learn and accept. Condemnation of the ‘dastardly attacks’ was followed by an announcement of compensation for the family of the soldiers.

When that money would actually reach their families was a question without answer.


As the catalyst of social change, Ketto decided to take charge of the situation and use every resource available to them to help the soldiers. The team proactively started fundraisers in the name of each of the 18 soldiers.

The idea was simple — the money would directly, immediately and effectively reach their families, the funds would be transferred to their personal bank accounts, there would be no lags, no middle-men and no red tape.


Most of the soldiers hailed from India’s poverty stricken state of Bihar, where the man of the house was usually the sole bread earner for the family and his sudden and tragic death would mean financial mayhem for his dear ones.

Individuals, start-ups, MNC’s, celebrities and schools made-up the 18 entities that came together to adopt a campaign each, for the martyrs. And the list is still counting.


The collective efforts of the campaigners and their supporters have met with great success
The sharing of the fundraisers on social-media has brought awareness and traction to all the pages, ensuring individual contributions from all over the country and beyond. The ripple effect has been significant and vast ensuring financial stability for the grieving families.

In no particular order, here are names of all our fallen soldiers:

Havildar Ashok Kumar Singh, Naik SK Vidarthi , Sepoy Rakesh Singh, Sepoy Ganesh Shankar, Sepoy Rajesh Kumar Singh, Sepoy Harinder Yadav, Havildar NS Rawat, Sepoy Naiman Kuju, Sepoy Uike Janrao, Sepoy Bishwajit Ghorai, Sepoy G Dalai, Subedar Karnail Singh, Havildar Ravi Paul, Sepoy Javra Munda, Lance Naik G Shankar, Lance Naik RK Yadav, Sepoy TS Somnath and Sepoy K Vikas Janardhan

 

We’ve started the ‘Support Soldiers’ initiative to help families of our martyred soldiers by facilitating crowdfunding for their survival and sustenance. This initiative will remain active for all days of the year, needless to say, especially when we’re hit by tragic and unfortunate news of another brave soldier losing his life while protecting the country at the border.

If you too would like to show support, then adopt a martyred soldier by starting a fundraiser for them, contribute to either of the fundraisers or simply spread the word by sharing the link with your friends and family or you can just write to use at info@ketto.org.

Support Soldiers — An initiative by Ketto: supportsoldiers.ketto.org

We strive for accuracy and fairness, if you see something that doesn’t look right, write to info@ketto.org.

4 Fundraising Ideas For Non-profit Organizations

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If you’re a non-profit that’s constantly thinking of revolutionary ideas to bring about a positive change in India or even the world, let’s face it – you’re going to need funds throughout the year. Asking for donations in the exact same manner can become monotonous and uninspiring.

How can you make fundraising interesting as well as exciting for your supporters so they don’t just like to be a part of it but actually spread the word among their loved ones? What can help you get funds to do justice to the work your non-profit does? Here are 4 fundraising ideas to inspire your non-profit organization’s next fundraising activity:

Birthday Fundraising:

Why: Everybody loves the idea of doing something meaningful on their birthdays. It’s a great day to get your supporters to go beyond cutting cakes and actually make a difference to the world, or someone’s world by supporting a cause they care about!

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How: Encourage your most active supporters to start a fundraiser for your non-profit on Ketto and instead of accepting gifts, ask them to accept contributions to their fundraisers. At Ketto, we’ve seen wonderful initiatives started by campaigners – for instance, Neelesh Mishra, a Bollywood lyricist raised funds for Bharatiya Gramin Vidyalaya on his daughter Vaidehi’s first birthday. He wanted her birthday to have a positive impact on the lives of underprivileged children in Uttar Pradesh. His fundraiser managed to raise Rs. 2,65,034 – what a wonderful way to begin a new year!

Partner With Companies:

Why: Companies are constantly looking to involve employees in activities that are meaningful as well as fun. This builds a positive relationship between employees and managers and also ensures long-term commitment. Since some companies are required to dedicate 2% of their net profit to social development, they are always open to the idea of partnering with non-profits.

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How: Encourage the company whose brand values are aligned with your non-profit to start a fundraiser for a cause you support and they feel strongly for. Companies can set a target for all employees to work towards collectively. For instance, Action Aid got Cactus Communications, a Mumbai based organization to raise funds for providing dry ration & water to families in Latur. They divided their company into 6 teams and collectively raised Rs. 6,00,072 for the cause.

In The News:

Why: Tragic incidents like Nepal earthquake, Chennai floods or the recent URI attacks have immense power to unite people leaving them with a strong urge to help the situation in their own way. Everybody wants to contribute to the cause and what’s better than supporting the non-profit that’s helping the affected people on the ground.

fundraising ideas news

How: At the time of crisis, your non-profit can identify the gap it can fill and raise funds for that – giving people a chance to donate to your fundraiser. For example, Goonj raised funds to provide water purifying tablets, sanitation/cleaning material, utensils, school material and mats/bed sheets to people affected by Chennai floods. Goonj managed to raise a whopping amount of Rs. 23,63,920 for the welfare of people affected by Chennai floods.

Charity Events:

Why: Your non-profit may be doing charity events, but if you carefully analyse the supporters you have and observe the kind of things they like, your fundraising activity can be way more effective. For instance, based on your analysis, you can arrange for a music concert, a charity run or even a football match.

fundraising ideas events

How: Identify what you want the event to be – invite your supporters to be a part of it and let all the money raised by their involvement go to your cause. It can either be raised by asking supporters to buy their entry passes or by making them take an action that spreads awareness about the cause your non-profit supports. If majority of your supporters are music lovers, you could do what Magic India Foundation & United We Are Foundation did – they joined hands with DJ Hardwell with a primary objective to unite the world of electronic music in order to make a real difference – bringing Indian children out of poverty by nurturing them on a journey from childhood to livelihood. All the proceeds went to the non-profits for the education and welfare of children in India.

If these ideas got you thinking, get in touch with your Ketto account manager right away! And in case you’re interested in partnering with us – call us on (+91) 022 3357 8152 or you can even write to info@ketto.org so we can guide you and help you bring these ideas to life!

How The Generation That’s Always Chasing Time Can Do Good

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We’re a fast paced, impatient generation.

We like our cabs picking up fast, our pizza getting delivered quickly and our internet connection only at 4G – anything that’s not fast is not good enough. In this ‘insta’ obsessed generation, here’s a perfect way to help a cause or a person, especially when we have an intent to help but struggle to find the time to do so.

We bring to you four causes that you can make a difference to by donating to their fundraiser on Ketto, right now and that too in a matter of just 3 minutes!

Virtually Parent These Adorable Puppies:

Read only if: You’re the kind of person who loves to pet and feed stray dogs wherever you go and you find yourself always looking out for them.

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Being an ardent animal lover, Smita knew she couldn’t leave the 8 puppies she spotted at a dangerous construction site all by themselves. With support from Janm Foundation, she rescued them and has already found homes for 3 of them.

Now she needs Rs. 3,500 every month to look after the other puppies’ nutrition, vaccination and even adoption. An amount as small as Rs. 200 will make a lot of difference – donate to help her find a home for these puppies.

Bring This Graffiti Artist Back On His Feet:

Read only if: Art and artists inspire you and you would like to help this young graffiti artist get his chemotherapy sessions done.

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From a mechanical engineer to a graffiti artist filmed by the popular energy drink Red Bull, Karitkey’s story has been truly inspiring. After braving a lot of financial and emotional struggles in his career path, he decided to start his own art firm with his partners. Sadly, the day he decided to sign the papers and get his firm registered, he was diagnosed positive with Stage 4 – Hodgkin Lymphoma.

He is currently undergoing chemotherapy at Navy Hospital, Colaba and need funds for continuous sessions – donate to help him in his battle against cancer.

Help Her Represent India On An Expedition To Antarctica:

Read only if: You’re passionate about protection of the environment and sensitive towards concepts like climate change, usage of polythene bags, carbon footprint etc.

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A young passionate girl Bhavna has been selected to represent India at the Leadership with an edge program, part of International Antarctic Expedition 2017. The purpose for the expedition is to engage and inspire the next generation of leaders to take responsibility to build resilient communities and in doing so, preserve Antarctica. This unique initiative encompasses leadership, the environment, education and survival.

This once in a lifetime opportunity comes at a cost. She needs Rs. 10,00,000 for the expedition fee, air travel, extreme weather clothing and equipment – donate to send her to Antarctica!

Gift Drinking Water To Slum-Dwellers:

Read Only If: You believe that safe, clean drinking water is not a privilege and everyone deserves it.

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Manya and Sana have taken a pledge to provide pure drinking water to slum-dwellers in and around Delhi and Gurgaon. People living in these slums are subject to various waterborne diseases, caused primarily by drinking untreated water that is mixed with chemicals and other impurities. Lack of alternatives leaves them with no choice but to drink this water.

By contributing as little as Rs. 1,500 you can gift a family life – donate to provide water filters in the homes of the less fortunate.

There’s no better way of using 3 minutes of your life than making an impact on the causes that you believe in. If you ended up donating to any of the causes mentioned above, we’re sure you’ll agree.

10 People Who Can Help You Win Free Tickets To Global Citizen Festival India!

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Wondering who you can approach so you can create meaningful impact and also win tickets to the Global Citizen Festival India, to see Coldplay, JAY Z, and several Indian artists LIVE? Think no more!

Presenting 10 people around you who can get you closer to watching Coldplay LIVE right now:

1. The People You’re Going With – Your lucky friends who are going to win a chance to experience the most anticipated event of the year and 90 minutes of Coldplay because of you HAVE to make donations to help you move closer to your goal – that’s only fair, right? So get them to make generous donations right now!

2. Your Parents – Now your friends are probably asking you to donate to their fundraisers so they can win free tickets too, but thankfully you can count your parents out of the fundraising challenge. Put on your best behaviour and get them to donate individually. Don’t forget to remind them that they’ll be making a huge difference to the cause that you’re supporting.

3. Your Close Friends – How can you expect anyone else to support your fundraiser if your close friends don’t set the ball rolling? Ask them to make a donation and promise them a nice lunch treat in return.

4. Uncle Who Pampers You Every Diwali – We all have that one uncle who religiously gets us gifts every Diwali. This year, sacrifice that gift for a good cause and ask your uncle to donate to your fundraiser instead. If you hit your goal, you know it’s going to be totally worth it.

5. Aunt Who Stays In The US – Remember that family friend who stays in the US and sends her love with fancy gifts? Skype call them today and tell them about your fundraiser and how if they make a donation, they’ll not just be helping you move closer to free tickets, they’ll also be making a difference to a cause in India inspite of being away in another continent! Ketto accepts donations in both Rupees (INR) & Dollars (USD), so they can feel free to donate any amount they’re comfortable with.

6. Friend Who Owes You Money – Remember that friend who casually borrowed money from you and hasn’t paid you back yet? It’s payback time, only better, because his/her money will directly go for a good cause.

7. Friend Who Cares A Lot – You know that friend whose Facebook wall & Twitter feed is filled with opinions about how the world can be a better place? It’s time to reach out to them! Based on the cause you’ve started a fundraiser for, get in touch with your feminist friends, friends who believe in the power of education and all your righteous friends! Explain your cause to them and we’re sure that’s going to be enough for them to donate to your fundraiser.

8. Friend Who Won’t Be Able To Make It – If you have friends who are Coldplay/JAY Z fans and are going to miss the Festival because they’re going on a trip this November, let them know that the best way to make a difference to the charity their favourite band/artist supports is by donating to your fundraiser and helping you get a chance to see them live. If not them, then you, right? As a thank you, promise them videos and Snapchat stories from the Festival.

9. Your Boss – Tell your boss that you’re raising funds for a good cause and why it means so much to you! Knowing how good an employee you’ve been, ask if s/he would like to make a donation. No matter how small or big the amount, we’re sure your boss would be pleased to see a different side of you.

10. Believe in #ShuruaatHoonMain – And most importantly, it all begins with you! You’re the starting point of this beautiful movement for all your friends and family so the first donation has to come from you – you spearheaded it after all. So if you’ve still not donated to your cause, do it right away!

So, how many have you reached out to already?

globalcitizenindia.ketto.org

Live Your Dream – Win An All Expenses Paid Trip To Watch Chelsea Vs Man Utd. in London!

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Imagine this… You’re at Stamford Bridge, wearing your lucky jersey, holding your breath as your favourite player gets control of the ball, you watch him dribble and go straight for the goal post and GOAL! And now imagine witnessing that epic moment from the VIP stand right beside the ardent football fan Abhishek Bachchan! Sounds like a dream? Well, you can make it real.

Buy My Time is giving you a once-in-a-lifetime opportunity – a chance to win an all expenses paid trip to London to watch Chelsea Vs Man Utd. LIVE! All you have to do is to buy one or more raffle tickets at just Rs. 300 each on Ketto and hope for the best. You will also be supporting a good cause while doing so – for every ticket sold on our platform, majority of the proceeds will go to help the Samarthanam Trust for the disabled.

So, the more tickets you buy, the more good you do and the better your chances of winning a VIP experience like no other!

You better be quick because there’s only 4 days to go, i.e. till October 8, 2016. What are you waiting for?

To make sure you meet all the requirements, read this.