Archive - January 2017

Ways To Help The Voiceless Animals


Of late, social media has been inundated with shocking incidents of various atrocities committed against animals. There have been inhumane cases of stray dogs being thrown off rooftops and battered without provocation. When such events transpire, they leave animal lovers completely heart-broken and with a want to help.

Being the most evolved and intelligent among the creations, the onus to help these voiceless creatures lies on us. We at Ketto, are here to help you out in your noble endeavours.

Little acts of kindness

A couple of hours under the scorching summer sun leaves one dehydrated. It would be unwise to think that the birds and stray animals would feel any different. Keeping a bowl of water on the front porch or in the balcony would go a long way in helping animals in need. Feed the surplus food to the starving animals in your neighbourhood instead of discarding it as trash. Not only will it reduce the quantity of waste, but more importantly, it will satisfy the hunger of someone in need. You can even help an NGO/animal shelter that you support with their activities they carry out on weekends or in your free time.


Adopt don’t shop

Every stray dog deserves a caring and loving home to live in. Instead of buying a foreign breed, adopt a homeless stray, especially the ones that are in dire need of care. Trust us, giving a stray dog a way better life is one of the best feelings in the world.


Raise funds for an animal

Experience the satisfaction of saving an animal’s life by starting a fundraiser for animal rights and welfare. You can raise funds for an ailing animal, an animal that has met with an accident, for feeding stray animals in your area or even to support an NGO that you like. Your contributions will help improve veterinary care for animals that are carrying offspring, are wounded or have been afflicted by some disease.

If you need our support to help any animal in need, just go here & get in touch with us.

Save this link so you know where to find us when you come across an animal that needs help.


Medical Expenses Don’t Have To Kill You: Asking For Help With Dignity


High treatment cost diseases like cancer don’t come with warnings. Imagine your loved one getting diagnosed with a disease like that when your bank balance is unprepared for the sudden blow. Even with mediclaim or health insurance, medical expenses in India can be horrifyingly large. Only 20% of the population choose to get their health insured. Hospital expenses for medical conditions can be very overwhelming both emotionally and financially. But there is hope – crowdfunding.

Let’s tell you why.

So, what is crowdfunding?

Crowdfunding is a process of raising funds through the combined endeavour of family, friends, relatives and people you know. That means when you’re experiencing a funding gap due to an unexpected diagnosis of a disease, instead of letting the financial crisis dip into your lifelong savings – you can turn to small contributions from your well-wishers and pay for your treatment. At times, people hesitate from asking for help because they think it’s embarrassing. But you need to know that there are many people out there who would be willing to help you out with a small or even a generous contribution – don’t hold back. Depending on the kindness of acquaintances and strangers can be difficult but it can do wonders to your cause. So if you need help, just ask for it!

As a crowdfunding platform, we try to help campaigners raise funds safely, and prevent fraud so the possibility of people supporting your cause increases. Many people feel more secure if you work through such platforms rather than asking directly for money.

Crowdfunding Medical Expenses in India

Over 10,000 campaigners have successfully raised funds by using medical crowdfunding. For instance, Nitesh needed help with his cancer treatment – he turned to the crowd and raised over Rs. 16 lakh in one day! Medical bills were becoming a huge problem for Mangcha a waiter in Bangalore when his college friend raised over Rs. 6 lakh for his surgery! Read more such stories here.

Starting a fundraiser is as easy as narrating your story to your friends in person, just create your fundraiser page, share your story and explain what you need money for, add supporting bills to make your fundraiser more transparent. With just their cab fare that day, their contribution can raise your amount enough to pay your bills.
So, ask for help because you’ll be surprised to see how many people are willing to help you out.

To get started, start a medical fundraiser or you can write to or get in touch with us on Facebook and Twitter.

Meet Children Who Got Saved By The Internet


The internet is a beautiful, beautiful place. The humans of the internet never cease to surprise us with the things they do – be it trolling a naive celebrity for being ‘politically incorrect’ or uniting a bunch of lost kids with their mother by tweeting about it. There’s one more magic that the internet pulls off and we of all get to witness it every now and then – it’s saving lives!

We’re going to take you through 3 such wonderful stories when the internet felt empathy, sat up straight and did its bit to change a child’s life completely.

When the internet rescued Sagar from his terrible condition

Sagar Dorji, a four-year-old boy from Lakhimpur in the northeastern Indian state of Assam, developed a form of blood cancer in August 2016. This rare condition made his eyes swell and bleed. Sagar’s picture on his Ketto fundraiser had the power to evoke an emotion like no other. We’re sure you’re going to feel immense empathy once you see the tragic condition that he was experiencing then. It’s no wonder that over hundred people from India as well as internationally came together to raise Rs. 3,41,554 to get him out of his misery.


It’s been 5 month since his campaigner Sanjay Pandey ended the fundraiser on Ketto. The funds were used to fly Sagar to Bangalore so he can start chemotherapy, it was also used for the food and accommodation of his parents while he got his treatment done. It’s moments like these that make us do what we do. The swelling in Sagar’s eyes has reduced and the bleeding has stopped! Let’s pause and look at the beauty of this – 137 kind people sent their love and wishes from their own homes and helped in creating something magical.


When the internet fixed what a merciless acid attacker did

The internet was horrified when a 2-year-old boy Aditya was found in a dumpster after his neighbour threw acid on his face to avenge his mother’s refusal to his sexual demands. Aditya’s mother was harassed for a year when they decided to move out and live away from their violent demands. However, the neighbour began to obsess over Aditya’s mother and lamented his loss to his friends. One of his friends was angry to see him upset and as revenge against Aditya’s mother’s refusal – kidnapped Aditya, attacked him with acid and left him to die in the dumpster.


In less than 24 hours, more than 600 people came forward to support ‘Make Love Not Scars’ fundraiser and raised Rs. 11,77,450. As per the update – Aditya has now been discharged from the private hospital he was in and is being shifted to another hospital because this one didn’t have an isolation ward that Aditya requires in order to avoid a further worse infection. He is slowly return to the playful baby he is. A hospital that we wish not to name right now has pledged their support and the funds collected for Aditya will shortly be utilised once the reconstructive phase starts! We’re super pleased to see Aditya getting better.


When the internet alleviated what can’t be fixed

Sayali and Siddhant were diagnosed with a tragic condition called ‘Lamellar Ichthyosis’ that is estimated to occur in one out of 600,000 births. Their condition gives them scales all over their body and dried skin that keeps peeling off. Even though their condition can’t be cured completely, both siblings have to apply medicated oil at least three times a day as well as medicated soaps, shampoos, lotions, and creams to keep their skin in tolerable condition which their parents can’t afford. Sarika is a home-maker and Santosh is working in a factory with a mere salary of Rs. 8,500 per month.


Enter, humans of the internet – through a fundraiser started by Gaurav Malhotra Rs. 1,94,552 was raised for their condition. Siddhant and Sayali always pray and wait eagerly for the months from November to February because they perspire less and their itching is reduced during these months. But thanks to Gaurav and 139 kind supporters, Siddhant and Sayali are going to have a much relieved summer this year because the funds raised on Ketto are going to be used to buy their medications for the next 7 months.


So all you wonderful people on the internet, you should know you have a big heart. Keep showing your love and pulling off miracles for the ones who can’t afford to even dream of them.

Read similar stories over here and if you feel like pulling off a miracle, head over to help by donating or starting a fundraiser for someone in need.

Crowdfunding: Funding Corporate Social Responsibility In India

CSR (Corporate Social Responsibility) is no longer looked at as charity work; big brands are now making sure that the money they invest in a social cause is not just making a difference but also giving their brand a positive image in the industry.

Brands strategise to contribute towards creating a meaningful impact on the pressing problems of the society at a local, national or even global level.

Many corporates are now opting for innovative strategies for their CSR activities – crowdfunding being one of them since it connects you to various causes like providing education to a girl child, helping farmers and families affected by drought to prevent more farmer suicides, for martyrs’ families, welfare of animals etc.

Let’s start with understanding how it works.

Crowdfunding a CSR project is not just used to raise funds but also to create awareness about the cause and to build an audience for it. For this, corporates need to begin by creating a web page on their own website or seek help from a crowdfunding platform.

Crowdfunding platforms like Ketto already have social causes in the field of health, education, and much such more that you can join in or you can choose to create a fundraiser of your own. You need to fill out a form that seeks basic details about your cause, including details like what you’re raising funds for, how much do you want the goal amount to be, what image would you use to represent the cause etc. People need to know why you chose to support this cause.

The next step is to take the cause to the world by spreading the word about it using as many platforms as you can. Ketto has features that will help you spread the word about your CSR initiative on all social media channels. If your cause is strong and appeals to people, you just need to wait and see the love and support of the masses pour in as donations for your social cause!

Here are some inspiring CSR initiatives on Ketto:
RBL Bank


The fundraiser ‘Umeed’ was initiated by Jasmeet Singh Gandhi, a cycling enthusiast from Mumbai, for Udbhav School, run by the IIMAAA charitable trust.

He and his group of similar minded people cycled 1,000 km from Mumbai to Telangana, to raise funds and awareness for the school. Where does RBL come in the picture? They matched every donation to the cause by giving an equal amount themselves!

The combined efforts of the campaigner and RBL’s CSR promotion raised a total of Rs.14,42,466 for Udbhav School!

Cactus Communication


Cactus Communications, a global organisation, focused on scientific research has been running a social initiative to provide drinkable water to the people of Latur. They decided to split their organisation into teams and raise funds for the drought-stricken regions in Latur. Their multiple CSR efforts have raised a total of Rs.6,00, 072 till date that have gone to the NGO Action Aid, that is working tirelessly to provide water and dry rations to the families in Latur.

Social_responsibilities_soldier initiated a CSR project for the widows of URI martyrs under the banner of Shaadi Cares. Their aim was to empower the wives of those 18 jawans who had lost their lives defending our Nation because they were also the sole bread earners of their respective families. They wanted to support these women move forward with a strong backing! They were successful in raising Rs.18,88,060 for these women.

Social enterprise funding doesn’t just give corporates social branding; it provides the social cause with a much bigger stage to voice their mission and ask for help! Crowdfunding these campaigns also allows more people to feel more connected to the brand because they know where and how the funds will be used.

Therefore, using such platforms to fund a cause that is close to your brand values is an ideal choice for corporates!

If you’re looking to crowdfund your CSR initiative, start a fundraiser and if you need our assistance, you can write to or get in touch with us on Facebook or Twitter.


Creative Ideas That Got Successfully Funded on Ketto


Creative thinking inspires ideas and ideas inspire change.

Ideas and imagination form the basis for any kind of innovative enterprise. To turn an idea into reality – you need to invest time and energy but most importantly you need support and funds to bring it alive. We have partnered with some promising creative ideas in the past and have seen them bloom into successful businesses over time.

Here are three of the best examples of such a fruitful partnership in recent times:

Mixtale: Drink it! Mix it!

Mixtale, an initiative by the Mexers Food and Beverage LLP, a startup from Mumbai had an interesting take on the way we went about drinking mocktails. Siddh Desai from Mumbai brought out this idea of ready-to-drink mocktails that people could purchase and carry around with them just as any other cold drinks or fruit juices available in the markets. To think of something so out of the box and unconventional showed some potential, but a long journey towards setting up a startup awaited them.


These non-alcoholic, caffeine-free had a certain potential that just couldn’t be denied. In fact, these products are the first to come in this line of sales. Even here, the core team decided to opt for an unconventional, yet interesting idea of crowdfunding this project of theirs.

Using crowdfunding, Mexers Food and Beverage LLP got support from their friends, colleagues, teammates, contacts and people who loved the idea of the product. They have now successfully launched their line of products names “Mixtale” after raising Rs. 2,57,700 from 168 supporters on Ketto. We wish all the best to their team and believe in their future successes as well.

Ek Punjab Ye Bhi

The Horshruba Repertory is a theatre company that aims towards bringing alive challenging and invigorating literary texts on stage. The new collection of stories by the Horshruba Repertory consists of those which talk about another Punjab, the villages of Pakistan and bring them to life in the most vibrant yet sociologically different settings through theatre, drama, and art projects.


This set of stories under the name of “Ek Punjab Ye Bhi” includes contemporary tales from Western Punjab bringing out the works of Premchand, Chugthai, and Manto. Yet what makes them more interesting are the contemporary twists and plots added to them in a way the present generation can understand.

Through crowdfunding on Ketto, the company could reach out to a larger and more informed audience of art and theatre lovers. Crowdfunding through Ketto helped them gather capital for not only costumes and advertising, but also the promotion of their company and covered their director’s fee as well as rent for rehearsal space.


Safer is a company that campaigns for its jewelry that keeps women safe. Founders focused on the insecurity and vulnerability of women in general in a country like India and worked towards creating a better solution. Pressing your SAFER jewelry twice sends alerts to your friends and families so that they are aware of your situation or distress. The product came in 3 different styles for you to choose from.

The initiative has been successfully funded through crowdfunding, gaining a total of Rs. 5,16,670 for resources and campaigning.

So if you’re bursting at the seams with powerful creative ideas, bring them on, start a fundraiser and let’s bring your idea to life!

How Crowdfunding Has Helped In Times of Natural Calamities


Natural calamities can strike anybody, anywhere, at the blink of an eye leaving behind heart-wrenching devastation. As citizens of the world, it is only us who can save ourselves at times like these.

Together We Can

Throughout the ages, people have stood up for one another to uplift, encourage, and build a better society together. In the past few years, exemplary feats have been achieved through crowdfunding post natural disasters in India. Humanity has seen the most fulfilling acts of kindness especially after the popularity of social media.

Here are a few examples of when people used crowdfunding to help people after a disaster created havoc.

When Nepal Needed Us


The Massive Earthquake of 7.8 (Richter Scale) hit the serene country of Nepal in April 2015 left nothing but hopelessness and destruction. When Nepal was shackled in shambles, her fellow neighbors and friends lent a helping hand to patch all her broken pieces together. Official records show that India sent away approximately 43 tons of disaster relief material to help the victims of the earthquake.

Thousands of people volunteered to donate relief material like ration, first aid necessities, clothing, food, tents, and so much more. Empathetic people quickly mobilized crowds through online fundraisers for natural disaster victims. No-one could have deciphered the impact that those little contributions could have brought to the devastated disaster-stricken country. But through crowdfunding on Ketto alone various relief campaigns collected over Rs. 1 crore!

Crowdfunding For Chennai


In November 2015, the devastation that the uninhibited rainfall brought to the Coromandel Coast was perhaps the worse in decades. Millions of fellowmen rose as saviors to the occasion to help the victims of the natural calamity. Word flies swiftly through the air. This was used as an advantageous technique to gather relief funds via social media, online networking sites, Facebook pages, etc. Through fundraisers on Ketto a whopping collection of Rs. 1,40,82,961 was made to help natural disaster victims! This amount was put to use by resourceful on-ground NGOs like Rapid Response, Goonj and Oxfam India.

Rehabilitating Assam


In July 2016, Assam floods affected a population of over 18 lakh. Rising water of the Brahmaputra had not just impacted the everyday needs of people, including bare necessities like food, clothing and shelter, it had also affected a large number of farm animals and poultry birds. People came together to heal the wounds and help the victims of the destruction. Crowdfunding through Ketto helped raise an amount of Rs. 14,59,886 to rehabilitate the victims of the floods in Assam.

You Can Be The Difference

Every little drop can create an entire ocean. All you need to do is start small but start as soon as the disaster strikes! Humane sentiment connects one another in such indefinable and powerful way that natural disasters can be combated, and countries can get rebuilt – such is the magnanimity of the crowd that empathizes and comes together for a greater cause. Such is the power of crowdfunding!

So the next time you feel helpless after a natural calamity creates havoc, start a fundraiser or you can write to or get in touch with us on Facebook and Twitter.

Ways You Can Support The NGOs You Like


No matter what cause you believe in, all NGOs require help both in terms of funds and manpower. In order to support an NGO, one has to keep in mind the nature of work it does and the scale on which the aid is provided.

If you are wondering how to help an NGO you identify with, here are some simple ways:


The easiest way to make a difference to an organisation you support is to donate to their fundraiser. Ketto provides security to your donations as they go directly to the beneficiaries without any intermediate delays. In case you want to support NGOs that work towards the causes you strongly feel for, go here.



Sometimes lending services is all that is required to support NGOs. Volunteering your expertise and time can make the operational tasks of an NGO much easier. The services can be as simple as clerical work, picking up donations, helping to maintain their website, advertising their work on a social media platform, etc.

There is a way that every professional can help. Doctors are invaluable for health camps and blood donations, pro-bono legal services are an excellent way lawyers can be of service, even providing discounts wherever applicable can be of great help for the NGO.


Fundraising Aid

Funds are imperative for the functioning of NGOs. They can never have surplus funds. Starting an online fundraiser for an NGO as a supporter is one of the most effective ways of helping an NGO. An essential part to help NGOs is to seek help from people who would be willing to donate – starting from close family and relatives, friends on social media etc. This sort of crowdfunding is more efficient than relying on a sole donor.


Innovative fundraising techniques would be very helpful. Smart and eye-catching advertisements of the work the NGO does can generate the right sentiments that will make people want to donate. Writing to potential donors and seeking out companies and businesses that would be interested in upholding the cause can support an NGO to a great extent.

If possible, you can also help organize, or host a fundraising event. The event might even be something as simple as a dinner where the NGO publicizes its work. More elaborate events include organizing some sports competition or seeking the participation of a known celebrity face to become the mascot.

Spreading the word

NGOs work with a strong principle. Every NGO has a different area of concern. Championing the cause of your favourite NGO would help immensely. Spreading the word of their activities and events on Facebook, Twitter & WhatsApp would generate more participation in all their events, which in turn will create a platform perfect for raising more funds. The more vocal you are, the more the efforts of the NGO will get highlighted to the public.


The aim is to bring the NGO in the eye of those people who wish to bring about a positive change to the society because that’s the underlying principle of every NGO.

Come, support the NGO you like by starting a fundraiser on Ketto.