Archive - February 2017

5 Tips To Use Social Media To Run A Successful Fundraiser

Social_media

Any crowdfunding project is incomplete without social media. It’s the best way to garner support for your crowdfunding project. It provides you with multiple platforms to reach a large number of people simultaneously! Platforms like Facebook, Twitter, Instagram and WhatsApp help you reach all your friends, relatives, acquaintances, neighbours and sometimes even strangers.

Once your cause reaches your own network, they can spread the word further amongst people they know, and so on, so the cause reaches a bigger group of people.

So once you start a fundraiser, follow these tips.

1. Choose The Right Platform

● Pick the platform you have maximum followers on, especially the people you are trying to reach.
● The channel should also allow you to be be interactive and most importantly, you should be comfortable using it!

2. Create a unique campaign hashtag

Identify keywords that relate to your cause and create attention grabbing promotion hashtag with it. Using the same hashtag for all your posts on the social media helps you keep all the posts and conversations organized under one topic head. This allows your followers to easily search for the cause and get current information regarding it!

3. Take advantage of social media marketing tools

The mostly paid and sometimes free re-marketing tools offered by the social media platforms help keep your crowdfunding project alive and running, eg. Google AdWords, Facebook comprehensive remarketing ads, etc. They help raise awareness for your cause, build connections, and aim towards quality intended target audience.

● A higher CTR or Click Through Rate and a better exposure for the crowdfunding ad.
● Re-marketing through mobile apps or websites.
● Different types of ad formats like video, image, and text.

Use the analysis reports provided by these platforms to adjust your social media strategy for better results. Craft content that appeals to your targeted demographic!

4. Spread your story

Connect with your audience on a personal front and share the backstory and your reasons for starting the crowdfunding project. For a cause based crowdfunding approach, there is no such thing as ‘Too Much Information’!

5. Be active, respond quickly, and keep the crowd engaged

Keep people interested by updating them about the fundraiser and interacting with them meaningfully.

To keep your supporters interested, add more emotional content. Share posts that are connected with your fundraiser (pictures, humour, news, and such). Share stories and experiences with your supporters. Share updates, backstage look, impact of your fundraiser, and more.

Social media has a wider reach and allows you to be creative about asking people to fund your cause. Ketto has all the social media features integrated for you to spread the word about your fundraiser. So what are you waiting for, get in touch and start a fundraiser for a cause that is close to your heart!

Crowdfunding Do’s And Don’ts

Do's_don't

We all need money, don’t we? You may need it to support someone or help yourself. For instance, at this very moment on Ketto, a mother is looking for help to fund her son’s Cerebral Palsy treatment and an NGO is crowdfunding to build a rehabilitation centre for acid-attack victims under their care.

Crowdfunding gives you a chance to finance initiatives, which have been proposed by either an individual or NGOs. Nonprofits and different individuals can use Ketto to voice their monetary need without hesitation to several people quickly and simultaneously. They can fund their causes by garnering support and belief of individuals and corporates, collectively.

But there are certain crowdfunding do’s and don’ts that you need to keep in mind while presenting your fundraiser – here you go!

Do’s
1. Tell your story

For people to support your cause, they need to be invested in your story. Without knowing the reason behind your fundraiser and how important it is to you, people may not feel inclined to contribute to your fundraiser! So, don’t hesitate to share. You can read the steps to creating the perfect fundraiser page here.

2. Form a team

Instead of doing this all by yourself, make it fun by roping in your close friends and family members. Give them the responsibility of raising a small amount of your goal and keep exchanging updates on the progress of the fundraiser.

3. Make a plan!

You need to prepare a plan that includes the messaging and promotion of your cause using different platforms. Posting on social media, organizing an event surrounding the fundraiser, updates, interactions, maybe rewards, taxes, press release, etc. need to be properly planned keeping the timeline of the fundraiser in mind.

4. Communicate

Do not neglect any of your well wishers or supporters. Keep them abreast of the latest happenings with regards to the fundraiser. And don’t forget to thank people who are taking a few minutes out of their busy lives to listen to your story.

Don’ts
1. Think creating a fundraiser is enough

In fact, that is just the first step! The steps following the launch of the fundraiser are critical for its success. There, you will have to reach out, generate interest, and get supporters for your cause.

2. Expect funds to come in immediately

It is erroneous to think that you would achieve your financial goal the moment you post an appeal or immediately after the first contribution comes in. The only way to get more support is to spread the word in your network of friends and family using Facebook, Twitter, Whatsapp, e-mail and even calls.

3. Hide the progress of the fundraiser

You need to be completely transparent to your followers. You need to be upfront about the reason for the fundraiser and where and how the funds would be used. Keep them updated on the latest happenings of your fundraiser.

4. Ask for more than you need

People are not ignorant. Asking for more funds than you require for your cause could create a negative image about you and your fundraiser and could hamper the credibility of the fundraiser.

If you have questions during the course of your fundraiser, you can always get in touch with the Ketto fundraiser manager assigned to you at the start of your fundraiser. Let’s get started, shall we?