Have you thought of great fundraising ideas, but often found yourself too busy to put your plans into action? Fundraising on the go may be easier than you think. If you have not yet thought of fundraising, after reading this post, you may consider it. Never let travelling be an obstacle to raising the money you need for any worthy cause. Why not campaign right from your mobile devices?
Online fundraising can be done from anywhere using fundraising software on your smartphone or other mobile devices. Social media can play a major role in exposure and promotion. It is not quite a shock how mobile phones have revolutionised the fundraising activity especially by making the fund transfer process easy and more secure than ever. With every other individual carrying the I-thing in their hands, it is easy to catch the attention of the donors through apps, quick SMS or WhatsApp texts.
Here are eight terrific tips for using social media to your fundraiser’s advantage:
Find your supporters
Consider your goals and put together a promotion plan for your fundraiser. Start from where your current or potential donors, advocates, and volunteers are. Pick the platform that you have maximum friends on and start spreading the word.
Customise Your Message
Each post for your fundraiser should be uniquely designed so that it is appropriate for the specific platform and audience. For instance, on Facebook you can conclude your message by tagging your close friends in the post, or you can create a WhatsApp forward containing the link so you can send it to all using the ‘Broadcast’ feature.
Be Engaging, and Engaged
It is important to respond to the donors and potential donors. Acknowledge the efforts of those who get involved. This will make them feel more connected with your cause and thus increase the chances of them spreading the word.
Experiment with Different Types of Content
Monitor trends to see which approach elicits the most responses. Use the analytics tool to measure the effectiveness of posts. Be active when your audience are. For instance, people may spend more time on your fundraiser page after you upload a video explaining the story, or if you use pictures to explain the cause.
Focus on Impact
Show the audience how significant the donations are. In case you’re raising funds for someone’s medical bills, show how the patient is doing before and after the surgery so people know how it’s helping. Encourage donors and volunteers to share their stories about what it is like to be part of the campaign and why it is important to them.
Include a Call to Action
Make it easy for those who are interested in stepping into action by including a special prompt or simple instruction in your posts. Include a CTA button for those who want to help so they can act immediately to make an impact.
Leverage the technology to connect, convince and spread the word. Creating an active team to help you raise more funds will help you get better results for the hard work you put in. Act today, start a fundraiser for the cause you believe in and start campaigning!