Archive - July 2017

Crowdfunding For Movies – The Dawn Of A New Era

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With an increasing number of amateur and novice filmmakers breaking through into the world of production, the field is becoming more and more competitive with every passing second. As a result of this rapid growth, it is harder for directors to make it in the industry as professionals. With so much talent to choose from, big production companies are spoilt for choice in terms of which directors and producers to hire.

So where does that leave aspiring filmmakers?

They’re left with no option but to self-fund their productions in order to establish themselves. This way, they’ll have the best chance of being picked up by a larger production company and making it to the big leagues. But these days, money is scarce, and directors are suffering financially along with everyone else.

So where do they turn to gather a budget? To the ever-growing art of crowdfunding. If they don’t have the means to bring their story to life, crowdfunding is the next logical step.

How does Ketto come into the picture?

Ketto is a crowdfunding platform where these aspiring filmmakers can set up their own crowdfunding page to fund their creative projects, be it a film, documentary or a play. Actively becoming one of the popular methods of getting funds, crowdfunding is a great option for up-and-coming directors and filmmakers; a great place to generate some funds.

Here are projects of filmmakers that were funded on Ketto:

fighting on ice

Fighting on Ice – Campaigner Mithun Bajaj wanted to create a documentary that highlights the passions and struggles of the Indian Ice Hockey team and association. Through his piece, he wanted to showcase how they are playing their tournaments without any support or help from the government and how they are playing in tournaments with passable equipment and little to no funding, hoping for a day when ice hockey will be treated as a real sport in India. Through his fundraiser page on Ketto, not only did he raise Rs.4,85,945 thorough 19 supporters, he also raised awareness about this very little known sport in our country.

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Who Am I: After they visited the Pakistani Hindu refugees camps in Chandni Chowk, New Delhi, a start up film production house called P2P Productions wanted to become the global voice of their condition. They wanted to create a documentary to highlight the plight of these refugees, who fled religious persecution in Pakistan, only to struggle for basic amenities while living in camps. With interesting rewards like personalised merchandise, a chance to get featured in their exclusive promotional video, accreditation as associate producers & co-producers, their crowdfunding page on Ketto got support from 260 supporters, helping them raise a whopping amount Rs. 9,79,485.

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Khamma Gir Ne: This is a documentary which shows how man and beast have learned to co-exist in Gujarat. Shot in Gir sanctuary and the Gir National Park, the documentary captures the challenges, emotions and unrest in Gir amid the long-time process of conservation and preservation of the last sanctuary of the Asiatic Lion. Via their crowdfunding page on Ketto, the documentary team was able to raise Rs.1, 55,210 through their 54 supporters.

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Another project Rewire raised funds for a social documentary that sought to create awareness about mental illness, especially in the context of the Indian society. The project was able to raise Rs. 83,900 via 16 supporters. Boojh documents the journey of Satish, a double amputee, who seeks to ride across the country on his bike, covering a distance of 50,000 kms in order to enter the Guinness and Limca book of world records. The film-makers were able to raise Rs. 68,300 via 17 supporters through their crowdfunding page on Ketto.

Hundreds of directors and producers are adapting to new trends in the industry and are giving crowdfunding a go and they certainly aren’t let down by the results. A lot of them are prospering and producing quality movies from the funds that they raise. All of these documentaries have received substantial donations and have ended up with a much bigger budget than they would have had trying to fund production through their income. It’s no wonder that crowdfunding in the filmmaking industry is becoming popular; the directors are getting some spectacular results!

So there you have it, if you’re a director or producer who is looking to raise funds to produce your movie, then look no further – crowdfunding is here to take your creative piece to the masses!

Start a fundraiser or share your idea on info@ketto.org or contact us on Facebook or Twitter.

 

Taking Charge of Our Future And The Future of Our Planet

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Crowdfunding for environmental projects provides us all with an active way to save the world.

A World and Climate in Flux

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Climate change isn’t a hoax, its as real as our existence. we can see it but just choose to ignore it. The clock is ticking and we need to do something before it gets too late. The data is indisputable and piling up daily. Earth is the only planet we have, and it is under attack. Human-made global warming and climate change are jeopardizing the very lives of generations to come. The battlefield is our environment, and the battle is now. The green crowd has stepped forward as this generation’s warrior elite.

A Call to Action

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No one person can save our planet, but all people coming together as a global community can lead to our world’s salvation. But how do we sign-up to make that crucial difference? How do we become a part of the greater good? We need a vehicle to drive our collaboration, to pool our resources together so we can work towards saving our world.
Crowdfunding for conservation solutions that are workable and necessary is a way in which we can all make a significant contribution towards saving Earth.

Here are examples of fundraisers started for environmental causes:

The Yellow Bag is an initiative that seeks to replace hazardous plastic bags with eco-friendly, cotton bags. The initiative also conducts student and community-based seminars and awareness programs about the hazards of using plastic bags.

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Based out of Madurai, Tamil Nadu, the Yellow Bag provides employment to 25 women from rural or underprivileged backgrounds by engaging them to stitch cloth bags that can be used again and again, unlike plastic bags that are often dumped after just one use. Through their crowdfunding page on Ketto, they were able to raise Rs.63,601 via 27 supporters to further their cause.

• India’s First Private Sanctuary- SAI Sanctuary located in the Western Ghats in South India is India’s first private sanctuary that started with an initial purchase of 55 acres in 1991 and has now grown to more than 300 acres in land area.

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An important ‘hot spot’ of biodiversity, this sanctuary has been called Noah’s ark by an Oxford University scientist and is home to a wide variety of Indian flora and fauna. Through her crowdfunding page, campaigner Pamela Malhotra wanted to raise funds to help them set up camera traps to guard the animals from poachers and to also check on their progress. She successfully raised Rs.1, 07,373 on Ketto.

• Mr. Yogi Arvind started a fundraiser to raise funds so he can plant 10 million Ayurvedic trees in the drought-hit regions of Marathwada and other parts of India. Yogi Arvind has been on a mission to plant more medicinal trees and plants along with raising awareness about the benefits of Ayurvedic remedies.

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He and his team have already conducted initial experiments concerning soil patterns, water management and suitable varieties of plants. They have already planted around 3000 trees and now plan to expand their project on a larger scale by setting up a nursery. Their crowdfunding page raised Rs. 79,511 via 20 supporters.

Mission Antarctica was set up to support Arjun Menon, a travel and lifestyle photographer, on his expedition to Antarctica under the guidance of Robert Swan, an environmentalist who has dedicated his life to the preservation and conservation of the fragile ecosystem of Antarctica.

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Arjun Menon was selected to be a part of the ‘Leadership on edge’ program, which sought to inspire a new generation of leaders who would campaign for sustainability. Mission Antarctica raised Rs. 3, 68,770 via 88 supporters to fund his expedition to the icy landscape of Antarctica.

A Bright Future

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Through green crowdfunding, we can play a significant role in ensuring a positive future for the world and its inhabitants. We can pool our resources together and become a part of something that is bigger than each one of us; we do something for the greater good that can give our children and countless future generations a world that is rich in resources for their survival.

Our future is in our hands, start a fundraiser for the cause you want to make a difference to.

 

Love Hiking? These People Crowdfunded Their Way To The Everest!

Asia, Nepal, Himalayas, Sagarmatha National Park, Solu Khumbu Everest Region, climbers walking below Nuptse making their way to camp 2 on Mt Everest

The thrill of hiking over long trails, soaking in the scenic beauty, is something which can leave you spell-bound. Not only does it help you to relax, but it also boosts your health and stamina. However, often the perks of hiking are weighed down by the cost it entails. Right from the right shoes to comfortable hiking apparel, to backpacks to lodging/camping, hiking can be a costly affair.

However, thanks to crowdfunding, cost factor can be taken care of. There have been umpteen success stories of hikers who shared the passion of hiking but had disabilities or lacked funds for hiking and managed to achieve their hiking goals through crowdfunding.

Maharashtra’s Pride, Aparna Prabhudesai!

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Aparna, a facilitator and an entrepreneur from Pune, is a multi-faceted woman. Along with her professional work, she also manages to pursue her hobby of participating in marathons and mountain climbing. Owing to some unfortunate incident in 2012, Aparna was left disabled. However, her unflinching strength and courage did not let the disability overpower her spirit. She took up a mountaineering course, participated in multiple treks and went twice to the Everest Base Camp. Her undeterred efforts led people to donate for her cause and she finally became the first woman from Maharashtra, India to successfully summit the Mount Everest! We feel proud to have been a part of this inspiring journey.

Mission Mount Everest

345Another individual from Maharashtra, Nihar, also summited the Mount Everest supported by Ketto. He undertook a three month long expedition starting from Kathmandu, Nepal to the Summit of Mount Everest. With the media coverage that this expedition would garner, he aimed to involve the local communities in developing ways to fight hunger and curb malnutrition in economically backward communities.

His fundraiser committed to donate ₹1 per feet of climb towards this cause. He successfully climbed the summit in March, 2015 and managed to raise ₹65,400 with 14 supporters.

Climbing World Cup: Climb Your Way To Health And Fitness!

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There are still not many people like Aparna and Nihar who are so passionate about mountain climbing. Chakram Hikers, a Maharashtra based firm, has been continuously striving in this direction. It organises hiking and trekking tours with intent to bring people closer to nature. The firm has been consistently instilling the spirit of adventure among masses along with spreading awareness about environment preservation. Chakram Hikers raised ₹ 52,000 with Ketto for the IFSC Climbing World Cup, which was scheduled at Navi Mumbai in May, 2016.

Crowdfunding: Hiking The New Way

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Besides people like Aparna for climbing Everest, Ketto has been helping many to achieve their hiking goals. Be it Vijayshekhar Nerva, who completed 4 Deserts Gobi March race in June 2015 by raising ₹1,39,740 or Mohit Kapoor, who raised ₹86,500 for a ride across 9 countries, we’re always here to help you!

So if you plan to go for a hike but lack support, you can stay assured that we’re here to give wings to your dreams. Happy hiking!

How Leftover Food Can Reach Hungry Mouths

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Many of us, who eat out regularly, are aware of the daily problem of massive food wastage in restaurants. Typically, restaurants over prepare certain items that are on the specials menu and other popular dishes so that their customers are well-taken care of. However, these joints are always in a fix as to what to do with the leftover.

Luckily, there are many people coming up with new ways to assist restaurants and grocery stores in dealing with their extra or leftover food. The use of modern day technology has made it easy to connect and coordinate, making excess food from one corner accessible to the needy at another corner.

Of course, making food available for the needy, on a wider scale needs funding as it costs the restaurants and the food stores a substantial amount to box the food and make it viable for transport. Thus, it is not affordable for an individual to do this on a regular basis, and as a result many such programs come to a halt.

Here are examples of how crowdfunding has turned out to be an innovative way to overcome this issue.

Feeding India
One such endeavour has been made by a not-for-profit social enterprise, ‘Feeding India’, which seeks a resolution to two main problems of hunger and food wastage. As a part of its Magic Truck initiative, the organization collects the leftover food from corporate offices and restaurants and uses it to provide meals to the poor.

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The Magic Truck provides meals consisting of one dal, 1 vegetable along with chappatis, rice and some dessert to the poor. Through their crowdfunding page on Ketto, they raised ₹2,14,014 ($3,331.09) through 104 supporters by which they provide nutritious meals to 1000 people, twice a day.

Janta Meals
Another chain of food outlets working in this direction is Janta Meals. It is located in slum areas with an aim to provide hygienically prepared wholesome food at affordable rates. The service involves community-based franchises that cater to urban migrant labourers including cycle rickshaw drivers, sweepers, mechanics, vegetable sellers etc.

janta meals

Janta Meals also promote entrepreneurship as these individual franchises are operated by micro-entrepreneurs, who are given an initial loan to help setup their food outlet. They are also provided with subsidized food that they then sell to the customers. Currently, there are 23 such outlets in Gurgaon, serving meals to around 4,500 people every day. They have raised ₹2,10,200 ($3,271.72) with the support of 51 supporters via their crowdfunding page on Ketto.

Food For The Needy
There is yet another organisation in the name of Uday Foundation which works to feed the needy. This Foundation provides food to underprivileged patients and their families or caretakers at government hospitals who cannot afford both medical bills and food. It also provides good, nutritious food to children from poor families who come to Delhi for longer treatment.

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Uday Foundation so far managed to raise ₹1,71,853 ($2,698.09) with the help of 64 supporters via their crowdfunding page on Ketto for this noble cause.

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Besides the structured organisations, some individuals as well use crowdfunding as a platform for their big and small fundraisers in the direction of food distribution. Samay Bansal from Ludhiana raised ₹62,076 through Ketto to provide free food and rose milk, popularly known as “chabeel”, to passersby in the scorching weather.

To sum it up, everyday millions of pounds of restaurant food goes to waste and many people are doing their bit to change it. Go ahead and donate to support NGOs and individuals who are ensuring people don’t go to their beds hungry.