Ketto, Asia’s largest crowdfunding platform, stoked a change in India’s online fundraising ecosystem. Ketto’s intervention in fuelling a wide variety of sustainable causes, right from fundraising for start-ups to fundraising for medical purposes, the platform has been able to weave a story of disruption. The outstanding reviews of the platform across various media outlets speak the volume of the success of its campaigns. The idea of Ketto was brainstormed at a TED conference, which grew on to become a revolution. Varun Sheth founded Ketto on August 15, 2012, and the platform has since become a carrier of change for many. He was joined by Bollywood actor and humanitarian Kunal Kapoor and Zaheer Adenwala, whose powerful blend of techno-disruptor vision gives Ketto an edge over other crowdfunding platforms.
At its core, crowdfunding refers to the process of gathering funds or money, from a large group of people. With the presence of the internet and social media today, we are a part of a much larger community which has enabled us to arrange funds from people across the World Wide Web.
The organisation has also been at the forefront when it comes to fundraising for an innovative cause. The Ketto community has been recently in the news for several of its noble ventures that has been able to impact millions of lives.
When S V V Ramesh got to know that his month-old daughter needed a liver transplant, he was crestfallen. The 36-year-old marketing professional didn’t have enough means for the life-saving surgery. Doctors at Apollo Hospital, where his daughter Sehita was admitted, then sought help of Ketto to arrange the money. Within 24 hours, the company claimed, they managed to raise over Rs 12.9 lakh for the surgery.
The tenth edition of the Times Women’s Drive culminated in an award show at Holiday Inn, Goa on Sunday, May 5. Not only was the Times Women’s Drive supported by the Women’s Cancer Initiative at Tata Memorial Hospital, conducted by IARC, it also had ketto.org as a crowdfunding partner. This tie-up allowed each participant to raise money for charity individually. Mallika Rai, one such participant, received the Woman of Impact Award for raising the highest amount-Rs 5.9 lakh. With her contribution to the effort, the drive was able to donate a total Rs 8.3 lakh with ketto.org.
In one of the features by entrepreneur.com, Bollywood Actor and Ketto’s Co-founder Kunal Kapoor talks about his motivation to start Ketto and his advice to other celebrities investing on start-ups.
Ketto made a big breakthrough in the Indian start-up ecosystem when Amazon India joined hands with the organisation to help its sellers raise funding for business expansion, product development and even for medical assistance.
As a part of the programme named Amazon Wings to empower the sellers in India, the company will allow its sellers to use Ketto’s platform and raise small ticket funds beginning from INR 50K at a subsidized fee for initiating fundraisers.
Under this initiative, Amazon will solicit interest from sellers to apply to Ketto for participation in the program. The applications will then be shortlisted by Ketto on the basis of the seller story, the purpose of the fundraiser and the goal amount. Once shortlisted, a team of experts from Ketto will guide the sellers from the ideation stage to the final launch of the campaign. Following the launch, the shortlisted sellers will be able to promote it in their social circle.
The Ketto community has been able to bridge together individuals, corporations and even non-governmental organisations to create sustainable changes via crowdfunding. With hundreds of rave reviews pouring in over the years, Ketto has helped more than 80,000 people start campaigns and raised over Rs. 300 crores of funds for their causes. So whenever there is need of money you can log on to www.ketto.org create a campaign and go get funded.