Author - Riya Chaitanya

About Riya Chaitanya

She's a morning person, which is something we just can't fathom. Oddly enough, she's also a night owl, which is when she gets her best writing done. Go figure!

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Here are my most recent posts

A Beginner’s Guide to Crowdfunding

If you’ve been wondering about crowdfunding, wonder no more! Here are the fundamentals to guide you through the process!

Okay, so you want to know what this newfangled concept of crowd funding is all about. “Oh, these New Age people and their ideas!” you’ve often exclaimed in exasperation. Well, it’s not as complicated as it may seem. Let us demystify the concept for you.

If you have ever used your Facebook status to reach out to friends for help – for guidance, information, anything at all – you have been ‘crowdsourcing’ without knowing it.

Nope, we’re not throwing you a curveball. Although they sound technically complicated, the term is fairly simple to understand. Using a social networking platform to gather opinions or information etc. is basically ‘sourcing’ from a ‘crowd’. Using an online base to gather funds is ‘funding’ from a ‘crowd’.

If you think about the process, what Wikipedia does is basically sourcing from the crowd. The website sources editors through its online community to write and edit all their articles.

For sourcing or funding through crowds to be efficient, online platforms are a prerequisite. After all, where else can you reach out to a large number of people in a matter of seconds? You can spread the word easily and gather whatever you need!

And that is the simple process that our website works on to help you campaign for funds. Here are a few more things to know about using our website:

All about the coolness factor of our campaigns:

Our campaigns are super cool because they source funds for some amazing social causes. And because they also fundraise for some very cool creative projects.

About the coolness factor of our website:

  • There are a lot of reasons why we are the coolest place to crowdfunding for charitable, educational, social causes, creative projects and any other worthy cause.
  • Starting a campaign on out online fundraising platform is free and easy to do.
  • You don’t get penalized if you are not being able to raise your funding goal in totality.
  • You get feedback and guidance from us every step of the way.
  • This includes tips and ideas on how best to market your campaign, which does not require a big budget. In fact, all it requires is an internet connection and dedication from you.
  • We have an instant chatting interface on the website which you can use to contact us any time you want.
  • We have a team of experienced professionals who are happy to help you every step of the way.

How can you start?

It doesn’t get easier than this:

  • Fill up the form on our website and submit it
  • Start receiving our tips and guidance right in your inbox
  • Follow the suggestions and start fundraising!

Crowdsourcing – or crowdfunding – is as easy as 123! So start your crowdsourcing campaign on Ketto, India’s largest crowdfunding website in India!

The Birthday Campaign (Radhya’s First-Birthday Campaign)

Save The Children

These doting parents weren’t just thinking of a big bash for their daughter’s first birthday. They were thinking of something on a much larger scale…

Vasuprada and Pradyumna Dalmia are the doting parents of now one-year-old Radhya. In the period leading up to their daughter’s very first birthday – a momentous occasion for any parent – the couple wanted to do something truly significant. They wanted to make sure the milestone of Radhya’s first birthday – 27th November 2014 – was something that would positively impact not just their own lives and that of little Radhya’s, but many others as well.

They weren’t just thinking of a massive birthday celebration with friends and family. They were thinking of a one-month-long birthday campaign benefitting underprivileged children in India.

The reasoning was straightforward, simple and heartfelt, as Pradyumna stated on their campaign page: “We are fortunate enough to be able to provide a safe, healthy and happy environment for our children to grow up in and would go out of our way to ensure that our kids receive the very best of everything. Unfortunately, this is not true for a lot of children across our country who live a life of deprivation and destitution. So let us provide some hope to these children and tell them they are not alone.”

Vasuprada and Pradyumna began Radhya’s month-long birthday campaign on Ketto with the aim of raising 1 lakh rupees benefitting the NGO Save The Children’s Indian chapter. They also pledged to match the total amount fundraised, urging their family and friends to help them raise a lakh so a total of two lakhs could be donated to the NGO. “This is the best birthday gift Radhya could get from you!” they told their supporters.

Who could possibly resist such a request?! Friends and family came together in strength and support for this wonderful cause. The campaign drew 24 supporters, raising a hefty 85,400 rupees within a month, to mark Radhya’s first birthday.  Adding the matching donation as vowed by Vasuprada and Pradyumna, a grand total of 1,70,800 rupees will be donated to Save The Children, India, going towards various aspects of childcare – maternal healthcare and nurturing for the health of unborn children, protecting children from child labour and child trafficking, ensuring they get a wholesome education, and providing them support during natural disasters.

What a wonderful way to usher in a child’s birthday!

Feeling inspired? Want to start a campaign too? Go for it!


It’s Written in the Stars (Zodiac Signs)

What Zodiac Signs say about your fundraising future

 Want to know what kind of campaign suits your zodiac sign the most? Read on…!

Aries (March 21 – April 19)

You, my Aries friend, are astrologically blessed with leadership qualities. Your enthusiasm is so infectious that you are in danger of running a ridiculously successful campaign. That’s a good thing, of course. Your adventurous spirit leads us to believe that a creative theme would suit you well. The fact that you thrive on challenges is just the perfect quality to up the ante on your campaign.

You would enjoy a themed campaign. A creative theme, that too. What creative idea could you go for? Well, off the top of our heads, something like pledging to shave your head or get a tattoo if your campaign’s goal amount is reached!


Taurus (April 20 – May 20)

Taurus born soul, thy middle name is determination. And that is the ideal quality for campaigners to have. You are brimming with energy so we’re just going to go ahead and say you should get campaigning right away! Your determined focus is just what’s needed to reach out to people and gather support.

What kind of campaign should you start? How does the challenge of a marathon pique you?! Run, raise awareness, and raise funds for a good cause. Challenge accepted?!

Gemini (May 21 – June 20)

Oh, mischievous Gemini, do we have the campaign idea for you! Your curious nature and penchant for variety leads us to believe you could run a campaign with any theme and fly with it. People will look up at the sky and wonder if you’re a bird, a plane or a shooting star. And then it’ll dawn on them… no, you’re a Ketto campaigner, soaring high and changing the world for the better! Lead on, good soul, lead on!

Since your preference is a little bit of everything, we leave the choice of theme to you. Want to have a birthday-themed campaign? Go for it! Want to fundraise your wedding? No problem. Participating in a cyclothon? Campaign it! Ketto is your smorgasbord!

Cancer (June 21 – July 22)

You are a beautiful soul. You are liquid moonlight. You are poetry personified. And you have a touch of the genius in you too. That explains your eccentric bent. But we allow for that because we understand your sensitive nature.

For you, a campaign around Diwali or Christmas may well be ideal. Your soul will tap into the goodness of the festive spirit and bring out the good in others too. And here’s a hug from Team Ketto to you, just because!

Leo (July 23 – August 22)

The ever-jovial Leo, your circle of friends is loyal and constantly growing. The charisma you have has people swooning in your path  – left, right and centre! That’s just how magnetic your personality is.

Your dynamism will draw people to support your campaign, whatever it be. But if we were to choose a theme for you, we’d pick Creative. We’d just love to see what awesome things you can do with it!

Virgo (August 23 – September 22)

We are glad to have you with us! You and Ketto were meant to be together! Your desire to do good and glass-half-full attitude is just so heartening. You refuse to see the world with cynicism which is so refreshing to us.

You don’t need a reason to do good. Just choose your cause and NGO and start helping the world!

Libra (September 23 – October 22)

A little birdie told us your secret desire is to do whatever you do with perfect consistency. Well, okay, your zodiac sign told us that. That’s a wonderful quality to have in life, by the way. And it’s a good trait to have while campaigning too.

For you, we predict the success of any campaigns. If you’d like us to delve into specifics, we choose for you a celebrity-themed campaign. Check out which causes your favourite celebrities are supporting, and start a campaign to support it too!

Scorpio (October 23 – November 21)

You are a winner all the way. Your resilience is what sees you through the toughest of hurdles. You will stand your ground no matter the opposition. You believe in the power of sticking to it. Because you know, ultimately, it will work out.

So we think running a campaign with a totally wild idea may interest you. Something creative. Or how about an event-based campaign? Halloween, maybe? Take your pick!

Sagittarius (November 22 – December 21)

We see you changing the world and having a real impact on thousands of lives. You believe that anything is possible and that is what positive change is all about – the belief of triumphing above all odds. You could team up with a Scorpio friend and really go full throttle if you wanted to!

Imagine the good you could do for children or women’s issues or the disabled or elderly. Of course, all social causes are worthy and in need of support.

Capricorn (December 22 – January 19)

Your resilience is incredible. You shine in the spotlight and that’s where you belong. So that’s where we are going to put you. This is your time to lead the masses to a better tomorrow.

You could start a string of campaigns in successive success. Go forth, campaigner. Do good things!

Aquarius (January 20 – February 18)

You are happiest when you are in nurture-mode. What better option to offer you but to start a campaign for children? You don’t need a theme. You have heart and the desire to do goodness. Need we say more?

Pisces (February 19 – March 20)

One of your most endearing qualities is to transform dreams to reality. And one of your strongest desires is to connect with the world. Well, voila, we’ll just merge the two and have you start a creative campaign for a cause of your choice. The sky is the limit on turning dreams to reality, good friend.

Want to start your Zodiac Sign-approved campaign today?!


For Our Children (Children’s Day, children and stress, Open Your Arms Foundation)

Childrens Day

Although the world celebrates Children’s Day on November 20th, India celebrates it on November 14th. Why? Well, we’re cool that way. And it just seemed to make sense that we coincide Children’s Day with the birthday of our nation’s beloved forefather, Pandit Jawaharlal Nehru, to tip our hat to his fatherly statesmanship and, of course, his fondness of children.

International Children’s Day

International Children’s Day was established by United Nations in 1954 to bring children’s welfare to the fore. Whether Children’s Day is observed on 14th or 20th, the focus and celebrations remain similarly delightful and aim to improve the overall quality of life of miniature humans across the globe. Schools often organize fairs and camps, screen movies and stage plays to entertain and educate children; libraries schedule story hours and other fun events; and you can imagine the hoopla toy stores indulge in around that time – all to the happy delight of the guests of honour!

Getting Involved

Adults too are involved through awareness-raising programmes related to children’s issues – panel discussions and lectures abound to educate parents, teachers and others on various aspects of childhood. As part of this awareness raising, we will now turn the focus to children’s mental health, with consideration to stress in a child’s life.

Children and Stress

Anything that causes the feeling of being overwhelmed leads to stress. And children experience a good deal of overwhelming situations from birth through childhood. As toddlers, they experience separation anxiety at the start of preschool, which marks their first step away from their primary caregivers and towards social integration. As they grow older, academics and peer pressure take over and trigger stress. With puberty setting in and hormones in a tizzy, emotions get magnified. With parental pressure to perform well in academics, peer pressure to fit in and be cool, and personal expectations – all in a constant state of flux, it is a wonder that children are able to survive the forceful currents of stress!

Avoiding Stress

How can we help children avoid stress? Here are some handy tips:

–          We know already that children are easily impressionable, so monitoring their TV viewing is a good start. Avoiding news channels and anything graphic or gory (horror shows included!) is a good start.

–          Keep discussions on topics like wars and other disturbing news reserved for adult company. Children don’t need to be aware of these things.

–          Arguing in the presence of children also must be avoided. Children must feel secure of their parents’ marriage and adults around them.

–          Some stressful situations – like a death in the family or a divorce – cannot be avoided. Dealing with these situations with sensitivity is important. Never allow anger or negative comments to colour your dialogue with children. They can sense your likes and dislikes. Your tone is enough for them to catch on to your opinion. Be very careful what you pass on to a child!

Recognising Stress

How can you tell if a child is stressed? Here are some signs to look out for:

Changes in behavior – Physical and behavioral changes fall under this category. If you see changes in sleeping or eating patterns or find the child getting increasingly irritable and moody, shirking activities that were once enjoyable to them, count it as a red flag. Be especially observant of younger children – they do not have the vocabulary to express nor understand their emotions yet.

‘Listen’ to their behavior – If children complaint about stomachaches or headaches even after getting a clean bill from the doctor, it could point to stress. Also keep an ear open for any self-critical statements recurrently made by children.

Being Proactive

We recently ran a campaign that raised awareness for children’s mental health by an organization called Open Your Arms Foundation (OYA). Established in 2010, it has been providing counselling, remedial education and life skill programmes for children in need. The foundation aims to help and nurture children who have had to deal with child sexual abuse, child prostitution, sex trafficking and other traumatic situations.

If you would like to do more for children this Children’s Day, you can. All you need to do is contact OYA’s founder Raheen Jummani at

 If you want to make a bigger difference this Children’s Day, start a campaign!

Campaigners Just Wanna Have Fun (Campaign theme)

Fundraising ideas

Crowdfunding is the latest buzzword. What is it? It’s the cool new-age phenomenon where a bunch of cool people (known as the ‘crowd’) pitch in to help raise funds for a cool project. Yes, all very cool. In the case of Ketto, it’s all about a social cause.

The cool people know that to make a change, you have to be the change. That is why Ketto has empowered each individual to do, to act. You can give your support to a cause by contributing to a campaign – and make a difference. Or you can do more by starting your own campaign and asking people to support you. Ketto empowers you to be the uber-cool leader of social change.

So, to break it down, ‘crowdfunding’ is quite literally about a ‘crowd’ of people ‘funding’ a social cause – either by giving or by doing. At Ketto, the cool crowd unites in spectacular fashion.

It’s easy to begin a global social revolution on Ketto.  It takes heart and a desire to effect positive change. Starting your Ketto fundraiser is easy enough. Click here for the simple guidelines to getting your campaign content sorted.

Fundraisers Are Fun

Fundraisers aren’t what they used to be. It’s not about being sombre and serious, even though the nature of the social cause is. It’s about raising funds for a good cause and having fun while you’re at it. That’s the secret weapon of a super-cool campaign – fun!

So first decide the kind of campaign you want to have. Sure, there’s nothing wrong with starting a plain and simple campaign for a good cause. Your passion for the cause will see your campaign through.  And trying to generate all this positive energy is bound to add to your good karma, not to mention your coolness factor!

Pick A Theme

Another way to go, though, is to pick a theme for your campaign. A theme is sort of like the reason you dreamed up the idea to do something to support your favourite social cause. Like what, you ask?

Here are some options:

Birthday/Wedding – What nobler way to bring in your birthday celebrations than by running a campaign in support of a good cause? If your birthday’s around the corner, jump at this option! When you approach friends and family about your birthday campaign, they’re just going to melt. Ditto for your wedding. It’s a sweet thought, and your network will want to give to your selfless act. And what a cool thing to do, to campaign a good cause for your wedding. Expect others to follow your very cool lead in the future!

Walk/Run – If you’re participating in a marathon-type event, this one’s perfect for you! You can run for your health and you can raise funds for a good cause too! Talk about double advantage, eh?! When you spread the word about your crowdfunding campaign, you can talk about how you’re training for your marathon and how the social cause you’re supporting gives you inspiration to push your limits.

Creative – This one is for the creative people out there. If you don’t just want to do a plain-Jane campaign, you can think up a fun concept to make things more interesting. It all depends on how much of a nutter you are. Here are some crazy ideas to work around:

–          If you help me reach my fundraising goal, I will tattoo ‘Crowdfunded’ on my ankle

–          Support my campaign and I will do something I never do – dance the bhangra on the street

–          Help me reach my goal amount if you want to see me colour my hair pink

These are just fun ideas to make fundraising fun for both the campaigner and the supporters.

Celebrity – We have several celebrities that support social causes on Ketto. You could start a campaign in support of your favourite celebrity’s support of a social cause… get it?!

Event – If there is a festive occasion coming up, you could definitely use it to propel your campaign. Diwali, Christmas, Gandhi Jayanti…any day you want to observe can work as a theme for your campaign.

Themes are Smart

Using a theme for your campaign is not mandatory, but it can help you run a fun campaign. Think of the ice bucket challenge. It was the fun factor of the challenge that led to its spreading across the globe in just a few days. The fun factor can help generate interest and participation for your campaign as well.

Well, there you have it! Ideas for campaign themes, should you want them!

So, want to start a campaign?! Click here!