Tag - Bend it like Bollywood

All you need to know about Ketto’s new offering ‘Experience’


While our country adapts to the concept of crowdfunding in full boom, Ketto makes it even cooler with the launch of a new section called ‘Experience’. As the reward-based crowdfunding platform – Ketto – blossoms on the public stage for getting a variety of causes funded, its new section aims at strengthening the funder base by offering exciting gifts in exchange of donations to the causes.

So, what exactly an ‘Experience’ is?

Basically, a campaigner’s chance to reward his/her backers with one-of-a-kind experiences, including – limited edition passes/tickets, autographed articles or copies of the creative work being produced.

Ketto’s Exclusive Experiences

Since its inception, Ketto has tried to make crowdfunding an exciting ride for its campaigners as well as backers. As much as the cause of a campaign matters, the exhilarating experience counts equally. Experience is just another way to multiply the goodness – in an action, for an action.

To give you a fairer idea, let’s have a walk back Ketto’s memory lanes:

  • The chance to promote ‘Bang Bang’ with Hritik Roshan for a day around Mumbai by donating INR 75,000 to a campaign by TIGI Foundation.
  • The chance to hang out with Aamir Khan on the sets of his last film ‘PK’ by donating INR 75,000 to an animal shelter welfare
  • The chance to work out with Imraan Khan or a spin in his Ferrari as a reward for donating INR 50,000 to TIGI Foundation

…and many others.

How can NGOs benefit from ‘Experience’?

As the revenue generated by nonprofit organsations is plugged back into projects and activities, costs offset. Marketing and selling their exclusive products as experiences could mean wider distribution of development material and diversification of revenue sources.

For the sustainable development of the society, an experience can be just another way of luring more backers to causes that need urgent attention. Celebrity gifts, mementos, gift vouchers, artwork or any other valuable product or service can be put as an experience on Ketto.

Many NGOs already produce and sell products, such as publications, publicity materials, and locally made handicrafts through traditional means of marketing and distribution. If the same NGO puts these articles/offers as experiences on our website, there are chances the NGO can reach a wider audience.

How does it work?

A backer can bag the experience by following the three steps as mentioned:

  • Type in www.ketto.org/experiences in the address bar
  • Choose your favourite experience from the list
  • Donate to the cause and bag the experience

Start exploring

To anchor this open-ended relationship between campaigners and their backers, the coherence of NGO offerings to backers can draw a greater contribution to social improvement.

Wait no more. List down the experiences now!

PS: Don’t fret if you can’t differentiate between a reward and an Experience. Team Ketto is always there to help.

Newsworthy! (Ketto in the media)

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The media is buzzing about the busy bees at Ketto!

Ketto has had some fascinating campaigns recently! There are several people raising funds for Khabar Lahariya, a rural-run, local-language, all-female newspaper that is making path-breaking strides in the field of news journalism. You’ve got to check out the images on all their pages! Stunning, if we say so ourselves!

It’s also marathon season, with the 2014 Airtel Hyderabad Marathon just around the corner (24th August). Several marathoners have chosen to start campaigns and raise funds for their favourite charities, and we support them all the way!

Bollywood joined the crowdfunding bandwagon in a big way this month! Celebrities like Aamir Khan, Imran Khan, Salman Khan, Hrithik Roshan, Abhishek Bachchan and several others came together to ‘Bend it Like Bollywood’ at a charity football game organized by Tigi Foundation, an NGO for the welfare of animals, founded by psychoanalyst Nuzhat Khan. The campaign had some exciting rewards to offer its supporters, and we’re thrilled fans of Bollywood took advantage of them!

With so much happening at Ketto, it isn’t surprising that the media wanted the scoop on our latest news and campaigns. Do check out the interesting interview of Ketto Co-Founder Kunal Kapoor, reported by The Hindu.