Tag - birthday

For their first Birthday, Gift them a Birthday !

sid-cry

Here is a way to celebrate your birthday which would make you feel proud and bring smile on 100’s of these kids. The young chap Siddhart  VD (Sid) is currently pursuing his MBA from Welingar’s College. His visions and way of thinking are very different from that of the current generation youngsters. On his birthday he was very keen on stopping child labor in our country by doing a bit towards this cause. That’s when he joined hands with the NGO named CRY. With this thought in his mind he started a fundraising page on Ketto, where he asked all his friends to help him for the cause instead of spending money for his gifts.

His vision towards this cause was to enable people to take responsibility for the situation of the deprived Indian child and so motivate them to seek resolution through individual and collective action thereby enabling children to realize their full potential.

He states ‘The amount you spend on one fun night out with friends or a meal at a restaurant can go a long way in ensuring that children go to school and not work.’

Be the one to give India’s children a happy and healthy childhood.

Support the cause. Start your own campaign

For more details on his campaign – CLICK here!

Giving is Rewarding (Nargis Fakhri’s birthday campaign, Sidharth’s birthday campaign, rewards)

Giving is rewarding

Ah, birthdays. They are a happy time. Your birthday is your special day, to celebrate however you want. And what could be more special than sharing your joy with others? Your happiness would double, triple, quadruple…. In short, it would just keep multiplying with each person you share your joy with! One way to do this is – you got it – starting a fundraising campaign for a good cause with your birthday as the theme!

Bollywood actor Nargis Fakhri did just that. She chose to start a campaign in readiness of her birthday (Which was on October 20th – Happy birthday, Nargis!! Ketto wishes you goodness and joy always!), and raised Rs. 2,35,855 for the Jammu and Kashmir relief efforts. The funds will go a long way in helping the people of J&K rebuild their lives. And Nargis and her fans/campaign supporters will have earned a crazy amount of good karma. Hoorays all round!

Ketto intern Sidharth VD chose to celebrate his birthday with a fundraising campaign too. He chose his favourite cause of children’s rights. He hoped to help eradicate child labour and encourage education amongst underprivileged children. Being a student, Sidharth knew he would mainly be reaching out to his friend network which consisted of fellow-students. So he decided on the reachable funding goal of Rs. 10,000 and added rewards to his campaign to make things more fun for all who chose to support him.

What are rewards, you ask? They are sort of like party favours or the back-presents of a campaign. Like a thank you for supporting your campaign. These thank yous need not be tangible gifts. They could also be experiences, which are far more explusive than anything you would get from a shop. The cool thing about rewards is that they can be as creative as you want.

For instance, Sidharth decided to have four levels of rewards – for those who gave 100, 500, 1000 and 5000. For Rs. 100, Sidharth gave a thank you shout-out on Facebook. For Rs. 500 he gave a shout-out and a hug. For Rs 1000, he offered a unique experience – a meal of Maggi cooked personally by him. And for Rs 5000, he promised his supporters a dance performance at their wedding. Doesn’t it all sound fun?!

Rewards are not just meant for campaigns with a birthday theme. Rewards can be offered with any campaign. It all depends on how you want to create and promote your campaign. As you can see from Sidharth’s campaign, the cause he fundraised for is serious, his campaign content is heartfelt and his rewards are light and fun. This is one of the tricks to a successful campaign – a dash of fun. That explains why Sidharth surpassed his goal and raised Rs. 13, 661 in support of CRY’s efforts to end child labour.

Infusing a grave cause with a lighter tone helps balance out a campaign. It makes things fun and interesting, and makes people want to be a part of it. Why wouldn’t you want to support a good cause and have fun while you’re at it?!

So whether you’re planning a fundraising campaign for your birthday, wedding, anniversary, for Diwali, Christmas, Children’s Day or just because a good cause needs to be supported, think about adding some rewards to it! You don’t need to have a celebrity-sized fan-following to gather support for your campaign. (Though it doesn’t hurt to have a fan base! Birthday lady Nargis Fakhri’s campaign is point in case! Kudos to the actor for using her fame for good.)

Celebrity or not though, you do need to share your campaign with your network – friends, family, colleagues…the whole shebang! And of course, rewards wouldn’t hurt!

Want to start your own fun revolution for a good cause?

Click here! 

The Theme of Goodness (Advantages of having campaign themes)

Reaching your fundraising goal

Want to know what the latest trend is in online fundraising? Theme campaigns! That is, starting a campaign around a particular theme like a birthday, a marathon, a festival etc. For instance, Ketto has several marathoners who are fundraising their marathon/ biathlon/ triathlon etc. for a cause of their choice. At present, we have campaigners from the Hyderabad Marathon, Bengaluru Marathon, Pinkathon, Footsteps4Good, Zendurance, Hero MTB Himalaya, Dwarka Half Marathon, Goa Marathon and more, all campaigning for various causes and NGOs with their walks/ runs!

There are some who have chosen to start a campaign around a festival (Diwali, for example) or a personal event (like a birthday) as well.

Although you certainly don’t require a theme to start a campaign, it doesn’t hurt to have one. Having a theme operates like a motivational factor both for the campaigner and the supporters. It gives your campaign momentum and a more defined time-structure. It gives you a specific date and goal to work with. Not that it’s necessary, but if you are one of those who needs a regulated framework to work within, having a theme helps!

Motivation for the Campaigner

Exactly how does this happen? Okay, let’s suppose you are a marathoner. Participating in a marathon requires you to train for it. Your goal is to compete in the marathon and complete it in good time. This is your motivation. This in itself is great motivation. But then work or familial responsibilities might lead you astray. When that happens, you might just need an extra push to get you back on track. This is where having a social cause to work towards helps. You think of how much your fundraising effort would help those in need, whether it is children who are in desperate need of healthcare or education, or women who are in need of protection. You think of how integral you are to their lives, how YOU are the one who can make a difference to their lives and give them the kind of life every human being deserves. And ta-da, you’re right back on track again, training towards your larger goal.

So yes, having a larger goal for yourself (read: theme for your campaign) can come in handy.

Motivation for the Supporter

Having a theme is also advantageous for a campaign. It works like a timer, giving potential supporters a definite time limit within which to make an impact, to egg you on and drive the campaign towards its goal. In the case of a marathon, birthday or festival, the end date of the campaign works as a common goal to drive towards. Supporters want to see you through, not just to the larger goal of a good cause but to the smaller goal as well – of your successful training for and participation in the marathon, or of giving you a memorable birthday, or of doing something noble to enhance your festive celebration. Or whatever it may be!

So, although you don’t need to have a themed campaign, it can help to have one. Of course, you don’t need to wait for a marathon or a birthday to start campaigning a good cause. If you have the heart and will to effect social change, you will have all you need to run a successful campaign.

Want to get your campaign started?

Happy Football! Happy Birthday!

Chile v Australia: Group B - 2014 FIFA World Cup Brazil

Today is a very special day. It’s Ketto co-founder Varun Sheth’s birthday. Yep, mark it on your calendars, people! It’s a happy day!

Since we’ve been hearing a lot of the FIFA theme song thanks to Varun, we thought it would be befitting to have today’s post revolve around the World Cup. So in his honour, we present today’s FIFA World Cup-themed post. (Drum roll, please! And we wouldn’t mind some balloons and streamers either!!)

The World Cup isn’t just causing football frenzy across the globe. It’s also highlighting the goodness in people. One such heart-warming story is that of Australian footballer Mark Bresciano who was photographed helping a young escort on crutches tie his shoe laces during the pre-game fanfare. The photograph has spread like wildfire and is a wonderful reminder of how the players, though aggressive on field, are not ungentle otherwise. Cheers to that!

Another story from the FIFA 2014 host country Brazil involves not what happened during the match between Japan and Ivory Coast, but what happened after. Japan lost the game 2-1, and Japanese fans went on to show the world what true sportsmanship is all about. Though it was a disappointing day for the Japanese contingent, they went on to comb through their section of the stands as they filed out, and cleared up the mess they had made during the game.

We applaud the goodness in people and hope football culture inculcates more of it!

PS: And happy birthday, Varun Sheth!