Tag - campaign

Help Haji Public School get a reliable solar grid.

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Raised Rs. 9,31,000 with the help of 217 supporters.

Thank you for your interest in this fundraiser. We are SauraMandala, a group of like minded people who intend on picking up causes that bring about long lasting change and impact into society.

Find us on Facebook at – www.facebook.com/sauramandala.in

As our pilot project we aim to

‘Provide a reliable solar grid to power smart classrooms at Haji Public School,Breswana’.

Haji Public School is located in Breswana, a high altitude agrarian Himalayan village in the state of Jammu and Kashmir. The school caters to the students in the region and surrounding villages and currently educates  about 350 first generation learners in its three branches. The school runs a successful volunteer program to be able to impart education to the students.

Why Breswana and Haji Public School?

– We have been previous volunteers at the school and have faced all the problems first hand. It is also our personal effort to give back to the school and village.

More details at www.hajipublicschool.org

What is SauraMandala?

-SauraMandala is a group of people who want to be the change they want to see.

– Right now it is three people

Nagakarthik – Electrical engineer by education, ex-volunteer at Haji Public School and has experience with solar energy for remote communities and regions for about 2 years now.

Prateek – Computer Science engineer by education, ex-volunteer at Haji Public School and is extremely passionate about societal development.

Keerthi – Mechanical engineer by education, ex-CISCO and is an avid traveler with his heart set on bring about change in society.

More at www.facebook.com/sauramandala.in

What is the scope of the project?

– To provide a solar powered grid at each of the three branches of Haji Public School.

– To setup smart screens with educational content to aid volunteers and local teachers in classrooms.

What challenges will you be addressing?

– To address the lack of dependable electricity to light up classrooms and run labs due to the terrain, weather and power cuts.

– To aid the volunteers to use audiovisual aids in classrooms to explain concepts better to these kids who have had limited exposure to the world outside.

– To introduce the kids to the internet and experiential learning.

What are the challenges you will face?

– Breswana is not connected by road, this makes it difficult to transport materials, all the components will have to be transported on horseback or carried up.

Isn’t it cold there, will solar panels work?

– The region receives abundant sunlight during the months that the school is operational ( March to December)

How will I know where my money is going?

– We believe in complete transparency and will follow the same for the project. There will be frequent updates both from our end and the school to keep us accountable. We are happy to address any concerns that you may have, please feel free to contact us. You can find a rough breakup of costs here.

Is this a one time gig?

No. We plan to learn from this project and replicate it in different regions. We also plan to expand to more community level projects in the regions that we work in.

Why don’t you approach a corporate sponsor instead?

We would love to work with a mix of corporate and individual sponsors for our projects, we believe that joint efforts will have more impact. If you are a corporate who shares the vision and want to get involved, please contact us, we would love to work with you.

We are proud to announce our campaign partner Tespack, from Spain. Do check them out, they have some amazing products and have done some stellar work in different parts of the world.

If you or anyone you know, who is struggling to pay for their education, go ahead and start a fundraiser on Ketto.

Help me empower underprivileged girl children

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Raised Rs. 6,53,336 with the help of 154 supporters.

I am looking to raise funds to support the NGO ‘Just For Kicks’ program of imparting life skills through football, for 100 girls in the Dharwad district of Karnataka. ‘Just For Kicks’ in partnership with Enabling Leadership Foundation(ELF) is already running a pilot across 8 villages in Dharwad and witnessing phenomenal results with the girls becoming increasingly self-aware and confident through a game that’s been tainted as being a boy’s sport. With the football at their feet, these girls are now starting to dream big and question the status quo. Inspired by this progress, I am now looking to spearhead the expansion of ‘ Just For Kicks’ programming in rural Karnataka with the vision of reaching 100 more girls by next year.

Program cost for one child over one year: 6500 Rs / 100$. This cost includes: 48 training sessions, Training Gear For Each Child – Studs, Shinguards, Jerseys, Orientation Sessions For School and Parents, Participation in ‘Just For Kicks’ League games, Access to scouting opportunities and scholarships, Individual child and team assessment reports.

My piece in the puzzle:

Long before I fell in love with the cause of Just For Kicks, I fell in love with the beautiful game of football.

What I learned from football – Grit, Respect, Empathy, Courage, Teamwork, Leadership and most importantly Love. It is safe to say that Football has sculpted my personality in multiple ways. Growing up as a footballer and representing the Indian U-17 squad, I found myself feeling constantly underwhelmed by our facilities, resources and lack of support structures. Injuries bogged me down and I increasingly found myself fighting an uphill battle not just against the structures in place but also the culture around the sport. To that end, I fell prey to our failing sports/talent management system.

Having finished my engineering and working a run of the mill consulting gig for a year – I decided to fight back. I pursued the Teach for India fellowship and then completed my Masters in Public Administration from Columbia University with the hope of coming back to India to ensure that each child has the opportunity to play the beautiful sport and has the opportunity to take up the sport if he/she is passionate about it. As I look to champion the cause that ‘Just For Kicks’ has valiantly taken up, I realise that I need all the support I can get to fulfill the vision of reaching 1 million children by the year 2025 and making sure that no child falls through the cracks of our nation’s faltering sporting system.

Just For Kicks is a school intervention program working towards teaching children through a life skills-based football curriculum invaluable lessons of commitment, confidence, self-awareness, and grit. We work in the 5 Indian cities namely Bangalore, Hyderabad, Mumbai, Pune, and Chennai, and the rural district of Dharwad in Karnataka in schools catering to students from the bottom of the economic pyramid. We believe in #EveryonePlays and begin working with children, both boys and girls, as young as 7 years old and continue training with them till the age of 16, through an ongoing collaboration with their schools.

Enabling Leadership is a Netherlands-based non-profit organisation that uses innovative mediums of music and sports to foster valuable life skills of leadership, creativity, confidence and global citizenship among marginalised children who have limited or no access to high quality education systems.

Why Focus on Girls: Football acts as an equalizer where in once you step onto the pitch – gender, socioeconomic background, social class don’t matter. This pitch then becomes symbolic of a free society where in all are equals, thus affording a girl child to express herself, uninhibited by constraints of our society. This expression then translates into various values such as grit and confidence being built up in the girl child that nudge the society to view them as equals and subsequently create a cycle of systemic change led by a mentality shift.

Donate and be a part of the football revolution where girls will play alongside boys, and all students will receive equal opportunity irrespective of their gender and socioeconomic status.

If you or anyone you know, is struggling to pay to get trained in the sport they love, go ahead and start a fundraiser on Ketto.

How Crowdsourcing is changing the content and narrative by supporting brilliant films and theatre!

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Because, many of the so-called brilliant stories with a solid premise never make it to the heap of scripts reaching producers. While, other key issues such as women’s rights, LGBTQ issues or other sensitive topics barely make it to the mainstream art scenario, making it imperative for people to step in and crowdfund a project

Heard about LGBT-Themed short film called ‘Breathe’ asking in people to crowdfund their project?  The story of this film revolves around a father-son duo and the former’s paranoia towards his son’s effeminate traits. And now imagine, a mainstream producer actually investing in it. The chances are, almost negligible or somewhat miniscule because the story revolves around a niche target audience and a topic that has not yet broken into mainstream culture. Hence, crowdfunding steps in and gets the message of the premise out to people, asking them to contribute a little, if the idea resonates with them.

There are numerous themes, topics and ideas that need to be explored and narratives be told – These are the stories of our times and a brilliant idea needs capital for execution. We live in an era where mediocrity and contacts work better than a genuine concept or idea. Don’t believe us? Check out half the content Bollywood churns out, which would not even be worthy of reaching the trash. But billions are spent on these regressive films while good cinematic content usually gets lost in transition.

Even in theatre space, it is all about getting the financers on board and most of the investors prefer a commercial play with good return strategies than powerful scripts. But, crowdfunding acts as an equalizer in the webspace, letting people decide on what gets made and what doesn’t.

Themes around internal state wars or across different countries in the world, life in transit camps, environmental hazards, women rights, human rights, LGBTQ rights, systematic failure of education system etc are some of the key topics that could use some crowdfunding as many projects never see the light due to low budget and no financers.

The most interesting aspect about crowdfunding for films and theatre projects is the transparency that it offers. Every idea, project and concept comes under scrutiny from numerous quarters. People from all walks of life decide the validity of a concept and then make a call either to donate or move onto the next project. This definitely brings in validity to any project that reaches its crowdfunding targets.

For example, a feature length documentary called ‘Sirius’ was completely made on crowdfunded resources. The  movie revolves around an emergency room doctor turned UFO researcher trying to disclose secret information about energy and propulsion techniques. If you have sifted through Reddit or Tumblr, you will find more such innovative projects that are being made on crowd financing.

Usually, we tend to brush off projects, ideas or our dreams, when finances come into play. But, crowdfunding ensures that every story that is worthwhile gets its salt of time in the public domain before reaching execution. A rather gratifying experience for those who believe in the power of making their vision come true, with a little help from others.

So, the next time you have a brilliant idea, a novel concept and lack funds, do give crowdfunding a try. You may just be telling one of the most pertinent stories of our generation.

 

5 Reasons why you must start a Crowdfunding Campaign for an entrepreneurial venture

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Dreaming doesn’t cost a penny. True. But, to bring those dreams to life, you need capital.

Usually we have an idea, a product, or a service to provide to the masses, but no capital to bring them to life. I suggest, before the idea rots, try your hands on crowdfunding on India’s biggest crowdfunding platform – Ketto. It helps entrepreneurs understand how to prepare and present their proposals in a manner that attract their target audience and angel investors.

21st century advances have made life a lot easier. It’s time you fire up the enthusiasm within, and raise funds for your own venture online on our crowdfunding platform. Apart from simply raising funds for your venture, crowdfunding has a lot more to offer in exchange.

Here are five reasons that make crowdsourcing advantageous:

For entrepreneurs:

1. Feedback before launch

Along with raising funds, Ketto gives you a chance to test your product, so that even if your offering falls flat on face in the online space, you will be able to fix the problem areas before launching it in the market. On the other hand, if your product gains attention, you know you’re on the right track! A pretty safe attempt, right?

2. Upfront cash to bootstrap your business

Paucity of capital draws entrepreneurs to alternative funding methods, out of which crowdfunding proves to be the most effective one. Fundraising for a start-up can exponentially increase productivity by providing upfront cash to bootstrap a start-up business.

3. An already-established customer base before launch

If you are in the testing phase of your venture, a reward-based crowdfunding campaign – where you give away your product as a reward to the backers – can create a customer base for your product before it is out in market.

For customers:

4. Experience the exclusive service/product unavailable in the market

A backer gets a first-hand experience of using an exclusive product/service they would love to use, even before it’s launched in the market, making it even cooler for the customer! They get perks in forms of rewards and experiences in exchange of money.

5. Early bird prices

In the initial phase of testing a product or service, a backer can bag spiffy gadgets and exclusive offers at a reduced price. Once it’s available to the market after a successful crowd funding campaign, its price is sure to skyrocket! Isn’t it better to grab them before?

Choose success as a choice

Whether you have a fledging business or a start-up facing significant challenges in accessing capital from traditional sources, fundraising can be your saviour.

Ketto empowers you with the power to be successful. Start an entrepreneurial fundraising campaign on our website and take your venture to new heights. Because… Success is never an accident. It’s a choice.

A Beginner’s Guide to Crowdfunding

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If you’ve been wondering about crowdfunding, wonder no more! Here are the fundamentals to guide you through the process!

Okay, so you want to know what this newfangled concept of crowd funding is all about. “Oh, these New Age people and their ideas!” you’ve often exclaimed in exasperation. Well, it’s not as complicated as it may seem. Let us demystify the concept for you.

If you have ever used your Facebook status to reach out to friends for help – for guidance, information, anything at all – you have been ‘crowdsourcing’ without knowing it.

Nope, we’re not throwing you a curveball. Although they sound technically complicated, the term is fairly simple to understand. Using a social networking platform to gather opinions or information etc. is basically ‘sourcing’ from a ‘crowd’. Using an online base to gather funds is ‘funding’ from a ‘crowd’.

If you think about the process, what Wikipedia does is basically sourcing from the crowd. The website sources editors through its online community to write and edit all their articles.

For sourcing or funding through crowds to be efficient, online platforms are a prerequisite. After all, where else can you reach out to a large number of people in a matter of seconds? You can spread the word easily and gather whatever you need!

And that is the simple process that our website works on to help you campaign for funds. Here are a few more things to know about using our website:

All about the coolness factor of our campaigns:

Our campaigns are super cool because they source funds for some amazing social causes. And because they also fundraise for some very cool creative projects.

About the coolness factor of our website:

  • There are a lot of reasons why we are the coolest place to crowdfunding for charitable, educational, social causes, creative projects and any other worthy cause.
  • Starting a campaign on out online fundraising platform is free and easy to do.
  • You don’t get penalized if you are not being able to raise your funding goal in totality.
  • You get feedback and guidance from us every step of the way.
  • This includes tips and ideas on how best to market your campaign, which does not require a big budget. In fact, all it requires is an internet connection and dedication from you.
  • We have an instant chatting interface on the website which you can use to contact us any time you want.
  • We have a team of experienced professionals who are happy to help you every step of the way.

How can you start?

It doesn’t get easier than this:

  • Fill up the form on our website and submit it
  • Start receiving our tips and guidance right in your inbox
  • Follow the suggestions and start fundraising!

Crowdsourcing – or crowdfunding – is as easy as 123! So start your crowdsourcing campaign on Ketto, India’s largest crowdfunding website in India!

2 Must-See Campaigns (Tea Shop Couple and American Artist Monica)

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We usually wax eloquent about the wonders of crowdfunding. This time, we’re giving the trumpets a rest and letting 2 cool campaigns do all the talking for us.

We promise not to go on about how cool crowdfunding is. Or how convenient it is. Or how easy it is to raise funds online on our platform. Or that it’s free. Or how you can not only fundraise for social causes but personal causes too. We promise. We won’t harp on it.

Instead, we’ve decided to let a couple of really cool campaigns do the talking for us. We’ll just make the introductions.

Campaign Numero Uno

The first campaign is about an elderly couple from Kochi who have been running a modest little tea shop for about 40 years. Vijayan and Mohana are in their mid-to-late 60s. What is unique to them is that they have travelled all over India and 16 other countries across the globe, including UAE, Egypt, Austria, France and Britain.

Their modest little tea shop doesn’t allow them this world-travelling luxury, but the enterprising duo hit upon the ideal method to get the funding they needed. They would take bank loans for travel expenses, go on their little foreign adventure and then return and spend the next 3 years working towards paying off the bank loan.

Next on the couple’s wanderlust list was United States of America. Unfortunately, as often occurs in life, there came a curve ball. Due to their advancing age, banks began rejecting their requests for a loan. Since the tea shop was and is the couple’s only source of funding, it seemed like the couple was going to have to give up on their dream of visiting USA and on further travels.

The media website The News Minute got wind of the Kochi couple’s plight and decided to tell their story. In fact, the website did one better – Co-Founder Vignesh decided to help the couple by crowdfunding for them. And so the tea shop couple’s inspiring campaign was born on Ketto.

Campaign Numero Dos

The second campaign is one from the crowdfunding website Indiegogo. A young American artist named Monica reached out to the online community to help her raise funds for a laptop. Her old one had broken down some time back and she had been borrowing laptops from friends to complete her design work and keep her income flowing.

The curve ball life threw here came when Monica needed to temporarily relocate from Chicago to San Francisco to focus on a new project. In a new city, Monica would not have friends to borrow a laptop from. She needed to get a MacBook Pro of her own. Her solution? Starting a campaign on Indiegogo and sharing her predicament with the online community, requesting for funds and emotional support.

Whereas the tea shop couple’s campaign successfully raised its goal amount on Ketto some time back, Monica’s campaign is still active and has another 10 days to go. Get the feel of a campaign in progress by visiting her campaign page. Check out the fun rewards she’s giving away for the support she gets.

There you go. Two cool campaigns that clearly illustrate how easy and rewarding it can be to fundraise a personal cause online – be it for your desire to travel, to make art, to invent some technological marvel, to sing, to act – or almost anything you desire.

So without much further ado, we invite you to get on Ketto and start your crowdfunding campaign today. Hasta pronto! See you soon!

 

Giving is Rewarding (Nargis Fakhri’s birthday campaign, Sidharth’s birthday campaign, rewards)

Giving is rewarding

Ah, birthdays. They are a happy time. Your birthday is your special day, to celebrate however you want. And what could be more special than sharing your joy with others? Your happiness would double, triple, quadruple…. In short, it would just keep multiplying with each person you share your joy with! One way to do this is – you got it – starting a fundraising campaign for a good cause with your birthday as the theme!

Bollywood actor Nargis Fakhri did just that. She chose to start a campaign in readiness of her birthday (Which was on October 20th – Happy birthday, Nargis!! Ketto wishes you goodness and joy always!), and raised Rs. 2,35,855 for the Jammu and Kashmir relief efforts. The funds will go a long way in helping the people of J&K rebuild their lives. And Nargis and her fans/campaign supporters will have earned a crazy amount of good karma. Hoorays all round!

Ketto intern Sidharth VD chose to celebrate his birthday with a fundraising campaign too. He chose his favourite cause of children’s rights. He hoped to help eradicate child labour and encourage education amongst underprivileged children. Being a student, Sidharth knew he would mainly be reaching out to his friend network which consisted of fellow-students. So he decided on the reachable funding goal of Rs. 10,000 and added rewards to his campaign to make things more fun for all who chose to support him.

What are rewards, you ask? They are sort of like party favours or the back-presents of a campaign. Like a thank you for supporting your campaign. These thank yous need not be tangible gifts. They could also be experiences, which are far more explusive than anything you would get from a shop. The cool thing about rewards is that they can be as creative as you want.

For instance, Sidharth decided to have four levels of rewards – for those who gave 100, 500, 1000 and 5000. For Rs. 100, Sidharth gave a thank you shout-out on Facebook. For Rs. 500 he gave a shout-out and a hug. For Rs 1000, he offered a unique experience – a meal of Maggi cooked personally by him. And for Rs 5000, he promised his supporters a dance performance at their wedding. Doesn’t it all sound fun?!

Rewards are not just meant for campaigns with a birthday theme. Rewards can be offered with any campaign. It all depends on how you want to create and promote your campaign. As you can see from Sidharth’s campaign, the cause he fundraised for is serious, his campaign content is heartfelt and his rewards are light and fun. This is one of the tricks to a successful campaign – a dash of fun. That explains why Sidharth surpassed his goal and raised Rs. 13, 661 in support of CRY’s efforts to end child labour.

Infusing a grave cause with a lighter tone helps balance out a campaign. It makes things fun and interesting, and makes people want to be a part of it. Why wouldn’t you want to support a good cause and have fun while you’re at it?!

So whether you’re planning a fundraising campaign for your birthday, wedding, anniversary, for Diwali, Christmas, Children’s Day or just because a good cause needs to be supported, think about adding some rewards to it! You don’t need to have a celebrity-sized fan-following to gather support for your campaign. (Though it doesn’t hurt to have a fan base! Birthday lady Nargis Fakhri’s campaign is point in case! Kudos to the actor for using her fame for good.)

Celebrity or not though, you do need to share your campaign with your network – friends, family, colleagues…the whole shebang! And of course, rewards wouldn’t hurt!

Want to start your own fun revolution for a good cause?

Click here! 

The Theme of Goodness (Advantages of having campaign themes)

Reaching your fundraising goal

Want to know what the latest trend is in online fundraising? Theme campaigns! That is, starting a campaign around a particular theme like a birthday, a marathon, a festival etc. For instance, Ketto has several marathoners who are fundraising their marathon/ biathlon/ triathlon etc. for a cause of their choice. At present, we have campaigners from the Hyderabad Marathon, Bengaluru Marathon, Pinkathon, Footsteps4Good, Zendurance, Hero MTB Himalaya, Dwarka Half Marathon, Goa Marathon and more, all campaigning for various causes and NGOs with their walks/ runs!

There are some who have chosen to start a campaign around a festival (Diwali, for example) or a personal event (like a birthday) as well.

Although you certainly don’t require a theme to start a campaign, it doesn’t hurt to have one. Having a theme operates like a motivational factor both for the campaigner and the supporters. It gives your campaign momentum and a more defined time-structure. It gives you a specific date and goal to work with. Not that it’s necessary, but if you are one of those who needs a regulated framework to work within, having a theme helps!

Motivation for the Campaigner

Exactly how does this happen? Okay, let’s suppose you are a marathoner. Participating in a marathon requires you to train for it. Your goal is to compete in the marathon and complete it in good time. This is your motivation. This in itself is great motivation. But then work or familial responsibilities might lead you astray. When that happens, you might just need an extra push to get you back on track. This is where having a social cause to work towards helps. You think of how much your fundraising effort would help those in need, whether it is children who are in desperate need of healthcare or education, or women who are in need of protection. You think of how integral you are to their lives, how YOU are the one who can make a difference to their lives and give them the kind of life every human being deserves. And ta-da, you’re right back on track again, training towards your larger goal.

So yes, having a larger goal for yourself (read: theme for your campaign) can come in handy.

Motivation for the Supporter

Having a theme is also advantageous for a campaign. It works like a timer, giving potential supporters a definite time limit within which to make an impact, to egg you on and drive the campaign towards its goal. In the case of a marathon, birthday or festival, the end date of the campaign works as a common goal to drive towards. Supporters want to see you through, not just to the larger goal of a good cause but to the smaller goal as well – of your successful training for and participation in the marathon, or of giving you a memorable birthday, or of doing something noble to enhance your festive celebration. Or whatever it may be!

So, although you don’t need to have a themed campaign, it can help to have one. Of course, you don’t need to wait for a marathon or a birthday to start campaigning a good cause. If you have the heart and will to effect social change, you will have all you need to run a successful campaign.

Want to get your campaign started?

From Rural Fields to Football Fields! (YUWA campaign’s superb success)


front-yuwa-thumbnail1Ketto helped raise a whopping INR 50 lakhs (INR 51,86,460 to be precise!) for the YUWA India Trust campaign, to send a football team consisting of 15 underprivileged tribal girls from Jharkhand to the 2014 USA Cup.

Founder and CEO of Ketto, Varun Sheth, stated: “623 funders backed the campaign that closed in 30 days flat through June. Star Sports came on board with us to help promote this campaign as our goal was on a higher side and we needed them to promote the initiative across television and power it online too.”

That’s the power of crowdfunding for you!!

Check out the super-successful campaign! 

Read what the media says about the YUWA campaign and your very own Ketto! 

The Silver Lining – Ayonika Paul Bags The Silver

Olympic Gold Quest (OGQ) , a non-profit that promotes sports in India, began a campaign on Ketto for Ayonika Paul , a 22-year-old 10-m air rifle shooter from Mumbai, to raise INR 5 lakhs so she could train and compete on an international platform. One of the international competitions on her list was the 2014 Commonwealth Games, held in Glasgow, Scotland.

Her crowdfunding campaign not only raised its goal amount, but surpassed it by reaching INR 6,27,877 with the help of 167 supporters. One of these supporters was none other than Bollywood celebrity Amitabh Bachchan, who pledged a generous amount to sponsor two of OGQ’s athletes (Ayonika Paul and Pooja Ghatkar, both air rifle shooters) reach their goal amounts.

Getting funded successfully on Ketto helped Ayonika access the necessary gear and equipment she required to train – a 0.177 Walther Air Rifle. It also allowed her to train in Vienna under world class coach Thomas Farnik, enabling her to be on par with her international counterparts.

Ketto is thrilled to share that Ayonika Paul has won India a silver medal in the 10-Metre Air Rifle for Women at the 2014 Glasgow Commonwealth Games, and is continuing to aim for more medals.

Ayonika Paul had begun her winning streak at the tender age of 18, when she made headlines with her consistent top scores. (No small feat in a country that has yet to embrace sports wholeheartedly.) Now 22 years old, Ayonika has made significant strides in the 10m Air Rifle event since.

She has won the Gold at the International Junior Shooting Competition in Munich in 2008, multiple medals in the Junior National Shooting Championships as well as the Senior National Championships, all in the face of some stiff domestic competition.

Ayonika’s journey will continue as she sets her eyes on the next international competition – the 2014 Asian Games to be held in Incheon, Korea, scheduled between September and October this year. The air rifle shooter also aims at qualifying, participating and winning at the Rio Olympics in 2016.

Olympic Gold Quest (OGQ) was founded by Indian sporting legends Geet Sethi and Prakash Padukone. OGQ is a programme of the Foundation for Promotion of Sports and Games, a Not for Profit (Section 25) Company, which is committed to bridging the gap between the best athletes in India and the best athletes in the world thus helping Indian athletes to win Olympic Gold medals. OGQ aims to create a level playing field for our athletes to enable them to be competitive at the highest level of sport.

OGQ has made the following statement regarding Ayonika Paul’s success at the 2014 Glasgow Commonwealth Games: “Olympic Gold Quest is very proud to support the training of athletes like shooter Ayonika Paul who recently won the silver medal in the 10m air rifle event of the CWG 2014. Like Ayonika, we support the training of currently 56 other athletes across 6 sports with a mission to win Olympic gold medals. However, this would not have been possible without the support of all our funders and supporters. We constantly endeavor to raise funds to support our athletes. Ketto has helped us reach out to many proud and patriotic Indians who want to contribute in a small way to see Indian athletes stand on the medal podium.”

Ketto is a virtual space where online crowdfunding for social causes is made a reality. It is where individuals, corporate and NGOs come together to effect social change by starting campaigns for causes and promoting their campaign pages among their networks to gather support and raise their funding goal.

Ketto made the following statement on Ayonika Paul’s recent silver-medal win: “We are proud to have been a part of Ayonika Paul’s journey and applaud her talent, hard work and recent success at the 2014 Glasgow Commonwealth Games. We were thrilled for her successful campaign on Ketto and are thrilled further by her continuing successes. We have several OGQ athletes campaigning on Ketto and hope to see more such talented sportspeople get the support and funds they deserve to access the necessary training gear, facilities and coaching to be able to compete both nationally and internationally. We hope to assist many such talented athletes as they compete to win medals for India.”