Asia’s most trusted and visited crowdfunding platform Ketto in collaboration with JumpingGoose, a design consultation and implementation agency has initiated a campaign to raise awareness for breast cancer.
There’s an interesting twist to this campaign – this time it’s spearheaded by men under the name MCBC. Before we get your eyebrows raised, MCBC is the abbreviated form of the words ‘Men Countering Breast Cancer’.
To bring it to life, Ketto and JumpingGosse have launched a range of casual and quirky T-shirts for men with the letters MCBC written in bold colours and designs. These T-shirts are exclusively available on the online shopping destination Amazon. The idea is to generate awareness around breast cancer and encourage women to get checked early. A portion of the proceeds will go to Tata Memorial Trust Mumbai for treating underprivileged women that have breast cancer.
Breast cancer has been rising steadily and both the incidence as well as deaths due to breast cancer are now more than cervical cancer in India. The MCBC campaign aims at gaining support from men who want to help women in India beat breast cancer.
So if you’re one and want to show support, go grab your MCBC T-shirt now!