Category - Creative Industry

How The Generation That’s Always Chasing Time Can Do Good

https://www.instagram.com/kcmouli/

We’re a fast paced, impatient generation.

We like our cabs picking up fast, our pizza getting delivered quickly and our internet connection only at 4G – anything that’s not fast is not good enough. In this ‘insta’ obsessed generation, here’s a perfect way to help a cause or a person, especially when we have an intent to help but struggle to find the time to do so.

We bring to you four causes that you can make a difference to by donating to their fundraiser on Ketto, right now and that too in a matter of just 3 minutes!

Virtually Parent These Adorable Puppies:

Read only if: You’re the kind of person who loves to pet and feed stray dogs wherever you go and you find yourself always looking out for them.

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Being an ardent animal lover, Smita knew she couldn’t leave the 8 puppies she spotted at a dangerous construction site all by themselves. With support from Janm Foundation, she rescued them and has already found homes for 3 of them.

Now she needs Rs. 3,500 every month to look after the other puppies’ nutrition, vaccination and even adoption. An amount as small as Rs. 200 will make a lot of difference – donate to help her find a home for these puppies.

Bring This Graffiti Artist Back On His Feet:

Read only if: Art and artists inspire you and you would like to help this young graffiti artist get his chemotherapy sessions done.

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From a mechanical engineer to a graffiti artist filmed by the popular energy drink Red Bull, Karitkey’s story has been truly inspiring. After braving a lot of financial and emotional struggles in his career path, he decided to start his own art firm with his partners. Sadly, the day he decided to sign the papers and get his firm registered, he was diagnosed positive with Stage 4 – Hodgkin Lymphoma.

He is currently undergoing chemotherapy at Navy Hospital, Colaba and need funds for continuous sessions – donate to help him in his battle against cancer.

Help Her Represent India On An Expedition To Antarctica:

Read only if: You’re passionate about protection of the environment and sensitive towards concepts like climate change, usage of polythene bags, carbon footprint etc.

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A young passionate girl Bhavna has been selected to represent India at the Leadership with an edge program, part of International Antarctic Expedition 2017. The purpose for the expedition is to engage and inspire the next generation of leaders to take responsibility to build resilient communities and in doing so, preserve Antarctica. This unique initiative encompasses leadership, the environment, education and survival.

This once in a lifetime opportunity comes at a cost. She needs Rs. 10,00,000 for the expedition fee, air travel, extreme weather clothing and equipment – donate to send her to Antarctica!

Gift Drinking Water To Slum-Dwellers:

Read Only If: You believe that safe, clean drinking water is not a privilege and everyone deserves it.

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Manya and Sana have taken a pledge to provide pure drinking water to slum-dwellers in and around Delhi and Gurgaon. People living in these slums are subject to various waterborne diseases, caused primarily by drinking untreated water that is mixed with chemicals and other impurities. Lack of alternatives leaves them with no choice but to drink this water.

By contributing as little as Rs. 1,500 you can gift a family life – donate to provide water filters in the homes of the less fortunate.

There’s no better way of using 3 minutes of your life than making an impact on the causes that you believe in. If you ended up donating to any of the causes mentioned above, we’re sure you’ll agree.

The Rise of Indian Crowdfunding Websites

power of people

Despite being the second largest country in the world in terms of population, India has been relatively late in entering the tech market. However, Indians have been making headlines across the globe for their excellent achievements. It was only a matter of time before global attention turned towards India’s local markets. Some of the world’s largest businesses have now begun tapping into this newfound potential. This has led to the rise of online shopping websites as well as Indian crowdfunding websites.

Crowd, Power of people, crowdfunding

credits: spectatorUK

Crowdfunding in India

India is widely regarded as a pretty impoverished country. A majority of people live below poverty line, and even though the government has introduced a number of measures to combat it, they have shown little success. Crowdfunding is one of the best methods that can be employed by the locals to combat major issues in India. People can set up crowdfunding campaigns on Indian crowdfunding websites to achieve their personal goals or to work towards community development (such as fixing a local monument or repairs on a historical building, etc.)

 

The Rise of the Tech Sector

Over the past few years, the tech sector has blossomed in many parts of India. Laptops and smartphones have become very common, with a number of local manufacturers now offering cheaper products. As a result, this has allowed more people to get access to the Internet. Crowdfunding can tap into the potential of the local market, allowing people to fund private campaigns using simply their VISA or Mastercard credit or debit cards. Transactions can be processed within minutes! Perhaps the biggest reason why crowdfunding has proven to be such a popular concept in India is because it’s completely secure and constantly monitored, thus minimizing the chances of any type of fraud.

credits: Mckinsey

credits: Mckinsey

How Crowdfunding Can Rescue You From Helpless Situations

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Reaching out to a crowd for help has existed in our lives since the beginning of human civilisation, or perhaps even before. At some or the other point in our lives, we all have reached out to our friends and family for support.
Using the internet as a medium for asking for monetary help became a concept only as recently as 1999, by the name crowdfunding. Along with being quick and convenient, what makes this approach truly unique is the number of people it allows you to reach, thus multiplying the possible help you can get.
It can rescue you from the most helpless situations that life throws at you. Here are 4 situations in which you can turn to crowdfunding:

After a natural calamity

Credits: NDTV

Credits: NDTV

Natural disasters are something that we have no control over. If you feel helpless looking at images of the aftermath, there’s a way to go beyond praying and hoping for their welfare. As a matter of fact, more than Rs. 100,00,000 has been raised for disaster relief through online crowdfunding for Chennai floods and Nepal earthquake with help from responsible individuals and charity partners.
For the recent Assam floods that displaced more than 18 lakh people and animals, fundraisers on Ketto have raised over 10 lakh so far. This was because there are people who care enough to want to do something about the situation.

When medical bills start piling up:

credits: NDR

credits: NDR

Unexpected events are parallels of one’s life, and we don’t always know what do about them. What do you do when someone you love or care about meets with an accident? If he is not financially strong, you might help him with all the cash you can spare, but that is not always going to be enough. You might end up asking more friends for help, but we all know how medical emergencies are- it’s like you’re on a sinking boat in the middle of the ocean. You’ve got to fill the hole, and you’ve got to do it fast!
This guy called Mangcha would have had to undergo an amputation, had his friend Nishant not started an online fundraiser in the nick of time. More than 4000 individuals have used medical crowdfunding to pay for their hospital bills and high treatment costs using Ketto.

When you want to help someone:

credits: theemotionmachine.com

credits: theemotionmachine.com

Many a times, we might also come across incidents or situations over the internet that spark a burning desire within us to do something to change the way certain things are. But what do we really do? Some of us might take to introspection, as in what could have been done, or just talk about it to our friends and tell them how we feel. There is another way to help so many stories you read over the internet everyday – take it up ourselves.
Here’s Nikhil Sarup’s story of how he made an 82-year old dancer, dance all over again by starting a fundraiser.

When you have a brilliant idea:

credits: licdn.com

credits: licdn.com

We’re the startup generation. By the time you reach the end of this sentence, someone, somewhere might have come up with an idea that has the potential to become a huge success. So, if you have a great idea and know the time is right, you don’t have to wait until you have accumulated enough funds to start. Put your idea out there through an online fundraiser and gather funds for it. Arjun Menon, raised money through crowdfunding to sponsor his participation in the esteemed sustainability project of Antarctica ‘2041’! So if you have a brilliant idea and you’re waiting for funds, let’s begin, shall we?
A calamity, pending bill, creative idea or simply helping something your care about- the power of people coming together can help you with any of your needs. Spread the word by sharing with the world so that persons in need can live and do better despite their means.

6 Concepts School Didn’t Teach You

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There comes a time in our lives when we sit back and question everything we learned in school. Mostly when our CA talks about zillion tax-saving options or when you remember the terrifying problem scribbled on the board that asked you to find the value of “x”.

Did school teach us enough to handle different unexpected problems life throws at us?
Let’s look at some concepts we think our syllabus should have totally included.

How to be emotionally intelligent:

Ask someone the capital of important states, they’ll name them all. But ask someone their thoughts on how to handle stress, anxiety, inferiority complex, they’ll probably just respond with a thoughtful “hmmm” or “I don’t know, Google?”
In today’s competitive generation, we’re exposed to a plethora of problems that we don’t know how to deal with.
Imagine a lecture that talks about real problems, how to deal with heart break, how to not let failure discourage us, how to keep ourselves motivated and positive, how communication is the foundation of all healthy relationships.
We think it would have been super helpful.

How to be a social change maker:

Along with sound career advice, we feel schools could stress on the importance of investing a decent amount of time and energy on giving back to the society as well and how it makes the world a much better place.
If there’s a cause that’s close to your heart, there are ways you can help. But who’s got the time or money, you say?
What if we tell you there’s a way you can do it without going to the field or shelling out money? You could crowd fund! Here are 3 magic steps: Pick a cause, choose an NGO that supports the cause and raise funds using Ketto.

Here’s Nisha’s story who raised more than a lakh for Vatsalya Foundation towards provision of clothes and shoes to kids. Give it a read.

How to be financially smart: 

Banks are filled with confused, direction less souls just trying to figure out which queue to stand in. When you hit your early 20s and decide to do something instead of just splurging your hard earned money, bam! You’re hit with jargons like Systematic Investment Planning, Mutual Funds, and Life Insurance that can be overwhelming.
Don’t you think life would have been a tad bit easier had our school talked us through the basics of banking, finances and filing taxes so we were better prepared for the financial horror approaching us on March 31.

How to manage an emergency:

Every mall, corporate office and even some rickshaws have a fire extinguisher installed, but how many of us know how to use it? How many of us know how to give basic CPR in case someone collapses because of an unexpected heart attack? Or what number to dial if some pervert starts stalking you? Panic can wreck a situation and make it worse.
Having presence of mind and thinking on your feet in case of an emergency is something no one taught us in school. How we wish we were better equipped for such mishaps, both mentally and emotionally.

How to become an entrepreneur:

We’re rightly called the startup generation. We get inspired by stories of entrepreneurs, starting from the almighty Steve Jobs to the homegrown Ritesh Agarwal of OYO rooms. We obsess over shows like TVF Pitchers, that focuses on the struggle and passion of 4 budding entrepreneurs. This one’s our personal favourite because Ketto is a startup and we even help startups grow! Find out more here.
We were trained to get a good job so we can “settle”.
If we were encouraged to become entrepreneurs in school, we would have probably had the largest number of entrepreneurs. Don’t you think?

How to nurture creativity in ourselves:

Keeping your creative side healthy and active can practically affect every area of your life. Little things you do can get you the creative high you’d love thus giving the world more thoughtful and innovative ideas and leaders. To name a few ways – maintaining a small book with crazy ideas you casually mentioned to your friends, making sure you’re learning something new – language, instrument, dance form, anything; exercising your imagination with wacky thoughts, going on treks and connecting with nature and reading everyday like it’s your last! As someone rightly said, “The creative adult is a child who survived.”

Source: beautymotivation.net

Would we still have cooked up excuses to bunk school, had things been different? Oh c’mon, we’ve all done it!

We don’t know about the rest, but if you wish to understand crowdfunding better, we’re happy to help!
Read through some of our campaign stories right now.
 

Influence is everything! The importance of social media influencers in a crowdfunding campaign.

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Social media influencers are trusted voices within their fields, be it tech, music or film. They drive conversation and action on social media and generally have a huge following of people. They can definitely be of huge help to your fundraiser as, through them, your cause will reach a lot more people within similar fields and will come across as credible and promising.

How do I know which influencers I should reach out to?
There are many ways of determining which influencer you might want to reach out to. However, creative folks should first ensure that their project is aligned with their style and genres of creative work. Here are some ways one can reach out to influencers in their industries:

Through individual social networks: Going on social networks like Facebook, Instagram, Twitter or LinkedIn will allow you to see the number of followers someone has, as well as their level of engagement on social media.
Check their Klout score: Klout is a website and mobile app that uses social media to rank its users. Some metrics to consider for your influencers are number of followers, Klout score and search engine ranking.
Search Engines: For example, if you are looking for social media influencers in the travel industry, you would go to Google, type in ‘travel blogs’ and take the top-ranking blogs that show up on the first page. Then, you would comb through the blogs and crosscheck the users on Klout and their social media profiles and pages. These factors would help you determine whether you would want to engages with these influencers or not.

How can I reach out to them?
Simple, tweet to them, tag them in you post or cause, send them an email (you might procure their email addresses on their blog). The ways of reaching out are vast, and if your project looks promising, they will respond.

How will they help?
They will boost the buzz around your project, hopefully donate generously to your cause, and give you a lot more exposure amongst people doing, and consequently supporting, similar things.

Crowdfunding Pioneer Shyam Benegal on Gathering Funds For His 1976 Film ‘Manthan’

Source: Flickr

“I think there are many filmmakers who are turning to crowdfunding today, with good reason,” Mr. Benegal remarks. “It’s a question of whether people feel the film is worthwhile. Opportunities are much greater today, and there are many avenues today for filmmakers, especially because of the reach of the internet.”

His own 1976 film ‘Manthan’, on the White Revolution of India, was made thanks to the contribution of over half a million milk farmers in Gujarat in the mid-1970’s, a staggering show of solidarity that told the tale of their movement on the big screen.

Director of Manthan, 1976, Shyam Benegal. [Image: Wikiwand]

Director of Manthan, 1976, Shyam Benegal. [Image: Wikiwand]

The filmmaker is full of praises for Dr Kurien, the man behind Amul, and the pioneer of the movement which transformed India into the largest milk-producing country in the world.

“I had made a couple of documentaries for Dr Verghese Kurien, who redefined the story of milk production in the country,” he shares. “His intervention was incredible; he pioneered the milk producers’ co-operative movement, the first time something like this was being done on such a large scale.”

Dr. Kurien, Mr. Benegal relates, wanted very much for the story of how the milk co-operatives began, to be documented. “I knew Dr Kurien well, he was the boss of the Gujarat Cooperative Milk Marketing Federation Ltd. or GCMMF, and I had made two documentaries for him in the late 60’s, while I was still working for an advertising agency,” he explains. “He said he was very happy with them, but I realised that I was not. I felt that they were really preaching to the converted, they were being shown to people who already had co-operatives. We needed to reach out to the public at large, so that they could come to know about the largest, most successful co-operative movement in the world.”

Shyam Benegal (right) & Dr. Verghese Kurien (left). [Source: fakinghappinesscampaign.blogspot.com & plus.google.com]

Shyam Benegal (right) & Dr. Verghese Kurien (left). [Source: fakinghappinesscampaign.blogspot.com & plus.google.com]

“I was travelling all over Gujarat to capture the movement when I was working on the ‘Operation Flood’ documentaries,” he recalls. “I told Dr Kurien that I wanted to make a feature on the movement, based on what I’d witnessed over the course of my travels. He was all for it, and when it came to the matter of money to produce the film,  he came up with a suggestion that was so simple and marvellous, it was perfect.”

Dr. Kurien asked him how much money he would need, and when Mr. Benegal answered with a quote of Rs 10-12 lakhs (“Of course, it’s impossible to do that in today’s day and age,” he chuckles.), Dr Kurien reportedly said, “I have, at the moment, more than half a million farmers in Gujarat alone who are members of Amul Co-operative Societies.

“The milk farmers gather every morning and evening to sell their milk, and they are paid for the morning’s sales in the evening, and the evening’s sales, the next morning. Let me send a message to all the co-operative unions of Gujarat and ask them if the milk farmers would be willing, for just one morning, to accept Rs 2 less. They can then become producers of a feature film which tells their story. Why would they say no?”

Dr. Kurien’s proposal got a vote of approval from each and every one of those farmers, thanks to which the production of Manthan was made possible. Mr. Benegal pauses at this point to remark that while it’s all very well to make the film, there were a lot of other elements that required money as well – to make several prints, for distribution, publicity and for a theatrical release. There also needed to be an audience willing to pay money to see the film, in order to recover expenses.

“Dr Kurien made a call to a distributor and assured him that if he would release the film in theatres, he would personally see to it that he would have a full house at most shows,” Mr Benegal shares. “All the farmers came from their villages to see their own story on the big screen. It was incredible, the Times of India, Ahmedabad Edition, carried a whole story on this unique phenomenon – trucks and trucks of farmers with their families coming into cities such as Baroda, Ahmedabad, Mehsana… they were the first audiences of the film they’d helped produce.”

The film successfully covered its costs and made a small profit as well, telling their story far beyond their time. ‘Manthan’ was one of the few Indian films made which got distribution in different countries in South Africa, South America, Central America, as well as in China. Former PM Morarji Desai presented a copy of the film to the Soviet Union President at the time, and it was shown all over their country too. “These were the regions of the world which were curious about, and would benefit from, the creation of co-operatives,” Mr. Benegal explains.

To cap it all, Dr Kurien was asked to present this film at the United Nations in New York at the General Assembly. “He took me along, and I introduced the film and screened it in New York,” Mr Benegal smiles. “That’s the story of Manthan.”

Source: Flickr

Source: Flickr

It isn’t his only tryst with crowdfunding though. His second crowdfunding venture, Susman, was about handloom weavers. Funds were gathered for this, too, in a similar manner, by the different handloom co-operative unions all over the country. “Finally, in 1991, I made a film called Antarnaad, based on the Swadhyay movement, spearheaded by Pandurang Shastri Athavale,” Mr. Bengal explains.

“Crowdfunding is a very important means for Independent filmmakers, but a film cannot be self-indulgent,” he concludes. “There must be artistic work, or an attempt to create this, at any rate… and some social work, as well. Why else would people put money into it? Filmmakers have an obligation to return the money that they have been given, one way or another.”

Financial Aid To Grieving Farmers’ Widows By Nana Patekar Is Affecting Real Change

source---ohmyindia

[Want to be a part of this movement? You can contribute to the ‘Join Nana Patekar to Help Farmers’ campaign to aid the drought-struck farmers of Marathwada and their families.]

“The soul of India lies in its villages.”

-M.K. Gandhi

The news of farmer suicides in India has been splashed across headlines for years, a compounding plea for help for those who make up the backbone of an agrarian country like ours. Over 11% of suicides in India constitute of those by farmers who depend on an erratic monsoon for their livelihoods, are burdened with debt and who struggle continually to feed their families. Over 5, 650 farmer suicides were reported across the country in the past year, with the highest number reported in Maharashtra at a staggering 2, 568 tragic deaths.

Recently, actors Nana Patekar and Makrand Anaspure decided to take matters into their own hands and actually effect change. They visited over 300 families of farmers in districts in the Marathwada and Vidarbha regions, and offered distributed cheques of financial aid personally to the bereaved. A cheque of INR 15, 000 was given to each of the kin, along with a heartfelt plea not to surrender to the dire circumstances.

Source: thelogicalindian.com

Source: thelogicalindian.com

“All of us want to help, but most of us are not sure if the money we want to give will reach the right people. So, I decided to visit these people myself and help them,” he said. He also spoke about how ridiculous it was, that almost 70 years after independence, our government is still not able to provide over 75% of its population, highlighting the lopsided ‘development’ that India is undergoing.

“We need to take these things seriously. I feel it is time for a revolution. If a farmer can kill himself, tomorrow he can kill you. Look at the level of his frustration. Beware, this situation could become dangerous. Their helplessness could turn into rage, they might turn Naxalites. You are creating that kind of a situation. Just give them electricity and water, which is their basic right. Come on, they provide you bread,” Patekar told reporters later.

Source: Scoopwhoop

Source: Scoopwhoop

With his hands-on initiative, Nana Patekar inspired Bollywood actor Akshay Kumar too made a choice to contribute towards the well-being of drought-hit farmers and their families. Organised by Inspector General of Police Vishwas Nangre Patil, financial aid by way of cheques of INR 50, 000 were distributed in the Beed district to 30 widows who has lost their husbands tragically to the agrarian crisis.

“I spoke to Akshay about the drought in Marathwada and the plight of farmers initially during his film premiere,” Mr Patil said. “I showed him a video of how actors Nana Patekar and Makrand Anaspure were helping farmers. So that’s when he expressed his desire to help but he wanted to do it discreetly and silently.”

Akshay Kumar has reportedly earmarked a whopping INR 90 lakh to help over 180 families in the drought-struck region.

It is indeed inspiring to see such prominent personalities from creative fields contributing to important issues affecting our country, and combined with various campaigns on crowdfunding platforms, we hope that we can — through a global, crowd-sourced effort — affect positive change amongst those who are an integral part of our nation.

[Want to be a part of this movement? You can contribute to the ‘Join Nana Patekar to Help Farmers’ campaign to aid the drought-struck farmers of Marathwada and their families.]