Category - Creative Projects

Crowdfunding For Movies – The Dawn Of A New Era

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With an increasing number of amateur and novice filmmakers breaking through into the world of production, the field is becoming more and more competitive with every passing second. As a result of this rapid growth, it is harder for directors to make it in the industry as professionals. With so much talent to choose from, big production companies are spoilt for choice in terms of which directors and producers to hire.

So where does that leave aspiring filmmakers?

They’re left with no option but to self-fund their productions in order to establish themselves. This way, they’ll have the best chance of being picked up by a larger production company and making it to the big leagues. But these days, money is scarce, and directors are suffering financially along with everyone else.

So where do they turn to gather a budget? To the ever-growing art of crowdfunding. If they don’t have the means to bring their story to life, crowdfunding is the next logical step.

How does Ketto come into the picture?

Ketto is a crowdfunding platform where these aspiring filmmakers can set up their own crowdfunding page to fund their creative projects, be it a film, documentary or a play. Actively becoming one of the popular methods of getting funds, crowdfunding is a great option for up-and-coming directors and filmmakers; a great place to generate some funds.

Here are projects of filmmakers that were funded on Ketto:

fighting on ice

Fighting on Ice – Campaigner Mithun Bajaj wanted to create a documentary that highlights the passions and struggles of the Indian Ice Hockey team and association. Through his piece, he wanted to showcase how they are playing their tournaments without any support or help from the government and how they are playing in tournaments with passable equipment and little to no funding, hoping for a day when ice hockey will be treated as a real sport in India. Through his fundraiser page on Ketto, not only did he raise Rs.4,85,945 thorough 19 supporters, he also raised awareness about this very little known sport in our country.

whoami

Who Am I: After they visited the Pakistani Hindu refugees camps in Chandni Chowk, New Delhi, a start up film production house called P2P Productions wanted to become the global voice of their condition. They wanted to create a documentary to highlight the plight of these refugees, who fled religious persecution in Pakistan, only to struggle for basic amenities while living in camps. With interesting rewards like personalised merchandise, a chance to get featured in their exclusive promotional video, accreditation as associate producers & co-producers, their crowdfunding page on Ketto got support from 260 supporters, helping them raise a whopping amount Rs. 9,79,485.

khamma

Khamma Gir Ne: This is a documentary which shows how man and beast have learned to co-exist in Gujarat. Shot in Gir sanctuary and the Gir National Park, the documentary captures the challenges, emotions and unrest in Gir amid the long-time process of conservation and preservation of the last sanctuary of the Asiatic Lion. Via their crowdfunding page on Ketto, the documentary team was able to raise Rs.1, 55,210 through their 54 supporters.

rewire

Another project Rewire raised funds for a social documentary that sought to create awareness about mental illness, especially in the context of the Indian society. The project was able to raise Rs. 83,900 via 16 supporters. Boojh documents the journey of Satish, a double amputee, who seeks to ride across the country on his bike, covering a distance of 50,000 kms in order to enter the Guinness and Limca book of world records. The film-makers were able to raise Rs. 68,300 via 17 supporters through their crowdfunding page on Ketto.

Hundreds of directors and producers are adapting to new trends in the industry and are giving crowdfunding a go and they certainly aren’t let down by the results. A lot of them are prospering and producing quality movies from the funds that they raise. All of these documentaries have received substantial donations and have ended up with a much bigger budget than they would have had trying to fund production through their income. It’s no wonder that crowdfunding in the filmmaking industry is becoming popular; the directors are getting some spectacular results!

So there you have it, if you’re a director or producer who is looking to raise funds to produce your movie, then look no further – crowdfunding is here to take your creative piece to the masses!

Start a fundraiser or share your idea on info@ketto.org or contact us on Facebook or Twitter.

 

Creative Ideas That Got Successfully Funded on Ketto

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Creative thinking inspires ideas and ideas inspire change.

Ideas and imagination form the basis for any kind of innovative enterprise. To turn an idea into reality – you need to invest time and energy but most importantly you need support and funds to bring it alive. We have partnered with some promising creative ideas in the past and have seen them bloom into successful businesses over time.

Here are three of the best examples of such a fruitful partnership in recent times:

Mixtale: Drink it! Mix it!

Mixtale, an initiative by the Mexers Food and Beverage LLP, a startup from Mumbai had an interesting take on the way we went about drinking mocktails. Siddh Desai from Mumbai brought out this idea of ready-to-drink mocktails that people could purchase and carry around with them just as any other cold drinks or fruit juices available in the markets. To think of something so out of the box and unconventional showed some potential, but a long journey towards setting up a startup awaited them.

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These non-alcoholic, caffeine-free had a certain potential that just couldn’t be denied. In fact, these products are the first to come in this line of sales. Even here, the core team decided to opt for an unconventional, yet interesting idea of crowdfunding this project of theirs.

Using crowdfunding, Mexers Food and Beverage LLP got support from their friends, colleagues, teammates, contacts and people who loved the idea of the product. They have now successfully launched their line of products names “Mixtale” after raising Rs. 2,57,700 from 168 supporters on Ketto. We wish all the best to their team and believe in their future successes as well.

Ek Punjab Ye Bhi

The Horshruba Repertory is a theatre company that aims towards bringing alive challenging and invigorating literary texts on stage. The new collection of stories by the Horshruba Repertory consists of those which talk about another Punjab, the villages of Pakistan and bring them to life in the most vibrant yet sociologically different settings through theatre, drama, and art projects.

hoshruba

This set of stories under the name of “Ek Punjab Ye Bhi” includes contemporary tales from Western Punjab bringing out the works of Premchand, Chugthai, and Manto. Yet what makes them more interesting are the contemporary twists and plots added to them in a way the present generation can understand.

Through crowdfunding on Ketto, the company could reach out to a larger and more informed audience of art and theatre lovers. Crowdfunding through Ketto helped them gather capital for not only costumes and advertising, but also the promotion of their company and covered their director’s fee as well as rent for rehearsal space.

SAFER

Safer is a company that campaigns for its jewelry that keeps women safe. Founders focused on the insecurity and vulnerability of women in general in a country like India and worked towards creating a better solution. Pressing your SAFER jewelry twice sends alerts to your friends and families so that they are aware of your situation or distress. The product came in 3 different styles for you to choose from.

safer
The initiative has been successfully funded through crowdfunding, gaining a total of Rs. 5,16,670 for resources and campaigning.

So if you’re bursting at the seams with powerful creative ideas, bring them on, start a fundraiser and let’s bring your idea to life!

Ketto Launches Quirky Merchandise To Raise Awareness For Breast Cancer

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Asia’s most trusted and visited crowdfunding platform Ketto in collaboration with JumpingGoose, a design consultation and implementation agency has initiated a campaign to raise awareness for breast cancer.

There’s an interesting twist to this campaign – this time it’s spearheaded by men under the name MCBC. Before we get your eyebrows raised, MCBC is the abbreviated form of the words ‘Men Countering Breast Cancer’.


To bring it to life, Ketto and JumpingGosse have launched a range of casual and quirky T-shirts for men with the letters MCBC written in bold colours and designs. These T-shirts are exclusively available on the online shopping destination Amazon. The idea is to generate awareness around breast cancer and encourage women to get checked early. A portion of the proceeds will go to Tata Memorial Trust Mumbai for treating underprivileged women that have breast cancer.

Breast cancer has been rising steadily and both the incidence as well as deaths due to breast cancer are now more than cervical cancer in India. The MCBC campaign aims at gaining support from men who want to help women in India beat breast cancer.

So if you’re one and want to show support, go grab your MCBC T-shirt now!

4 Fundraising Ideas For Non-profit Organizations

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If you’re a non-profit that’s constantly thinking of revolutionary ideas to bring about a positive change in India or even the world, let’s face it – you’re going to need funds throughout the year. Asking for donations in the exact same manner can become monotonous and uninspiring.

How can you make fundraising interesting as well as exciting for your supporters so they don’t just like to be a part of it but actually spread the word among their loved ones? What can help you get funds to do justice to the work your non-profit does? Here are 4 fundraising ideas to inspire your non-profit organization’s next fundraising activity:

Birthday Fundraising:

Why: Everybody loves the idea of doing something meaningful on their birthdays. It’s a great day to get your supporters to go beyond cutting cakes and actually make a difference to the world, or someone’s world by supporting a cause they care about!

fundraising ideas birthdays

How: Encourage your most active supporters to start a fundraiser for your non-profit on Ketto and instead of accepting gifts, ask them to accept contributions to their fundraisers. At Ketto, we’ve seen wonderful initiatives started by campaigners – for instance, Neelesh Mishra, a Bollywood lyricist raised funds for Bharatiya Gramin Vidyalaya on his daughter Vaidehi’s first birthday. He wanted her birthday to have a positive impact on the lives of underprivileged children in Uttar Pradesh. His fundraiser managed to raise Rs. 2,65,034 – what a wonderful way to begin a new year!

Partner With Companies:

Why: Companies are constantly looking to involve employees in activities that are meaningful as well as fun. This builds a positive relationship between employees and managers and also ensures long-term commitment. Since some companies are required to dedicate 2% of their net profit to social development, they are always open to the idea of partnering with non-profits.

fundraising ideas companies

How: Encourage the company whose brand values are aligned with your non-profit to start a fundraiser for a cause you support and they feel strongly for. Companies can set a target for all employees to work towards collectively. For instance, Action Aid got Cactus Communications, a Mumbai based organization to raise funds for providing dry ration & water to families in Latur. They divided their company into 6 teams and collectively raised Rs. 6,00,072 for the cause.

In The News:

Why: Tragic incidents like Nepal earthquake, Chennai floods or the recent URI attacks have immense power to unite people leaving them with a strong urge to help the situation in their own way. Everybody wants to contribute to the cause and what’s better than supporting the non-profit that’s helping the affected people on the ground.

fundraising ideas news

How: At the time of crisis, your non-profit can identify the gap it can fill and raise funds for that – giving people a chance to donate to your fundraiser. For example, Goonj raised funds to provide water purifying tablets, sanitation/cleaning material, utensils, school material and mats/bed sheets to people affected by Chennai floods. Goonj managed to raise a whopping amount of Rs. 23,63,920 for the welfare of people affected by Chennai floods.

Charity Events:

Why: Your non-profit may be doing charity events, but if you carefully analyse the supporters you have and observe the kind of things they like, your fundraising activity can be way more effective. For instance, based on your analysis, you can arrange for a music concert, a charity run or even a football match.

fundraising ideas events

How: Identify what you want the event to be – invite your supporters to be a part of it and let all the money raised by their involvement go to your cause. It can either be raised by asking supporters to buy their entry passes or by making them take an action that spreads awareness about the cause your non-profit supports. If majority of your supporters are music lovers, you could do what Magic India Foundation & United We Are Foundation did – they joined hands with DJ Hardwell with a primary objective to unite the world of electronic music in order to make a real difference – bringing Indian children out of poverty by nurturing them on a journey from childhood to livelihood. All the proceeds went to the non-profits for the education and welfare of children in India.

If these ideas got you thinking, get in touch with your Ketto account manager right away! And in case you’re interested in partnering with us – call us on (+91) 022 3357 8152 or you can even write to info@ketto.org so we can guide you and help you bring these ideas to life!

How The Generation That’s Always Chasing Time Can Do Good

https://www.instagram.com/kcmouli/

We’re a fast paced, impatient generation.

We like our cabs picking up fast, our pizza getting delivered quickly and our internet connection only at 4G – anything that’s not fast is not good enough. In this ‘insta’ obsessed generation, here’s a perfect way to help a cause or a person, especially when we have an intent to help but struggle to find the time to do so.

We bring to you four causes that you can make a difference to by donating to their fundraiser on Ketto, right now and that too in a matter of just 3 minutes!

Virtually Parent These Adorable Puppies:

Read only if: You’re the kind of person who loves to pet and feed stray dogs wherever you go and you find yourself always looking out for them.

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Being an ardent animal lover, Smita knew she couldn’t leave the 8 puppies she spotted at a dangerous construction site all by themselves. With support from Janm Foundation, she rescued them and has already found homes for 3 of them.

Now she needs Rs. 3,500 every month to look after the other puppies’ nutrition, vaccination and even adoption. An amount as small as Rs. 200 will make a lot of difference – donate to help her find a home for these puppies.

Bring This Graffiti Artist Back On His Feet:

Read only if: Art and artists inspire you and you would like to help this young graffiti artist get his chemotherapy sessions done.

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From a mechanical engineer to a graffiti artist filmed by the popular energy drink Red Bull, Karitkey’s story has been truly inspiring. After braving a lot of financial and emotional struggles in his career path, he decided to start his own art firm with his partners. Sadly, the day he decided to sign the papers and get his firm registered, he was diagnosed positive with Stage 4 – Hodgkin Lymphoma.

He is currently undergoing chemotherapy at Navy Hospital, Colaba and need funds for continuous sessions – donate to help him in his battle against cancer.

Help Her Represent India On An Expedition To Antarctica:

Read only if: You’re passionate about protection of the environment and sensitive towards concepts like climate change, usage of polythene bags, carbon footprint etc.

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A young passionate girl Bhavna has been selected to represent India at the Leadership with an edge program, part of International Antarctic Expedition 2017. The purpose for the expedition is to engage and inspire the next generation of leaders to take responsibility to build resilient communities and in doing so, preserve Antarctica. This unique initiative encompasses leadership, the environment, education and survival.

This once in a lifetime opportunity comes at a cost. She needs Rs. 10,00,000 for the expedition fee, air travel, extreme weather clothing and equipment – donate to send her to Antarctica!

Gift Drinking Water To Slum-Dwellers:

Read Only If: You believe that safe, clean drinking water is not a privilege and everyone deserves it.

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Manya and Sana have taken a pledge to provide pure drinking water to slum-dwellers in and around Delhi and Gurgaon. People living in these slums are subject to various waterborne diseases, caused primarily by drinking untreated water that is mixed with chemicals and other impurities. Lack of alternatives leaves them with no choice but to drink this water.

By contributing as little as Rs. 1,500 you can gift a family life – donate to provide water filters in the homes of the less fortunate.

There’s no better way of using 3 minutes of your life than making an impact on the causes that you believe in. If you ended up donating to any of the causes mentioned above, we’re sure you’ll agree.

Indian Startups Find That Crowdfunding Sites in India Are a Boon to Business

credits: fundizz.wordpress

To produce a highly attractive and strong crowdfunding campaign, you need to brainstorm. After all, the aim of a startup is to identify some important and unmet need that its customers possess, and then take an initiative on it. In India, startups are built based on this premise. That is why crowdfunding sites in India are so popular.
Here are three ways in which new businesses and ventures can create better brand value through crowdfunding:

Engage Your Customers

It is important to grab any opportunity for feedback from your customers and incorporate it within the plans for your startup. Crowdfunding sites in India also enable you to get closer to your customers, giving you a chance to field questions and answer feedback, complaints, and ideas. Who knows? Your next idea could be generated from someone who is not on your staff.

Customer Engagement, Brand Value

Credits: zdnet2

Early Adopters and Possible Brand Advocates

In crowdfunding, the people that stand behind your concept’s social proof are the early adopters and possible brand advocates. They are the people who believe in your service or product enough to put in their money for its long-term success. The early adopters are the key to eventual success of a crowdfunding campaign. They give you the momentum needed to share your business vision with family and colleagues, which includes promoting your business through social media.

People and Power of Crowdfunding

Credits: AlJazeera

Press Coverage

You also want to consider press coverage, which creates lasting brand awareness for any startup business. This awareness can be translated into a feature story on a blog or a report on a well-known news station. It is a great way to attract backers outside your business network. A good feature story can create a snowball effect, one that will put you in contact with major investors.

credits: commandpartners

credits: commandpartners

Needless to say, press coverage, when combined with crowdsourcing, enables to you to generate social proof and validation for your start-up company. Brainstorming enables you to refine your idea as well. It also gains you loyal advocates and early adopters, all which creates opportunities in the social media field.

How Crowdfunding Can Rescue You From Helpless Situations

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Reaching out to a crowd for help has existed in our lives since the beginning of human civilisation, or perhaps even before. At some or the other point in our lives, we all have reached out to our friends and family for support.
Using the internet as a medium for asking for monetary help became a concept only as recently as 1999, by the name crowdfunding. Along with being quick and convenient, what makes this approach truly unique is the number of people it allows you to reach, thus multiplying the possible help you can get.
It can rescue you from the most helpless situations that life throws at you. Here are 4 situations in which you can turn to crowdfunding:

After a natural calamity

Credits: NDTV

Credits: NDTV

Natural disasters are something that we have no control over. If you feel helpless looking at images of the aftermath, there’s a way to go beyond praying and hoping for their welfare. As a matter of fact, more than Rs. 100,00,000 has been raised for disaster relief through online crowdfunding for Chennai floods and Nepal earthquake with help from responsible individuals and charity partners.
For the recent Assam floods that displaced more than 18 lakh people and animals, fundraisers on Ketto have raised over 10 lakh so far. This was because there are people who care enough to want to do something about the situation.

When medical bills start piling up:

credits: NDR

credits: NDR

Unexpected events are parallels of one’s life, and we don’t always know what do about them. What do you do when someone you love or care about meets with an accident? If he is not financially strong, you might help him with all the cash you can spare, but that is not always going to be enough. You might end up asking more friends for help, but we all know how medical emergencies are- it’s like you’re on a sinking boat in the middle of the ocean. You’ve got to fill the hole, and you’ve got to do it fast!
This guy called Mangcha would have had to undergo an amputation, had his friend Nishant not started an online fundraiser in the nick of time. More than 4000 individuals have used medical crowdfunding to pay for their hospital bills and high treatment costs using Ketto.

When you want to help someone:

credits: theemotionmachine.com

credits: theemotionmachine.com

Many a times, we might also come across incidents or situations over the internet that spark a burning desire within us to do something to change the way certain things are. But what do we really do? Some of us might take to introspection, as in what could have been done, or just talk about it to our friends and tell them how we feel. There is another way to help so many stories you read over the internet everyday – take it up ourselves.
Here’s Nikhil Sarup’s story of how he made an 82-year old dancer, dance all over again by starting a fundraiser.

When you have a brilliant idea:

credits: licdn.com

credits: licdn.com

We’re the startup generation. By the time you reach the end of this sentence, someone, somewhere might have come up with an idea that has the potential to become a huge success. So, if you have a great idea and know the time is right, you don’t have to wait until you have accumulated enough funds to start. Put your idea out there through an online fundraiser and gather funds for it. Arjun Menon, raised money through crowdfunding to sponsor his participation in the esteemed sustainability project of Antarctica ‘2041’! So if you have a brilliant idea and you’re waiting for funds, let’s begin, shall we?
A calamity, pending bill, creative idea or simply helping something your care about- the power of people coming together can help you with any of your needs. Spread the word by sharing with the world so that persons in need can live and do better despite their means.

6 Concepts School Didn’t Teach You

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There comes a time in our lives when we sit back and question everything we learned in school. Mostly when our CA talks about zillion tax-saving options or when you remember the terrifying problem scribbled on the board that asked you to find the value of “x”.

Did school teach us enough to handle different unexpected problems life throws at us?
Let’s look at some concepts we think our syllabus should have totally included.

How to be emotionally intelligent:

Ask someone the capital of important states, they’ll name them all. But ask someone their thoughts on how to handle stress, anxiety, inferiority complex, they’ll probably just respond with a thoughtful “hmmm” or “I don’t know, Google?”
In today’s competitive generation, we’re exposed to a plethora of problems that we don’t know how to deal with.
Imagine a lecture that talks about real problems, how to deal with heart break, how to not let failure discourage us, how to keep ourselves motivated and positive, how communication is the foundation of all healthy relationships.
We think it would have been super helpful.

How to be a social change maker:

Along with sound career advice, we feel schools could stress on the importance of investing a decent amount of time and energy on giving back to the society as well and how it makes the world a much better place.
If there’s a cause that’s close to your heart, there are ways you can help. But who’s got the time or money, you say?
What if we tell you there’s a way you can do it without going to the field or shelling out money? You could crowd fund! Here are 3 magic steps: Pick a cause, choose an NGO that supports the cause and raise funds using Ketto.

Here’s Nisha’s story who raised more than a lakh for Vatsalya Foundation towards provision of clothes and shoes to kids. Give it a read.

How to be financially smart: 

Banks are filled with confused, direction less souls just trying to figure out which queue to stand in. When you hit your early 20s and decide to do something instead of just splurging your hard earned money, bam! You’re hit with jargons like Systematic Investment Planning, Mutual Funds, and Life Insurance that can be overwhelming.
Don’t you think life would have been a tad bit easier had our school talked us through the basics of banking, finances and filing taxes so we were better prepared for the financial horror approaching us on March 31.

How to manage an emergency:

Every mall, corporate office and even some rickshaws have a fire extinguisher installed, but how many of us know how to use it? How many of us know how to give basic CPR in case someone collapses because of an unexpected heart attack? Or what number to dial if some pervert starts stalking you? Panic can wreck a situation and make it worse.
Having presence of mind and thinking on your feet in case of an emergency is something no one taught us in school. How we wish we were better equipped for such mishaps, both mentally and emotionally.

How to become an entrepreneur:

We’re rightly called the startup generation. We get inspired by stories of entrepreneurs, starting from the almighty Steve Jobs to the homegrown Ritesh Agarwal of OYO rooms. We obsess over shows like TVF Pitchers, that focuses on the struggle and passion of 4 budding entrepreneurs. This one’s our personal favourite because Ketto is a startup and we even help startups grow! Find out more here.
We were trained to get a good job so we can “settle”.
If we were encouraged to become entrepreneurs in school, we would have probably had the largest number of entrepreneurs. Don’t you think?

How to nurture creativity in ourselves:

Keeping your creative side healthy and active can practically affect every area of your life. Little things you do can get you the creative high you’d love thus giving the world more thoughtful and innovative ideas and leaders. To name a few ways – maintaining a small book with crazy ideas you casually mentioned to your friends, making sure you’re learning something new – language, instrument, dance form, anything; exercising your imagination with wacky thoughts, going on treks and connecting with nature and reading everyday like it’s your last! As someone rightly said, “The creative adult is a child who survived.”

Source: beautymotivation.net

Would we still have cooked up excuses to bunk school, had things been different? Oh c’mon, we’ve all done it!

We don’t know about the rest, but if you wish to understand crowdfunding better, we’re happy to help!
Read through some of our campaign stories right now.
 

Influence is everything! The importance of social media influencers in a crowdfunding campaign.

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Social media influencers are trusted voices within their fields, be it tech, music or film. They drive conversation and action on social media and generally have a huge following of people. They can definitely be of huge help to your fundraiser as, through them, your cause will reach a lot more people within similar fields and will come across as credible and promising.

How do I know which influencers I should reach out to?
There are many ways of determining which influencer you might want to reach out to. However, creative folks should first ensure that their project is aligned with their style and genres of creative work. Here are some ways one can reach out to influencers in their industries:

Through individual social networks: Going on social networks like Facebook, Instagram, Twitter or LinkedIn will allow you to see the number of followers someone has, as well as their level of engagement on social media.
Check their Klout score: Klout is a website and mobile app that uses social media to rank its users. Some metrics to consider for your influencers are number of followers, Klout score and search engine ranking.
Search Engines: For example, if you are looking for social media influencers in the travel industry, you would go to Google, type in ‘travel blogs’ and take the top-ranking blogs that show up on the first page. Then, you would comb through the blogs and crosscheck the users on Klout and their social media profiles and pages. These factors would help you determine whether you would want to engages with these influencers or not.

How can I reach out to them?
Simple, tweet to them, tag them in you post or cause, send them an email (you might procure their email addresses on their blog). The ways of reaching out are vast, and if your project looks promising, they will respond.

How will they help?
They will boost the buzz around your project, hopefully donate generously to your cause, and give you a lot more exposure amongst people doing, and consequently supporting, similar things.

Filmmakers On Crowdfunding #3: Pawan Kumar on Lucia

Source: Campus Diaries

[Want more inside stories on independent filmmakers and their trysts with crowdfunding? Check out Part I exploring Proposition for a Revolution’s journey & Part II, which follows Anamitra Roy’s experience crowdfunding for his One Rupee Film Project.]

After digging deeper into the history of crowdfunding in film with Shyam Benegal, and exploring director Navneet Prakash’s journey working on his racing documentary ‘Sons of Speed’, we decided to cut to the chase. As we continue exploring the relationship between crowdfunding and films, we go straight to the sources — collecting opinions from filmmakers who have crowdfunded for their films and had their audiovisual dreams see the light of day because of it.

In Part III of this series, we look at the journey of the Kannada thriller film Lucia, by Pawan Kumar, to distil the essence of what it is about independent filmmaking and crowdfunding that make it such a natural fit.

Lucia is a bit of a crowdfunding institution in Kannada cinema, having been the first film to be produced by the audience. Straddling the line between fantasy and reality, the story follows a man suffering from insomnia who is desperate for some sleep. He’s tricked into taking a drug, Lucia, that induce dreams in which all his desires come true. While we weren’t able to contact filmmaker Pawan Kumar for an interview, his blog gives us much insight into the process. 

Funnily enough, it all started with a lot of frustration on Pawan’s part, about being unable to fund his film. After months of chasing producers and sponsors, the director of 2011 film ‘Lifeu Ishtene‘ was at the end of his wits and uploaded an outraged blogpost titled ‘Making Enemies’, that interestingly describes his ‘gut feeling’ about how Lucia could become ‘a cult film for the Kannada industry’. It also expressed his grievances with the difficulty of funding the film, and the audience’s obsession with watching films starring celebrities and ‘big names’.

The response to this blogpost was overwhelming, and this was when the concept of crowdfunding first entered the picture. “Around 10 days after I put up the post, a lady from the UK transferred 200,000 rupees (around $3,200) to my account. Soon, I had around 800,000 to 900,000 rupees in my account. That is when I realized I was on to something,” the filmmaker told Reuters.

“They never looked at me as a guy from the industry who might be trying to loot them in the name of entertainment. They looked at me as a guy next door, who was aspiring to do something new,” Pawan explains in his blogpost“And that is why they supported me unconditionally. So, when I told these people, that I will make an honest attempt to make a feature film in Kannada and to put this film on a global platform, they just supported the vision of the project: to take Kannada cinema to a global audience.”

Filmmaker Pawan Kumar, who wrote and directed Lucia, the first crowdfunded Kannada film. Source: bangalore.citizenmatters.in

Filmmaker Pawan Kumar, who wrote and directed Lucia, the first crowdfunded Kannada film. Source: bangalore.citizenmatters.in

Lucia’s goal was to raise INR 6 million in 100 days, which they ended up meeting in just 27 days. As the film gained popularity, he realised that there were enough people who wanted to watch it on the big screen, which — again — was an expensive process. At this point, Pawan decided to give the audience a chance to become an online distributor by pre-ordering the film — they just have to share the film with someone, from which they would get a commission. The digital distribution experiment was a roaring success, and the film earned INR 10.6 million in ticket sales in the first week alone.

“The film is a genuinely good indie, which doesn’t always happen. It’s an out-of-the-box film that can continue on in screens outside Karnataka,” said Shiladitya Bora, who heads PVR Director’s Rare, the indie arm of the multiplex chain.

Pawan has spoken at length about how the whole team made a conscious effort to never waste money on set, and maintained that his first priority was to give back to his backers, who had invested an admirable amount of trust in him. “The fact that we can today make such stories in Kannada is a success,” he says, dismissing the commercial profits the film ended up making. “Finally, it made many people take pride in saying that the Kannada audience made Lucia, and I am so happy that it will be remembered that way..Forever, Lucia will be known as the first Kannada film produced by the audience, and that’s a title the community has earned for itself. 

“Lets stop treating ourselves as creators and the audience as consumers. A filmmaker and the audience are participating together in the success or the failure of a film. As soon as we give our audience the same importance, there will be magic.. I hope, that in the future there will be many more such examples, where the community gets the due credit it deserves.”

The film went on to premiere at the London Indian Film Festival 2013, where it won ‘Audience Choice Award’ and it has also been remade in Tamil. Pawan Kumar is currently working on his second film C10H14N2, which he is crowdfunding as well.