Category - Creative Projects

Kahwa Speaks

kawa

Raised Rs. 4,59,142 with the help of 82 supporters.

“Kahwa Speaks” is a movement by Pragnya Wakhlu that aims introducing the world to the hidden facets of Kashmiri culture and helps preserving the language by means of a live audio-visual tour and story-telling. This comprises an experimental Kashmiri-English album which will be released globally on 16th July 2017 and an audio-visual element and tour for which we are raising funds.

“Kahwa Speaks” is not just an album but is the start of a global movement. It has been a long standing dream of mine that has been crafted over a period of research for the last 3 years that is finally coming to fruition by the grace of the almighty.

Born in Srinagar and raised in Pune, I have been a Kashmiri that has lived out of the state but one has a strong connection with my roots.We grew up in a time when we would share laughter and old folk tales over cups of Kahwa at our grandparents homes (who still live in both Srinagar and Jammu).

Kashmir has often been a misunderstood state as there is a lot of media attention on the violence in the state. There is so much about Kashmiri culture, traditions and music that remain concealed from the public eye. A lot of people that moved out of Kashmir and the generations after them have never been there and never visited.What these generations know about Kashmir is what they have heard from their parents or what they read in the media.

My endeavour with this album is to help audiences (both Kashmiri and non-Kashmiri) across the world to experience Kashmir for what it inherently is – a rich cultural state. To be introduced to the finer nuances of our culture and history through an experiential show involving live music , visuals ,story telling and Kahwa(Kashmiri tea). It is also an attempt at preserving the Kashmiri language by creating memorable songs that pique people’s interest in learning the language.

The original lyrics and compositions are aimed at spreading the message of peace and unity, strictly keeping away from any political agendas.

The six songs on the album which are in Kashmiri and have English translations are a mix of contemporary takes on the poems of Lal Ded and Habakhatoon , the traditional Wanwun and also some of my original compositions. The music is more contemporary with a slightly folky sound to create musical renditions that are a reflection of how most of us grew up..with diverse modern influences,yet holding a strong connection to our roots.

The album also features a song “Burning Fire” which is in Tibetan and English for which a music video has already been released. The song aims to bring awareness to the oft ignored and very critical issue of self immolations in the Tibetan community and their struggle to preserve their identity .This is a cause I feel really strongly about and felt the relevance of including it in this album for several reasons.

To test out audience receptivity to the concept, I previewed an audio visual show of the songs using photographs as background visuals (on a smaller scale) at the Kumaon Literature festival . Here, it was well received by prominent journalists and authors from the nations literary circuit. I further went on to do smaller shows “Kashmir through a musical Lens” at the Gyaan Adab Cultural center (Pune) and “Conversations over Kahwa” at Depot 48 Delhi. The audience at all the cities was very receptive of the concept and that encouraged me to take this to a higher level and at a much larger scale with your help.

Debut Album – Journey to the Sun (2012)

Apple Music: https://itunes.apple.com/in/album/journey-to-the-sun/id530044092

Ok Listen: https://www.oklisten.com/album/journey_to_the_sun_1

Singles: Kal Nahin Aata (2010)

Ok Listen: https://www.oklisten.com/album/kal_nahi_ata

I Let Go (2015):  https://www.oklisten.com/album/i_let_go_party_mix

Burning Fire (2016)

Music Videos

Music Video for ‘Burning Fire’  featured on Vh1 and Rolling Stone

Music Video for Breast Cancer Awareness movement with NGO Yes to Life “Feeling Alive”

Music Video for Rise from “Journey to the Sun”

This project is an amalgamation of modern music with traditional Kashmiri. Since the songs are both in Kashmiri and English, one of the possible risks is part of the community mistaking my efforts as a “dilution” of Kashmiri culture. There are often purists that believe that translating songs into English is a form of dilution. I feel on the contrary that if one has to reach out to global audiences where one wants people to understand the meaning behind the music, one needs to communicate in a language familiar to them. The music is also a reflection of who I am as a person..a combination of diverse influences grounded in my roots. Hence I have adopted and stuck to my current approach.

The other challenges are of course monetary – being able to raise enough funds to finish the visual experience part of this project, pay the collaborators on this project the fee they deserve and  tour successfully with the band to take this to every city we can. I hope to be able to raise this money with your goodwill and blessings.

The album and music video for ‘Burning Fire’ (the first single off the album) , an entirely self –funded effort has been released on Vh1 and Rolling Stone (digitally) exclusively as is on You-tube. It has garnered airplay and praise internationally as we took great care to create a high quality video that sends the message we were trying to get across without compromising. We adopted a very D.I.Y. approach to making this video thanks to the support of friends

The album has been recorded and mixed in Delhi,Mumbai and Pune. We have some very fine musicians and engineers from India and internationally working on this project. Hafod Mastering (U.K) has mastered the tracks for us and they are sounding pretty powerful. The album will be digitally released in association with Songdew’s Fresh Music campaign on global platforms in July 2017. The band is doing a launch gig in Delhi on the 22nd of July.

We plan to use the money raised from this campaign to put the visual pieces of the tour together and then embark on a 5 city audio-visual experience tour in India covering Delhi-Pune-Mumbai-Bangalore and Chennai. We will further take the show to as many cities in India as we can. We also plan to take this show globally to other countries (USA, South East Asia) and spread the movement to as many countries as we can afford to travel to.

We will also release one music video with the money raised from this campaign by the end of this year.

I am an independent artist and am very passionate about the work I do. I believe with all my heart in the power of music and story telling because I have seen it spark moments of inspiration, transformation and create sheer magic.

Unfortunately, the music scene in India today is still very bollywood oriented and one doesn’t end up earning a lot of revenue from live shows if you perform original music.One can either choose to go commercial and compromise , or then rely on the goodwill of people like yourself who are aligned with the same vision for our community.

The entire album Kahwa Speaks has been a self funded effort where I have invested my own savings. The content for the album has been put together after years of research and we have a great team working on it.

We would like to make this movement a world class experience and not compromise on the quality. This is something that would only be possible with your help. A chance for you to be a part of a big movement.. of the people by the people and for the people.

We are in the midst of a volatile time . While art is not always a solution to problems of such an intricate nature, what we hope to achieve with this movement is to bring forth moments of inspiration and an artistic experience, where people can choose to rise above their political agendas for some time and unite and understand the richness of a culture .

You can be a part of this movement…you can help create change..It starts with one person and then snowballs forward. We believe in the power of community united for a cause.

When I truly believe in something, I give it all my heart and soul and work with integrity. My previous track record has proven the same.I promise that the funds you contribute will be put to use only towards making this movement a reality and for us to spread the message of unity and culture across the world.

Album Team

The “Kahwa Speaks” album has been a group effort and would not have been possible without the hard work of the numerous people involved. The album has been produced by Vinay Kaushal (Musicians Institute) my dear friend,bandmate and Fender and Ernie ball endorsed guitarist and musician

The songs were initially arranged with the band comprising of Manoj Mavely(Drums), Shailendra Wakhlu (Guitar), Sonic Shori (Bass), Shubhanshu Singh (Guitar) and Pragnya Wakhlu (Vocals, Guitar, lyrics,composition, arrangement)

The album features the following artists:

Gandhaar Amin(Flute), Praashekh Borkar (Sarod), Vinay Kaushal (Guitars), Sanjay Joseph (Guitars),  Sonic Shori (Bass) and  Nikhil Bidwalkar (Santoor)

Burning Fire mixed by Puneet Samtani.  All other songs mixed by Vinay Kaushal.

Mastering:  Gethin John (Hafod Mastering U.K.)

The album will be released by Songdew Network and will be available across all major music platforms (Apple music, Google play music, Spotify , Amazon Music etc)

Visuals and Video Team

Divya Gopalan: Founder director of Gunpowder Studios, Mumbai and director of the music video for Burning Fire, Divya Gopalan’ s captivating visual story telling has a way of connecting with people’s hearts and sending across a powerful message. An NID graduate, Divya was the Rocket Award winner at the Promax World Awards held in Los Angeles (2010) and brings with her numerous years of work experience working with leading clients across the industry. Divya will be directing a music video for the album.

Daksh Jain : With a Masters in Experiential design from NIFT, Daksh is the creative force behind the album artwork conceptualization and design. Daksh and his team of designers will be working behind the visual element of the show, creating a visual story board and animated content.

Hemant Grover: A creative photographer and an aspiring young music producer and Hemant Grover is the man behind the photographers lens . His avant-garde ideas and creative video editing contribute to making the photography and videos have great recall value.

The Travelling Band

The travelling band will comprise of

Manoj Mavely (Drums) : Ex-Berklee School of Music alumni and Director of Musictek School of Music and Manoj Mavely will be the force behind the drums.

Shailendra Wakhlu (Lead Guitars):  With over 20 years of experience teaching and playing the guitar Shailendra’s intricate sense of harmony and melody contribute to the bands solid sound.

Danik Ghosh (Bass) : Danik Ghosh a talented bassist and keen learner associated with with various acts around the city such as Run! It’s the kid, The CopyCats, Prabhtoj Singh and others,

Pragnya Wakhlu (Rhythm guitar an Vocals): I guess I’ve talked about myself enough already:P

If you or anyone you know, is an Artist, go ahead and start a fundraiser on Ketto.

Help us revolutionize Indian transportation

solar

Raised Rs. 3,09,525 with the help of 165 supporters.

WHO ARE WE?
SolarMobil is a student solar car team from Manipal Institute of Technology, based in Manipal, Karnataka. Our college is a constituent of the esteemed Manipal University. We are a team of undergraduate students of various disciplines of engineering. The team aims to build solar vehicles for a clean future and abides by its motto of ‘Imagineering the future’.

Reach us : http://www.solarmobilmanipal.in/

https://www.facebook.com/SolarmobilMIT

WHAT DO WE DO?
Since 2011 our team has built two prototypes in the past, namely – The FREYR-1 and SERVe (Solar Electric Road Vehicle). Our last venture – SERVe was unveiled at a joint press conference with our product development and research partner Tata Power Solar in 2015.
The project was awarded the third prize at CII Conference in 2014. We also won the first prize at QuEST Global Ingenium 2015.
Our work has been covered by major online and offline publications including BBC Auto, Times of India, NDTV Auto, among others.
WHAT IS OUR PROJECT?
The team is currently working on its third project and intends to build a commercial solar car prototype fit for the Indian roads.
SM-S1 is a 4-seater, 4-door sedan with a top speed of 95 Kmph and 160Km range. Few highlights of the Project 3 include:
  • Aesthetic sedan-type design.
  • Real-time updates for the driver.
  • Two motors for increased power.
  • Emergency and Parking brakes for safety.
  • Wiring as per ARAI regulations.
WHAT DO WE NEED MONEY FOR?
A project of this scale requires sound financial backing along with material support and the requisite tools to reach to the challenge. We hope that you will extend support to this universal cause.
WHY SUPPORT US?
One: We care for our environment
Lest we forget, our environment is a shared resource. It is something we all must strive to protect.
One simple reason: We care for our sponsors and supporters.
The team constantly keeps in touch with all its benefactors and aims to provide them with updates on everything happening in our workshop. We owe all our success to our supporters.
The project is operated on a not-for-profit basis.
SolarMobil is a unique project in many ways, including:
  • Built India’s first family passenger solar electric car
  • Well established solar car project in India
  • Tremendous social media and print media outreach.
HOW CAN YOU TRUST US?
The team consists of passionate students who voluntarily spend their time, even weekends and their vacations working on this project. We have all dreamt of the same thing: to shift the automobile industry’s dependence from oil to a source for which we don’t have to dig the earth, but just look right above!
You can trust us to put your funds to the right use in this project. We are on the verge of completion and just need a little push to get it across the finish line. Help us make the world a better place!
#GoGreen
If you or anyone you know, who has creative project idea, go ahead and start a fundraiser on Ketto.

OpinionX – The Most Accurate ‘Second Opinion’

opinion

Raised Rs. 5,08,675 with the help of 73 supporters.

We are raising money to build OpinionX, a medical intelligence platform that protects you against commercial health practices & honest medical practitioner errors.

Why?

Good health is more important than anything else in our lives. If something happens to our health, there are advanced medical procedures available to take care. But how do you know your first diagnosis is correct or if there is a better or less expensive treatment?

Research indicates, 62% of second opinion cases resulted in major changes to first recommended treatments, saving many from huge costs & also their lives.

How it works?

In 3 simple steps – upload scans, lab reports & first opinion document given by your doctor. OpinionX will give you the best possible second opinion within 72 hours.

OpinionX give the ‘Second Opinion’ by combining the diagnosis of 4 best doctors from around the globe and our artificial intelligence engine that analyzes the case in context to 100s of similar cases – Thus giving a best possible ‘Second Opinion’ you can confidently trust.

How we are unique?

1. Our panel consist of the best doctors in their respective fields, from around the world. We give patients an easy access to them though OpinionX

2. Instead of a ‘Second Opinion’ from a single doctor, we combine expertise of 4 specialist doctors & input from our artificial intelligence engine. This  benefits in eliminating error and providing an accurate ‘Second Opinion’ every time.

3. The consolidated approach not only gives you the best possible opinion but also gives rise to life saving alternate treatments.

Team & Panel of Experts building the product-

How your contribution will help us?

We are working with specialist doctors & experienced programmers to complete the development of our platform. Your contribution will help us,

1. Fast track the development of our powerful technology

2. Overcome regulations & legal formalities

3. Launch the product at the earliest

Tentative launch date & Disease category coverage

We plan to launch our platform by October 2017 & OpinionX will offer ‘Second Opinions’ for Cancer, Cardiology, Neurology & Orthopedic ailments.

FAQ’s

1.What is a ‘Second Opinion’?

A second opinion is when a doctor other than your primary treating doctor gives you his or her view about your health problem and how to treat it. It can help you make a more informed decision about your disease.

2.What is conslidated opinion?

Instead of one doctor, a panel of expert doctors together give a refined and accurate opinion by judging all the pros and cons identified by combining Human & Artificial Intelligence.

3.What will be our tentative response time?

Within 72 hours

Support

Please support us in building a life changing technology that helps everyone save time, money by avoiding wrong diagnosis & take informed health decisions.

 

If you or anyone you know, who has an innovative idea, go ahead and start a fundraiser on Ketto.

Crowdfunding For Movies – The Dawn Of A New Era

slate

With an increasing number of amateur and novice filmmakers breaking through into the world of production, the field is becoming more and more competitive with every passing second. As a result of this rapid growth, it is harder for directors to make it in the industry as professionals. With so much talent to choose from, big production companies are spoilt for choice in terms of which directors and producers to hire.

So where does that leave aspiring filmmakers?

They’re left with no option but to self-fund their productions in order to establish themselves. This way, they’ll have the best chance of being picked up by a larger production company and making it to the big leagues. But these days, money is scarce, and directors are suffering financially along with everyone else.

So where do they turn to gather a budget? To the ever-growing art of crowdfunding. If they don’t have the means to bring their story to life, crowdfunding is the next logical step.

How does Ketto come into the picture?

Ketto is a crowdfunding platform where these aspiring filmmakers can set up their own crowdfunding page to fund their creative projects, be it a film, documentary or a play. Actively becoming one of the popular methods of getting funds, crowdfunding is a great option for up-and-coming directors and filmmakers; a great place to generate some funds.

Here are projects of filmmakers that were funded on Ketto:

fighting on ice

Fighting on Ice – Campaigner Mithun Bajaj wanted to create a documentary that highlights the passions and struggles of the Indian Ice Hockey team and association. Through his piece, he wanted to showcase how they are playing their tournaments without any support or help from the government and how they are playing in tournaments with passable equipment and little to no funding, hoping for a day when ice hockey will be treated as a real sport in India. Through his fundraiser page on Ketto, not only did he raise Rs.4,85,945 thorough 19 supporters, he also raised awareness about this very little known sport in our country.

whoami

Who Am I: After they visited the Pakistani Hindu refugees camps in Chandni Chowk, New Delhi, a start up film production house called P2P Productions wanted to become the global voice of their condition. They wanted to create a documentary to highlight the plight of these refugees, who fled religious persecution in Pakistan, only to struggle for basic amenities while living in camps. With interesting rewards like personalised merchandise, a chance to get featured in their exclusive promotional video, accreditation as associate producers & co-producers, their crowdfunding page on Ketto got support from 260 supporters, helping them raise a whopping amount Rs. 9,79,485.

khamma

Khamma Gir Ne: This is a documentary which shows how man and beast have learned to co-exist in Gujarat. Shot in Gir sanctuary and the Gir National Park, the documentary captures the challenges, emotions and unrest in Gir amid the long-time process of conservation and preservation of the last sanctuary of the Asiatic Lion. Via their crowdfunding page on Ketto, the documentary team was able to raise Rs.1, 55,210 through their 54 supporters.

rewire

Another project Rewire raised funds for a social documentary that sought to create awareness about mental illness, especially in the context of the Indian society. The project was able to raise Rs. 83,900 via 16 supporters. Boojh documents the journey of Satish, a double amputee, who seeks to ride across the country on his bike, covering a distance of 50,000 kms in order to enter the Guinness and Limca book of world records. The film-makers were able to raise Rs. 68,300 via 17 supporters through their crowdfunding page on Ketto.

Hundreds of directors and producers are adapting to new trends in the industry and are giving crowdfunding a go and they certainly aren’t let down by the results. A lot of them are prospering and producing quality movies from the funds that they raise. All of these documentaries have received substantial donations and have ended up with a much bigger budget than they would have had trying to fund production through their income. It’s no wonder that crowdfunding in the filmmaking industry is becoming popular; the directors are getting some spectacular results!

So there you have it, if you’re a director or producer who is looking to raise funds to produce your movie, then look no further – crowdfunding is here to take your creative piece to the masses!

Start a fundraiser or share your idea on info@ketto.org or contact us on Facebook or Twitter.

 

Creative Ideas That Got Successfully Funded on Ketto

creative_ideas

Creative thinking inspires ideas and ideas inspire change.

Ideas and imagination form the basis for any kind of innovative enterprise. To turn an idea into reality – you need to invest time and energy but most importantly you need support and funds to bring it alive. We have partnered with some promising creative ideas in the past and have seen them bloom into successful businesses over time.

Here are three of the best examples of such a fruitful partnership in recent times:

Mixtale: Drink it! Mix it!

Mixtale, an initiative by the Mexers Food and Beverage LLP, a startup from Mumbai had an interesting take on the way we went about drinking mocktails. Siddh Desai from Mumbai brought out this idea of ready-to-drink mocktails that people could purchase and carry around with them just as any other cold drinks or fruit juices available in the markets. To think of something so out of the box and unconventional showed some potential, but a long journey towards setting up a startup awaited them.

mixtale-1

These non-alcoholic, caffeine-free had a certain potential that just couldn’t be denied. In fact, these products are the first to come in this line of sales. Even here, the core team decided to opt for an unconventional, yet interesting idea of crowdfunding this project of theirs.

Using crowdfunding, Mexers Food and Beverage LLP got support from their friends, colleagues, teammates, contacts and people who loved the idea of the product. They have now successfully launched their line of products names “Mixtale” after raising Rs. 2,57,700 from 168 supporters on Ketto. We wish all the best to their team and believe in their future successes as well.

Ek Punjab Ye Bhi

The Horshruba Repertory is a theatre company that aims towards bringing alive challenging and invigorating literary texts on stage. The new collection of stories by the Horshruba Repertory consists of those which talk about another Punjab, the villages of Pakistan and bring them to life in the most vibrant yet sociologically different settings through theatre, drama, and art projects.

hoshruba

This set of stories under the name of “Ek Punjab Ye Bhi” includes contemporary tales from Western Punjab bringing out the works of Premchand, Chugthai, and Manto. Yet what makes them more interesting are the contemporary twists and plots added to them in a way the present generation can understand.

Through crowdfunding on Ketto, the company could reach out to a larger and more informed audience of art and theatre lovers. Crowdfunding through Ketto helped them gather capital for not only costumes and advertising, but also the promotion of their company and covered their director’s fee as well as rent for rehearsal space.

SAFER

Safer is a company that campaigns for its jewelry that keeps women safe. Founders focused on the insecurity and vulnerability of women in general in a country like India and worked towards creating a better solution. Pressing your SAFER jewelry twice sends alerts to your friends and families so that they are aware of your situation or distress. The product came in 3 different styles for you to choose from.

safer
The initiative has been successfully funded through crowdfunding, gaining a total of Rs. 5,16,670 for resources and campaigning.

So if you’re bursting at the seams with powerful creative ideas, bring them on, start a fundraiser and let’s bring your idea to life!

Ketto Launches Quirky Merchandise To Raise Awareness For Breast Cancer

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Asia’s most trusted and visited crowdfunding platform Ketto in collaboration with JumpingGoose, a design consultation and implementation agency has initiated a campaign to raise awareness for breast cancer.

There’s an interesting twist to this campaign – this time it’s spearheaded by men under the name MCBC. Before we get your eyebrows raised, MCBC is the abbreviated form of the words ‘Men Countering Breast Cancer’.


To bring it to life, Ketto and JumpingGosse have launched a range of casual and quirky T-shirts for men with the letters MCBC written in bold colours and designs. These T-shirts are exclusively available on the online shopping destination Amazon. The idea is to generate awareness around breast cancer and encourage women to get checked early. A portion of the proceeds will go to Tata Memorial Trust Mumbai for treating underprivileged women that have breast cancer.

Breast cancer has been rising steadily and both the incidence as well as deaths due to breast cancer are now more than cervical cancer in India. The MCBC campaign aims at gaining support from men who want to help women in India beat breast cancer.

So if you’re one and want to show support, go grab your MCBC T-shirt now!

4 Fundraising Ideas For Non-profit Organizations

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If you’re a non-profit that’s constantly thinking of revolutionary ideas to bring about a positive change in India or even the world, let’s face it – you’re going to need funds throughout the year. Asking for donations in the exact same manner can become monotonous and uninspiring.

How can you make fundraising interesting as well as exciting for your supporters so they don’t just like to be a part of it but actually spread the word among their loved ones? What can help you get funds to do justice to the work your non-profit does? Here are 4 fundraising ideas to inspire your non-profit organization’s next fundraising activity:

Birthday Fundraising:

Why: Everybody loves the idea of doing something meaningful on their birthdays. It’s a great day to get your supporters to go beyond cutting cakes and actually make a difference to the world, or someone’s world by supporting a cause they care about!

fundraising ideas birthdays

How: Encourage your most active supporters to start a fundraiser for your non-profit on Ketto and instead of accepting gifts, ask them to accept contributions to their fundraisers. At Ketto, we’ve seen wonderful initiatives started by campaigners – for instance, Neelesh Mishra, a Bollywood lyricist raised funds for Bharatiya Gramin Vidyalaya on his daughter Vaidehi’s first birthday. He wanted her birthday to have a positive impact on the lives of underprivileged children in Uttar Pradesh. His fundraiser managed to raise Rs. 2,65,034 – what a wonderful way to begin a new year!

Partner With Companies:

Why: Companies are constantly looking to involve employees in activities that are meaningful as well as fun. This builds a positive relationship between employees and managers and also ensures long-term commitment. Since some companies are required to dedicate 2% of their net profit to social development, they are always open to the idea of partnering with non-profits.

fundraising ideas companies

How: Encourage the company whose brand values are aligned with your non-profit to start a fundraiser for a cause you support and they feel strongly for. Companies can set a target for all employees to work towards collectively. For instance, Action Aid got Cactus Communications, a Mumbai based organization to raise funds for providing dry ration & water to families in Latur. They divided their company into 6 teams and collectively raised Rs. 6,00,072 for the cause.

In The News:

Why: Tragic incidents like Nepal earthquake, Chennai floods or the recent URI attacks have immense power to unite people leaving them with a strong urge to help the situation in their own way. Everybody wants to contribute to the cause and what’s better than supporting the non-profit that’s helping the affected people on the ground.

fundraising ideas news

How: At the time of crisis, your non-profit can identify the gap it can fill and raise funds for that – giving people a chance to donate to your fundraiser. For example, Goonj raised funds to provide water purifying tablets, sanitation/cleaning material, utensils, school material and mats/bed sheets to people affected by Chennai floods. Goonj managed to raise a whopping amount of Rs. 23,63,920 for the welfare of people affected by Chennai floods.

Charity Events:

Why: Your non-profit may be doing charity events, but if you carefully analyse the supporters you have and observe the kind of things they like, your fundraising activity can be way more effective. For instance, based on your analysis, you can arrange for a music concert, a charity run or even a football match.

fundraising ideas events

How: Identify what you want the event to be – invite your supporters to be a part of it and let all the money raised by their involvement go to your cause. It can either be raised by asking supporters to buy their entry passes or by making them take an action that spreads awareness about the cause your non-profit supports. If majority of your supporters are music lovers, you could do what Magic India Foundation & United We Are Foundation did – they joined hands with DJ Hardwell with a primary objective to unite the world of electronic music in order to make a real difference – bringing Indian children out of poverty by nurturing them on a journey from childhood to livelihood. All the proceeds went to the non-profits for the education and welfare of children in India.

If these ideas got you thinking, get in touch with your Ketto account manager right away! And in case you’re interested in partnering with us – call us on (+91) 022 3357 8152 or you can even write to info@ketto.org so we can guide you and help you bring these ideas to life!

How The Generation That’s Always Chasing Time Can Do Good

https://www.instagram.com/kcmouli/

We’re a fast paced, impatient generation.

We like our cabs picking up fast, our pizza getting delivered quickly and our internet connection only at 4G – anything that’s not fast is not good enough. In this ‘insta’ obsessed generation, here’s a perfect way to help a cause or a person, especially when we have an intent to help but struggle to find the time to do so.

We bring to you four causes that you can make a difference to by donating to their fundraiser on Ketto, right now and that too in a matter of just 3 minutes!

Virtually Parent These Adorable Puppies:

Read only if: You’re the kind of person who loves to pet and feed stray dogs wherever you go and you find yourself always looking out for them.

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Being an ardent animal lover, Smita knew she couldn’t leave the 8 puppies she spotted at a dangerous construction site all by themselves. With support from Janm Foundation, she rescued them and has already found homes for 3 of them.

Now she needs Rs. 3,500 every month to look after the other puppies’ nutrition, vaccination and even adoption. An amount as small as Rs. 200 will make a lot of difference – donate to help her find a home for these puppies.

Bring This Graffiti Artist Back On His Feet:

Read only if: Art and artists inspire you and you would like to help this young graffiti artist get his chemotherapy sessions done.

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From a mechanical engineer to a graffiti artist filmed by the popular energy drink Red Bull, Karitkey’s story has been truly inspiring. After braving a lot of financial and emotional struggles in his career path, he decided to start his own art firm with his partners. Sadly, the day he decided to sign the papers and get his firm registered, he was diagnosed positive with Stage 4 – Hodgkin Lymphoma.

He is currently undergoing chemotherapy at Navy Hospital, Colaba and need funds for continuous sessions – donate to help him in his battle against cancer.

Help Her Represent India On An Expedition To Antarctica:

Read only if: You’re passionate about protection of the environment and sensitive towards concepts like climate change, usage of polythene bags, carbon footprint etc.

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A young passionate girl Bhavna has been selected to represent India at the Leadership with an edge program, part of International Antarctic Expedition 2017. The purpose for the expedition is to engage and inspire the next generation of leaders to take responsibility to build resilient communities and in doing so, preserve Antarctica. This unique initiative encompasses leadership, the environment, education and survival.

This once in a lifetime opportunity comes at a cost. She needs Rs. 10,00,000 for the expedition fee, air travel, extreme weather clothing and equipment – donate to send her to Antarctica!

Gift Drinking Water To Slum-Dwellers:

Read Only If: You believe that safe, clean drinking water is not a privilege and everyone deserves it.

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Manya and Sana have taken a pledge to provide pure drinking water to slum-dwellers in and around Delhi and Gurgaon. People living in these slums are subject to various waterborne diseases, caused primarily by drinking untreated water that is mixed with chemicals and other impurities. Lack of alternatives leaves them with no choice but to drink this water.

By contributing as little as Rs. 1,500 you can gift a family life – donate to provide water filters in the homes of the less fortunate.

There’s no better way of using 3 minutes of your life than making an impact on the causes that you believe in. If you ended up donating to any of the causes mentioned above, we’re sure you’ll agree.

Indian Startups Find That Crowdfunding Sites in India Are a Boon to Business

credits: fundizz.wordpress

To produce a highly attractive and strong crowdfunding campaign, you need to brainstorm. After all, the aim of a startup is to identify some important and unmet need that its customers possess, and then take an initiative on it. In India, startups are built based on this premise. That is why crowdfunding sites in India are so popular.
Here are three ways in which new businesses and ventures can create better brand value through crowdfunding:

Engage Your Customers

It is important to grab any opportunity for feedback from your customers and incorporate it within the plans for your startup. Crowdfunding sites in India also enable you to get closer to your customers, giving you a chance to field questions and answer feedback, complaints, and ideas. Who knows? Your next idea could be generated from someone who is not on your staff.

Customer Engagement, Brand Value

Credits: zdnet2

Early Adopters and Possible Brand Advocates

In crowdfunding, the people that stand behind your concept’s social proof are the early adopters and possible brand advocates. They are the people who believe in your service or product enough to put in their money for its long-term success. The early adopters are the key to eventual success of a crowdfunding campaign. They give you the momentum needed to share your business vision with family and colleagues, which includes promoting your business through social media.

People and Power of Crowdfunding

Credits: AlJazeera

Press Coverage

You also want to consider press coverage, which creates lasting brand awareness for any startup business. This awareness can be translated into a feature story on a blog or a report on a well-known news station. It is a great way to attract backers outside your business network. A good feature story can create a snowball effect, one that will put you in contact with major investors.

credits: commandpartners

credits: commandpartners

Needless to say, press coverage, when combined with crowdsourcing, enables to you to generate social proof and validation for your start-up company. Brainstorming enables you to refine your idea as well. It also gains you loyal advocates and early adopters, all which creates opportunities in the social media field.

How Crowdfunding Can Rescue You From Helpless Situations

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Reaching out to a crowd for help has existed in our lives since the beginning of human civilisation, or perhaps even before. At some or the other point in our lives, we all have reached out to our friends and family for support.
Using the internet as a medium for asking for monetary help became a concept only as recently as 1999, by the name crowdfunding. Along with being quick and convenient, what makes this approach truly unique is the number of people it allows you to reach, thus multiplying the possible help you can get.
It can rescue you from the most helpless situations that life throws at you. Here are 4 situations in which you can turn to crowdfunding:

After a natural calamity

Credits: NDTV

Credits: NDTV

Natural disasters are something that we have no control over. If you feel helpless looking at images of the aftermath, there’s a way to go beyond praying and hoping for their welfare. As a matter of fact, more than Rs. 100,00,000 has been raised for disaster relief through online crowdfunding for Chennai floods and Nepal earthquake with help from responsible individuals and charity partners.
For the recent Assam floods that displaced more than 18 lakh people and animals, fundraisers on Ketto have raised over 10 lakh so far. This was because there are people who care enough to want to do something about the situation.

When medical bills start piling up:

credits: NDR

credits: NDR

Unexpected events are parallels of one’s life, and we don’t always know what do about them. What do you do when someone you love or care about meets with an accident? If he is not financially strong, you might help him with all the cash you can spare, but that is not always going to be enough. You might end up asking more friends for help, but we all know how medical emergencies are- it’s like you’re on a sinking boat in the middle of the ocean. You’ve got to fill the hole, and you’ve got to do it fast!
This guy called Mangcha would have had to undergo an amputation, had his friend Nishant not started an online fundraiser in the nick of time. More than 4000 individuals have used medical crowdfunding to pay for their hospital bills and high treatment costs using Ketto.

When you want to help someone:

credits: theemotionmachine.com

credits: theemotionmachine.com

Many a times, we might also come across incidents or situations over the internet that spark a burning desire within us to do something to change the way certain things are. But what do we really do? Some of us might take to introspection, as in what could have been done, or just talk about it to our friends and tell them how we feel. There is another way to help so many stories you read over the internet everyday – take it up ourselves.
Here’s Nikhil Sarup’s story of how he made an 82-year old dancer, dance all over again by starting a fundraiser.

When you have a brilliant idea:

credits: licdn.com

credits: licdn.com

We’re the startup generation. By the time you reach the end of this sentence, someone, somewhere might have come up with an idea that has the potential to become a huge success. So, if you have a great idea and know the time is right, you don’t have to wait until you have accumulated enough funds to start. Put your idea out there through an online fundraiser and gather funds for it. Arjun Menon, raised money through crowdfunding to sponsor his participation in the esteemed sustainability project of Antarctica ‘2041’! So if you have a brilliant idea and you’re waiting for funds, let’s begin, shall we?
A calamity, pending bill, creative idea or simply helping something your care about- the power of people coming together can help you with any of your needs. Spread the word by sharing with the world so that persons in need can live and do better despite their means.