Category - Personal Cause

How The Generation That’s Always Chasing Time Can Do Good

https://www.instagram.com/kcmouli/

We’re a fast paced, impatient generation.

We like our cabs picking up fast, our pizza getting delivered quickly and our internet connection only at 4G – anything that’s not fast is not good enough. In this ‘insta’ obsessed generation, here’s a perfect way to help a cause or a person, especially when we have an intent to help but struggle to find the time to do so.

We bring to you four causes that you can make a difference to by donating to their fundraiser on Ketto, right now and that too in a matter of just 3 minutes!

Virtually Parent These Adorable Puppies:

Read only if: You’re the kind of person who loves to pet and feed stray dogs wherever you go and you find yourself always looking out for them.

screenshot_1

Being an ardent animal lover, Smita knew she couldn’t leave the 8 puppies she spotted at a dangerous construction site all by themselves. With support from Janm Foundation, she rescued them and has already found homes for 3 of them.

Now she needs Rs. 3,500 every month to look after the other puppies’ nutrition, vaccination and even adoption. An amount as small as Rs. 200 will make a lot of difference – donate to help her find a home for these puppies.

Bring This Graffiti Artist Back On His Feet:

Read only if: Art and artists inspire you and you would like to help this young graffiti artist get his chemotherapy sessions done.

screenshot_2

From a mechanical engineer to a graffiti artist filmed by the popular energy drink Red Bull, Karitkey’s story has been truly inspiring. After braving a lot of financial and emotional struggles in his career path, he decided to start his own art firm with his partners. Sadly, the day he decided to sign the papers and get his firm registered, he was diagnosed positive with Stage 4 – Hodgkin Lymphoma.

He is currently undergoing chemotherapy at Navy Hospital, Colaba and need funds for continuous sessions – donate to help him in his battle against cancer.

Help Her Represent India On An Expedition To Antarctica:

Read only if: You’re passionate about protection of the environment and sensitive towards concepts like climate change, usage of polythene bags, carbon footprint etc.

screenshot_5

A young passionate girl Bhavna has been selected to represent India at the Leadership with an edge program, part of International Antarctic Expedition 2017. The purpose for the expedition is to engage and inspire the next generation of leaders to take responsibility to build resilient communities and in doing so, preserve Antarctica. This unique initiative encompasses leadership, the environment, education and survival.

This once in a lifetime opportunity comes at a cost. She needs Rs. 10,00,000 for the expedition fee, air travel, extreme weather clothing and equipment – donate to send her to Antarctica!

Gift Drinking Water To Slum-Dwellers:

Read Only If: You believe that safe, clean drinking water is not a privilege and everyone deserves it.

screenshot_3

Manya and Sana have taken a pledge to provide pure drinking water to slum-dwellers in and around Delhi and Gurgaon. People living in these slums are subject to various waterborne diseases, caused primarily by drinking untreated water that is mixed with chemicals and other impurities. Lack of alternatives leaves them with no choice but to drink this water.

By contributing as little as Rs. 1,500 you can gift a family life – donate to provide water filters in the homes of the less fortunate.

There’s no better way of using 3 minutes of your life than making an impact on the causes that you believe in. If you ended up donating to any of the causes mentioned above, we’re sure you’ll agree.

Crowdfunding Is The New Temple For Charity

Temple, Church, Mosque. Charity, Support

India is home to many religions, some old and some very old. As we all know, each religious community marks its presence in an area by building brick and mortar structures with an idol representing its source of divine power. These structures also serve as centres of community service, where people living in impoverished conditions come for food, shelter, emergency relief or any kind of economic support.

There’s no denying that the power of religion is irreplaceable. However, the integration of technology and the internet has given rise to new avenues for charity.
The popularity of the concept of online crowdfunding has opened up gateways for anyone, anywhere to give and receive help.
For instance, earlier people who turned to temples, churches, mosques or gurdwaras to seek monetary support in case of an ailing family member or a broken house, now have the option of turning to each other through online crowdfunding. People in need can gather the same support online from family, friends, acquaintances and sometimes even strangers.

Here at Ketto, we’ve seen people crowdfunding to seek help for various causes such as – the treatment of a rare disorder like Cutis Laxa, battling sudden diagnosis of breast cancer, getting someone back on their feet after an accident, building a shelter for the needy and many more. Not just for seeking help, online crowdfunding has also been the right place to go to when it comes to earning good karma by helping in the form of donations. Donation boxes at these religious centres are equivalents of fundraisers on crowdfunding platforms.

On Ketto, at this very moment, anybody who wishes to help the society will be able to make a difference to any cause they believe in, by donating to the fundraisers on Ketto.
While charities at temples are largely run by donations from affluent people, online crowdfunding has created room for anyone, from anywhere to donate any amount they feel they can afford to. The gap between the rich and the poor has also reduced as even the poorest communities living in the most marginalised spaces are able to get support from people across religions and geographies. And all this through the power of online crowdfunding.

In reality, the underlying principle of religious centres and online crowdfunding is the same – to unite helpers and seekers so that the society can become a better place – a place of equality.
So the next time you find yourself or someone you know in a situation where there’s an urgent need for funds, don’t forget to turn to the new age temple for charity – online crowdfunding.

How Crowdfunding Can Rescue You From Helpless Situations

image
Reaching out to a crowd for help has existed in our lives since the beginning of human civilisation, or perhaps even before. At some or the other point in our lives, we all have reached out to our friends and family for support.
Using the internet as a medium for asking for monetary help became a concept only as recently as 1999, by the name crowdfunding. Along with being quick and convenient, what makes this approach truly unique is the number of people it allows you to reach, thus multiplying the possible help you can get.
It can rescue you from the most helpless situations that life throws at you. Here are 4 situations in which you can turn to crowdfunding:

After a natural calamity

Credits: NDTV

Credits: NDTV

Natural disasters are something that we have no control over. If you feel helpless looking at images of the aftermath, there’s a way to go beyond praying and hoping for their welfare. As a matter of fact, more than Rs. 100,00,000 has been raised for disaster relief through online crowdfunding for Chennai floods and Nepal earthquake with help from responsible individuals and charity partners.
For the recent Assam floods that displaced more than 18 lakh people and animals, fundraisers on Ketto have raised over 10 lakh so far. This was because there are people who care enough to want to do something about the situation.

When medical bills start piling up:

credits: NDR

credits: NDR

Unexpected events are parallels of one’s life, and we don’t always know what do about them. What do you do when someone you love or care about meets with an accident? If he is not financially strong, you might help him with all the cash you can spare, but that is not always going to be enough. You might end up asking more friends for help, but we all know how medical emergencies are- it’s like you’re on a sinking boat in the middle of the ocean. You’ve got to fill the hole, and you’ve got to do it fast!
This guy called Mangcha would have had to undergo an amputation, had his friend Nishant not started an online fundraiser in the nick of time. More than 4000 individuals have used medical crowdfunding to pay for their hospital bills and high treatment costs using Ketto.

When you want to help someone:

credits: theemotionmachine.com

credits: theemotionmachine.com

Many a times, we might also come across incidents or situations over the internet that spark a burning desire within us to do something to change the way certain things are. But what do we really do? Some of us might take to introspection, as in what could have been done, or just talk about it to our friends and tell them how we feel. There is another way to help so many stories you read over the internet everyday – take it up ourselves.
Here’s Nikhil Sarup’s story of how he made an 82-year old dancer, dance all over again by starting a fundraiser.

When you have a brilliant idea:

credits: licdn.com

credits: licdn.com

We’re the startup generation. By the time you reach the end of this sentence, someone, somewhere might have come up with an idea that has the potential to become a huge success. So, if you have a great idea and know the time is right, you don’t have to wait until you have accumulated enough funds to start. Put your idea out there through an online fundraiser and gather funds for it. Arjun Menon, raised money through crowdfunding to sponsor his participation in the esteemed sustainability project of Antarctica ‘2041’! So if you have a brilliant idea and you’re waiting for funds, let’s begin, shall we?
A calamity, pending bill, creative idea or simply helping something your care about- the power of people coming together can help you with any of your needs. Spread the word by sharing with the world so that persons in need can live and do better despite their means.

7 Pictures That Will Restore Your Faith In Humanity

“People suck!”
“Seriously, why is no one kind anymore?!”
“Whatever happened to good people!”

If you’re having a sucky day and tweeting deep thoughts questioning the existence of humans, take a look at these heartwarming incidents. They may restore your faith in humanity and detox your mind.

He rescued a penguin once and it comes back to thank him EVERY YEAR!
We just can’t get over this one! Read all about it here.

Source

This guy decided to spend his first salary on getting a real “happy meal” for street kids. What a noble thought!

Source

He feeds on the happy smiles of homeless people. We can’t get help but adore that genuine heartfelt smile. Find out more about this selfless hero here.

Source

He decided to not leave anyone behind, not even this voiceless furry pooch.
Someone raised funds for animals during Chennai floods on Ketto. Find out more here.

Source

This professor doesn’t let walls or benches confine education. Respect! Read more about him here.

Source

This man raised funds to restore the pride of this veteran Indian dancer when the whole world had forgotten about her. Find out how he did it here.

Kind people unshackled Lakshmi the elephant from a life filled with misery, scars and starvation. Read more about it here.

Source

If these pictures made you smile and cheered you up, share and make someone’s day maybe?

Also, if you feel inspired and want to make a difference, get started with a campaign to raise funds. Go ahead!
 

5 Times Social Media Saved The Day

quote

We live in an age in which social media has gone way beyond sharing #ThrowbackThursday pictures and updating relationship status to “It’s complicated”.

Now it’s more about, “You got a problem? Share it!

Our first reaction to any kind of problem is to get onto our phones, edit the post/tweet/picture and hit “send”. And once you hit send, you know it’s out there for everyone to take it forward.

Here are warm stories that show social media’s true prowess and potential.

  • During Chennai Floods

Last November, when Chennai rains made an ugly transformation into Chennai floods, the disastrous magnitude broke several homes. But it also united people on social media and wrote one of the warmest chapters on kindness and humanity.

Emergency numbers, rescue camp details, accommodation details were being circulated on Google excel sheets, hashtags #Chennaifloods #ChennaiVolunteer and #ChennaiRescue were used to help in real time coordination with victims and rescue teams and to circulate information about food, clothes and other essential supplies.

It also gave birth to an independent weather blogging community on Twitter that gave out credible updates to the anxious world.

We’d call it the best use of 140 characters ever!


Source: PTI

  • Every time someone tweeted to Mr. Suresh Prabhu

Indian Railways is now on Twitter. And they are super prompt and efficient!

Railway Minister Suresh Prabhu has been in the news for all the right reasons. Be it sending immediate help for the girl who tweeted about a pervert harassing her in the train or fixing a potholed road in just 3 days after someone complained about it or even sending food to students stuck in the train because of a 7 hour delay. If your problem is relevant, you shall receive immediate help.

This man is setting the bar pretty high for other ministers.

Read more about him here.

Source: Indian Express

  • When a minor was being tortured

Recently, a video of a 55-year old woman beating up her daughter in Manipur went viral on social media.
The cyber crime unit of Imphal investigated and tracked the woman down and handed over the girl to the Child Welfare Committee (CWC) for a better future.

Know more about it here.

 

Source: NeLive

  • When a poor old man lost his typewriter

The internet lost its mind when a sub-inspector in Uttar Pradesh broke a 65-year old man’s typewriter which was also his source of living since 35 years. But there’s no hiding from the digital rage, is it? When Akhilesh Yadav came across the footage caught on camera that went viral, thanks to social media, he decided to suspend the sub-inspector and gift two brand new typewriters to the old man with of course, a quick tweet update.

Here is more if you’re interested.


  • When the internet witnessed Tara Balgopal’s plight 

While many of us were busy blaming the government and feeling bad for the 82-year old dancer Tara Balgopal’s plight of being honoured by a postal stamp to living off of charity, Nikhil Sarup decided to take that extra step beyond likes and shares.

He decided to start a crowd funding campaign with Ketto. Not only did he get the issue the attention it required but he also managed to raise a whopping amount of INR 8,10,103 from the crowd in just a month.
Now she has a proper, well-furnished house to live in, with electricity, a tiffin service and a way better life. If you ask us, this is hands down the best use of social media.

Find out how he did it here.

Next time while browsing through social media, if you come across a cause you think you can help, just get on Ketto and save the day!

 

 

My Daddy’s Strongest!

93609734

These amazing fathers would do anything (and we mean anything) to save their little ones. Read on about their amazing journey.

This man who walked 4 km everyday for his daughter’s treatment:

In a tragic incident in Jharkhand, a daily wage laborer’s nine-year-old daughter was brutally raped by a local driver. She managed to escape the incident with her life, but by no means unharmed. The incident left her intestines badly ruptured, mandating her to get a colectomy, removing all parts of her colon. Now, this little girl must carry a colostomy bag for life.

Due to no transportation facilities in their village, this girl’s father would walk 4 km everyday to the nearest hospital to dress his daughter’s wounds and provide her with proper treatment, keeping his job, and consequently his income, on hold. We managed to raise over 2 lakh on Ketto for this father daughter duo, providing the child adequate treatment and the father enough support. Check out the campaign here.

This man who was prepared to sell a kidney to cure his kid:

A hardware store employee, Srinivasulu, raised multiple loans to treat his only child, three-year-old Shrivardhan, who was struck by a severe case of dengue shock and his life was in danger as he had been hospitalized at a very late stage. Despite having raised loans to pay for his treatment, Srinivasulu was still short of funds, and was seriously considering selling a kidney.

Lucky for him, he didn’t have to, and support came in the form of Dr. Suchitra Ranjit and Sonali Ranjit, who managed to raise over 4.4 lakh on Ketto for little Srivardhan. Check out this campaign here.

Apart from the fact that they were both funded on Ketto, what do these stories have in common? Both these men were at a complete loss of funds, and hope. Our country is riddled with such cases, where many are unaware of the array of options they have. If you happen to come across someone who needs support, be it for medical expenses, shelter or any other cause, do introduce them to Ketto or start a campaign for them! Together we can make big differences by doing a little bit.

Filmmakers On Crowdfunding #2: The One Rupee Film Project

onerupee-source-madaboutmoviez

[Want more inside stories on independent filmmakers and their trysts with crowdfunding? Check out Part I exploring Proposition for a Revolution’s journey, and stay tuned for Part III!]

After digging deeper into the history of crowdfunding in film with Shyam Benegal, and exploring director Navneet Prakash’s journey working on his racing documentary ‘Sons of Speed’, we decided to cut to the chase. As we continue exploring the relationship between crowdfunding and films, we go, this time, straight to the sources — collecting opinions from filmmakers who have crowdfunded for their films and thus, had their audiovisual dreams see the light of day because of it.

In Part II of this series, we look at the journey of The One Rupee Project, and speak to filmmaker Anamitra Roy to distil the essence of what it is about independent filmmaking and crowdfunding that make them such a natural fit. Roy’s film tackles something a little more abstract that what the average Indian viewer is used to — it’s a DIY docu-fiction that’s based on the indie film scene in India.

Source: Facebook

Source: Facebook

Describing it as a ‘a self-reflexive mockery of the whole journey, our struggle and the place of indie films in the map of motion picture entertainment in the country’, Anamitra explains that the film’s post-structural composition uses several layers of meanings to tell one story, in a non-linear manner.

Initially, Anamitra explains, the aim was to come up with something that’d make their voices reach a larger audience. “People were interested and talking about indie films as far as I remember, but no one was looking at the margins,” he says.

“Crowdfunding was always there if you look at things a little differently,” he says, when asked about how he decided to turn to the means for gathering funds. “When we were in college we used to raise funds for almost everything; from literary bulletins to hardcore political poster campaigns. Making a crowdfunded film was on our agenda since 2009.”

Hosted on Wishberry and Funduzz, their campaign started accepting contributions in February, 2012, with a blog launched in tandem. “We also had handouts being circulated with the details of the campaign for the contributors,” he explains. They managed to raise 215k offline and 85k online, finally, out of which at least 70k came from people they knew.

“The response was huge,” he recalls. “People gave us money to make something most of them would either find boring or too complicated to be understood. We tried to make an engaging film, not an entertaining one, and we did it.”

“We couldn’t manage gap funding for colour grading, ADR and folly, and sending it out to film festivals, but we did make the film. And that’s enough for us to consider it a success. Only a few people have watched it till date, and it was never released even though many articles online claim otherwise.”

The biggest stumbling block that crowdfunding is facing, in his opinion, is the ‘hypocrisy of the new Indian middle class’. Anamitra shares. “By middle class, I refer to people with a disposable salary. Everyone is a revolutionary on Facebook and Twitter, but when it comes to taking a step (this does not refer to signing a petition on change.org) or building up a community dedicated to a cause, what we are left with are mostly those pseudo-activists who are only out to prove a virtual point.”

As for 3 tips he’d give someone looking to start a crowdfunding campaign, Roy says, “Don’t get lost in the myth of the starving artist or else you’ll end up breaking the bank for real. Don’t believe in the hysteria named people’s art. That’s complete BS and art is a very personal thing. Thirdly, it’s all about the momentum. Be desperate enough to not lose it because this kind of a campaign might take a toll on your life.”

Anamitra isn’t sure he’d crowdfund again, but he knows that if he does, he’ll be outsourcing the whole process to someone else so he can concentrate on other aspects of filmmaking.

Monthly Round-Up: Trending Campaigns On Ketto In October

CAP_330341_31_2550937a

October’s ushered in the last quarter of the year and the season of back-to-back festivals. The Ketto family took some time out of the Diwali celebrations to note a couple of campaigns doing exceptionally well the past month — something that deserved its own celebration, if you ask us. Here are the issues that are receiving the attention from backers that they deserve.

Read on for the trending campaigns in October that are a shot in the arm for crowdfunding:

I. Help Khaliza Get a Better Life

21-year-old Khaliza Khatoon (or Gaja Laxmi) was born without eyes and a face. She suffers from neurofibromatosis, which makes her prone to tumours and the excess skin has continued growing as she grew up, reducing her mouth to a slit on the left side of her face. Khaliza can generally be found begging in Kolkata’s GPO area, and as her father works as a part-time fruit vendor and her brothers too bring in a meagre monthly salary, the family isn’t able to foot the medical expenses required for her surgery.

khaliza-roundup

Soul Angels Group’s initiative on Ketto aims at raising funds for her surgery, so she may receive the medical consultations and rehabilitation she needs so that she can go on to live the life of dignity that she deserves. You too can be a part of her journey — here‘s where you can contribute to her campaign.

II.) Help 3 year old Srivardhan survive dengue.

This campaign successfully raised Rs. 4,42,827 and more importantly — was successful in saving little Srivardhan’s life. Things looked bleak for his family when his father Srinivasalu, who works in a hardware store in Nellore, completely exhausted his resources for the medical expenses of his only child. Srivardhan had developed a severe case of dengue shock; his organs started failing and he was also haemorrhaging severely.

srivardhan

His fight for survival is truly inspiring, for at one point, even after being administered advanced life support, close to 50 units of blood, many sessions of dialysis, and artificial nutrition via a special line, Srivardhan was comatose, and his bone marrow failed. Thanks to the staggering support on his crowdfunding campaign, his father didn’t have to shoulder all of the escalating medical expenses anymore, and Srivardhan is, today, fully recovered and has returned home.

III.) Kadak Badshaahi

Darpana Academy of Performing Arts’ musical production ‘Kadak Badshaahi’ was a roaring success, narrating the stories of nine different historical and fictional characters from nine different times, whose lives intersect in the city of Ahmedabad. The idea is now to create a musical feature film based on the production, with characters including a badshaah from 600 years past who arrives to create his new capital, an NRI from 2015 to begin her new life as a student, Mr. Iyengar from 1929 to pursue a new fortune in the textile mill industry. Together, they explore the 600-year history and search for the soul of a city that blends the best of the ancient and the modern.

The proceeds from the campaign will go towards funding 4 out of the 9 songs for the soundtrack of the film, each of which requires INR 2 lakh  to create — from the composition of the music, time in the recording studio, and days on set, to bring each song’s magic to the screen. Here’s where you can do your bit and support the creative venture.

IV.) Thanks Bhai

This is a festive campaign in its own right, and an initiative to give back to those who often work thanklessly. The Kochi metro is one of the biggest infrastructure projects taken up in recent times that has the potential to change the face of Kerala. The construction workers who are working hard to make it possible, though, are hardly ever recognised and remain more or less faceless entities. This project aims to change that, and to celebrate Diwali with these individuals.

The idea was to gift each of them a sweet-box of Rs 100 each, and to appreciate their effort and contribution to society. Many of these workers aren’t from Kerala and haven’t had a chance to go back home despite the festival; this is an initiative that aims to give back to them. More details on the initiative’s website here.

V.) Join Nana Patekar to Help Farmers 

We recently wrote about Nana Patekar’s initiative to help farmers and in some cases, their bereaved families, in the Marathwada region where farmer suicides are staggeringly high, and we are happy to report that his acts of generosity and social awareness has sparked off another. This campaign aims to help the drought-struck farmers financially, so they don’t surrender to the dire circumstances.

Source: thelogicalindian.com

Source: thelogicalindian.com

The news of farmer suicides in India has been splashed across headlines for years, a compounding plea for help for those who make up the backbone of an agrarian country like ours. Over 11% of suicides in India constitute of those by farmers who depend on an erratic monsoon for their livelihoods, are burdened with debt and who struggle continually to feed their families. Please contribute to the campaign here to help the cause.

School of Crowdfunding #1: Why It’s Not All About The Money

quickenloan

Countless entrepreneurs worldover have already sniffed out the incredible potential of crowdfunding campaigns to fund their projects. One of the easiest ways to gather funds from a like-minded global audience, it’s compounded by the reach the world wide web offers us, giving dream projects an actual chance at materialising.

Over 1000 campaigners have managed to raise a whopping INR 7.5 crore on Ketto.org itself, so it’s safe to say crowdfunding’s no sinking ship. We take a look at some of these benefits that crowdfunding campaigners enjoy:

I) A Chance to Hone Their Vision

First off, let’s address the elephant in the room: crowdfunding is hands-down the easiest way to gather funds, especially compared to looking for angel investors or applying for a loan. Skipping the heavy networking and red tape, crowdfunding gives you a chance to focus on the stuff that really matters.

Entrepreneurs get a chance to learn on the go; they gain not only clarity in their own vision, but also how to best convey the message to their target audience.

For instance, the Team 4ze Racing campaign intends to use its resources for research and development of electricity as an alternate source of energy, as well as the manufacturing of parts for their car for Formula Student Electric events in 2016.

II. Getting the Word Out

Your crowdfunding campaign with the right kind of exposure on social media would make for quite the dream team. Backers can gain access to your entire journey through your crowdfunding page, which creates a sense of transparency and ownership.

Many backers are keen on getting equity at a later stage, so by actively promoting your campaign, you’re building a loyal customer base right off the bat.

Vijayan and his wife, Mohana, enjoying their vacation in Switzerland. Source: The News Minute

Vijayan and his wife, Mohana, enjoying their vacation in Switzerland. Source: The News Minute

Take ‘Invisible Wings‘, for example — a film documenting the story of Vijayan, the owner of a tea stall in Cochin, who travelled all over the world; an extraordinary story about an ordinary person that resonated with various people around the world.

III. Crowdsourcing Ideas

If trial and error is the name of the game, your crowdfunding campaign gives you a chance to figure out what is a hit, and what is a miss. Here’s a public forum created especially for your target audience, where they can share with you what it is about your project that really works, and what needs some more work. It’s a two-way street, after all.

This kind of feedback is invaluable, especially at such an early stage, so that you get to test the market and create a final product that delivers exactly what it has promised.

blog-lions-india-feed-children

Our ‘Spreadfoodlove’ initiative is a classic case of crowdsourcing ideas — food bloggers creating campaigns for the causes they believe in.

IV. Credibility — Making Your Project Legit

Your backers, those offering suggestions in the public forum, potential investors — these are all part of a community you’re building, who are interested in the brand of your project. This means that it’s not just your current endeavour, but many of your future ones, too, that they’re going to be following.

Networking just became so much easier, and that, too, based on the legitimacy of your campaign and its journey.

CAP_330341_31_2550937a

We are hoping to affect a change in the life of 21-year-old Khaliza Khatoon (or Gaja Laxmi) life, who suffers from neurofibromatosis, with Soul Angels Group‘s initiative which is raising funds for her surgery.

V. What Is At Stake?

At the heart of it, crowdfunding is really a win-win, when you think about it. Even if your project doesn’t meet its goal in a certain amount of time, you always have the chance to regroup, discuss and then come up with a new way to pitch the idea so it truly resonates with your audience.

There are countless other things that campaigners pick up along the way that far exceed the value of money, and with crowdfunding, an entrepreneur actually stands to gain much more than he does to lose.

[Feature Image Credit: Quickenloans.com]

5 Reasons why you must start a Crowdfunding Campaign for an entrepreneurial venture

entrepreneur

Dreaming doesn’t cost a penny. True. But, to bring those dreams to life, you need capital.

Usually we have an idea, a product, or a service to provide to the masses, but no capital to bring them to life. I suggest, before the idea rots, try your hands on crowdfunding on India’s biggest crowdfunding platform – Ketto. It helps entrepreneurs understand how to prepare and present their proposals in a manner that attract their target audience and angel investors.

21st century advances have made life a lot easier. It’s time you fire up the enthusiasm within, and raise funds for your own venture online on our crowdfunding platform. Apart from simply raising funds for your venture, crowdfunding has a lot more to offer in exchange.

Here are five reasons that make crowdsourcing advantageous:

For entrepreneurs:

1. Feedback before launch

Along with raising funds, Ketto gives you a chance to test your product, so that even if your offering falls flat on face in the online space, you will be able to fix the problem areas before launching it in the market. On the other hand, if your product gains attention, you know you’re on the right track! A pretty safe attempt, right?

2. Upfront cash to bootstrap your business

Paucity of capital draws entrepreneurs to alternative funding methods, out of which crowdfunding proves to be the most effective one. Fundraising for a start-up can exponentially increase productivity by providing upfront cash to bootstrap a start-up business.

3. An already-established customer base before launch

If you are in the testing phase of your venture, a reward-based crowdfunding campaign – where you give away your product as a reward to the backers – can create a customer base for your product before it is out in market.

For customers:

4. Experience the exclusive service/product unavailable in the market

A backer gets a first-hand experience of using an exclusive product/service they would love to use, even before it’s launched in the market, making it even cooler for the customer! They get perks in forms of rewards and experiences in exchange of money.

5. Early bird prices

In the initial phase of testing a product or service, a backer can bag spiffy gadgets and exclusive offers at a reduced price. Once it’s available to the market after a successful crowd funding campaign, its price is sure to skyrocket! Isn’t it better to grab them before?

Choose success as a choice

Whether you have a fledging business or a start-up facing significant challenges in accessing capital from traditional sources, fundraising can be your saviour.

Ketto empowers you with the power to be successful. Start an entrepreneurial fundraising campaign on our website and take your venture to new heights. Because… Success is never an accident. It’s a choice.