Category - School of Crowdfunding

Crowdfunding Do’s And Don’ts


We all need money, don’t we? You may need it to support someone or help yourself. For instance, at this very moment on Ketto, a mother is looking for help to fund her son’s Cerebral Palsy treatment and an NGO is crowdfunding to build a rehabilitation centre for acid-attack victims under their care.

Crowdfunding gives you a chance to finance initiatives, which have been proposed by either an individual or NGOs. Nonprofits and different individuals can use Ketto to voice their monetary need without hesitation to several people quickly and simultaneously. They can fund their causes by garnering support and belief of individuals and corporates, collectively.

But there are certain crowdfunding do’s and don’ts that you need to keep in mind while presenting your fundraiser – here you go!

1. Tell your story

For people to support your cause, they need to be invested in your story. Without knowing the reason behind your fundraiser and how important it is to you, people may not feel inclined to contribute to your fundraiser! So, don’t hesitate to share. You can read the steps to creating the perfect fundraiser page here.

2. Form a team

Instead of doing this all by yourself, make it fun by roping in your close friends and family members. Give them the responsibility of raising a small amount of your goal and keep exchanging updates on the progress of the fundraiser.

3. Make a plan!

You need to prepare a plan that includes the messaging and promotion of your cause using different platforms. Posting on social media, organizing an event surrounding the fundraiser, updates, interactions, maybe rewards, taxes, press release, etc. need to be properly planned keeping the timeline of the fundraiser in mind.

4. Communicate

Do not neglect any of your well wishers or supporters. Keep them abreast of the latest happenings with regards to the fundraiser. And don’t forget to thank people who are taking a few minutes out of their busy lives to listen to your story.

1. Think creating a fundraiser is enough

In fact, that is just the first step! The steps following the launch of the fundraiser are critical for its success. There, you will have to reach out, generate interest, and get supporters for your cause.

2. Expect funds to come in immediately

It is erroneous to think that you would achieve your financial goal the moment you post an appeal or immediately after the first contribution comes in. The only way to get more support is to spread the word in your network of friends and family using Facebook, Twitter, Whatsapp, e-mail and even calls.

3. Hide the progress of the fundraiser

You need to be completely transparent to your followers. You need to be upfront about the reason for the fundraiser and where and how the funds would be used. Keep them updated on the latest happenings of your fundraiser.

4. Ask for more than you need

People are not ignorant. Asking for more funds than you require for your cause could create a negative image about you and your fundraiser and could hamper the credibility of the fundraiser.

If you have questions during the course of your fundraiser, you can always get in touch with the Ketto fundraiser manager assigned to you at the start of your fundraiser. Let’s get started, shall we?

How You Can Create The Perfect Fundraiser Page


The fundraiser page you create on a crowdfunding platform is the face of your cause and your story. Making people feel motivated enough to make a contribution can be pretty challenging – that’s why putting the right information on your fundraiser page is a crucial aspect that you need to focus on. We’ve put together a few examples to give you some tips on how you can set up the perfect fundraiser page:

Introduce Yourself:

Just like any other event, your fundraiser page should start with a quick introduction of yourself. Your supporters ought to know who you are. Before you start talking about your cause, give people a chance to know you a little better. Explain who you are, what you do, what your interests are in about 2-3 lines or more – just like you’d introduce yourself to a friend.


Tell People What Motivated You:

What’s your story? Is there a particular incident that made you start a fundraiser, and why is this cause important to you? Your potential supporters would love to understand why this cause means so much to you. Think of all the information you’d need to make a contribution yourself and write your story accordingly.


Explain Where The Money Is Going:

Every supporter who makes a contribution would want to understand how exactly is the money being utilised – it’s only fair. As a campaigner, be transparent and give a proper break-up of where how much money is going. To make the content on your page more authentic, you can even attach an image of your bill/receipts (particularly in case of a health/medical fundraiser).


Define How People Can Help You:

Now that you’ve mentioned where the money is going – tell people how you want them to help you. Don’t keep it open-ended – break it down for them by asking them to either contribute or share on Facebook/Twitter/WhatsApp to spread the word among their friends using the features on your Ketto fundraiser page.


Use Powerful Images/Videos:

This makes for one of the most important aspects of a perfect fundraiser page – its visual appeal. Ketto allows you to upload multimedia content, i.e. images and videos – explore this feature as much as you can. The leaderboard image on your fundraiser page is the window to your story – so make it as impactful as you can. Upload a high resolution, clear image – we don’t mean you need an expensive gadget for these pictures – your smartphone images will work pretty well. Just make sure the picture is clear and adheres to the dimensions mentioned on the page.



Put Updates On Your Page Regularly:

Ketto allows you to post an update on your fundraiser page to let your supporters know about the progress of your fundraiser – on doing that a notification is sent to all your supporters. It’s a great way to keep your supporters connected with the your fundraiser and expressing your gratitude for their support and contribution.


Respond To Supporters:

Responding to queries/concerns/encouraging words posted by supporters shows that you value their contribution/interest in your fundraiser. There have been instances when people actually donated twice looking at the campaigner’s dedication. Responding also increases the chances of getting more shares.


Now that you’ve understood all the tips to create the perfect fundraiser page, get started! And in case you want to understand any of this better, you can always get in touch with the fundraiser manager assigned to you at the start of your fundraiser on Ketto.


4 Fundraising Ideas For Non-profit Organizations


If you’re a non-profit that’s constantly thinking of revolutionary ideas to bring about a positive change in India or even the world, let’s face it – you’re going to need funds throughout the year. Asking for donations in the exact same manner can become monotonous and uninspiring.

How can you make fundraising interesting as well as exciting for your supporters so they don’t just like to be a part of it but actually spread the word among their loved ones? What can help you get funds to do justice to the work your non-profit does? Here are 4 fundraising ideas to inspire your non-profit organization’s next fundraising activity:

Birthday Fundraising:

Why: Everybody loves the idea of doing something meaningful on their birthdays. It’s a great day to get your supporters to go beyond cutting cakes and actually make a difference to the world, or someone’s world by supporting a cause they care about!

fundraising ideas birthdays

How: Encourage your most active supporters to start a fundraiser for your non-profit on Ketto and instead of accepting gifts, ask them to accept contributions to their fundraisers. At Ketto, we’ve seen wonderful initiatives started by campaigners – for instance, Neelesh Mishra, a Bollywood lyricist raised funds for Bharatiya Gramin Vidyalaya on his daughter Vaidehi’s first birthday. He wanted her birthday to have a positive impact on the lives of underprivileged children in Uttar Pradesh. His fundraiser managed to raise Rs. 2,65,034 – what a wonderful way to begin a new year!

Partner With Companies:

Why: Companies are constantly looking to involve employees in activities that are meaningful as well as fun. This builds a positive relationship between employees and managers and also ensures long-term commitment. Since some companies are required to dedicate 2% of their net profit to social development, they are always open to the idea of partnering with non-profits.

fundraising ideas companies

How: Encourage the company whose brand values are aligned with your non-profit to start a fundraiser for a cause you support and they feel strongly for. Companies can set a target for all employees to work towards collectively. For instance, Action Aid got Cactus Communications, a Mumbai based organization to raise funds for providing dry ration & water to families in Latur. They divided their company into 6 teams and collectively raised Rs. 6,00,072 for the cause.

In The News:

Why: Tragic incidents like Nepal earthquake, Chennai floods or the recent URI attacks have immense power to unite people leaving them with a strong urge to help the situation in their own way. Everybody wants to contribute to the cause and what’s better than supporting the non-profit that’s helping the affected people on the ground.

fundraising ideas news

How: At the time of crisis, your non-profit can identify the gap it can fill and raise funds for that – giving people a chance to donate to your fundraiser. For example, Goonj raised funds to provide water purifying tablets, sanitation/cleaning material, utensils, school material and mats/bed sheets to people affected by Chennai floods. Goonj managed to raise a whopping amount of Rs. 23,63,920 for the welfare of people affected by Chennai floods.

Charity Events:

Why: Your non-profit may be doing charity events, but if you carefully analyse the supporters you have and observe the kind of things they like, your fundraising activity can be way more effective. For instance, based on your analysis, you can arrange for a music concert, a charity run or even a football match.

fundraising ideas events

How: Identify what you want the event to be – invite your supporters to be a part of it and let all the money raised by their involvement go to your cause. It can either be raised by asking supporters to buy their entry passes or by making them take an action that spreads awareness about the cause your non-profit supports. If majority of your supporters are music lovers, you could do what Magic India Foundation & United We Are Foundation did – they joined hands with DJ Hardwell with a primary objective to unite the world of electronic music in order to make a real difference – bringing Indian children out of poverty by nurturing them on a journey from childhood to livelihood. All the proceeds went to the non-profits for the education and welfare of children in India.

If these ideas got you thinking, get in touch with your Ketto account manager right away! And in case you’re interested in partnering with us – call us on (+91) 022 3357 8152 or you can even write to so we can guide you and help you bring these ideas to life!

Indian Startups Find That Crowdfunding Sites in India Are a Boon to Business

credits: fundizz.wordpress

To produce a highly attractive and strong crowdfunding campaign, you need to brainstorm. After all, the aim of a startup is to identify some important and unmet need that its customers possess, and then take an initiative on it. In India, startups are built based on this premise. That is why crowdfunding sites in India are so popular.
Here are three ways in which new businesses and ventures can create better brand value through crowdfunding:

Engage Your Customers

It is important to grab any opportunity for feedback from your customers and incorporate it within the plans for your startup. Crowdfunding sites in India also enable you to get closer to your customers, giving you a chance to field questions and answer feedback, complaints, and ideas. Who knows? Your next idea could be generated from someone who is not on your staff.

Customer Engagement, Brand Value

Credits: zdnet2

Early Adopters and Possible Brand Advocates

In crowdfunding, the people that stand behind your concept’s social proof are the early adopters and possible brand advocates. They are the people who believe in your service or product enough to put in their money for its long-term success. The early adopters are the key to eventual success of a crowdfunding campaign. They give you the momentum needed to share your business vision with family and colleagues, which includes promoting your business through social media.

People and Power of Crowdfunding

Credits: AlJazeera

Press Coverage

You also want to consider press coverage, which creates lasting brand awareness for any startup business. This awareness can be translated into a feature story on a blog or a report on a well-known news station. It is a great way to attract backers outside your business network. A good feature story can create a snowball effect, one that will put you in contact with major investors.

credits: commandpartners

credits: commandpartners

Needless to say, press coverage, when combined with crowdsourcing, enables to you to generate social proof and validation for your start-up company. Brainstorming enables you to refine your idea as well. It also gains you loyal advocates and early adopters, all which creates opportunities in the social media field.

The Rise of Indian Crowdfunding Websites

power of people

Despite being the second largest country in the world in terms of population, India has been relatively late in entering the tech market. However, Indians have been making headlines across the globe for their excellent achievements. It was only a matter of time before global attention turned towards India’s local markets. Some of the world’s largest businesses have now begun tapping into this newfound potential. This has led to the rise of online shopping websites as well as Indian crowdfunding websites.

Crowd, Power of people, crowdfunding

credits: spectatorUK

Crowdfunding in India

India is widely regarded as a pretty impoverished country. A majority of people live below poverty line, and even though the government has introduced a number of measures to combat it, they have shown little success. Crowdfunding is one of the best methods that can be employed by the locals to combat major issues in India. People can set up crowdfunding campaigns on Indian crowdfunding websites to achieve their personal goals or to work towards community development (such as fixing a local monument or repairs on a historical building, etc.)


The Rise of the Tech Sector

Over the past few years, the tech sector has blossomed in many parts of India. Laptops and smartphones have become very common, with a number of local manufacturers now offering cheaper products. As a result, this has allowed more people to get access to the Internet. Crowdfunding can tap into the potential of the local market, allowing people to fund private campaigns using simply their VISA or Mastercard credit or debit cards. Transactions can be processed within minutes! Perhaps the biggest reason why crowdfunding has proven to be such a popular concept in India is because it’s completely secure and constantly monitored, thus minimizing the chances of any type of fraud.

credits: Mckinsey

credits: Mckinsey

Crowdfunding Is The New Temple For Charity

Temple, Church, Mosque. Charity, Support

India is home to many religions, some old and some very old. As we all know, each religious community marks its presence in an area by building brick and mortar structures with an idol representing its source of divine power. These structures also serve as centres of community service, where people living in impoverished conditions come for food, shelter, emergency relief or any kind of economic support.

There’s no denying that the power of religion is irreplaceable. However, the integration of technology and the internet has given rise to new avenues for charity.
The popularity of the concept of online crowdfunding has opened up gateways for anyone, anywhere to give and receive help.
For instance, earlier people who turned to temples, churches, mosques or gurdwaras to seek monetary support in case of an ailing family member or a broken house, now have the option of turning to each other through online crowdfunding. People in need can gather the same support online from family, friends, acquaintances and sometimes even strangers.

Here at Ketto, we’ve seen people crowdfunding to seek help for various causes such as – the treatment of a rare disorder like Cutis Laxa, battling sudden diagnosis of breast cancer, getting someone back on their feet after an accident, building a shelter for the needy and many more. Not just for seeking help, online crowdfunding has also been the right place to go to when it comes to earning good karma by helping in the form of donations. Donation boxes at these religious centres are equivalents of fundraisers on crowdfunding platforms.

On Ketto, at this very moment, anybody who wishes to help the society will be able to make a difference to any cause they believe in, by donating to the fundraisers on Ketto.
While charities at temples are largely run by donations from affluent people, online crowdfunding has created room for anyone, from anywhere to donate any amount they feel they can afford to. The gap between the rich and the poor has also reduced as even the poorest communities living in the most marginalised spaces are able to get support from people across religions and geographies. And all this through the power of online crowdfunding.

In reality, the underlying principle of religious centres and online crowdfunding is the same – to unite helpers and seekers so that the society can become a better place – a place of equality.
So the next time you find yourself or someone you know in a situation where there’s an urgent need for funds, don’t forget to turn to the new age temple for charity – online crowdfunding.

Want To Know How Crowdfunding Works? Nothing Can Make It Easier Than This!


As much as the term crowdfunding might sound complex, the entire concept behind it is quite simple and easy to understand. While some of us know crowdfunding and have used it in the past, here is a simple analogy for the uninitiated. Trust us, it doesn’t get easier than this.

Let’s go back to pre-school; remember the story of the thirsty crow? 

Once upon a time, there was a crow. He was very thirsty. After having struggled for a while, he found a large pot with some water in it. But the water was too shallow, so he could not drink from it. Then he got a brilliant idea.
Little by little, he trotted around, picking each scattered pebble. He collected each pebble and put it inside the pot. After a while, the water finally came up to the surface. The thirsty crow drank his fill and happily flew away.

Now imagine the story a bit differently.

Imagine you are the crow, while your thirst is your need. You could be in need of anything – higher education, disaster relief, medical or health support, or even the means to move ahead with a creative idea that you have. The gap between your thirst (need) and water (what fulfils your need) are the funds that you are falling short of. Each pebble that you pick and drop in the pot is a donation from someone who wants to, and can support your cause. The pot that contains water is the fundraiser page that you can create on a crowdfunding platform.

While the crow in the story had to fly to each pebble, you can find your pebbles using modern day tools like social media, SMS, e-mails or calls. With crowdfunding, everyone who is online adds to the possibility of adding another pebble in the pot. Little by little, each pebble can bring the needed resource to the surface, bringing you closer to your goal. Once the pebbles are enough, you will be able to quench your thirst. Or in terms of crowdfunding, your fundraiser would have been successful.

Explain crowdfunding easier than ever

Credits: pinterest

We love demystifying crowdfunding, so if you have any questions, leave a comment or you can even tweet to us using #SchoolOfCrowdfunding.

If you want to give explaining crowdfunding a shot, go ahead and share your ideas in comments.

4 Things You Need To Know Before Starting A Fundraiser

Facebook, Twitter, Whatsapp, Social Media Promotion

At various points of time in life, we realise we need more money than what we have, to get things we need or like. It could be money for a medical emergency like sudden diagnosis of cancer or for an expensive piece of equipment you need to shoot a documentary.
After several cost cutting plans and peeping into your savings, if you still don’t have the amount you need, what can you do? Turn to online crowdfunding!

In the last 4 years, over 20,000 individuals have successfully used crowdfunding to raise money for personal needs, charitable causes and creative ideas on Ketto.

Before you start out, there are some doubts that are bound to pop in your head. Let’s address them right away!

Asking is not embarrassing

“How can I ask people for money on a public platform, isn’t it awkward?”

Ask how to make money online

credits: clipartkid

Trust us, it’s really not!

You’d be surprised to know there are people out there who are ready to support you with small or big amounts of money, kind encouraging words or simply help with reaching out to more people – all you need to do is ask. Remember, we all want to help each other and a crowdfunding platform like ours is where both helpers and seekers meet.

Just creating a fundraiser page is not enough

Many people have the notion that creating a fundraiser page on a crowdfunding platform is all they need to do to see donations pouring in. Using crowdfunding effectively can do wonders to your fundraiser but just like any other thing you do – the more heart you put into it, the better are your chances of hitting the goal. To reach out to people, you have to spread the word on social media and get in touch with all your family members and friends.

Social Media Celebrities


If you start a fundraiser on Ketto, you’ll be assisted at every step by a fundraiser manager assigned to you. So start a fundraiser, follow our tips and watch it become a success.

You don’t have to be a social media celebrity to raise funds

Many of us are apprehensive about taking our cause online for the fear that it might not be well received. Let us assure you that this is not the case – now or ever!

Social Media Influencer to Start a Fundraiser


While having a following anywhere, online or offline can be a huge plus, it is not necessarily a prerequisite for one to start an online fundraiser. There is no fixed algorithm to know how much impact your story will (or won’t) generate until you have shared it with the world. Once you have, reaching out to celebrities and social media influencers who can help you with your cause is easy – all you have to do is ask!

This is going to be the best experience of your life!

People who have raised funds successfully have often been overwhelmed with the kind of support and love their fundraiser has received. Some have even gone ahead and included it in their CV as one of their most proud achievements.

Bring a smile to someone's face by starting an online fundraiser

Credits: Adventurewomen

Here’s what people who have used Ketto have to say about their crowdfunding experience:

“Within the first half an hour, when I received the first thousand rupees, that’s when I believed that this could actually work. And that pushed me to go wilder on social media. By the end of the day I managed to raise 1 lakh rupees, which I thought was impossible.”

Nishant (raised funds for a hit and run victim)

“All backers loved this fundraiser and came forward with their excellent support. I think, crowdfunding had never been so easy. People should definitely use crowdfunding platforms as they can raise funds for any cause and there is no limitation or boundaries for what so ever amount they wish to raise. Ketto is contributing to the society by helping people to realise their true self and any fund problem can be solved with it if the fundraiser owner is really serious for the cause.”

Shwetanki Sharma (started a fundraiser for the elderly and underprivileged)

So, you see, all those apprehensions are only in your head! Once you act on the fears that hold you back, the only way to look is forward! If you’ve been wanting to raise funds and have concerns/questions too, tell us in comments or you can write to us at



How Crowdfunding Can Rescue You From Helpless Situations

Reaching out to a crowd for help has existed in our lives since the beginning of human civilisation, or perhaps even before. At some or the other point in our lives, we all have reached out to our friends and family for support.
Using the internet as a medium for asking for monetary help became a concept only as recently as 1999, by the name crowdfunding. Along with being quick and convenient, what makes this approach truly unique is the number of people it allows you to reach, thus multiplying the possible help you can get.
It can rescue you from the most helpless situations that life throws at you. Here are 4 situations in which you can turn to crowdfunding:

After a natural calamity

Credits: NDTV

Credits: NDTV

Natural disasters are something that we have no control over. If you feel helpless looking at images of the aftermath, there’s a way to go beyond praying and hoping for their welfare. As a matter of fact, more than Rs. 100,00,000 has been raised for disaster relief through online crowdfunding for Chennai floods and Nepal earthquake with help from responsible individuals and charity partners.
For the recent Assam floods that displaced more than 18 lakh people and animals, fundraisers on Ketto have raised over 10 lakh so far. This was because there are people who care enough to want to do something about the situation.

When medical bills start piling up:

credits: NDR

credits: NDR

Unexpected events are parallels of one’s life, and we don’t always know what do about them. What do you do when someone you love or care about meets with an accident? If he is not financially strong, you might help him with all the cash you can spare, but that is not always going to be enough. You might end up asking more friends for help, but we all know how medical emergencies are- it’s like you’re on a sinking boat in the middle of the ocean. You’ve got to fill the hole, and you’ve got to do it fast!
This guy called Mangcha would have had to undergo an amputation, had his friend Nishant not started an online fundraiser in the nick of time. More than 4000 individuals have used medical crowdfunding to pay for their hospital bills and high treatment costs using Ketto.

When you want to help someone:



Many a times, we might also come across incidents or situations over the internet that spark a burning desire within us to do something to change the way certain things are. But what do we really do? Some of us might take to introspection, as in what could have been done, or just talk about it to our friends and tell them how we feel. There is another way to help so many stories you read over the internet everyday – take it up ourselves.
Here’s Nikhil Sarup’s story of how he made an 82-year old dancer, dance all over again by starting a fundraiser.

When you have a brilliant idea:



We’re the startup generation. By the time you reach the end of this sentence, someone, somewhere might have come up with an idea that has the potential to become a huge success. So, if you have a great idea and know the time is right, you don’t have to wait until you have accumulated enough funds to start. Put your idea out there through an online fundraiser and gather funds for it. Arjun Menon, raised money through crowdfunding to sponsor his participation in the esteemed sustainability project of Antarctica ‘2041’! So if you have a brilliant idea and you’re waiting for funds, let’s begin, shall we?
A calamity, pending bill, creative idea or simply helping something your care about- the power of people coming together can help you with any of your needs. Spread the word by sharing with the world so that persons in need can live and do better despite their means.

Influence is everything! The importance of social media influencers in a crowdfunding campaign.


Social media influencers are trusted voices within their fields, be it tech, music or film. They drive conversation and action on social media and generally have a huge following of people. They can definitely be of huge help to your fundraiser as, through them, your cause will reach a lot more people within similar fields and will come across as credible and promising.

How do I know which influencers I should reach out to?
There are many ways of determining which influencer you might want to reach out to. However, creative folks should first ensure that their project is aligned with their style and genres of creative work. Here are some ways one can reach out to influencers in their industries:

Through individual social networks: Going on social networks like Facebook, Instagram, Twitter or LinkedIn will allow you to see the number of followers someone has, as well as their level of engagement on social media.
Check their Klout score: Klout is a website and mobile app that uses social media to rank its users. Some metrics to consider for your influencers are number of followers, Klout score and search engine ranking.
Search Engines: For example, if you are looking for social media influencers in the travel industry, you would go to Google, type in ‘travel blogs’ and take the top-ranking blogs that show up on the first page. Then, you would comb through the blogs and crosscheck the users on Klout and their social media profiles and pages. These factors would help you determine whether you would want to engages with these influencers or not.

How can I reach out to them?
Simple, tweet to them, tag them in you post or cause, send them an email (you might procure their email addresses on their blog). The ways of reaching out are vast, and if your project looks promising, they will respond.

How will they help?
They will boost the buzz around your project, hopefully donate generously to your cause, and give you a lot more exposure amongst people doing, and consequently supporting, similar things.