Category - Women

The Story Behind ‘SAFER’ — Smart Jewellery You’d Actually Wear

Source: ketto.org/safer

“Invisible threads are the strongest ties.”

-Friedrich Nietzsche

Most women in urban India are no strangers to the worried ‘Text me when you reach, okay?’ from a friend or family member, especially if they’re travelling back home late at night. Thanks to Leaf Wearables, founded by a group of 5 individuals with a vision to change the world, that night-time commute just got a whole lot safer, and a lot less tiresome.

Source: ketto.org/safer

Source: ketto.org/safer

The Role of Crowdfunding in SAFER’s Journey

SAFER’s crowdfunding campaign on Ketto successfully raised INR 5, 00, 000 with the help of 123 backers who have contributed towards a cause at the intersection of wearable technology and women safety. Ladies, it seems like we now have a real chance to truly be independent without setting off a chain of frantic concern amongst our loved ones.

What is SAFER?

‘Safer, smart jewellery’ is how one of the co-founders of Leaf Wearables, Paras Batra, describes his product, an eye-catching, smart pendant — pairable with your mobile phone — that one can double-click the back of to send out a distress signal to your friends and family in case of an emergency. From that point, it’s easy to track the wearer’s location, in case they’re in need of help. The best part? This works on the internet, as well as on SMS, which makes it truly accessible. Paras’ team, including Chiraag Kapil, Manik Mehta, Ayush Banka and Avinash Bansal seem to have really gotten their final prototype right. This small pendant was born of a much larger idea, though, over a year ago.

Source: ketto.org/safer

Source: ketto.org/safer

The Incident That Sparked The Idea

“We started off working on a city-wide Wifi project in March 2014, which eventually didn’t work out because of government rules and regulations,” Paras recaps the journey for us. “I happened to be living in Munirka in Delhi at the time, as a student at IIT-Delhi. I was catching a bus back from there one evening, when I took a look around and realised how shady and unsafe the place, especially for women. This also happened to be the location of the Nirbhaya case.” Paras recalls protesting at India Gate after the horrific incident with thousands of outraged others, but realised at this point, that it was time to do something more tangible. He regrouped with his partners and that was the turning point — they started experimenting with wearable technology to reduce the communication gap between women in transit and to improve the response time, in case of an emergency. It is, after all, every citizen’s right to lay claim to a public space regardless of their gender.

Source: ketto.org/safer

Source: ketto.org/safer

The Various Prototypes

Telling us about some of the prototypes they worked on, he reflects that they had a lot of assumptions that would go on to prove wrong later on, a lot of experimentation before hitting the right note. “We realised that battery life was too low in the prototype that ran on GPS and 3G,” he recalls. “With each idea, we started making a small prototype and giving it to a group of users for the feedback.” Luck was on their side — as hardware like that hardly comes in cheap — and the Leaf team went on to emerge world champions in the Gitex Technology Week they attended, held in Dubai, that year to fund this trial-and-error process, supplemented by success in other business competitions as well.

SAFER: The Present & The Future

The final prototype is a classy, extremely user-friendly pendant you’re going to want to flaunt. Features like SAFERwalk, which enable a loved one to monitor your walk through unsafe areas, notifications in your app about calls from parents or friends, and the quirky ‘selfie’ feature make this an instant hit — what’s not to like, right, ladies?

Urban women in the metropolitan areas of Delhi, Mumbai, Bangalore and Chennai, are going to be the first to enjoy this product, but Paras admits that their long-term aim is to make 1 million families safer by 2017. “SAFER is women-centric right now, because of the state of the country and the urgency of the need,” Paras elaborates. “We aim to create wearables for the elderly, for men and for children as well!” As for his expectations from crowdfunding, Paras is elated about the success about the campaign, but admits that his expectations were higher. “Perhaps it’s because of the response we’ve seen to international crowdfunding campaigns, or maybe it’s because the Indian community isn’t ready to pre-order a product they haven’t actually held in their hands and tried out before — we really hope that projects like ours are paving our way to a brighter crowdfunding future in India.” He concludes with an interesting point, “You are writing a success story right now on the crowdfunding campaign which met its goal, but I think it would truly qualify as a success once we sell a lot of our products, and have people use them in their day-to-day lives to hopefully make a real impact on society.” Technology has been getting closer and closer to us, physically, if you think about it. At first, it was on your desk, then your lap — the next step is to be able to wear technology as easily as you would your clothes. With SAFER, the Leaf team has made this notion an innovative reality.

By: Aditi Dharmadhikari

Women’s Day Special: 24 interesting facts about women

womensday

The moment you begin to understand women, comes a bag full of surprises, and you are like: “Damn! More complications down the line.” It’s aptly said: “It does take a whole lifetime to understand women.” But, no matter how irritated you get comprehending their thoughts, you can’t even live without them. Just think about your mother, your sister, your daughter, your best female friend: don’t you think they are the best thing to happen to you in the world? Yes, right? To mark the glory of womanhood this Women’s Day, we list down some interesting facts about women which are sure to bring a smile on your face, and even leave you in awe. Have a look:

  1. Women speak about 20,000 words a day, that’s 13,000 more than a man.talkative 1
  2. An average woman owns 19 pairs of shoes, but wears only 7.shoe closet
  3. Women spend nearly one year of their lives deciding what to wear.nothing to wear
  4. On an average, women cry between 30 to 64 times a year, while men cry between 6 and 17.crycry 2cry 3cry 4
  5. Men lie 6 times a day, twice as often as women.men lie
  6. Women began wearing heels to look more masculine, as men were the first to wear high heels around the 1600s.men in heels
  7. Women’s hearts beat faster than men’s.blush audrey
  8. Women have more taste buds than men.
    tastebuds 1tastebuds 2
  9. Women think about their appearance 9 times a day!appearance
  10. Heart disease is the no 1 killer of women.heart disease
  11. Women are better multitaskers than men.flatulent
  12. Only 2% of women describe them as beautiful.not pretty
  13. Women blink 19 times per minute, compared to 11 for men.blink blibk
  14. Women live longer than men. Partly because their immune systems age more slowly.I know
  15. Women experience significantly more nightmares than men and have more emotional dreams.nightjmare
  16. Despite popular belief, studies show men are not more flatulent than women.stop it
  17. An average woman eats about 2-3 kg lipstick in a lifetime!lipstick eating
  18. A woman will more easily trust somebody who hugs her for at least 15 seconds.hug
  19. 80% of women’s wrinkles are caused by excessive sun exposure.
    funny wrinkled woman
  20. The first computer programmer was a woman.great
  21. Women have much smaller brains than men.lesser brains
  22. According to researches, an average woman spends about 120 hours a year looking at herself in the mirror, which is approximately 5 entire days a year!mirror
  23. While turning to the call, a woman usually just turns her head, while a man will turn his entire body. It’s because women have a more flexible neck.phone call
  24. Women can’t drive. Ninety-seven percent of women have caused at least one accident in their lives, and the other three percent will before they die.car accident

I am sure you must have unwillingly noticed most of the above mentioned pointers, but never really pondered upon them. Now, since you are aware of more than just a few facts about women, try and make it an awesome Women’s Day for the women around you.beautiful

Doing Good Is In Vogue! (Vogue India magazine’s #VogueEmpower movement)

Vogue India empower movement

Fashion magazine Vogue India is empowering women as part of their seventh anniversary celebration.

Fame is a powerful medium. Team Ketto knows this for a fact, thanks to co-founder Kunal Kapoor who uses his Bollywood celebrity to promote social good. (We believe he has an infinite resource of good karma because of this. Kudos to him!)

Fame isn’t the only powerful entity out there, though. Fashion is a powerhouse too. Think about it – fashion has been known to influence not just our choice of attire, but thought, opinion and lifestyle too. Keeping in mind that with great power comes great responsibility, Team Ketto is happy to share that fashion magazine Vogue India has chosen to use their superpowers for good. For social good. How very good!

Vogue India kicks in their seventh anniversary celebrations this October with a massive movement focusing on women’s empowerment. The aim of #VogueEmpower is to foster a spirit of agency and change. The fashion monthly’s multipronged approach towards effecting positive change is both haute and cool!

Vogue India editor Priya Tanna says, “The idea is to engage with Vogue’s circle of influencers and thought leaders to become our pledge-makers, our agents of change.” The magazine talks the talk in their latest issue, featuring incredible real-life stories and soul-stirring manifestos of inspirational women like journalist Barkha Dutt and social activist Kiran Bedi.

The magazine also walks the walk. They’ve enlisted 100 pledges from people like actor-activist Aamir Khan who has pledged to spread the word about #VogueEmpower via social media. The actor has also joined hands with Ketto via his socially conscious show Satyameva Jayate that raises social awareness and urges people to give to various social causes.  Aamir Khan was also part of the Tigi Foundation charity football fundraiser that raised funds for an animal shelter. In short, Ketto salutes Aamir Khan!

Another ambassador for #VogueEmpower is Anupama Sharma, who has pledged one lakh rupees each year towards the Ketto fundraiser for Khabar Lahariya, a rural women-run newspaper circulated in UP and Bihar. This all-women run newspaper is breaking journalistic ground with their fearless coverage of local rural news. The newspaper recently celebrated their twelfth anniversary by asking their supporters to fundraise for them. The campaigns have collectively raised nearly thirteen lakhs for the newspaper. Three cheers for the amazing spirit of goodness and change!

#VogueEmpower hasn’t stopped there. The fashion magazine has collaborated with brands to fuel the movement further. Gucci has devoted space on their website for #VogueEmpower supporters to donate and give back for a good cause. And the magazine has enlisted Louis Vuitton as an agent for change – the brand has joined hands with NGO DakshinaChitra that works to educate women.

Looks like it’s getting more and more fashionable to be a change-maker!

Want to be part of the change? Give back to a good cause!

Click and choose a campaign to support!

Be an agent of change by starting your own fundraiser. Click here!

 

Nimaya Foundation: Transforming the Future

nimaya blog image

“‘Nimaya’ means opportunity,” shares Samyak Chakrabarty, co-founder of Nimaya Foundation.  He, along with his fellow co-founder, Ayesha Thapar, have been creating such opportunities for the children of Shree Ganesh Vidya Mandir Primary.

The foundation’s name “reflects our goals of empowering by providing opportunity,” he elucidates. Created in 2012, this Mumbai-based NGO aimed solely at empowering women “from under-resourced communities by enabling them to use their skills in entrepreneurial contexts and achieve economic independence.”

Dharavi, a paradoxical balance of under-resources but high efficiency of work, became Nimaya’s focus area.  “It is also a very enterprising community, thus, we felt that there is a lot of scope to uplift people here,” he adds.

The plight of the school was brought to their notice by a lawyer who incidentally had done his own primary schooling there. Once the goal was set – to ensure these bright Scheduled Caste and Schedule Tribe children continued to get an education – the founders began to build a solid framework for the Marathi-medium school to blossom in. “We engage with educationists who help us better develop the school’s curriculum and introduce new subjects that the children have not been exposed to.”

Samyak is also the Managing Trustee of Thincquisitive Foundation, an organization that undertakes projects to effect positive change. He associated it with Nimaya’s initiative to support the school. The result – an enhanced curriculum including subjects such as sports, arts, spoken English, music, dance, general knowledge and an introduction to technology – now allowing the children a holistic educational experience for the children.

Constantly striving to offer the children unique experiences, Nimaya has organized enjoyable, imaginative events such as the Harley Davidson Mumbai Riders Club Christmas party. This particular event was made possible thanks to a donor who is a member of the club.

With a small unit of four people devoting themselves to improving the quality of life of the women and children of this Dharavi community, the involvement is entirely hands-on. “We interact with these communities on a weekly basis,” he asserts. “We are actually launching our pilot programme this year,” he says, referring to the entrepreneurial programme for the women of the Dharavi community. “They are a group of women whose children attend Shree Ganesh Vidya Mandir. They are already showing a great deal of promise and are excited to kick-off their business training in September.”

These women were selected using specific criteria. “They had to be below a certain income bracket, have a desire to start their own business, know basic reading/writing/mathematics and be able to commit to a year’s worth of training and full-time work,” Samyak elucidates. “The current pilot project features 8 women who want to learn tailoring so they can someday launch their own brand of clothes. They are from a low-income background, have two-three children on average and are very enterprising. They are Marathi-speaking and are eager to contribute to their household incomes and further their children’s educations.”

The mentoring programme is set in place. “We have two tailors who have been working in the social space, teaching tailoring to impoverished adolescents for 22 years. They will be training our group of women. We also have a business trainer, who is a fluent Marathi speaker, and experienced with working with rural women. They will be teaching them the basics of starting a business.”

The programme is three months long, with 2 hours of training 5 days a week. “This will alternate between basic stitching techniques and embroidery. One day a week, they will be taught business basics; this includes book-keeping, budgeting, etiquette training for client meetings and idea-generation,” he lists.

“We plan to recognize these communities’ potential by building upon their skills and helping them break free from their current socio-economic situations,” he concludes.

We wish Nimaya Foundation and its beneficiaries the very best through their on-going campaign on Ketto, and for the future. And, though we repeat ourselves – may their tribe increase!

Khabar Lahariya: 2002 and onward

Khabar Lahariya BlogGuest post by Khabar Lahariya

12 years in the life of a rural women’s media collective. In some ways, it feels like 12 dog years, and we’re wiser and older and a little breathless on stairs. In other ways, we are full of teenage energy – some bravado, some angst – and cannot wait for the adventure ahead.

The journey of this rural newspaper – rooted in areas which do not come to mind, as you picture a shining and developed India, pockets that have stayed much the same, as governments and times

have changed – is a thick rope of many colourful threads. People, voices, villages and towns have thickened it over time; it has coiled through districts of the most populous and amongst the hairiest places, ever, to be reporting from, and to. Beginning from the feudal badlands of Bundelkhand, and reaching into hoary Awadh and Banaras, even the aromatic north Bihar-Nepal border at Sitamarhi – Khabar Lahariya proved that aapki khabar, aapki bhasha mei (your news, in your language) was an offer that had many, many takers. Especially those to whom no media channel had ever considered worth trekking into the hinterland for.

The staying power of a newspaper that is built on the unique voice and knowledge – strengthened by information and professional skills – of a woman in your village, is something quite unprecedented. And so, despite its primary location and focus being areas that are media and technology dark, the newspaper and its journalists now traverse the worlds of print and new media, their voice and quality of news making its imprint on both. And as Shalini, founder member and driving force, holds, the imprint comes in no small measure from the ‘dynamic group of professional women journalists that we have in Khabar Lahariya: women who have upgraded their own skills and information over time – moving from being farmers, activists, to women reporters, reporting on women’s issues and community-specific problems, to professional journalists reporting on crime, politics, development and women’s issues from a distinct standpoint. And beyond that to leading, and creating new and ambitious visions for this media collective in the present.’

Kavita, regional editor and founder member says, in Khabar Lahariya’s 12 year journey, the milestones are uncountable. ‘We went from monthly to fortnightly to weekly. We went from black and white to colour. Then we moved from one district to another, and another, and more. We set up 40 women to report and edit for their own editions of the newspaper: we trained them in everything from reporting, to politics, writing, photography and new media. We went online, we reached our news to people far beyond our villages and towns. We were the first to explore and write about the experience of other women reporting in rural India. Each time we have grown, we have heard from readers – bring this newspaper to our village, our tehsil, our district. This demand has fuelled our journey.’

For Laxmi, leading the edition in Bihar, ‘At moments in the last 4 years, I have felt like the things I never thought could happen, are happening to me. I went for a meeting of South Asian Women Journalists in Patna, where for the first time in my life, a TV channel interviewed me. I met the Chief Minister, I went to his house. As a reporter, I went from people scoffing and taunting me when I would ask them questions, to holding Khabar Lahariya as the icon for truthful, accurate reporting. Readers see us coming back again and again. They see roads being built, health centres activated, mid-day meals being cooked. They tell me, this would not have happened if you had not reported on it. And they recognise the value of Khabar Lahariya.’

But where to now, and what could this model of newsmaking – by and for those furthest from power centres – hold for a wider audience? We have plans to grow, to double our editions and reach a larger fraction of Uttar Pradesh’s 80 million rural readers, whom newspapers don’t reach. We also want the power of Khabar Lahariya’s rural reporting voice to travel through digital channels to reach readers off and online – because the most local of issues have a resonance beyond their locations.

But Meera, founder member, editor-at-large, and anchor extraordinaire for Khabar Lahariya, puts this all in perspective. ‘Back in 2003, when we reported on police complicity in a case of violence towards a Dalit woman, no other newspaper reported on it, and we were under tremendous pressure to withdraw the story. We didn’t, and ultimately the story and its impact forced the Superindent of Police to apologise to the entire community. Last year [2013] when we went to the District Magistrate with critical reporting on the government literacy mission, he said, I would have never known these things if it wasn’t for Khabar Lahariya. I think the biggest thing we’ve been able to do is establish, locally and beyond – administration, police, our own peers in the media world, and women themselves – that we are reporters to be reckoned with.’

In 12 years, working as a group of women from very different backgrounds, with a circle of well-wishers across geographies – we have felt that Khabar Lahariya is a breakthrough both in terms of being an independent voice on rural matters as well as providing women’s voices on these matters. Publishing these voices has been incredibly strenuous, exciting, empowering. We have been able to survive on generous grants, and today, the newspaper and its journalists want it to be a self-sustaining enterprise that is powered by people’s belief, especially those people
who recognise the value of a free and fair press in today’s times.

So, today, Khabar Lahariya, the country’s only truly rural newspaper, is inviting you to be a stakeholder in its story. So that it can continue doing what it does, in better ways, with more reach, employing more rural women journalists, connecting the many Indias that exist in a deep and needed way.

We look forward to your contribution.

Breaking Stereotypes

1Living in a society where the base begins and ends at stereotypes, we have little to think about in terms of the extraordinary and the unusual. When in some situations it attempts to break free, more than surprise, it is the rigidity of the mentality that stops people from doing what they  want to do.

But there are people out there who,against all odds, create a name of respect so rare that sometimes being awestruck isn’t enough. Shravani Pawar is one such person! She started her social enterprise ‘Safe Hands’ in North Karnataka where over 400 rural women are trained to become security guards. A lot of people may find this absurd, but in its absurdity is its empowerment.

She faced challenges like funding and making the families of the women understand that there is nothing wrong with a woman wearing ‘men-like’ clothes and working. She helped most of them break the stereotypical belief that this wasn’t an impossible task, and tuned them into believing that having an additional source of income would benefit their families. More than the concept of social awareness that is spreading among these women, it is now that they can live almost independently.

Shravani Pawar believes in listening to her heart rather than those waiting to bog you down. She started from scratch with difficulties, but now she’s up on her way up with the help of many women who never thought that they could have a shot at a job opportunity. She continues to inspire others who in turn inspire many more to break away from herd mentality.

All Hail Women Cabbies!

4. Revathi RoyRevathi Roy is a rally car driver turned entrepreneur in a simple cotton sari. Have you ever met a woman like that before?

Roy started Viira Cabs on January 17 with Preeti Sharma Menon, a friend who was looking to do something new. Viira, meaning courageous woman, is unique in its structure.

Her company employed and trained women to be drivers at a time when, she says, “No one had ever heard of a commercial driver being a woman.” Whilst it’s a cab service for women, it is also a female driver bureau, a recruitment agency and a motor training school.

All drivers, whether part of the regular cab-service or whether hired by customers as personal chauffeurs, go through a training programme. For Rs 10,000 and over a period of three months, women at Viira’s motor training school undergo 155 hours of driving, in addition to classes on road knowledge, traffic signs, martial arts, customer relations, etiquette and grooming.

4. Revathi Roy's Drivers

Once trained, many of these women are recruited by large corporations and hotels. Today, some of them can be seen at the front of a BMW.

How did Roy come up with such a great idea?

“Viira came about because I saw a need,” Roy says. “It was just a normal business.”

However, know that her “normal business” isn’t exactly ordinary. It has empowered hundreds of young women by recognizing that driving is a skill that can given many Mumbai ladies a dignified living, apart from a whole lot of confidence.

“Viira is a very powerful platform for poor, urban women who are now able to earn up to Rs 12,000 a month. I see this every day. My hope now is to go to Tier 2 cities where Indian women are most starved of opportunities,” Roy says.

But Viira’s USP, beyond being all-female, is undoubtedly its service. A quick look at the inside of a Maruti Eco Viira cab and you’ll know precisely what that means.

Every woman has to wear blue jeans and a striped shirt with polished black shoes. In addition, Viira has given its drivers silver nail polish, pink lipstick and a pair of pearl earrings. But if these gentle-looking creatures are harassed, God help you.

“If drivers find eve teasers they’ve been told to just hammer them. We’ve put pepper spray and batons in every single car. We’ll deal with the cops later,” quips the co-founder. The women also get karate lessons as a part of their training.

While Roy thinks there’s a market for this kind of business in many cities, she knows that it is Mumbai’s relative safety that has made her ventures possible. Her hope is that Viira will increase the mobility of senior citizens and young girls who will feel much safer in the hands of a trained, female driver. “The attitude of Indian mothers is changing. Now they know their daughters go out and drink. They realize they may as well keep them safe by putting them in the hands of a woman who at all times is playing the role of a mother or a sister.  A man can’t be a woman. And just because a woman is sitting at the wheel she doesn’t become a man.”

Revathi Roy – she is ‘Viira’, indeed!

A Standing Ovation For Parineeti Chopra

When you think of India, a lot of people think of the rich culture, history, traditions, and of course Bollywood. But in the last few years it has been known for something a lot more sinister and sad – violence toward women. After the gang rape of a young woman on a Delhi bus sparked outrage around the world, more and more stories of rape, acid attacks, and murders have been coming out of the woodwork.

It begged the question: how long has this been going on for and how long have the Indian authorities been covering up these cases?

It’s not just the government that needs to act, it’s the entire country that needs to be aware and recognize women as equals. There have been Bollywood stars speaking out about these horrendous crimes against women, the latest being Parineeti Chopra.

Parineeti was at a press conference to promote her film when a male journalist asked an unbelievably sexist question. Keep in mind – it’s not necessarily the actual question that was the problem, but the fact that men in India think it’s funny and normal to act in a misogynistic manner toward women.

The journalist asked Parineeti – “When girls are young, they enjoy it and when they become mature, they shout at men about the same thing. Why?” In his assessment of girls “liking it” he failed to recognize that his was a skewed and biased male point of view.

Parineeti answered in the best way possible by shutting him down and showing the rest of the journalists, as well as the over-400,000 people who have viewed the video that this will no longer be tolerated by women. ”Whether it is sex or a kiss, there are always two people involved and not just one.” Her answer perfectly summed up what has been missing in the minds of all the sexist perpetrators in India – that they don’t value the second person in the situation.

Violence against women is not just a women’s issue, it is a human rights issue, and we need just as many men standing up for justice as we do women. It is not just a fight for feminists, but for everyone who believes violating another human being against their will is considered a punishable crime.

Tell us what you think of Parineeti’s response in the comments below.

The Nirbhaya Experiment

We love talking about current affairs in the comforts of our home, sipping our morning tea. We make huge statements and go livid, as if in the next moment we will do something that will change the world. But do we really try to make the difference? No, we don’t.

We just talk about, and when it comes to really doing something we sit quietly and watch, because why get into someone else’s trouble. Right?

The moment anybody brings up the infamous 2012 Delhi rape case, this is what people usually say:
“How could humans behave like that?”
“How could nobody help them when they were left on the streets begging and pleading as they bled to death?”

An actor named Varun conducted a social experiment dedicated to Nirbhaya, the 23-year-old physiotherapy intern who was brutally gang raped in a bus, in which she was travelling with her male companion, in December 2012. They were thrown on a roadside naked on the cold December night. Nirbhaya’s friend who was beaten with an iron rod said he went to seek help, but no one came forward.

Varun enacted the same thing.

In the video he can be seen bleeding, asking and crying for help, but all he got was spectators as if it was some show. This a small dose of reality. Nirbhaya sacrificed her life to wake us all up, but are we awake? Has anything changed after her sacrifice?

The results of this video are absolutely shocking. Nobody came forward. Even an empty ambulance passed by but didn’t care to stop.

The situation begs us to ask – Would you stop and help a naked, bleeding lady and her beat up friend on the road? Because just organizing candlelight vigils won’t help anybody.

 

 

Princest Diaries

3. DisneyArtist Saint Hoax is appropriating some of the world’s most beloved cartoon characters to call attention to victims of sexual assault. Her new poster series, “Princest Diaries” shows Disney princesses being forced to kiss their fathers.

It’s disturbing, but that’s the point. The series of images, which have already gone viral, are meant to raise awareness and encourage victims to report cases of domestic abuse. The bottom of each picture reads “46 percent of minors who are raped are victims of family members. It’s never too late to report your attack.”

That statistic is from a 1992 report by the Department of Justice, which found 46% of victims under the age of 12 were assaulted by a family member. The study also stated that 20% of victims aged 12 to 17 were assaulted by a family member. A more recent report in 2000 by the U.S. Bureau of Justice that’s cited by the Rape Abuse and Incest National Network (RAINN) found that 34.2% of sexual assaults of juveniles were committed by family members, and 58.7% of minor victims are attacked by an acquaintance.

The corruption of a childhood fantasy – what little girl doesn’t dream of growing up to be a Disney princess? – brings the true horror of domestic sexual abuse to light. The artist also hopes that the Disney princesses will appeal to the young girls she is trying to reach. Their faces are familiar ones, and in theory young girls might feel more comfortable telling someone about their abuse if they know their heroes suffered the same.