Tag - celebrities

All you need to know about Ketto’s new offering ‘Experience’

While our country adapts to the concept of crowdfunding in full boom, Ketto makes it even cooler with the launch of a new section called ‘Experience’. As the reward-based crowdfunding platform – Ketto – blossoms on the public stage for getting a variety of causes funded, its new section aims at strengthening the funder base by offering exciting gifts in exchange of donations to the causes.

So, what exactly an ‘Experience’ is?

Basically, a campaigner’s chance to reward his/her backers with one-of-a-kind experiences, including – limited edition passes/tickets, autographed articles or copies of the creative work being produced.

Ketto’s Exclusive Experiences

Since its inception, Ketto has tried to make crowdfunding an exciting ride for its campaigners as well as backers. As much as the cause of a campaign matters, the exhilarating experience counts equally. Experience is just another way to multiply the goodness – in an action, for an action.

To give you a fairer idea, let’s have a walk back Ketto’s memory lanes:

  • The chance to promote ‘Bang Bang’ with Hritik Roshan for a day around Mumbai by donating INR 75,000 to a campaign by TIGI Foundation.
  • The chance to hang out with Aamir Khan on the sets of his last film ‘PK’ by donating INR 75,000 to an animal shelter welfare
  • The chance to work out with Imraan Khan or a spin in his Ferrari as a reward for donating INR 50,000 to TIGI Foundation

…and many others.

How can NGOs benefit from ‘Experience’?

As the revenue generated by nonprofit organsations is plugged back into projects and activities, costs offset. Marketing and selling their exclusive products as experiences could mean wider distribution of development material and diversification of revenue sources.

For the sustainable development of the society, an experience can be just another way of luring more backers to causes that need urgent attention. Celebrity gifts, mementos, gift vouchers, artwork or any other valuable product or service can be put as an experience on Ketto.

Many NGOs already produce and sell products, such as publications, publicity materials, and locally made handicrafts through traditional means of marketing and distribution. If the same NGO puts these articles/offers as experiences on our website, there are chances the NGO can reach a wider audience.

How does it work?

A backer can bag the experience by following the three steps as mentioned:

  • Type in www.ketto.org/experiences in the address bar
  • Choose your favourite experience from the list
  • Donate to the cause and bag the experience

Start exploring

To anchor this open-ended relationship between campaigners and their backers, the coherence of NGO offerings to backers can draw a greater contribution to social improvement.

Wait no more. List down the experiences now!

PS: Don’t fret if you can’t differentiate between a reward and an Experience. Team Ketto is always there to help.

The Year That Was (Highlights of 2014)

Review of year 2014

Catch the highlights of Ketto’s journey through the year 2014.

By co-founder and CEO, Varun Sheth

The year 2014 has been eventful, to say the least. We launched Ketto 2.0 in June 2014 and it’s been one milestone after the next since. The second half of year 2014 amazed us. Over 300 campaigns ran on Ketto this past year.  Over 6000 supporters rallied together from more than 20 countries to raise above Rs.2 crore for some awesome, heartfelt causes. There were some incredible campaigns that really showed the world what generosity of spirit is all about.

It’s been an incredible journey for Ketto. We saw a huge rise in individual participation, with people starting their own campaigns for social change. We also launched a new feature called the “microsite” which allows NGOs, events & corporates to run their own fundraising website on the Ketto platform.

We’ve rounded off the year with more amazing developments. Ketto has now opened its doors to creative projects. So artistes, musicians, filmmakers, creators of all kinds can now start crowdfunding their creative projects on our crowdfunding website. Talk about ending the year with a bang!

We can’t wait for 2015 to get started!

Here are just a few highs to remember 2014 by.

sportsSports

Indians came together to support their sportspeople. Several campaigns were run by and for Olympic Gold Quest and GoSports Foundation. Luger Shiva Keshavan, speed walker KT Irfan, rifle shooters Ayonika Paul and Pooja Ghatkar, discus thrower Vikas Gowda, para-athlete Rajni Jha and swimmer Supriyo Mondal are just some of the wickedly talented sportspeople who got the funds they needed to train and participate in the Winter & Youth Olympics, Asian games and commonwealth games! And yes, they won several medals along the way!

 

marathonsMarathons

There have been several marathons that campaigners have used to propel their social causes forward. Hyderabad Marathon, Bengaluru Marathon, Mumbai Marathon, Boston Heartbreak Marathon are just a few. Then there was Pinkathon, the marathon event that raised awareness for breast cancer. Several marathoners chose to start campaigns to raise both awareness and funds for breast cancer treatment. Footsteps4Good was another themed marathon that asked participants to fundraise for a social cause. Several participants chose to do it online on Ketto, much to our pleasure!

 

animal welfareAnimal Welfare

Our furry friends were not forgotten. TIGI Foundation ran an amazing campaign to build an animal shelter. The NGO pulled out all the stops by organizing a football event and promoting it with a campaign on Ketto. Bollywood stars like Hrithik Roshan, Aamir Khan, Salman Khan, Abhishek Bachchan, Imraan Khan and several others attended and played on the football field. All in support of TIGI’s fundraising campaign. What an event it was!

It wasn’t all glitz and glam though. NGO Alokparna Sengupat ran a campaign to protect animals from being needlessly sacrificed at Gandhimai, raising funds and awareness for the noble cause.

 

Womens EmpowermentWomen’s Empowerment

Women’s empowerment took a big step this year. The NGO YUWA joined forces with the channel Star Sports to help send a football team consisting of Jharkhand’s tribal girls to participate in the USA Cup. They ran multiple campaigns and promoted their cause on television as well. The result? Well, the girls went to the USA Cup and did India proud.

Khabar Lahariya, a rural-language newspaper run entirely by rural women, ran a massive 12th anniversary campaign to keep their groundbreaking newspaper going strong. Many individuals started campaigns in support of the newspaper, and their anniversary campaign certainly was a happy one!

 

kashmirDisaster Relief

The devastating Jammu & Kashmir floods saw Ketto spurring into action. We partnered with Care India and within minutes, help began to pour in from all corners of the globe. Celebrities like Hrithik Roshan, Varun Dhawan, Abhishek Bachchan, Kunal Kapoor, Dia Mirza and Nargis Fakhri began campaigns in aid of the flood victims. Fans of the celebrities rallied in support of their favourite actor’s campaign and some even began their own campaigns to support the cause further. The initiative showed the true spirit of our nation’s people.

 

healthHealth

Jasmeet Singh Gandhi ran an amazing campaign for the cause of childhood eye cancer. He called his campaign Umeed 1000, and chose to bicycle 1,000 kilometres from Mumbai to Bengaluru to raise awareness and funds to treat children affected by retinoblastoma (eye cancer). This incredible campaigner promoted his cause heavily and drew in seven corporate sponsors in addition to individual supporters. What a campaign this was!

 

educationEducation

The red light area and all its inhabitants may be taboo in polite society, but people sure did come together in support of a worthy cause. Shweta Katti, the daughter of a sex worker, had earned a scholarship to study at New York’s Bard University but needed funding for living and other expenses. Her campaign on Ketto got her all the funding she needed. This was a campaign that brought a young girl’s dream to life!

 

dcbEmployee Engagement & Hiring

Here are some heartwarming campaigns with Corporate Social Responsibility. DCB Bank used Ketto’s crowdfunding platform as a task for one of their recruitment rounds. Several prospective employees were given a deadline within which to raise as much as they could for the Jammu & Kashmir flood victims. A healthy competition with heart!

 

personalPersonal Causes

We had some fascinating campaigns run by people for their own noble causes. Like Bhakti Sharma, an open-water swimmer, who campaigned to raise funds to swim the Antarctica (the coldest ocean on Earth). There was also the campaign for teenage karate prodigies Bhavisha Singh, Sharmila Gharu and Divya Kathawate that gathered hundreds of supporters. The girls have won hundreds of medals but are still unknown. Logical Indian decided to campaign for the teenagers and hundreds of very logical Indians joined the effort too!

Then there’s Vivek Vashist’s memorable campaign. A Teach for India fellow, he planned to bicycle from Delhi’s India Gate to Mumbai’s Gateway of India to raise awareness about the environment and funds to participate in the International Antarctic Expedition. What an inspiration!

And the most endearing campaign of them all is for Vijayan and Mohanna, an elderly Kochi couple who owns a little tea stall. What is so inspiring about them is that they have travelled the world with the earnings they make. They take a loan to travel and then work the next three years to repay the loan. The news website The News Minute decided to campaign to help them visit the United States since their age is causing banks to reject loans. The campaign raised a good amount for the Kochi couple, and we wish them happy journeys!

 

Social EntrepreneurshipSocial Entrepreneurship

Aakar Innovations, a for-profit social enterprise founded by two young and passionate social entrepreneurs, began a brilliant campaign to raise awareness and funds for women’s empowerment. Their initiative involved not only educating underprivileged women on sanitary habits but teaching them how to make low-cost sanitary pads and promote sanitary awareness. A truly empowering initiative!

The year that was has been an amazing ride for Ketto. We can’t wait to see what the future holds. Here’s to the future. Here’s to a better world. Here’s to seeing some incredible creative projects come to life. To infinity and beyond!

– Varun Sheth

To Jammu & Kashmir With Love (Celebrities campaign for J&K)

In support of Jammu Kashmir flood relief efforts

The floods in Jammu & Kashmir have caused massive devastation to the state of Jammu and Kashmir. Hundreds of thousands of people have been affected by the natural disaster. Homes have been destroyed, submerged or washed away. Lives have been lost, including some very young ones. Schools, workplaces, hospitals…so much has been obliterated. J&K will have to rebuild everything brick by brick once again, to get back on its feet. People will have to start from scratch to build their homes again, to build their lives back.

But this is still a far cry from the situation at present. Right now, what the people of J&K desperately need is the very basics – food, water, clothing, hygiene products like toothbrushes, sanitary pads etc., and shelter.

The people of India have heard this cry for help. They have come together to stand by their countrymen and lend a helping hand. Celebrities like Hrithik Roshan, Abhishek Bachchan, Varun Dhawan, Dia Mirza and Ketto’s Kunal Kapoor have all kick-started fundraisers on Ketto to raise funds for the hundreds of thousands of people hit by the floods. Nargis Fakhri has begun a birthday fundraiser dedicated to J&K. And these campaigns are all drawing strength from the people of India who want to not just help their favourite celebrity reach their fundraising goal, but who want to help their brethren in their time of need.

In fact, several have reached out to Ketto and begun campaigns of their own to help raise more funds for the people of J&K.  At present, there are 19 active campaigns raising funds to help J&K get back on its feet. A total of Rs 19,51,290 has been raised so far and we still have a long way to go.

Ketto has partnered with the NGO CARE India to help get funds to where they are most needed. CARE India has been involved in humanitarian efforts in our country for over 60 years and is armed a skilled response system to rehabilitate J&K.

Kunal Kapoor has stated, “Being the co-founder of Ketto, a crowdfunding website for social causes, I’ve had my finger on the pulse of humanitarian efforts for a few years now. It was only natural for Ketto to join in the relief efforts underway in Jammu & Kashmir. Ketto chose to partner with CARE India specifically because of their well-planned disaster response. With Ketto supporting the fundraising and CARE India spearheading the relief efforts, we hope to send the people of Jammu & Kashmir the help they so urgently need.”

 

If you want to be a part of this response to J&K’s need, you can give to any of the campaigns here.

If you’d like to do more and begin your own campaign for the relief effort, click here!

 

 

 

Bend It Like Bollywood! (Tigi Foundation)

TIGI Foundatioin leaderboardWe’re counting down to the star-studded football charity match that’s happening at the Cooperage Football Grounds in Mumbai this Sunday evening! The testosterone levels are rising…! Celebrities like Aamir Khan, Salman Khan, Imran Khan, Hrithik Roshan, Abhishek Bachchan, Tiger Shroff, Sohail Khan, Kunal Kapoor, Dino Morea, Marc Robinson and so many more will be on the battlefield this monsoon. There’s going to be plenty of estrogen pumping through the field as well, with Kiran Rao, Nargis Fakhri, Hazel Keech, Elli Avram and Kiara Advani lacing up their cleats as well!

Here’s the entire player line-up: Aamir Khan, Salman Khan, Imran Khan, Kiran Rao, Abhishek Bachchan, Hrithik Roshan, Rahul Bose, Sohail Khan, Tiger Shroff, Sushanth Singh, Ram Sampat, Karanvir Bohra,  Armaan Jain, Hazel Keech, Kunal Kapoor, Nargis Fakhri, Elli, Kiara, Raj Kundra, Karan Wahi, Dino Morea, Shoojit Sircar, Marc Robinson, Caesar Gonsalves, Karan Mehra, Shabir Ahluwalia, Sachiin Joshi, Ritwik Bhattacharya, Vikram Thapa, Ameet Gaur, Aditya Roy Kapoor and Vikram Singh. Whew! Everyone’s coming together to help Tigi Foundation raise funds and build a shelter for Mumbai’s abandoned animals.

If you’re wondering what ‘TIGI’ means, it’s an acronym for ‘Trust In Goodness Inside’ and is also the name of a much-beloved pet cat belonging to the Khan household. Tigi Foundation is a wonderful non-profit organisation begun by Nuzhat Khan in 2012 and is supported by her son, actor Imran Khan, and brother, activist/actor Aamir Khan. Nuzhat Khan, a psychoanalyst by profession, has nurtured over a hundred animals at her Pali Hill home over the years, and felt the need to do more. Thus began Tigi Foundation. May its tribe increase!

This celebrity-packed football charity event aims to raise funds and build a state-of-the-art animal welfare shelter near Mumbai that will provide TLC for a hundred animals at a time. To achieve this goal, the foundation is offering some rather exciting rewards, like an opportunity to participate in the charity football match itself, or toss the coin at the start of the game, or attend a cooking session with Kiran Rao, or a workout with Imran Khan, a drive in his Ferrari, or even a chance to visit the sets of Aamir Khan’s latest film!

Here’s the entire list of rewards:

500      Get a ticket to the game (Quantity – 1000)

5000    Get an exclusive digital photo-collage of all the players at the event (Unlimited) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

7500      Click a selfie with your favorite actor at the game- Rs 7500 (Unlimited) + Get a ticket to the game + A TIGI Foundation T-shirt (Unlimited)

10,000   Get a cooking session with filmmaker Kiran Rao (Quantity – 1) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Rs 12500 Toss the match coin prior to the game- (Quantity-1) + Get a ticket to the game + A TIGI Foundation T-shirt (Unlimited)

15000 Get a copy of the Dhoom 3 DVD with a personal autograph from Aaamir Khan & Abhishek Bachchan  (Quantity – 3) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

20000    Get a signed jersey of both teams (Quantity – 3) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Rs 50,000   Either work-out with Imran Khan at his personal gym or a drive around Mumbai with him in his Ferrari (Quantity – 2) + Get a ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Rs 75,000         Get a chance to hang out with Aamir Khan on the sets of his next film ‘P.K.’  (Quantity – 1) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Rs 1,00,000  Get to be part of the team and play in the upcoming game on 20th July (Quantity – 1) + A ticket to the game + A TIGI Foundation T-shirt (Unlimited)

Want a chance to be part of the fun?!