Crowdfunding Do’s And Don’ts

We all need money, don’t we? You may need it to support someone or help yourself. For instance, at this very moment on Ketto, a mother is looking for help to fund her son’s Cerebral Palsy treatment and an NGO is crowdfunding to build a rehabilitation centre for acid-attack victims under their care.

Crowdfunding India gives you a chance to finance initiatives, which have been proposed by either an individual or NGOs. Nonprofits and different individuals can use Ketto to voice their monetary need without hesitation to several people quickly and simultaneously. They can fund their causes by garnering support and belief of individuals and corporates, collectively.

But there are certain crowdfunding do’s and don’ts that you need to keep in mind while presenting your fundraiser – here you go!

1. Tell your story

For people to support your cause, they need to be invested in your story. Without knowing the reason behind your fundraiser and how important it is to you, people may not feel inclined to contribute to your fundraiser! So, don’t hesitate to share. You can read the steps to creating the perfect fundraiser page here.

2. Form a team

Instead of doing this all by yourself, make it fun by roping in your close friends and family members. Give them the responsibility of raising a small amount of your goal and keep exchanging updates on the progress of the fundraiser.

3. Make a plan!

You need to prepare a plan that includes the messaging and promotion of your cause using different platforms. Posting on social media, organizing an event surrounding the fundraiser, updates, interactions, maybe rewards, taxes, press release, etc. need to be properly planned keeping the timeline of the fundraiser in mind.

4. Communicate

Do not neglect any of your well wishers or supporters. Keep them abreast of the latest happenings with regards to the fundraiser. And don’t forget to thank people who are taking a few minutes out of their busy lives to listen to your story.

1. Think creating a fundraiser is enough

In fact, that is just the first step! The steps following the launch of the fundraiser are critical for its success. There, you will have to reach out, generate interest, and get supporters for your cause.

2. Expect funds to come in immediately

It is erroneous to think that you would achieve your financial goal the moment you post an appeal or immediately after the first contribution comes in. The only way to get more support is to spread the word in your network of friends and family using Facebook, Twitter, Whatsapp, e-mail and even calls.

3. Hide the progress of the fundraiser

You need to be completely transparent to your followers. You need to be upfront about the reason for the fundraiser and where and how the funds would be used. Keep them updated on the latest happenings of your fundraiser.

4. Ask for more than you need

People are not ignorant. Asking for more funds than you require for your cause could create a negative image about you and your fundraiser and could hamper the credibility of the fundraiser.

If you have questions during the course of your fundraiser, you can always get in touch with the Ketto fundraiser manager assigned to you at the start of your fundraiser. Let’s get started, shall we?

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