Tag - crowdfunding

Your Guide To Create Meaningful Impact & Win Free Tickets To The Global Citizen Festival India

Global Citizen India has partnered with Ketto to giveaway 1,000 free tickets for Global Citizen Festival India, headlined by Coldplay, JAY Z, and several Indian artists to people who raise funds for causes they support.

Ketto is truly honoured and excited to be a part of the world’s largest movement to end extreme poverty by 2030. Global Citizens can raise funds for any of the following causes – quality education, gender equality and water, sanitation & hygiene (WASH) and get a chance to experience the most anticipated Festival of the year.

Note: This is NOT an action journey. It’s a different way to win tickets.  The first 50 that successfully raise Rs. 50,000/- (1st Phase) for any cause they support will win 4 tickets each.

The fundraising activity is split into 5 phases with the following goal amounts:

1st Phase | Rs. 50,000 – the first 50 people get 4 x tickets
2nd Phase | Rs. 50,000 – the first 125 people get 2 x tickets
3rd Phase | Rs. 75,000 – the first 125 people get 2 x tickets
4th Phase | Rs. 90,000 – the first 125 people get 2 x tickets
5th Phase | Rs. 1,00,000 – the first 25 people get 2 x tickets

If you’re the fastest to successfully raise funds, you will win entry into the Global Citizen Festival India.

The first phase of tickets will be won by the first 50 people to raise Rs. 50,000. The second phase of tickets will be won by 125 people who are the fastest to raise Rs. 50,000. The third phase of tickets will be for 125 people who are first in raising Rs. 75,000. Tickets from the fourth phase will be won by 125 people who are the first to raise Rs. 90,000 and subsequently the last phase of tickets will be won by 25 people who are the first to raise Rs. 1,00,000. To understand this properly, read our FAQs.

How you can ace the fundraising challenge:

– Scroll down on your dashboard (under the ‘Manage Fundraiser‘ section), and you’ll find respective buttons to post on Facebook, Twitter & even send a message to multiple friends on Facebook. Spread the word to get your donations rolling. There’s no shame in asking – you’re doing this for a wonderful purpose!

– Draft a WhatsApp message with the fundraiser link and circulate it among all your groups – school, family, college, work, all! Spread the word and get your friends to donate to your cause. For once, you won’t find the notifications annoying.

– The ‘update’ feature on your Ketto fundraiser page is like your microphone. Every time you have an announcement to make or you feel you need more hands, just update your fundraiser page with the progress and the amount you need to hit your goal. As soon as you do that, an e-mail and an SMS will be sent to all your supporters encouraging them to give your fundraiser another voice. It’s the best way to let them know that all their donations are benefitting the cause they supported. What a beautiful way to get your loved ones to do good!

– If you feel like you need more guidance or advice, you can always get in touch with your Ketto fundraiser manager, who’s just a call/email/SMS away. You can also chat with them via the chat interface available on your fundraiser page.

– Keep checking the challenge updates to find out how many have already aced the fundraising challenge. Even if you miss out on winning the challenge, don’t worry: you have done your part for this powerful movement.

This fundraiser will give you the two most valued experiences of your life – having raised funds to contribute to the world’s largest movement and being a part of the first ever Global Citizen Festival India. Let’s do this, Global Citizen!

Let’s begin!

The Rise of Indian Crowdfunding Websites

power of people

Despite being the second largest country in the world in terms of population, India has been relatively late in entering the tech market. However, Indians have been making headlines across the globe for their excellent achievements. It was only a matter of time before global attention turned towards India’s local markets. Some of the world’s largest businesses have now begun tapping into this newfound potential. This has led to the rise of online shopping websites as well as Indian crowdfunding websites.

Crowd, Power of people, crowdfunding

credits: spectatorUK

Crowdfunding in India

India is widely regarded as a pretty impoverished country. A majority of people live below poverty line, and even though the government has introduced a number of measures to combat it, they have shown little success. Crowdfunding is one of the best methods that can be employed by the locals to combat major issues in India. People can set up crowdfunding campaigns on Indian crowdfunding websites to achieve their personal goals or to work towards community development (such as fixing a local monument or repairs on a historical building, etc.)

The Rise of the Tech Sector

Over the past few years, the tech sector has blossomed in many parts of India. Laptops and smartphones have become very common, with a number of local manufacturers now offering cheaper products. As a result, this has allowed more people to get access to the Internet. Crowdfunding can tap into the potential of the local market, allowing people to fund private campaigns using simply their VISA or Mastercard credit or debit cards. Transactions can be processed within minutes! Perhaps the biggest reason why crowdfunding has proven to be such a popular concept in India is because it’s completely secure and constantly monitored, thus minimizing the chances of any type of fraud.

credits: Mckinsey

credits: Mckinsey

Crowdfunding Is The New Temple For Charity

Temple, Church, Mosque. Charity, Support

India is home to many religions, some old and some very old. As we all know, each religious community marks its presence in an area by building brick and mortar structures with an idol representing its source of divine power. These structures also serve as centres of community service, where people living in impoverished conditions come for food, shelter, emergency relief or any kind of economic support.

There’s no denying that the power of religion is irreplaceable. However, the integration of technology and the internet has given rise to new avenues for charity.
The popularity of the concept of online crowdfunding has opened up gateways for anyone, anywhere to give and receive help.
For instance, earlier people who turned to temples, churches, mosques or gurdwaras to seek monetary support in case of an ailing family member or a broken house, now have the option of turning to each other through online crowdfunding. People in need can gather the same support online from family, friends, acquaintances and sometimes even strangers.

Here at Ketto, we’ve seen people crowdfunding to seek help for various causes such as – the treatment of a rare disorder like Cutis Laxa, battling sudden diagnosis of breast cancer, getting someone back on their feet after an accident, building a shelter for the needy and many more. Not just for seeking help, online crowdfunding has also been the right place to go to when it comes to earning good karma by helping in the form of donations. Donation boxes at these religious centres are equivalents of fundraisers on crowdfunding platforms.

On Ketto, at this very moment, anybody who wishes to help the society will be able to make a difference to any cause they believe in, by donating to the fundraisers on Ketto.
While charities at temples are largely run by donations from affluent people, online crowdfunding has created room for anyone, from anywhere to donate any amount they feel they can afford to. The gap between the rich and the poor has also reduced as even the poorest communities living in the most marginalised spaces are able to get support from people across religions and geographies. And all this through the power of online crowdfunding.

In reality, the underlying principle of religious centres and online crowdfunding is the same – to unite helpers and seekers so that the society can become a better place – a place of equality.
So the next time you find yourself or someone you know in a situation where there’s an urgent need for funds, don’t forget to turn to the new age temple for charity – online crowdfunding.

Want To Know How Crowdfunding Works? Nothing Can Make It Easier Than This!

As much as the term crowdfunding online might sound complex, the entire concept behind it is quite simple and easy to understand. While some of us know crowdfunding platform and have used it in the past, here is a simple analogy for the uninitiated. Trust us, it doesn’t get easier than this.

Let’s go back to pre-school; remember the story of the thirsty crow? 

Once upon a time, there was a crow. He was very thirsty. After having struggled for a while, he found a large pot with some water in it. But the water was too shallow, so he could not drink from it. Then he got a brilliant idea.
Little by little, he trotted around, picking each scattered pebble. He collected each pebble and put it inside the pot. After a while, the water finally came up to the surface. The thirsty crow drank his fill and happily flew away.

Now imagine the story a bit differently.

Imagine you are the crow, while your thirst is your need. You could be in need of anything – higher education, disaster relief, medical or health support, or even the means to move ahead with a creative idea that you have. The gap between your thirst (need) and water (what fulfils your need) are the funds that you are falling short of. Each pebble that you pick and drop in the pot is a donation from someone who wants to, and can support your cause. The pot that contains water is the fundraiser page that you can create on a crowdfunding platform.

While the crow in the story had to fly to each pebble, you can find your pebbles using modern day tools like social media, SMS, e-mails or calls. With crowdfunding, everyone who is online adds to the possibility of adding another pebble in the pot. Little by little, each pebble can bring the needed resource to the surface, bringing you closer to your goal. Once the pebbles are enough, you will be able to quench your thirst. Or in terms of Crowdfunding India, your fundraiser would have been successful.

Explain crowdfunding easier than ever

Credits: pinterest

We love demystifying crowdfunding, so if you have any questions, leave a comment or you can even tweet to us using #SchoolOfCrowdfunding.

If you want to give explaining crowdfunding platform a shot, go ahead and share your ideas in comments.

4 Things You Need To Know Before Starting A Fundraiser

Facebook, Twitter, Whatsapp, Social Media Promotion

At various points of time in life, we realise we need more money than what we have, to get things we need or like. It could be money for a medical emergency like sudden diagnosis of cancer or for an expensive piece of equipment you need to shoot a documentary.
After several cost cutting plans and peeping into your savings, if you still don’t have the amount you need, what can you do? Turn to online crowdfunding!

In the last 4 years, over 20,000 individuals have successfully used Crowdfunding India to raise money for personal needs, charitable causes and creative ideas on Ketto.

Before you start out, there are some doubts that are bound to pop in your head. Let’s address them right away!

Asking is not embarrassing

“How can I ask people for money on a public platform, isn’t it awkward?”

Ask how to make money online

credits: clipartkid

Trust us, it’s really not!

You’d be surprised to know there are people out there who are ready to support you with small or big amounts of money, kind encouraging words or simply help with reaching out to more people – all you need to do is ask. Remember, we all want to help each other and a crowdfunding platform like ours is where both helpers and seekers meet.

Just creating a fundraiser page is not enough

Many people have the notion that creating a fundraiser page on a crowdfunding platform is all they need to do to see donations pouring in. Using crowdfunding online effectively can do wonders to your fundraiser but just like any other thing you do – the more heart you put into it, the better are your chances of hitting the goal. To reach out to people, you have to spread the word on social media and get in touch with all your family members and friends.

Social Media Celebrities

credits: pocketors.com

If you start a fundraiser on Ketto, you’ll be assisted at every step by a fundraiser manager assigned to you. So start a fundraiser, follow our tips and watch it become a success.

You don’t have to be a social media celebrity to raise funds

Many of us are apprehensive about taking our cause online for the fear that it might not be well received. Let us assure you that this is not the case – now or ever!

Social Media Influencer to Start a Fundraiser

Credits: Bigcrab.net

While having a following anywhere, online or offline can be a huge plus, it is not necessarily a prerequisite for one to start an online fundraiser. There is no fixed algorithm to know how much impact your story will (or won’t) generate until you have shared it with the world. Once you have, reaching out to celebrities and social media influencers who can help you with your cause is easy – all you have to do is ask!

This is going to be the best experience of your life!

People who have raised funds successfully have often been overwhelmed with the kind of support and love their fundraiser has received. Some have even gone ahead and included it in their CV as one of their most proud achievements.

Bring a smile to someone's face by starting an online fundraiser

Credits: Adventurewomen

Here’s what people who have used Ketto have to say about their crowdfunding experience:

“Within the first half an hour, when I received the first thousand rupees, that’s when I believed that this could actually work. And that pushed me to go wilder on social media. By the end of the day I managed to raise 1 lakh rupees, which I thought was impossible.”

Nishant (raised funds for a hit and run victim)

“All backers loved this fundraiser and came forward with their excellent support. I think, crowdfunding platform had never been so easy. People should definitely use crowdfunding platforms as they can raise funds for any cause and there is no limitation or boundaries for what so ever amount they wish to raise. Ketto is contributing to the society by helping people to realise their true self and any fund problem can be solved with it if the fundraiser owner is really serious for the cause.”

Shwetanki Sharma (started a fundraiser for the elderly and underprivileged)

So, you see, all those apprehensions are only in your head! Once you act on the fears that hold you back, the only way to look is forward! If you’ve been wanting to raise funds and have concerns/questions too, tell us in comments or you can write to us at info@ketto.org

Knot Of Protection: Celebrating Raksha Bandhan With A Twist

Celebration of Raksha Bandhan

India is a land of a diverse variety of religious beliefs and as a consequence, we also celebrate a wide variety of festivals. India is known for it’s larger than life festivities throughout the world. Today is Raksha Bandhan, another important festival that celebrates the ‘protective’ nature of the relationship shared by a brother-sister. The word literally means ‘the knot of protection’, something that siblings also tie on each other’s wrist as a symbol of the bond.

While the festival was initially limited to brothers and sisters from the Hindu fold, it hasn’t been left out from modernisation. We all have rakhi brothers and sisters, and we have stopped limiting our love to a religion or sect. People have also started challenging the typical archetype, doing so beautifully. Here are a few inspiring people who are positively twisting the idea of ‘Raksha’(protection) and ‘Bandhan’ (relationship).

The Sister Who Risked Her Life


What if your brother, sister, or a loved one had failing kidneys? Would you go to the extent of giving them one of yours? Sounds like a Hindi movie plot to you, doesn’t it? However, it is the true story of a woman who decided to donate one of her kidneys to save her younger brother’s life. Due to lack of funds needed for the procedure, she started a fundraiser on Ketto, seeking help from others. Her will and love for the bond became her strength and helped her overcome any obstacle that stood in the way of her brother’s well-being. Now that’s what we call a real celebration of bonds, won’t you?

The Sister Who Protected Her Brother

The way we are looking at the dynamics of the festival is changing. As more and more women are becoming a part of the workforce, we are seeing a major shift in who takes up the role of the protector.

Imagine this. A guy named Arjun from Hyderabad develops a rare genetic disorder that has restricted him within his 10/10 room. This is because of disproportionate growth in his body, where one of his limbs has grown abnormally (to 163 kgs approx), keeping him away from light & open air for 5 years!

This is a true story.

arjun shalini

Had it not been for his sister Shalini and the power of crowdfunding, the wait for freedom and open skies would have lasted much longer. Arjun now has an equipment that allows him a social life, human interaction and sharing of experiences, all thanks to his sister Shalini and the 46 backers who supported her cause through Ketto.

Rakhi: A Celebration Of Bonds Beyond Blood

Who said that you have to be Indians to celebrate the Rakhi bond? In fact, you don’t even have to share the same race or ethnicity to celebrate the virtue of a brother-sister relationship. We can say so because of people like Uttam Banerjee, who helped two terror survivor sisters from Nairobi who were stuck in India after they had exhausted all their money on medical treatments and hotel bills. Who would have thought that the Kenyan sisters would find a brother timezones away, and one who would source many more brothers, sisters and believers for them – all through online crowdfunding.


Rakhi is the celebration of that bond which two people share without desire. We should make every possible attempt to nurture and protect the purity of this bond, irrespective of whether blood ties come with it or not! In a relationship where you vouch to protect the one you love, divisions of gender, race or religion hardly hold value!

Not All S/Heroes Wear Capes

Who are s/heroes? Are they just limited to fantasy entertainment or do they exist in reality as well?

At Ketto, we have the privilege of meeting real-life s/heroes everyday. Now they may not wear capes but they carry their super powerful passion within them that translates their good thoughts into inspiring deeds.

Say hello to the Superheroes of Ketto!

Super Empowerer Nikhil Sarup

The 82 year-old veteran dancer Tara Balgopal had a postal stamp issued in her honour back in the day. She was later living off charity in a dilapidated house at the mercy of her neighbours. While many of us were busy blaming the government and feeling bad for her, Nikhil Sarup took that extra step beyond likes and shares and decided to visit her in Delhi.

Our Super Empowerer used crowdfunding and raised more than Rs. 8,00,000 for her. She now has a proper, well-furnished house to live in, with electricity, a tiffin service and a way better life.

Super PawProtector Amee Mendez

This woman has been taking care of about 47 dogs for 11 years now, all by herself! From their food to medical needs, Amee single-handedly takes care of everything until they get adopted by a capable, responsible family. She always puts her love and passion for animals above everything, even her own needs. With time it became difficult to tend to these dogs’ needs, so she turned to crowdfunding platform for help. And guess what? It just added to her super powers!

SuperDad Papa Reji


Papa Reji has 24 children. Children affected with HIV have been living with him for more than a decade now. Despite limited income and means, he has successfully managed to provide them with the dignified days they deserve, some of which, he did through crowdfunding on Ketto. Fathering so many kids and protecting them from social evils for all these years makes him a definitive SuperDad for us!

Wizpowerer Prakash Aroor

Nobody understands the power of empowerment through education better than a publisher! Wizpowerer Prakash Aroor did not protect coconut vendor Sadashiva from any accident or lethal event, rather he brought together the resources that he needed for a sustainable and progressive life. Through crowdfunding, Prakash gathered money from like minded socially active individuals, and now aims to support him with his personal health and daughters’ educational needs.

Neither is this doomsday, nor is there a Joker or Loki in this world. Our evils are much more real but the bright side is that we do not need superhero costumes or superpowers to combat them. All we need is the intent and passion to reach where we aim to.

How Crowdfunding Can Rescue You From Helpless Situations

Reaching out to a crowd for help has existed in our lives since the beginning of human civilisation, or perhaps even before. At some or the other point in our lives, we all have reached out to our friends and family for support.
Using the internet as a medium for asking for monetary help became a concept only as recently as 1999, by the name crowdfunding. Along with being quick and convenient, what makes this approach truly unique is the number of people it allows you to reach, thus multiplying the possible help you can get.
It can rescue you from the most helpless situations that life throws at you. Here are 4 situations in which you can turn to crowdfunding:

After a natural calamity

Credits: NDTV

Credits: NDTV

Natural disasters are something that we have no control over. If you feel helpless looking at images of the aftermath, there’s a way to go beyond praying and hoping for their welfare. As a matter of fact, more than Rs. 100,00,000 has been raised for disaster relief through online crowdfunding for Chennai floods and Nepal earthquake with help from responsible individuals and charity partners.
For the recent Assam floods that displaced more than 18 lakh people and animals, fundraisers on Ketto have raised over 10 lakh so far. This was because there are people who care enough to want to do something about the situation.

When medical bills start piling up:

credits: NDR

credits: NDR

Unexpected events are parallels of one’s life, and we don’t always know what do about them. What do you do when someone you love or care about meets with an accident? If he is not financially strong, you might help him with all the cash you can spare, but that is not always going to be enough. You might end up asking more friends for help, but we all know how medical emergencies are- it’s like you’re on a sinking boat in the middle of the ocean. You’ve got to fill the hole, and you’ve got to do it fast!
This guy called Mangcha would have had to undergo an amputation, had his friend Nishant not started an online fundraiser in the nick of time. More than 4000 individuals have used medical crowdfunding to pay for their hospital bills and high treatment costs using Ketto.

When you want to help someone:

credits: theemotionmachine.com

credits: theemotionmachine.com

Many a times, we might also come across incidents or situations over the internet that spark a burning desire within us to do something to change the way certain things are. But what do we really do? Some of us might take to introspection, as in what could have been done, or just talk about it to our friends and tell them how we feel. There is another way to help so many stories you read over the internet everyday – take it up ourselves.
Here’s Nikhil Sarup’s story of how he made an 82-year old dancer, dance all over again by starting a fundraiser.

When you have a brilliant idea:

credits: licdn.com

credits: licdn.com

We’re the startup generation. By the time you reach the end of this sentence, someone, somewhere might have come up with an idea that has the potential to become a huge success. So, if you have a great idea and know the time is right, you don’t have to wait until you have accumulated enough funds to start. Put your idea out there through an online fundraiser and gather funds for it. Arjun Menon, raised money through crowdfunding to sponsor his participation in the esteemed sustainability project of Antarctica ‘2041’! So if you have a brilliant idea and you’re waiting for funds, let’s begin, shall we?
A calamity, pending bill, creative idea or simply helping something your care about- the power of people coming together can help you with any of your needs. Spread the word by sharing with the world so that persons in need can live and do better despite their means.

Ketto and Lakme Fashion Week – for the Masses

Fashion evokes different reactions from different people. To most people, it stands for Haute Couture or ‘high fashion’. They interpret this as a mish-mash of designs, trends, accessories and fabrics targeted at the rich and famous. A wrong perception that has endured through the years, and which hurts the fashion industry and consumers alike… Because, in reality, not all fashion is elitist, or fancy.

In the last decade or more, a whole new generation of designers has emerged in India that is interpreting fashion in more socially-relevant ways. These highly talented designers are creating sustainable, eco-friendly, affordable, and conscientious fashion that celebrates diversity, Indian culture, women’s empowerment, a globalized world, and several concepts that affect the lives of the common Indian. These designers are using Fashion as a medium to eliminate the gender, class and community divide which has been a defining aspect of Indian society, unfortunately.

That is why, when some of these designers approached Ketto to raise funds for an upcoming event, Ketto was more than happy to be associated with it.

Lakme Fashion Week (LFW) is a bi-annual fashion event that happens every February and August, in Mumbai. As a hallmark event of the fashion industry, LFW brings not only designers, textile, jewelry and leather product manufacturers, but also several celebrities, socialites and bloggers together, creating a huge launch-pad for fashion designers. In the past, LFW has been instrumental in launching reputed designers/brands such as Rahul Mishra, Nachiket Barve, Masaba Gupta, Kallol Dutta and Aneeth Arora among others.

The 20th edition of the event happening on 26th August 2015, which is the Winter/Festive edition, will see over 500 young designers participate in the event and showcase their creations. Being a high-profile event, designers have to bear significant expenses for creating their designs, marketing collateral, publicity in online and print media as well as managing logistics, team management, and networking needs.

Seven of these participating designers: Shivangi Sahni, Ajay Kumar, Kriti Tula, Ishita Mangal, Charchit Bafna, Jebin Johny and Siddhartha Bansal have chosen Ketto’s crowdfunding platform to raise funds for the event. Each of these designers are unique in their own way and their creations stands out in the crowd.


Ketto created a unique page for each of these designers so that they could express their ideals and desires in their own words.

With 5 more weeks to go for the event, we are confident these designers will be able to generate the desired funds from like-minded people who appreciate and identify with such causes.

Ketto targets $100m by crowdfunding; gets $700k investment led by Calcutta Angels & The Chennai Angels

July 16, 2015, Mumbai

Mumbai based crowdfunding platform for social, personal and creative projects – Ketto has raised $700k in funding led by Pradyumna Dalmia, deal champion of Calcutta Angels and Sudhir Rao, deal champion of The Chennai Angels and co-founder of IndusAge Partners.

The other investors in the round include – Singapore Angel Network, Anupam Mittal, Indian Internet Fund, Letsventure, Chennai Angels, Calcutta Angels, Intellecap Impact Investment Network (I3N), Ah Ventures, and Project Guerrilla.

With the infused funds, the startup plans to double its technology and business development team with an aim to reach $100m in volumes by crowdfunding.

Ketto also plans to expand operations in Singapore, Indonesia, Malaysia, among other South-East Asian countries.

Founded in October, 2012 by Varun Sheth, Bollywood actor Kunal Kapoor and Zaheer Adenwala, Ketto is Asia’s largest crowdfunding platform for social, personal and creative projects, according to crowdsurfer.com.


The company has witnessed a growth of 3000% year-on-year basis in terms of volumes, and in the past few months, has been Crowdfunding India close to a crore monthly.

In the last 12 months, multiple celebrities & corporates have backed various projects by raising funds on Ketto. The list includes names like – Hritik Roshan, Amitabh Bachchan, Anuskha Sharma, Myntra, StarSports, among others.

Recently, Ketto has created first-of-its-kind partnership with Lakme Fashion Week – to provide a platform to the seven Gen Next designers to garner funds to launch their label at the upcoming showcase in August, 2015 in Mumbai.

With global crowdfunding market estimated to reach $96bn by 2025, and Asia being the key growth driver, Ketto is uniquely positioned to amass maximum support for a project of any kind – be it disaster, social, technology, creative or personal.