Doing Good Is In Vogue! (Vogue India magazine’s #VogueEmpower movement)

Vogue India empower movement

Fashion magazine Vogue India is empowering women as part of their seventh anniversary celebration.

Fame is a powerful medium. Team Ketto knows this for a fact, thanks to co-founder Kunal Kapoor who uses his Bollywood celebrity to promote social good. (We believe he has an infinite resource of good karma because of this. Kudos to him!)

Fame isn’t the only powerful entity out there, though. Fashion is a powerhouse too. Think about it – fashion has been known to influence not just our choice of attire, but thought, opinion and lifestyle too. Keeping in mind that with great power comes great responsibility, Team Ketto is happy to share that fashion magazine Vogue India has chosen to use their superpowers for good. For social good. How very good!

Vogue India kicks in their seventh anniversary celebrations this October with a massive movement focusing on women’s empowerment. The aim of #VogueEmpower is to foster a spirit of agency and change. The fashion monthly’s multipronged approach towards effecting positive change is both haute and cool!

Vogue India editor Priya Tanna says, “The idea is to engage with Vogue’s circle of influencers and thought leaders to become our pledge-makers, our agents of change.” The magazine talks the talk in their latest issue, featuring incredible real-life stories and soul-stirring manifestos of inspirational women like journalist Barkha Dutt and social activist Kiran Bedi.

The magazine also walks the walk. They’ve enlisted 100 pledges from people like actor-activist Aamir Khan who has pledged to spread the word about #VogueEmpower via social media. The actor has also joined hands with Ketto via his socially conscious show Satyameva Jayate that raises social awareness and urges people to give to various social causes.  Aamir Khan was also part of the Tigi Foundation charity football fundraiser that raised funds for an animal shelter. In short, Ketto salutes Aamir Khan!

Another ambassador for #VogueEmpower is Anupama Sharma, who has pledged one lakh rupees each year towards the Ketto fundraiser for Khabar Lahariya, a rural women-run newspaper circulated in UP and Bihar. This all-women run newspaper is breaking journalistic ground with their fearless coverage of local rural news. The newspaper recently celebrated their twelfth anniversary by asking their supporters to fundraise for them. The campaigns have collectively raised nearly thirteen lakhs for the newspaper. Three cheers for the amazing spirit of goodness and change!

#VogueEmpower hasn’t stopped there. The fashion magazine has collaborated with brands to fuel the movement further. Gucci has devoted space on their website for #VogueEmpower supporters to donate and give back for a good cause. And the magazine has enlisted Louis Vuitton as an agent for change – the brand has joined hands with NGO DakshinaChitra that works to educate women.

Looks like it’s getting more and more fashionable to be a change-maker!

Want to be part of the change? Give back to a good cause!

Click and choose a campaign to support!

Be an agent of change by starting your own fundraiser. Click here!

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