They call it social media culture, and, if you are thinking to join the crowdfunding community, you sure need to get acquainted with the social media culture and its inter-relation with crowdfunding. The latter has been a part of our life, knowingly or unknowingly: one of the major reasons being its presence in the social networking space, including – Facebook, Twitter, Google, Google+, YouTube, Pinterest, Tumblr, and many others – to fuel a campaign and reach out fast and far among the masses.
Did you know that there are approximately 243 million Indian internet users who connect like an extended family through social media? Today, as crowdfunding gains momentum in the market – so much so that in 2014 crowdfunding raised $16.2 billion globally, and is all set to make it $34.4 billion in 2015 (according to 2015CF – Crowdfunding Industry Report) – arguably, the most important point to be made has to do with approval and buzz created from potential donors on social media platforms. It’s always better to choose the right platform and use them to the best of their potential. You ask how? We give you the answer:
Facebook – Promote your campaign page by sharing the url, photos, videos, and timely updates about the campaign on Facebook. Keep announcing the project/campaign status and thank your followers. This in turn helps you to get more likes, shares. Do not forget to promote the rewards. Facebook is the most browsed social site with a large base of 100 million users. You just need to use it wisely.
Twitter – Facebook should be linked with your Twitter account so that an update on Facebook gets automatically tweeted. A short and crisp message or news feed can make a big difference. India has 33 Million users. Tweets should be added as the campaign proceeds and you can always retweet your followers with a reward link. Pretty cool, eh?!
LinkedIn – Mostly used by professionals , LinkedIn has 26 million users. It is a great platform to market a campaign to raise funds. When you know your target community, it becomes even easier to choose the right social networking platform. Now, all you need to do is respond quickly and interact with every member who is linked with you through LinkedIn.
Google+ – Heard about Google ads? That’s right; Google+ helps you to build communities through Google ads, videos, and blog posts. They now have a new feature called +Post Ads where you can advertise through Google Display Network. India has second most users of Google+ after US and thus reaches a larger audience with its numerous sources and gives your campaign ample exposure.
Blogs – The real story behind a campaign needs a tad more explanation and emotion. Blogs tell a story but there are a few things that you need to keep in mind while writing them. More than 10 million Indians use blog as a medium to convey a message. The right thing is to get the purpose of the campaign clearly backed by social proof. Connect with your readers through words at an emotional level.
Tip to remember: Do stay in touch with them: one thing Ketto always tries to maintain. Every person associated with Ketto is one of us. As we say, “We believe in the power of you.”
So, the next time you start a campaign, better follow the social networking regime diligently. After all, it is an insanely simple yet effective way for improving your funder base. It is sure to find you a very large audience indeed.