To produce a highly attractive and strong crowdfunding campaign, you need to brainstorm. After all, the aim of a startup is to identify some important and unmet need that its customers possess, and then take an initiative on it. In India, startups are built based on this premise. That is why crowdfunding sites in India are so popular.
Here are three ways in which new businesses and ventures can create better brand value through crowdfunding:
Engage Your Customers
It is important to grab any opportunity for feedback from your customers and incorporate it within the plans for your startup. Crowdfunding sites in India also enable you to get closer to your customers, giving you a chance to field questions and answer feedback, complaints, and ideas. Who knows? Your next idea could be generated from someone who is not on your staff.
Early Adopters and Possible Brand Advocates
In crowdfunding, the people that stand behind your concept’s social proof are the early adopters and possible brand advocates. They are the people who believe in your service or product enough to put in their money for its long-term success. The early adopters are the key to eventual success of a crowdfunding campaign. They give you the momentum needed to share your business vision with family and colleagues, which includes promoting your business through social media.
You also want to consider press coverage, which creates lasting brand awareness for any startup business. This awareness can be translated into a feature story on a blog or a report on a well-known news station. It is a great way to attract backers outside your business network. A good feature story can create a snowball effect, one that will put you in contact with major investors.
Needless to say, press coverage, when combined with crowdsourcing, enables to you to generate social proof and validation for your start-up company. Brainstorming enables you to refine your idea as well. It also gains you loyal advocates and early adopters, all which creates opportunities in the social media field.