Ketto: The Beginning


Read the inspiring article on Ketto founders Kunal Kapoor and Varun Sheth by YourStory, a website profiling exciting entrepreneurs and start-ups in India and abroad. Learn about the beginnings of the duo’s partnership at Ketto. And what actor and activist Shabana Azmi thinks about our crowdfunding  site!


With the growing influence of social media and the internet in a fast-growing, young Indian population, actor Kunal Kapoor has launched Ketto along with Varun Seth, a first-time entrepreneur. Ketto is an online ‘giving’ platform where you can start giving with as little as Rs 100. Kunal, with the help of his friends and his agency Kwan Foundation, looks to bring individuals and corporates from all fields together to support their favorite causes, bringing the ‘fun’ to fundraising. Varun has previously worked for social causes and is very much clued into the area as well.

Ketto was launched on Aug 15th, 2012 and is looking to partner with multiple brands to raise funds for the 20+ charities listed on its platform. Most recently, Ketto has partnered with Mijwan Welfare Society, an NGO run by Shabana Azmi for women’s empowerment, as well as Ogaan Cancer Foundation’s initiative for Breast Cancer Awareness. They haven’t been aggressive on promotion till now but will be aggressive now and will try and raise around INR 80 lakhs in the coming year.


Talking about Mijwan’s alignment with Ketto, Shabana Azmi says, “Earlier, Mijwan Welfare Society did not have access to raise funds online, but with the growing influence of the internet, we felt it was the right time to get on. We wanted to reach out to the youth and the mass at large and raising funds online is a part of it. Ketto has provided a platform for Mijwan and other NGOs to raise funds from all over the world in an easy and safe way. I am certain this is the way forward.”

Read the article in its entirety here.

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