Tag - ketto

Crowdfunding: An aberration in the landscape of fundraising for charitable causes?

At a time when India is making rapid strides to the moon and having other technological advancements, a fraction of the society is still underprivileged. While many a times, we see the government support them, it’s majorly the philanthropic institutions and charities that are trying to help the cause.

Did you know, in our country, there exist approximately 32 lakh NGOs striving to make our society a better living place for the less privileged? Since most of these non-profits exist in the remote areas of our country, their effort goes in vain. So, how can we get them in picture?

To make it a smoother ride for such non-profits, crowdsourcing, one of the oldest process of soliciting contributions from a large group of people from an online community, proves to be a boon. Of all the innovative advances in the online methods of raising funds, the most remarkable has to be the upsurge of online fundraising websites including India’s largest fundraising platform – Ketto.

Check out how charities can support their mission on Ketto – quickly and efficiently!

Ketto multiplies force

Crowd funding on Ketto multiplies the effort to help the needy by gathering a large number of people from varying sectors of society. One person cannot be the change. We, as human beings, need to have complete unanimity in order to bring a revolution. The largest fundraising platform in India does exactly that!

‘Cause crowdfunding on Ketto is cool, fast and efficient

With times changing, outlooks too have undergone a paradigm shift. Processes are no different. Today, when the youth is driven by  the fast and cool lifestyle, the concept of obtaining monetary support online for a cause has hit a home run. It is one of the coolest, and not to mention, the fastest way to gather funds for a cause.

While some organizations and people prefer doing it through live crowdfunding shows, Ketto provides you an online platform to reach a larger number of masses in seconds. Undoubtedly, making it the most resourceful manner of raising funds online.

Charitable causes demand attention

Look at it this way. While crowdfunding is not a cent percent success all the time, it does accomplish a major purpose of educating the masses about the nation’s social issues.

Even if a person doesn’t donate, a little bit of chatter around the subject is most likely to result into a greater support for a cause from his/her friends, family and the extended chain.

Wait no more, start a campaign!

Charities have been constantly working day-in and day-out to solve various problems pertaining in our society. We have an endless list of concerns to look after. It’s time you take the initiative.

Why the 21st Century is Ideal for NGOs

Non-profits of the 21st century are pretty lucky to have social media tools to help them raise funds. Gone are the days when fundraising was a laborious, expensive task that required marketing agencies and fat advertising budgets. Things are easier, cheaper and more do-it-yourself now. It takes less manpower, less time and significantly less money to raise funds today. And it’s all thanks to social crowdfunding websites.

How does it work? Simple. All that’s required is an online crowdfunding platform to put up information about your campaign and the tools of social media to raise more awareness about it. Going online to fundraise may be a dubious concept for some NGOs but what everyone needs to know is that crowdfunding is an effective method to raise funds and awareness. Sure, it figures at 10% of overall funds raised when compared to offline fundraising’s hefty 90%. But the fact is that crowdfunding is a fairly new phenomenon that is growing exponentially.

Using 21st-century tool scan greatly aids fundraisers in several ways:

  • The cost of fundraising is greatly reduced
  • More funds reach where they rightly should – the underprivileged
  • An organisation’s supporter base multiplies
  • This also translates to raising more awareness about the cause and the non-profit

How does the supporter-base increase? Simple. Each campaigner is advised to not only reach out to their own network via social media but is urged to ask their network to spread the word as well. This means that, firstly, if a campaigner posts about their campaign on Facebook, asking them to spread the word further, a large number of his Facebook friends will read and learn about it. Some will help spread the word, which leads to a chain reaction with each person spreading the word to their own network.

In fact, organizations are advised to have a strong online presence to help their fundraising efforts. They must have:

  • A website that is mobile-friendly
  • Tools that allow for online contributions
  • Send out periodic e-newsletters
  • Have a Facebook page

Add to these the tool of social crowdfunding online and you just cannot lose! At Ketto, organisations are not only encourages to start their own campaigns, but are advised to urge their supporters to start campaigns for their non- profit as well. So what’s the process? The form on our website needs to be filled and submitted and the word needs to be spread via social media. We send guidelines and marketing tips at every stage via email that if followed, almost guarantee a successful campaign!

How? Well, we are the ideal online crowdfunding platform in India for NGOs!ngos

Women’s Day Special: 24 interesting facts about women

The moment you begin to understand women, comes a bag full of surprises, and you are like: “Damn! More complications down the line.” It’s aptly said: “It does take a whole lifetime to understand women.” But, no matter how irritated you get comprehending their thoughts, you can’t even live without them. Just think about your mother, your sister, your daughter, your best female friend: don’t you think they are the best thing to happen to you in the world? Yes, right? To mark the glory of womanhood this Women’s Day, we list down some interesting facts about women which are sure to bring a smile on your face, and even leave you in awe. Have a look:

  1. Women speak about 20,000 words a day, that’s 13,000 more than a man.talkative 1
  2. An average woman owns 19 pairs of shoes, but wears only 7.shoe closet
  3. Women spend nearly one year of their lives deciding what to wear.nothing to wear
  4. On an average, women cry between 30 to 64 times a year, while men cry between 6 and 17.crycry 2cry 3cry 4
  5. Men lie 6 times a day, twice as often as women.men lie
  6. Women began wearing heels to look more masculine, as men were the first to wear high heels around the 1600s.men in heels
  7. Women’s hearts beat faster than men’s.blush audrey
  8. Women have more taste buds than men.
    tastebuds 1tastebuds 2
  9. Women think about their appearance 9 times a day!appearance
  10. Heart disease is the no 1 killer of women.heart disease
  11. Women are better multitaskers than men.flatulent
  12. Only 2% of women describe them as beautiful.not pretty
  13. Women blink 19 times per minute, compared to 11 for men.blink blibk
  14. Women live longer than men. Partly because their immune systems age more slowly.I know
  15. Women experience significantly more nightmares than men and have more emotional dreams.nightjmare
  16. Despite popular belief, studies show men are not more flatulent than women.stop it
  17. An average woman eats about 2-3 kg lipstick in a lifetime!lipstick eating
  18. A woman will more easily trust somebody who hugs her for at least 15 seconds.hug
  19. 80% of women’s wrinkles are caused by excessive sun exposure.
    funny wrinkled woman
  20. The first computer programmer was a woman.great
  21. Women have much smaller brains than men.lesser brains
  22. According to researches, an average woman spends about 120 hours a year looking at herself in the mirror, which is approximately 5 entire days a year!mirror
  23. While turning to the call, a woman usually just turns her head, while a man will turn his entire body. It’s because women have a more flexible neck.phone call
  24. Women can’t drive. Ninety-seven percent of women have caused at least one accident in their lives, and the other three percent will before they die.car accident

I am sure you must have unwillingly noticed most of the above mentioned pointers, but never really pondered upon them. Now, since you are aware of more than just a few facts about women, try and make it an awesome Women’s Day for the women around you.beautiful

2 Must-See Campaigns (Tea Shop Couple and American Artist Monica)

We usually wax eloquent about the wonders of crowdfunding. This time, we’re giving the trumpets a rest and letting 2 cool campaigns do all the talking for us.

We promise not to go on about how cool crowdfunding is. Or how convenient it is. Or how easy it is to raise funds online on our platform. Or that it’s free. Or how you can not only fundraise for social causes but personal causes too. We promise. We won’t harp on it.

Instead, we’ve decided to let a couple of really cool campaigns do the talking for us. We’ll just make the introductions.

Campaign Numero Uno

The first campaign is about an elderly couple from Kochi who have been running a modest little tea shop for about 40 years. Vijayan and Mohana are in their mid-to-late 60s. What is unique to them is that they have travelled all over India and 16 other countries across the globe, including UAE, Egypt, Austria, France and Britain.

Their modest little tea shop doesn’t allow them this world-travelling luxury, but the enterprising duo hit upon the ideal method to get the funding they needed. They would take bank loans for travel expenses, go on their little foreign adventure and then return and spend the next 3 years working towards paying off the bank loan.

Next on the couple’s wanderlust list was United States of America. Unfortunately, as often occurs in life, there came a curve ball. Due to their advancing age, banks began rejecting their requests for a loan. Since the tea shop was and is the couple’s only source of funding, it seemed like the couple was going to have to give up on their dream of visiting USA and on further travels.

The media website The News Minute got wind of the Kochi couple’s plight and decided to tell their story. In fact, the website did one better – Co-Founder Vignesh decided to help the couple by crowdfunding for them. And so the tea shop couple’s inspiring campaign was born on Ketto.

Campaign Numero Dos

The second campaign is one from the crowdfunding website Indiegogo. A young American artist named Monica reached out to the online community to help her raise funds for a laptop. Her old one had broken down some time back and she had been borrowing laptops from friends to complete her design work and keep her income flowing.

The curve ball life threw here came when Monica needed to temporarily relocate from Chicago to San Francisco to focus on a new project. In a new city, Monica would not have friends to borrow a laptop from. She needed to get a MacBook Pro of her own. Her solution? Starting a campaign on Indiegogo and sharing her predicament with the online community, requesting for funds and emotional support.

Whereas the tea shop couple’s campaign successfully raised its goal amount on Ketto some time back, Monica’s campaign is still active and has another 10 days to go. Get the feel of a campaign in progress by visiting her campaign page. Check out the fun rewards she’s giving away for the support she gets.

There you go. Two cool campaigns that clearly illustrate how easy and rewarding it can be to fundraise a personal cause online – be it for your desire to travel, to make art, to invent some technological marvel, to sing, to act – or almost anything you desire.

So without much further ado, we invite you to get on Ketto and start your crowdfunding campaign today. Hasta pronto! See you soon!

Bhakti Sharma Does It Again!

Open-water swimmer Bhakti Sharma Tweets about breaking world record

Ketto is proud to be part of world record holder, open-water swimmer Bhakti Sharma’s amazing success.

If you were to meet her in passing, Bhakti Sharma would seem like just another twenty-something lass, making her way into adulthood. If you were to delve just a little bit deeper, you would realise you’re in the presence of some incredible talent.

This young lady is an open-water swimmer par excellence. Why are we using a superlative to describe her? Why a fancy French one at that? Because it’s a spot on description of the talented young lady! After all, Bhakti has just broken all kinds of world records! She just set a new world record by swimming 1.4 miles of the freezing Antarctic Ocean (it was at a temperature of one degree Celsius), in an amazing 52 minutes.

And that’s not all. She has now swum in all five oceans of the world, in addition to other water bodies. “I’ve broken the #WorldRecord for being the ‘Youngest swimmer in the World to #swim in all oceans’,” she Tweets. Bhakti has conquered the Arctic Ocean, the Atlantic, Indian, Pacific and now the Antarctic Ocean. She’s also swum the English Channel, the Gulf of Mexico, the Mediterranean Sea and others.

Why is Ketto bursting with pride and excitement? Because Bhakti Sharma campaigned on our website and successfully raised nearly 8 lakhs for her swim in the Antarctic Ocean, dedicating it to girl-child education. We are proud as peacocks to be part of Bhakti’s mission to conquer the Antarctic and the world!

Bhakti adds, “I have just broken a World Record for my country, #India! Thank you all for your #support!” In a country where most sports (save cricket) are severely marginalized, we’re honoured to be able to provide talented sportspeople an avenue to gather support. Ketto, crowdfunding india  is proud to be part of Bhakti’s success and India’s progress.

Here’s to more laurels for Bhakti Sharma and for India!

Want to know more about Bhakti? Click me!
Want to check out her campaign? Click me!
Want to gather support for your own talent? Click to get started!

10 Reasons Crowdfunding Is Perfect For You

This New Year, do something different. Do something awesome…

It’s that time of the year again. As the curtain begins to drop on 2014, the New Year is getting ready to take centre stage.

These last few days are all about nostalgic looks back, the hope of an even better year ahead, the vow to do better, to be kinder and other noble New Year’s resolutions.

If you’re stuck on what to resolve for the New Year, let Ketto come to your rescue. Remember that hobby you haven’t been able to make enough time for? The song, book, film, app or other genius idea that’s been on the backburner? Well, it’s time to let that creative fancy take flight in 2015!

Vow to crowdfund your creative project this New Year!

  1. You can make your hobby your career this year! You can now crowdfund for any creative cause under the sun.
  2. You don’t need a huge budget. Whatever stage your project is in, get the financial support you need to complete it!
  3. You don’t need a marketing budget. When you reach out to people while introducing your project, it indirectly markets it right there!
  4. You don’t need a PR team. All you need is social media. Flex your email, Facebook, Twitter and Whatsapp muscles!
  5. Reach a wider audience in seconds! Ask your friends and family to share your campaign link with their networks.
  6. Get instant validation. You’ll know you’re on the right path when people back your project!
  7. Get expert advice and feedback. Ask your network to send you their thoughts.  Get opinions and gauge what needs to be done to better your work.
  8. Get a pre-launch makeover. Use the feedback you get to smoothen any chinks you have before you launch your project.
  9. Backers will fund your creative project without any strings attached. Creative control remains with you.
  10. You can build a strong, loyal fan base by interacting with your supporters through social media.

Sounds good? Get started on your New Year’s Resolution today!


The Year That Was (Highlights of 2014)

Review of year 2014

Catch the highlights of Ketto’s journey through the year 2014.

By co-founder and CEO, Varun Sheth

The year 2014 has been eventful, to say the least. We launched Ketto 2.0 in June 2014 and it’s been one milestone after the next since. The second half of year 2014 amazed us. Over 300 campaigns ran on Ketto this past year.  Over 6000 supporters rallied together from more than 20 countries to raise above Rs.2 crore for some awesome, heartfelt causes. There were some incredible campaigns that really showed the world what generosity of spirit is all about.

It’s been an incredible journey for Ketto. We saw a huge rise in individual participation, with people starting their own campaigns for social change. We also launched a new feature called the “microsite” which allows NGOs, events & corporates to run their own fundraising website on the Ketto platform.

We’ve rounded off the year with more amazing developments. Ketto has now opened its doors to creative projects. So artistes, musicians, filmmakers, creators of all kinds can now start crowdfunding their creative projects on our crowdfunding website. Talk about ending the year with a bang!

We can’t wait for 2015 to get started!

Here are just a few highs to remember 2014 by.


Indians came together to support their sportspeople. Several campaigns were run by and for Olympic Gold Quest and GoSports Foundation. Luger Shiva Keshavan, speed walker KT Irfan, rifle shooters Ayonika Paul and Pooja Ghatkar, discus thrower Vikas Gowda, para-athlete Rajni Jha and swimmer Supriyo Mondal are just some of the wickedly talented sportspeople who got the funds they needed to train and participate in the Winter & Youth Olympics, Asian games and commonwealth games! And yes, they won several medals along the way!



There have been several marathons that campaigners have used to propel their social causes forward. Hyderabad Marathon, Bengaluru Marathon, Mumbai Marathon, Boston Heartbreak Marathon are just a few. Then there was Pinkathon, the marathon event that raised awareness for breast cancer. Several marathoners chose to start campaigns to raise both awareness and funds for breast cancer treatment. Footsteps4Good was another themed marathon that asked participants to fundraise for a social cause. Several participants chose to do it online on Ketto, much to our pleasure!


animal welfareAnimal Welfare

Our furry friends were not forgotten. TIGI Foundation ran an amazing campaign to build an animal shelter. The NGO pulled out all the stops by organizing a football event and promoting it with a campaign on Ketto. Bollywood stars like Hrithik Roshan, Aamir Khan, Salman Khan, Abhishek Bachchan, Imraan Khan and several others attended and played on the football field. All in support of TIGI’s fundraising campaign. What an event it was!

It wasn’t all glitz and glam though. NGO Alokparna Sengupat ran a campaign to protect animals from being needlessly sacrificed at Gandhimai, raising funds and awareness for the noble cause.


Womens EmpowermentWomen’s Empowerment

Women’s empowerment took a big step this year. The NGO YUWA joined forces with the channel Star Sports to help send a football team consisting of Jharkhand’s tribal girls to participate in the USA Cup. They ran multiple campaigns and promoted their cause on television as well. The result? Well, the girls went to the USA Cup and did India proud.

Khabar Lahariya, a rural-language newspaper run entirely by rural women, ran a massive 12th anniversary campaign to keep their groundbreaking newspaper going strong. Many individuals started campaigns in support of the newspaper, and their anniversary campaign certainly was a happy one!


kashmirDisaster Relief

The devastating Jammu & Kashmir floods saw Ketto spurring into action. We partnered with Care India and within minutes, help began to pour in from all corners of the globe. Celebrities like Hrithik Roshan, Varun Dhawan, Abhishek Bachchan, Kunal Kapoor, Dia Mirza and Nargis Fakhri began campaigns in aid of the flood victims. Fans of the celebrities rallied in support of their favourite actor’s campaign and some even began their own campaigns to support the cause further. The initiative showed the true spirit of our nation’s people.



Jasmeet Singh Gandhi ran an amazing campaign for the cause of childhood eye cancer. He called his campaign Umeed 1000, and chose to bicycle 1,000 kilometres from Mumbai to Bengaluru to raise awareness and funds to treat children affected by retinoblastoma (eye cancer). This incredible campaigner promoted his cause heavily and drew in seven corporate sponsors in addition to individual supporters. What a campaign this was!



The red light area and all its inhabitants may be taboo in polite society, but people sure did come together in support of a worthy cause. Shweta Katti, the daughter of a sex worker, had earned a scholarship to study at New York’s Bard University but needed funding for living and other expenses. Her campaign on Ketto got her all the funding she needed. This was a campaign that brought a young girl’s dream to life!


dcbEmployee Engagement & Hiring

Here are some heartwarming campaigns with Corporate Social Responsibility. DCB Bank used Ketto’s crowdfunding platform as a task for one of their recruitment rounds. Several prospective employees were given a deadline within which to raise as much as they could for the Jammu & Kashmir flood victims. A healthy competition with heart!


personalPersonal Causes

We had some fascinating campaigns run by people for their own noble causes. Like Bhakti Sharma, an open-water swimmer, who campaigned to raise funds to swim the Antarctica (the coldest ocean on Earth). There was also the campaign for teenage karate prodigies Bhavisha Singh, Sharmila Gharu and Divya Kathawate that gathered hundreds of supporters. The girls have won hundreds of medals but are still unknown. Logical Indian decided to campaign for the teenagers and hundreds of very logical Indians joined the effort too!

Then there’s Vivek Vashist’s memorable campaign. A Teach for India fellow, he planned to bicycle from Delhi’s India Gate to Mumbai’s Gateway of India to raise awareness about the environment and funds to participate in the International Antarctic Expedition. What an inspiration!

And the most endearing campaign of them all is for Vijayan and Mohanna, an elderly Kochi couple who owns a little tea stall. What is so inspiring about them is that they have travelled the world with the earnings they make. They take a loan to travel and then work the next three years to repay the loan. The news website The News Minute decided to campaign to help them visit the United States since their age is causing banks to reject loans. The campaign raised a good amount for the Kochi couple, and we wish them happy journeys!


Social EntrepreneurshipSocial Entrepreneurship

Aakar Innovations, a for-profit social enterprise founded by two young and passionate social entrepreneurs, began a brilliant campaign to raise awareness and funds for women’s empowerment. Their initiative involved not only educating underprivileged women on sanitary habits but teaching them how to make low-cost sanitary pads and promote sanitary awareness. A truly empowering initiative!

The year that was has been an amazing ride for Ketto. We can’t wait to see what the future holds. Here’s to the future. Here’s to a better world. Here’s to seeing some incredible creative projects come to life. To infinity and beyond!

– Varun Sheth

The Birthday Campaign (Radhya’s First-Birthday Campaign)

Save The Children

These doting parents weren’t just thinking of a big bash for their daughter’s first birthday. They were thinking of something on a much larger scale…

Vasuprada and Pradyumna Dalmia are the doting parents of now one-year-old Radhya. In the period leading up to their daughter’s very first birthday – a momentous occasion for any parent – the couple wanted to do something truly significant. They wanted to make sure the milestone of Radhya’s first birthday – 27th November 2014 – was something that would positively impact not just their own lives and that of little Radhya’s, but many others as well.

They weren’t just thinking of a massive birthday celebration with friends and family. They were thinking of a one-month-long birthday campaign benefitting underprivileged children in India.

The reasoning was straightforward, simple and heartfelt, as Pradyumna stated on their campaign page: “We are fortunate enough to be able to provide a safe, healthy and happy environment for our children to grow up in and would go out of our way to ensure that our kids receive the very best of everything. Unfortunately, this is not true for a lot of children across our country who live a life of deprivation and destitution. So let us provide some hope to these children and tell them they are not alone.”

Vasuprada and Pradyumna began Radhya’s month-long birthday campaign on Ketto with the aim of raising 1 lakh rupees benefitting the NGO Save The Children’s Indian chapter. They also pledged to match the total amount fundraised, urging their family and friends to help them raise a lakh so a total of two lakhs could be donated to the NGO. “This is the best birthday gift Radhya could get from you!” they told their supporters.

Who could possibly resist such a request?! Friends and family came together in strength and support for this wonderful cause. The campaign drew 24 supporters, raising a hefty 85,400 rupees within a month, to mark Radhya’s first birthday.  Adding the matching donation as vowed by Vasuprada and Pradyumna, a grand total of 1,70,800 rupees will be donated to Save The Children, India, going towards various aspects of childcare – maternal healthcare and nurturing for the health of unborn children, protecting children from child labour and child trafficking, ensuring they get a wholesome education, and providing them support during natural disasters.

What a wonderful way to usher in a child’s birthday!

Feeling inspired? Want to start a campaign too? Go for it!


The New Phase (Launch of Creative Projects)

Creative image for launch of creative project category on Ketto

Here’s the fateful story of three guys who started a crowdfunding website, Ketto, to make the world a better place, and  what they’re up to now. Hint: It’s pretty creative! 

The Beginning

The story of Ketto is the handiwork of fate. It was the mysterious forces of destiny that brought together the three founders of the crowdfunding website. That and the dream of a better world. How did it all begin? Well, the story goes that actor Kunal Kapoor, who supports several charities, had been noticing the challenges NGOs repeatedly faced while fundraising, and wanted to ease their struggle. He began thinking of ways to make this happen.

At around this time, it began to dawn on finance professional Varun Sheth that he didn’t just want to make crores for his clients; he also wanted those crores to have a significant social impact, to better the world in some way. He began keenly observing the business paradigm of social causes and soon quit his job to focus on it entirely.

Within the same timeframe, Zaheer Adenwala, a technology professional, had been tinkering with the idea of transferring the fundraising model onto an online platform. He felt that India’s time had come and wanted to take the country’s social sector into the age of technology.

This is when fate intervened and brought these three individuals together. The trio happened to meet, they chatted, they realised they had the same passion for positive change, and they decided to sync forces and bring their ideas to life.

That’s how Ketto came to be launched on none other than India’s Independence Day (15th August) in 2012.

The Evolution

Ketto began as a simple vehicle for charitable organisations to gain independence, so to speak; to be able to fundraise more efficiently, quickly, easily and safely. Soon, it became a vehicle of independence not just for charities but for individuals too. People began to not just give to their favourite charities in a secure online space, but also began to fundraise for the NGOs themselves.

The journey to empowerment was set. What followed next was its evolution. Next came the ‘microsite’, a mini-website where NGOs could not only have their own campaign page but their own NGO website within Ketto, complete with branding, logo placement and their customised URL. This site or host page displayed the campaigns started for the NGO by their supporters.

The next wave came through corporations who began to start their own microsites on Ketto, as part of their Corporate Social Responsibility. Several professionals began campaigns under the umbrella of a corporate to raise funds for an NGO – all displayed on corporate microsites.

Then Ketto took it further. We gave corporations the opportunity to use our fundraising platform as a tool for recruitment and as a team building exercise. Fundraising became a task with a deadline, given to recruits. It also became a fun competition for departments within corporations. Ketto became a multifaceted website offering several services, all for a good cause.

The New Launch

This brings us to the newest phase. We announce the launch of a brand new facet to fundraising on Ketto – the creative projects genre. This category allows anyone who wants to fundraise for a creative project to start campaigning for it on Ketto. A film, a book, a fashion line, a dance performance, a play, a music album – any creative project at all.

Today, Ketto is a tool of and for empowerment, of and for the mind and soul. Ketto is the key to a better tomorrow. On that note, we open the doors to all your creative dreams. Because every good cause deserves support.

Start crowdfunding your creative project here!


Campaigners Just Wanna Have Fun (Campaign theme)

Fundraising ideas

Crowdfunding is the latest buzzword. What is it? It’s the cool new-age phenomenon where a bunch of cool people (known as the ‘crowd’) pitch in to help raise funds for a cool project. Yes, all very cool. In the case of Ketto, it’s all about a social cause.

The cool people know that to make a change, you have to be the change. That is why Ketto has empowered each individual to do, to act. You can give your support to a cause by contributing to a campaign – and make a difference. Or you can do more by starting your own campaign and asking people to support you. Ketto empowers you to be the uber-cool leader of social change.

So, to break it down, ‘crowdfunding’ is quite literally about a ‘crowd’ of people ‘funding’ a social cause – either by giving or by doing. At Ketto, the cool crowd unites in spectacular fashion.

It’s easy to begin a global social revolution on Ketto.  It takes heart and a desire to effect positive change. Starting your Ketto fundraiser is easy enough. Click here for the simple guidelines to getting your campaign content sorted.

Fundraisers Are Fun

Fundraisers aren’t what they used to be. It’s not about being sombre and serious, even though the nature of the social cause is. It’s about raising funds for a good cause and having fun while you’re at it. That’s the secret weapon of a super-cool campaign – fun!

So first decide the kind of campaign you want to have. Sure, there’s nothing wrong with starting a plain and simple campaign for a good cause. Your passion for the cause will see your campaign through.  And trying to generate all this positive energy is bound to add to your good karma, not to mention your coolness factor!

Pick A Theme

Another way to go, though, is to pick a theme for your campaign. A theme is sort of like the reason you dreamed up the idea to do something to support your favourite social cause. Like what, you ask?

Here are some options:

Birthday/Wedding – What nobler way to bring in your birthday celebrations than by running a campaign in support of a good cause? If your birthday’s around the corner, jump at this option! When you approach friends and family about your birthday campaign, they’re just going to melt. Ditto for your wedding. It’s a sweet thought, and your network will want to give to your selfless act. And what a cool thing to do, to campaign a good cause for your wedding. Expect others to follow your very cool lead in the future!

Walk/Run – If you’re participating in a marathon-type event, this one’s perfect for you! You can run for your health and you can raise funds for a good cause too! Talk about double advantage, eh?! When you spread the word about your crowdfunding campaign, you can talk about how you’re training for your marathon and how the social cause you’re supporting gives you inspiration to push your limits.

Creative – This one is for the creative people out there. If you don’t just want to do a plain-Jane campaign, you can think up a fun concept to make things more interesting. It all depends on how much of a nutter you are. Here are some crazy ideas to work around:

–          If you help me reach my fundraising goal, I will tattoo ‘Crowdfunded’ on my ankle

–          Support my campaign and I will do something I never do – dance the bhangra on the street

–          Help me reach my goal amount if you want to see me colour my hair pink

These are just fun ideas to make fundraising fun for both the campaigner and the supporters.

Celebrity – We have several celebrities that support social causes on Ketto. You could start a campaign in support of your favourite celebrity’s support of a social cause… get it?!

Event – If there is a festive occasion coming up, you could definitely use it to propel your campaign. Diwali, Christmas, Gandhi Jayanti…any day you want to observe can work as a theme for your campaign.

Themes are Smart

Using a theme for your campaign is not mandatory, but it can help you run a fun campaign. Think of the ice bucket challenge. It was the fun factor of the challenge that led to its spreading across the globe in just a few days. The fun factor can help generate interest and participation for your campaign as well.

Well, there you have it! Ideas for campaign themes, should you want them!

So, want to start a campaign?! Click here!