Catch the highlights of Ketto’s journey through the year 2014.
By co-founder and CEO, Varun Sheth
The year 2014 has been eventful, to say the least. We launched Ketto 2.0 in June 2014 and it’s been one milestone after the next since. The second half of year 2014 amazed us. Over 300 campaigns ran on Ketto this past year. Over 6000 supporters rallied together from more than 20 countries to raise above Rs.2 crore for some awesome, heartfelt causes. There were some incredible campaigns that really showed the world what generosity of spirit is all about.
It’s been an incredible journey for Ketto. We saw a huge rise in individual participation, with people starting their own campaigns for social change. We also launched a new feature called the “microsite” which allows NGOs, events & corporates to run their own fundraising website on the Ketto platform.
We’ve rounded off the year with more amazing developments. Ketto has now opened its doors to creative projects. So artistes, musicians, filmmakers, creators of all kinds can now start crowdfunding their creative projects on our crowdfunding website. Talk about ending the year with a bang!
We can’t wait for 2015 to get started!
Here are just a few highs to remember 2014 by.
Indians came together to support their sportspeople. Several campaigns were run by and for Olympic Gold Quest and GoSports Foundation. Luger Shiva Keshavan, speed walker KT Irfan, rifle shooters Ayonika Paul and Pooja Ghatkar, discus thrower Vikas Gowda, para-athlete Rajni Jha and swimmer Supriyo Mondal are just some of the wickedly talented sportspeople who got the funds they needed to train and participate in the Winter & Youth Olympics, Asian games and commonwealth games! And yes, they won several medals along the way!
There have been several marathons that campaigners have used to propel their social causes forward. Hyderabad Marathon, Bengaluru Marathon, Mumbai Marathon, Boston Heartbreak Marathon are just a few. Then there was Pinkathon, the marathon event that raised awareness for breast cancer. Several marathoners chose to start campaigns to raise both awareness and funds for breast cancer treatment. Footsteps4Good was another themed marathon that asked participants to fundraise for a social cause. Several participants chose to do it online on Ketto, much to our pleasure!
Our furry friends were not forgotten. TIGI Foundation ran an amazing campaign to build an animal shelter. The NGO pulled out all the stops by organizing a football event and promoting it with a campaign on Ketto. Bollywood stars like Hrithik Roshan, Aamir Khan, Salman Khan, Abhishek Bachchan, Imraan Khan and several others attended and played on the football field. All in support of TIGI’s fundraising campaign. What an event it was!
It wasn’t all glitz and glam though. NGO Alokparna Sengupat ran a campaign to protect animals from being needlessly sacrificed at Gandhimai, raising funds and awareness for the noble cause.
Women’s empowerment took a big step this year. The NGO YUWA joined forces with the channel Star Sports to help send a football team consisting of Jharkhand’s tribal girls to participate in the USA Cup. They ran multiple campaigns and promoted their cause on television as well. The result? Well, the girls went to the USA Cup and did India proud.
Khabar Lahariya, a rural-language newspaper run entirely by rural women, ran a massive 12th anniversary campaign to keep their groundbreaking newspaper going strong. Many individuals started campaigns in support of the newspaper, and their anniversary campaign certainly was a happy one!
The devastating Jammu & Kashmir floods saw Ketto spurring into action. We partnered with Care India and within minutes, help began to pour in from all corners of the globe. Celebrities like Hrithik Roshan, Varun Dhawan, Abhishek Bachchan, Kunal Kapoor, Dia Mirza and Nargis Fakhri began campaigns in aid of the flood victims. Fans of the celebrities rallied in support of their favourite actor’s campaign and some even began their own campaigns to support the cause further. The initiative showed the true spirit of our nation’s people.
Jasmeet Singh Gandhi ran an amazing campaign for the cause of childhood eye cancer. He called his campaign Umeed 1000, and chose to bicycle 1,000 kilometres from Mumbai to Bengaluru to raise awareness and funds to treat children affected by retinoblastoma (eye cancer). This incredible campaigner promoted his cause heavily and drew in seven corporate sponsors in addition to individual supporters. What a campaign this was!
The red light area and all its inhabitants may be taboo in polite society, but people sure did come together in support of a worthy cause. Shweta Katti, the daughter of a sex worker, had earned a scholarship to study at New York’s Bard University but needed funding for living and other expenses. Her campaign on Ketto got her all the funding she needed. This was a campaign that brought a young girl’s dream to life!
Employee Engagement & Hiring
Here are some heartwarming campaigns with Corporate Social Responsibility. DCB Bank used Ketto’s crowdfunding platform as a task for one of their recruitment rounds. Several prospective employees were given a deadline within which to raise as much as they could for the Jammu & Kashmir flood victims. A healthy competition with heart!
We had some fascinating campaigns run by people for their own noble causes. Like Bhakti Sharma, an open-water swimmer, who campaigned to raise funds to swim the Antarctica (the coldest ocean on Earth). There was also the campaign for teenage karate prodigies Bhavisha Singh, Sharmila Gharu and Divya Kathawate that gathered hundreds of supporters. The girls have won hundreds of medals but are still unknown. Logical Indian decided to campaign for the teenagers and hundreds of very logical Indians joined the effort too!
Then there’s Vivek Vashist’s memorable campaign. A Teach for India fellow, he planned to bicycle from Delhi’s India Gate to Mumbai’s Gateway of India to raise awareness about the environment and funds to participate in the International Antarctic Expedition. What an inspiration!
And the most endearing campaign of them all is for Vijayan and Mohanna, an elderly Kochi couple who owns a little tea stall. What is so inspiring about them is that they have travelled the world with the earnings they make. They take a loan to travel and then work the next three years to repay the loan. The news website The News Minute decided to campaign to help them visit the United States since their age is causing banks to reject loans. The campaign raised a good amount for the Kochi couple, and we wish them happy journeys!
Aakar Innovations, a for-profit social enterprise founded by two young and passionate social entrepreneurs, began a brilliant campaign to raise awareness and funds for women’s empowerment. Their initiative involved not only educating underprivileged women on sanitary habits but teaching them how to make low-cost sanitary pads and promote sanitary awareness. A truly empowering initiative!
The year that was has been an amazing ride for Ketto. We can’t wait to see what the future holds. Here’s to the future. Here’s to a better world. Here’s to seeing some incredible creative projects come to life. To infinity and beyond!
– Varun Sheth