Tag - music

Crowdfunding: Musically yours

Crowdfunding has seen large numbers of takers in recent years and is gaining momentum in many fields, including music. The music industry has, for the past five years, been quick to assimilate this exciting form of financial assistance.

In recent times, crowdfunding has been one of the most promising means for new artists to garner money and produce their art. With internet being as democratic and far-reaching as it is, and large-scale and long-term investments being hard to come by, it is no wonder that this endeavour has become an important platform for new talent. 

The music industry has benefited greatly from this form of investment. Music creation is an arena in which many covet to find their niche and there is almost an inexhaustible pool of talent. Hence, music events and albums starting to be crowdfunded is a blessing in disguise for youth fettered only by the lack of resources. What’s better than people laying their trust on upcoming artists and agreeing to fund their production? As a goodwill response to this, artists are motivated to provide gifts to these ‘investors’ of good faith.

skyharbourProgressive metal band, Skyharbour

A really cool example is that of the progressive metal band, Skyharbour. The Indian indie band crowdfunded their 10-track album, ‘Guiding Lights’, with overwhelming success, reaching their required monetary target 125 days before the funding campaign was about to end. As gratitude, everyone who pledged got access to weekly interviews, studio footage, and behind-the-scenes glimpses of the band’s video. Skyharbour also gave their supporters bonus tracks and Skype music lessons.

Another famous example of successful crowdfunding is that of Vasudha Sharma, vocalist of the pop band Aasma, who crowdfunded her debut album, ‘Attuned Spirits’.

Even large scale events have been crowdfunded. The best example in this regard is Control Alt Delete. This crowdfunded musical fiesta will have its eighth edition in June. Its pay-what-you-want drive has sustained steady income and ensured that fans are not disappointed with the line up of artists and bands that the collaborators entertain them with.

This is where the role of a crowdfunding websites such as Ketto becomes crucial.  Crowdfunding websites develop the campaign plan for clients, like music composers and artists, and list their requirements, update their daily collection, spell out the returns the crowd would get, among other things. This increases credibility and ensures a demand-supply coordination, apart from increasing transparency.

Crowd funding is a good way to benefit from trust, goodwill and love for the art, which were kind of getting diluted in a world of commerce and quick-sells. Applied to various fields of art, it will bring out the best budding talent, and provide hearty motivation to even the most cash-strapped ideas.

So, what are you waiting for? Sign up with Ketto and make your dream a reality.

To know more, visit ketto.org/fundraising-music.php

How Crowdsourcing is changing the content and narrative by supporting brilliant films and theatre!

Because, many of the so-called brilliant stories with a solid premise never make it to the heap of scripts reaching producers. While, other key issues such as women’s rights, LGBTQ issues or other sensitive topics barely make it to the mainstream art scenario, making it imperative for people to step in and crowdfund a project

Heard about LGBT-Themed short film called ‘Breathe’ asking in people to crowdfund their project?  The story of this film revolves around a father-son duo and the former’s paranoia towards his son’s effeminate traits. And now imagine, a mainstream producer actually investing in it. The chances are, almost negligible or somewhat miniscule because the story revolves around a niche target audience and a topic that has not yet broken into mainstream culture. Hence, crowdfunding steps in and gets the message of the premise out to people, asking them to contribute a little, if the idea resonates with them.

There are numerous themes, topics and ideas that need to be explored and narratives be told – These are the stories of our times and a brilliant idea needs capital for execution. We live in an era where mediocrity and contacts work better than a genuine concept or idea. Don’t believe us? Check out half the content Bollywood churns out, which would not even be worthy of reaching the trash. But billions are spent on these regressive films while good cinematic content usually gets lost in transition.

Even in theatre space, it is all about getting the financers on board and most of the investors prefer a commercial play with good return strategies than powerful scripts. But, crowdfunding acts as an equalizer in the webspace, letting people decide on what gets made and what doesn’t.

Themes around internal state wars or across different countries in the world, life in transit camps, environmental hazards, women rights, human rights, LGBTQ rights, systematic failure of education system etc are some of the key topics that could use some crowdfunding as many projects never see the light due to low budget and no financers.

The most interesting aspect about crowdfunding for films and theatre projects is the transparency that it offers. Every idea, project and concept comes under scrutiny from numerous quarters. People from all walks of life decide the validity of a concept and then make a call either to donate or move onto the next project. This definitely brings in validity to any project that reaches its crowdfunding targets.

For example, a feature length documentary called ‘Sirius’ was completely made on crowdfunded resources. The  movie revolves around an emergency room doctor turned UFO researcher trying to disclose secret information about energy and propulsion techniques. If you have sifted through Reddit or Tumblr, you will find more such innovative projects that are being made on crowd financing.

Usually, we tend to brush off projects, ideas or our dreams, when finances come into play. But, crowdfunding ensures that every story that is worthwhile gets its salt of time in the public domain before reaching execution. A rather gratifying experience for those who believe in the power of making their vision come true, with a little help from others.

So, the next time you have a brilliant idea, a novel concept and lack funds, do give crowdfunding a try. You may just be telling one of the most pertinent stories of our generation.