Tag - NGO

Nepal earthquake 2015: Ketto to the rescue

Magic of crowdfunding

In a situation of a natural calamity, when there’s barely anything left to conserve, we as humans have the power of unity. That’s the power which came into practice when the crowd (from all across the globe) came together in support of Nepal earthquake-hit victims and started fundraising campaigns on Ketto. With the help of more than 7500 backers in less than a month, ‘Save Nepal’ raised over a crore – making Ketto the highest single entity to raise funds for CARE INDIA, one of the NGOs to provide on ground help in Nepal.

Forces behind the success of Save Nepal disaster relief drive

As the massive earthquake of 7.8 magnitude on Richter scale ravaged the Himalayan country – Nepal on April 25, 2015, Bollywood actor and co-founder of Ketto – Kunal Kapoor flagged off the first campaign in collaboration with CARE INDIA to provide survival kits to the quake-hit victims. With the death toll rising every hour, panic increasing in Nepal, Kunal got others from the film industry too to start campaigns in order to raise financial support for the victims. The network grew and the campaign went viral. In three days, Ketto raised Rs.40 lakh.

It was a collective effort that made Suport Nepal drive a major success. Where Bollywood celebrities like Varun Dhawan, Dia Mirza, Alia Bhatt, Anushka Sharma, Gaurav Kapoor, Vir Das, Sraddha Kapoor were nailing it, corporates, NGOs and individuals used the fundraising platform and raised a whopping amount of over 80 lac by 10 May.

On ground help

Within a week of the tragedy, the relief drive had picked up, payments were cleared immediately so that CARE INDIA could reach the affected areas ASAP. It was the result of team effort that made CARE INDIA one of the first one to reach Gorkha for help. The funds raised were utilised toward providing the victims with medicine, shelter and rehabilitation, as well as kits, including -tarpaulin, mats, hygiene kit(soap ,toothbrush, toothpaste, sanitary napkins & disinfectants soaps) and blankets.

It was a situation when any help was great help. Being our neighbour nation, Nepal received immense support from India. We remember constant communication with campaigners who wanted to raise funds and reach Nepal to provide help immediately. Such names include – Bouncy Mehtha, Rohan Shrestha, the famous photographers.

With such kind of support, the situation in Nepal seems to improve. In fact, we plan to gauge the impact first hand and ensure things have moved smoothly in Nepal.

Our pledge

Ketto has been thriving to make crowdfunding an easy and effective way of supporting each other financially. It’s situations like Nepal earthquake, Uttarakhand floods, Jammu and Kashmir floods, when we realise how important it is to stand in unanimity. We are a nation, we are united, Ketto is just a medium to bring you all together.

We pledge to amass maximum support for your cause – be it disaster, social, technical, educational, personal. We are just a mail away. (info@ketto.org)

If nature has the power to destroy, we have the power to conserve. Together, let’s conserve humanity and kindness.

Why the 21st Century is Ideal for NGOs

Non-profits of the 21st century are pretty lucky to have social media tools to help them raise funds. Gone are the days when fundraising was a laborious, expensive task that required marketing agencies and fat advertising budgets. Things are easier, cheaper and more do-it-yourself now. It takes less manpower, less time and significantly less money to raise funds today. And it’s all thanks to social crowdfunding websites.

How does it work? Simple. All that’s required is an online crowdfunding platform to put up information about your campaign and the tools of social media to raise more awareness about it. Going online to fundraise may be a dubious concept for some NGOs but what everyone needs to know is that crowdfunding is an effective method to raise funds and awareness. Sure, it figures at 10% of overall funds raised when compared to offline fundraising’s hefty 90%. But the fact is that crowdfunding is a fairly new phenomenon that is growing exponentially.

Using 21st-century tool scan greatly aids fundraisers in several ways:

  • The cost of fundraising is greatly reduced
  • More funds reach where they rightly should – the underprivileged
  • An organisation’s supporter base multiplies
  • This also translates to raising more awareness about the cause and the non-profit

How does the supporter-base increase? Simple. Each campaigner is advised to not only reach out to their own network via social media but is urged to ask their network to spread the word as well. This means that, firstly, if a campaigner posts about their campaign on Facebook, asking them to spread the word further, a large number of his Facebook friends will read and learn about it. Some will help spread the word, which leads to a chain reaction with each person spreading the word to their own network.

In fact, organizations are advised to have a strong online presence to help their fundraising efforts. They must have:

  • A website that is mobile-friendly
  • Tools that allow for online contributions
  • Send out periodic e-newsletters
  • Have a Facebook page

Add to these the tool of social crowdfunding and you just cannot lose! At Ketto, organisations are not only encourages to start their own campaigns, but are advised to urge their supporters to start campaigns for their non- profit as well. So what’s the process? The form on our website needs to be filled and submitted and the word needs to be spread via social media. We send guidelines and marketing tips at every stage via email that if followed, almost guarantee a successful campaign!

How? Well, we are the ideal online crowdfunding platform in India for NGOs!ngos

Newsworthy! (Ketto in the media)

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The media is buzzing about the busy bees at Ketto!

Ketto has had some fascinating campaigns recently! There are several people raising funds for Khabar Lahariya, a rural-run, local-language, all-female newspaper that is making path-breaking strides in the field of news journalism. You’ve got to check out the images on all their pages! Stunning, if we say so ourselves!

It’s also marathon season, with the 2014 Airtel Hyderabad Marathon just around the corner (24th August). Several marathoners have chosen to start campaigns and raise funds for their favourite charities, and we support them all the way!

Bollywood joined the crowdfunding bandwagon in a big way this month! Celebrities like Aamir Khan, Imran Khan, Salman Khan, Hrithik Roshan, Abhishek Bachchan and several others came together to ‘Bend it Like Bollywood’ at a charity football game organized by Tigi Foundation, an NGO for the welfare of animals, founded by psychoanalyst Nuzhat Khan. The campaign had some exciting rewards to offer its supporters, and we’re thrilled fans of Bollywood took advantage of them!

With so much happening at Ketto, it isn’t surprising that the media wanted the scoop on our latest news and campaigns. Do check out the interesting interview of Ketto Co-Founder Kunal Kapoor, reported by The Hindu.

Nimaya Foundation: Transforming the Future

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“‘Nimaya’ means opportunity,” shares Samyak Chakrabarty, co-founder of Nimaya Foundation.  He, along with his fellow co-founder, Ayesha Thapar, have been creating such opportunities for the children of Shree Ganesh Vidya Mandir Primary.

The foundation’s name “reflects our goals of empowering by providing opportunity,” he elucidates. Created in 2012, this Mumbai-based NGO aimed solely at empowering women “from under-resourced communities by enabling them to use their skills in entrepreneurial contexts and achieve economic independence.”

Dharavi, a paradoxical balance of under-resources but high efficiency of work, became Nimaya’s focus area.  “It is also a very enterprising community, thus, we felt that there is a lot of scope to uplift people here,” he adds.

The plight of the school was brought to their notice by a lawyer who incidentally had done his own primary schooling there. Once the goal was set – to ensure these bright Scheduled Caste and Schedule Tribe children continued to get an education – the founders began to build a solid framework for the Marathi-medium school to blossom in. “We engage with educationists who help us better develop the school’s curriculum and introduce new subjects that the children have not been exposed to.”

Samyak is also the Managing Trustee of Thincquisitive Foundation, an organization that undertakes projects to effect positive change. He associated it with Nimaya’s initiative to support the school. The result – an enhanced curriculum including subjects such as sports, arts, spoken English, music, dance, general knowledge and an introduction to technology – now allowing the children a holistic educational experience for the children.

Constantly striving to offer the children unique experiences, Nimaya has organized enjoyable, imaginative events such as the Harley Davidson Mumbai Riders Club Christmas party. This particular event was made possible thanks to a donor who is a member of the club.

With a small unit of four people devoting themselves to improving the quality of life of the women and children of this Dharavi community, the involvement is entirely hands-on. “We interact with these communities on a weekly basis,” he asserts. “We are actually launching our pilot programme this year,” he says, referring to the entrepreneurial programme for the women of the Dharavi community. “They are a group of women whose children attend Shree Ganesh Vidya Mandir. They are already showing a great deal of promise and are excited to kick-off their business training in September.”

These women were selected using specific criteria. “They had to be below a certain income bracket, have a desire to start their own business, know basic reading/writing/mathematics and be able to commit to a year’s worth of training and full-time work,” Samyak elucidates. “The current pilot project features 8 women who want to learn tailoring so they can someday launch their own brand of clothes. They are from a low-income background, have two-three children on average and are very enterprising. They are Marathi-speaking and are eager to contribute to their household incomes and further their children’s educations.”

The mentoring programme is set in place. “We have two tailors who have been working in the social space, teaching tailoring to impoverished adolescents for 22 years. They will be training our group of women. We also have a business trainer, who is a fluent Marathi speaker, and experienced with working with rural women. They will be teaching them the basics of starting a business.”

The programme is three months long, with 2 hours of training 5 days a week. “This will alternate between basic stitching techniques and embroidery. One day a week, they will be taught business basics; this includes book-keeping, budgeting, etiquette training for client meetings and idea-generation,” he lists.

“We plan to recognize these communities’ potential by building upon their skills and helping them break free from their current socio-economic situations,” he concludes.

We wish Nimaya Foundation and its beneficiaries the very best through their on-going campaign on Ketto, and for the future. And, though we repeat ourselves – may their tribe increase!