Tag - online fundraising

Why NGOs Need Online Fundraising

NGOs need online fundraising

Online fundraising is the new kid on the block but is already proving to be a winning choice for NGOs.

In a country like ours, it is commendable that we have approximately 32 lakh non-governmental organisations (NGOs) working towards the betterment of the nation. This means that there are a significant number of Indian citizens who were spurred enough by our nation’s social and political issues to form an association that works doggedly towards resolving them.

It is unsurprising that a majority of these NGOs – approximately 59% – are located in rural areas, working towards providing the very basic fundamentals necessary for life (running water, electricity, sanitation etc.). Of course, these are not the only issues rural NGOs deal with. Issues related to women, children, education, health, the disabled, elderly, housing etc. are also focused on.

According to a survey conducted in 2012, 41% of NGOs in India work in social services towards children, women, the disabled, the elderly and others, 19% work in education and research, 5% in development and housing, 2% in health, 1% in the field of environment protection and so on.

Of course, one NGO may have more than one area of focus. Such as Smile Foundation, an NGO that works for education, healthcare and livelihood preparedness for women and children. Or the NGO Care India, whose area of focus is disaster preparedness and relief in addition to and in relation with issues faced by women and children.

Even with the effort our NGOs put into raising awareness and funds for several causes, it is an unfortunate truth that they are only able to raise Rs 41.5 crores, of which a sizeable portion gets whittled away in salaries, rent and various other operational expenses. Nearly 54% of the total funds raised are sourced from grants, while a mere 16.4% comes from donations.

To raise a significantly higher amount of funds, the traditional method of offline fundraising needs to be supplemented with online fundraising. The internet is a powerful beast and can be tamed to suit our requirements.

In fact, the most fundamental advice given to NGOs is related to creating a strong online presence. Smaller NGOs are often advised to follow the basic tenets of success – to ensure that their website is mobile-optimised, that they begin sending out periodic e-newsletters, that they begin to accept donations online, that they create a Facebook page for their NGO and that they observe the online fundraising methods and social media campaigns of larger, established NGOs.

This is because online fundraising may be young, but it is growing exponentially each year. Yes, offline fundraising does provide a substantial 90% to online fundraising’s 10%. But the latter has grown leaps and bounds in its few years of existence and continues to do so.

The online realm offers some distinct advantages over the traditional offline methods of fundraising. Online fundraising gives NGOs the promise of longevity in terms of donors. It makes sourcing newer donors and sustaining their support easier for NGOs.

With the 2012 Bain study showing that the younger demographic (under 30) has a strong inclination to give back to their community and tends to make a large first donation online, with a sustained habit of giving, online fundraising is the cool kid on the block that’s quickly beginning to rule the fundraising roost. It is a fact that online donors give more and continue to give over a longer period of time as compared to offline donors. Our advice to NGOs large and small – if you haven’t dug into the online fundraising pie yet, help yourself today! You are guaranteed some sweet, sweet fundraising dessert.

5 Ways To Do More Today

Satyameva Jayate and how individuals can lead India into the future just like the TV show is

Just like Satyameva Jayate uses the medium of television to shed light on social issues and lead us into the future, you can use the power of social media and start an online campaign, leading India towards a better tomorrow.

It is a matter of civic responsibility to be aware of current events, of societal issues, of the problems being faced by our community. It is important to educate ourselves of all the aspects of an issue so as to have unbiased knowledge of it. So as to be able to understand it thoroughly and in turn, be able to resolve the issue in the best possible manner.

Helping our community is necessary. Driving positive social change – in whatever way we can – is necessary. In today’s world, being proactive is necessary.

It was Gandhiji who had said, “Be the change you want to see in the world.” As Indians, it is our duty to change the world for the better. To do what is within our power to do. That is why the conscientious television show Satyameva Jayate gives you the opportunity to be part of the change, to safely give to those organisations that take positive action towards societal betterment.

We are the pillars of our nation and it is through us that our country will strengthen. So far, paying it forward through Satyameva Jayate was about giving to a charitable organization featured on their website.  It was about the noble act of giving. Today, it has become more.

Today, you, as an individual, can lead India towards a better tomorrow. You have that power. All you need to do is start an online campaign for a social cause and rally supporters from your social network – your friends, relatives, neighbours, colleagues and acquaintances. Go online, start a campaign to fundraise for a cause, spread the word through social media and begin raising awareness and funds for the cause.

Satyameva Jayate uses the power of television to spread the word. You can use the power of social media.

The Concept

You can start an online campaign for a non-governmental organisation or a social cause close to your heart. You can choose a theme for your campaign, to help generate more interest for your chosen cause or NGO.

  • If your birthday or wedding is coming up, you can use that as a theme. When you reach out to your network, you can tell them you have started an online fundraiser as a birthday or wedding wish to raise funds for a good cause. Ask them to gift you for your birthday or wedding by giving to this online campaign.
  • You can use a special holiday like Diwali, Gandhi Jayanti, etc. or an awareness day like World Aids Day as a campaign theme as well.
  • If you participate in marathons, you can use that as a theme. While spreading the word about your online campaign, you can tell everyone that you’re running to raise awareness and funds for your social cause.
  • If you like being creative, you can tell your network that if they help your campaign, you will do things like dance in public and post a video of it on Youtube, or that you’ll get a tattoo or shave your head or colour your hair or grow a beard etc. This theme has the potential to not only get the funds and awareness raised, but also to spread laughter to all who get involved.
  • Another theme is to start a campaign for the cause supported by your favourite celebrity. Check what your celebrity’s favourite cause or NGO is and start campaigning online to support it as well.
The Steps

The steps are simple. All you need to do is visit www.ketto.org, click on ‘Start A Campaign’, fill up the online form by choosing the cause and NGO, type in your goal amount and personal message, upload an image and submit the form. When you receive your campaign page link in your email, start sharing it with your social network, asking them to support your campaign by giving to it and spreading the word further to their networks.

Be the change-maker. Be the leader. Join the revolution. Mumkin hai.

Jai Hind!

Campaigners Just Wanna Have Fun (Campaign theme)

Fundraising ideas

Crowdfunding is the latest buzzword. What is it? It’s the cool new-age phenomenon where a bunch of cool people (known as the ‘crowd’) pitch in to help raise funds for a cool project. Yes, all very cool. In the case of Ketto, it’s all about a social cause.

The cool people know that to make a change, you have to be the change. That is why Ketto has empowered each individual to do, to act. You can give your support to a cause by contributing to a campaign – and make a difference. Or you can do more by starting your own campaign and asking people to support you. Ketto empowers you to be the uber-cool leader of social change.

So, to break it down, ‘crowdfunding’ is quite literally about a ‘crowd’ of people ‘funding’ a social cause – either by giving or by doing. At Ketto, the cool crowd unites in spectacular fashion.

It’s easy to begin a global social revolution on Ketto.  It takes heart and a desire to effect positive change. Starting your Ketto fundraiser is easy enough. Click here for the simple guidelines to getting your campaign content sorted.

Fundraisers Are Fun

Fundraisers aren’t what they used to be. It’s not about being sombre and serious, even though the nature of the social cause is. It’s about raising funds for a good cause and having fun while you’re at it. That’s the secret weapon of a super-cool campaign – fun!

So first decide the kind of campaign you want to have. Sure, there’s nothing wrong with starting a plain and simple campaign for a good cause. Your passion for the cause will see your campaign through.  And trying to generate all this positive energy is bound to add to your good karma, not to mention your coolness factor!

Pick A Theme

Another way to go, though, is to pick a theme for your campaign. A theme is sort of like the reason you dreamed up the idea to do something to support your favourite social cause. Like what, you ask?

Here are some options:

Birthday/Wedding – What nobler way to bring in your birthday celebrations than by running a campaign in support of a good cause? If your birthday’s around the corner, jump at this option! When you approach friends and family about your birthday campaign, they’re just going to melt. Ditto for your wedding. It’s a sweet thought, and your network will want to give to your selfless act. And what a cool thing to do, to campaign a good cause for your wedding. Expect others to follow your very cool lead in the future!

Walk/Run – If you’re participating in a marathon-type event, this one’s perfect for you! You can run for your health and you can raise funds for a good cause too! Talk about double advantage, eh?! When you spread the word about your crowdfunding campaign, you can talk about how you’re training for your marathon and how the social cause you’re supporting gives you inspiration to push your limits.

Creative – This one is for the creative people out there. If you don’t just want to do a plain-Jane campaign, you can think up a fun concept to make things more interesting. It all depends on how much of a nutter you are. Here are some crazy ideas to work around:

–          If you help me reach my fundraising goal, I will tattoo ‘Crowdfunded’ on my ankle

–          Support my campaign and I will do something I never do – dance the bhangra on the street

–          Help me reach my goal amount if you want to see me colour my hair pink

These are just fun ideas to make fundraising fun for both the campaigner and the supporters.

Celebrity – We have several celebrities that support social causes on Ketto. You could start a campaign in support of your favourite celebrity’s support of a social cause… get it?!

Event – If there is a festive occasion coming up, you could definitely use it to propel your campaign. Diwali, Christmas, Gandhi Jayanti…any day you want to observe can work as a theme for your campaign.

Themes are Smart

Using a theme for your campaign is not mandatory, but it can help you run a fun campaign. Think of the ice bucket challenge. It was the fun factor of the challenge that led to its spreading across the globe in just a few days. The fun factor can help generate interest and participation for your campaign as well.

Well, there you have it! Ideas for campaign themes, should you want them!

So, want to start a campaign?! Click here!

Crowdfunding is King (How to start a campaign, advantages of crowdfunding)

Process of crowdfunding on Ketto


Prehistoric man once carved drawings onto their cave walls to express themselves. A lot has evolved since then, to say the least. The dynamics of human expression have transformed completely. We have now moved from the Stone Age, up through the centuries, to the present-day Virtual Age. Here and now, it is technology and its offspring – the internet – that rule the roost.

The advent and evolution of the internet changed many things for us. For instance, the multifaceted social media has shaken up the very foundation of human interaction today. There are so many alternatives to face-to-face interaction. Now there’s Facebook, Twitter, Instagram, Pinterest … the developments are mindboggling.

Technology has caused a revolution. The internet has, gradually and unsurprisingly, taken hold of every aspect of our lives. Now, we don’t just have mail, we have e-mail. We don’t just have books, we have e-books. And we don’t just have fundraising, we have crowdfunding.


Crowdfunding – or online fundraising – is a unique internet-related phenomenon. Where once we had fundraisers that were run mainly by organisations, we now have online fundraisers that can easily be run by an individual. Because the internet has empowered the individual to do more and do it easily.

Crowdfunding doesn’t require that you have a big budget. Nor does it require you to hire a media powerhouse to help you build buzz. It doesn’t require you to book tony venues. Nor do you need the pull of sponsors. Fundraising on an individual level doesn’t require any of these. In fact, it’s cost free, with the end-product much the same – a successful fundraiser.

ON YOUR MARKS: How to Start

What does an individual need to start an online fundraiser? The answer is simple – you need a desire to see your crowdfunding campaign through and an internet connection. That’s all the fuel required.

So what is the process like on a crowdfunding website? It’s simple.

  1. The kind of fundraiser/campaign – Will it be one you’re starting around your birthday/wedding? Maybe you want to keep festivals like Diwali or Christmas in mind? Or maybe you’re running a marathon and have decided to raise funds along with that? Or maybe you just want to start a campaign for a cause. That’s fine too. Any time is a good time to crowdfund!
  2. Choosing your cause – Choose the cause you want to campaign for, whether social, creative or entrepreneurial.
  3. Filling in the form – Subheadings with guidelines are provided to help you cover all the aspects necessary when introducing your campaign.
  4. Images – Choose images for your campaign
  5. Video – If you have a video to share, upload it. It doesn’t need to be a directorial masterpiece. You can even record yourself talking about the campaign. 30 seconds is great!

And that’s it. Your campaign content is now ready. The moment your campaign goes live, you officially transform from an ordinary citizen to a cool crowdfunder. You can now congratulate yourself on your awesomeness.

GET SET: How to Succeed

Another simple truth: The secret to a successful fundraiser/campaign is dedication. It doesn’t end at creating a campaign. Reaching out to people and following-up diligently is crucial to the success of your campaign. And don’t forget to thank supporters. Leave no stone unturned towards running a fruitful campaign.

As mentioned earlier, you’re not going to need a marketing budget. Your all-purpose marketing tool will be social media – Facebook, Twitter, email etc. You will be spreading the word about your campaign via these methods, and the fundraising will happen as a result of it.

CROWDFUND: The Advantages

How shall we count the many, many advantages?! Fundraising online is the bestest (yes, we said it) way to raise funds and awareness for your campaign.

  1. It’s cheap – You won’t require a big budget effort to get your crowdfunding campaign going. Yes, we’ve mentioned this point earlier, but it’s worth the reiteration. It just feels so darn good!
  2. It multiplies – Having your fundraiser online helps you spread the word about your campaign to your social network easily. It’s also easy for your network to share your campaign page link with their social network as well. This multiplies the awareness about your campaign and, of course, helps you raise funds!
  3. It’s quick and easy – It really doesn’t get any simpler than this! In a matter of seconds, awareness about your campaign can spread across the globe. Funds are transacted just as quickly! That’s the power of the internet for you!
  4. It’s safe – Money is transacted in the safest way possible. Crowdfunding websites use reliable security measures via secure payment gateways for online transactions.
  5. It’s thoughtful – Some sites also cater to those who prefer transacting in cash or cheques as well.


Crowdfunding has changed the dynamics of fundraising completely. It has also made fundraising cool, easier and quicker and has empowered the individual to get proactive.  The future of fundraising is here. All that remains to be asked is: Are you cool enough to get with it?

 Click here if you are!