In the last few years, crowdfunding has helped several NGOs and non-profits create meaningful impact. It involves raising small amounts of money from a large number of interested using the internet. Online crowdfunding has replaced most traditional means of raising funds like door-to-door appeals and telephone calls. It’s convenient, cost efficient and easy.
Here are 5 reasons why your NGO should give crowdfunding a try:
Raise funds, raise awareness
Many NGOs today are fighting battles which are significant yet obscure. If your NGO is facing a similar crisis, crowdfunding is the solution for you. This will allow your NGO to reach out to masses, build awareness and at the same time attract donations.
For instance, Yuwa, an NGO raised funds to stop the heinous crimes of human trafficking and child marriage. This NGO has been fighting these evils through education and sports in Jharkhand since 2009. The girls supported by this NGO have been earning accolades in academics and sports, changing the perception and outlook of their communities. Due to crowdfunding the cause got a lot of support and most importantly visibility.
Find Your Supporters
Everybody has causes which are close to their hearts, issues they feel strongly about and movements they want to be a part of. And online crowdfunding is the best way to reach these potential donors.
For instance, a Mumbai based NGO called Save our Strays had temporarily stopped their operations due to lack of funds. The NGO started a fundraiser and reached out to animal lovers through crowdfunding so they can start attending to animal rescue calls again – over 90 animal lovers contributed to raise Rs. 2,77,774 for the NGO.
Get Corporate Support
With the recent CSR guidelines mandating certain companies to dedicate 2% of their profits to CSR, many enterprises are constantly on the lookout for initiatives which can make a difference and are worth their contributions. This provides corporates with a chance to build their social brand gives NGOs a voice and easy access to funds!
Umeed was launched by Jasmeet Singh Gandhi, for Udbhav School, run by the IIMAAA charitable trust. He, along with a few others, cycled 1,000 km from Mumbai to Telangana to raise funds and awareness for the school. Later, RBL bank decided to match every donation with an equal amount from their CSR funds. A total of Rs.14, 42,466 was raised for Udbhav School due to RBL’s CSR promotion.
Gain Supporters’ Trust
Many people want to support good causes but get paranoid about donating money, fearing fraud. Online crowdfunding allows campaigners to reach out to their donors keeping them abreast with how the funds are being used and to what extent has the target been achieved.
An example of this is the fundraiser launched by Bandipur Reserve Foundation, an NGO raising funds to help the Forest Guards fight the fire which had broken out in Bandipur Tiger Reserve. The donations are being directed towards taking care of the basic food and medicine requirements of around 600 guards and locals who are working tirelessly to contain the forest fire. What makes this process even more transparent is that every person who contributes to this fundraiser will get a certificate in their name, along with their donation being fully tax exempt. This instills trust in the donor who is then willing to make more generous donations and also encourage their friends and family to do the same.
Crowdfunding is all about raising funds, building awareness… and having fun! For instance, Bal Asha an NGO dedicated towards collaborating with the local governments to reunite abandoned children with their biological parents, raised Rs. 1, 63,625 from 53 supports using crowdfunding.
Their volunteer Pratik took on the challenge of participating in a half marathon for the cause… wearing a tutu! As intended his non-traditional running attire grabbed eyeballs and funds poured into be used by Bal Asha to nurture the children in their ward such as food, healthcare, physical therapy, etc.
Thus crowdfunding helps your NGO build its brand equity, raise awareness and most importantly raise funds. The donors can contribute using a variety of secure payment options, as per their comfort, and are assured of their contributions reaching their cause.