Tag - success

5 Reasons why you must start a Crowdfunding Campaign for an entrepreneurial venture

Dreaming doesn’t cost a penny. True. But, to bring those dreams to life, you need capital.

Usually we have an idea, a product, or a service to provide to the masses, but no capital to bring them to life. I suggest, before the idea rots, try your hands on crowdfunding on India’s biggest crowdfunding platform – Ketto. It helps entrepreneurs understand how to prepare and present their proposals in a manner that attract their target audience and angel investors.

21st century advances have made life a lot easier. It’s time you fire up the enthusiasm within, and raise funds for your own venture online on our crowdfunding platform. Apart from simply raising funds for your venture, crowdfunding has a lot more to offer in exchange.

Here are five reasons that make crowdsourcing advantageous:

For entrepreneurs:

1. Feedback before launch

Along with raising funds, Ketto gives you a chance to test your product, so that even if your offering falls flat on face in the online space, you will be able to fix the problem areas before launching it in the market. On the other hand, if your product gains attention, you know you’re on the right track! A pretty safe attempt, right?

2. Upfront cash to bootstrap your business

Paucity of capital draws entrepreneurs to alternative funding methods, out of which crowdfunding proves to be the most effective one. Fundraising for a start-up can exponentially increase productivity by providing upfront cash to bootstrap a start-up business.

3. An already-established customer base before launch

If you are in the testing phase of your venture, a reward-based crowdfunding campaign – where you give away your product as a reward to the backers – can create a customer base for your product before it is out in market.

For customers:

4. Experience the exclusive service/product unavailable in the market

A backer gets a first-hand experience of using an exclusive product/service they would love to use, even before it’s launched in the market, making it even cooler for the customer! They get perks in forms of rewards and experiences in exchange of money.

5. Early bird prices

In the initial phase of testing a product or service, a backer can bag spiffy gadgets and exclusive offers at a reduced price. Once it’s available to the market after a successful crowd funding campaign, its price is sure to skyrocket! Isn’t it better to grab them before?

Choose success as a choice

Whether you have a fledging business or a start-up facing significant challenges in accessing capital from traditional sources, fundraising can be your saviour.

Ketto empowers you with the power to be successful. Start an entrepreneurial fundraising campaign on our website and take your venture to new heights. Because… Success is never an accident. It’s a choice.

The Silver Lining – Ayonika Paul Bags The Silver

Olympic Gold Quest (OGQ) , a non-profit that promotes sports in India, began a campaign on Ketto for Ayonika Paul , a 22-year-old 10-m air rifle shooter from Mumbai, to raise INR 5 lakhs so she could train and compete on an international platform. One of the international competitions on her list was the 2014 Commonwealth Games, held in Glasgow, Scotland.

Her crowdfunding campaign not only raised its goal amount, but surpassed it by reaching INR 6,27,877 with the help of 167 supporters. One of these supporters was none other than Bollywood celebrity Amitabh Bachchan, who pledged a generous amount to sponsor two of OGQ’s athletes (Ayonika Paul and Pooja Ghatkar, both air rifle shooters) reach their goal amounts.

Getting funded successfully on Ketto helped Ayonika access the necessary gear and equipment she required to train – a 0.177 Walther Air Rifle. It also allowed her to train in Vienna under world class coach Thomas Farnik, enabling her to be on par with her international counterparts.

Ketto is thrilled to share that Ayonika Paul has won India a silver medal in the 10-Metre Air Rifle for Women at the 2014 Glasgow Commonwealth Games, and is continuing to aim for more medals.

Ayonika Paul had begun her winning streak at the tender age of 18, when she made headlines with her consistent top scores. (No small feat in a country that has yet to embrace sports wholeheartedly.) Now 22 years old, Ayonika has made significant strides in the 10m Air Rifle event since.

She has won the Gold at the International Junior Shooting Competition in Munich in 2008, multiple medals in the Junior National Shooting Championships as well as the Senior National Championships, all in the face of some stiff domestic competition.

Ayonika’s journey will continue as she sets her eyes on the next international competition – the 2014 Asian Games to be held in Incheon, Korea, scheduled between September and October this year. The air rifle shooter also aims at qualifying, participating and winning at the Rio Olympics in 2016.

Olympic Gold Quest (OGQ) was founded by Indian sporting legends Geet Sethi and Prakash Padukone. OGQ is a programme of the Foundation for Promotion of Sports and Games, a Not for Profit (Section 25) Company, which is committed to bridging the gap between the best athletes in India and the best athletes in the world thus helping Indian athletes to win Olympic Gold medals. OGQ aims to create a level playing field for our athletes to enable them to be competitive at the highest level of sport.

OGQ has made the following statement regarding Ayonika Paul’s success at the 2014 Glasgow Commonwealth Games: “Olympic Gold Quest is very proud to support the training of athletes like shooter Ayonika Paul who recently won the silver medal in the 10m air rifle event of the CWG 2014. Like Ayonika, we support the training of currently 56 other athletes across 6 sports with a mission to win Olympic gold medals. However, this would not have been possible without the support of all our funders and supporters. We constantly endeavor to raise funds to support our athletes. Ketto has helped us reach out to many proud and patriotic Indians who want to contribute in a small way to see Indian athletes stand on the medal podium.”

Ketto is a virtual space where online crowdfunding for social causes is made a reality. It is where individuals, corporate and NGOs come together to effect social change by starting campaigns for causes and promoting their campaign pages among their networks to gather support and raise their funding goal.

Ketto made the following statement on Ayonika Paul’s recent silver-medal win: “We are proud to have been a part of Ayonika Paul’s journey and applaud her talent, hard work and recent success at the 2014 Glasgow Commonwealth Games. We were thrilled for her successful campaign on Ketto and are thrilled further by her continuing successes. We have several OGQ athletes campaigning on Ketto and hope to see more such talented sportspeople get the support and funds they deserve to access the necessary training gear, facilities and coaching to be able to compete both nationally and internationally. We hope to assist many such talented athletes as they compete to win medals for India.”