The Birthday Campaign (Radhya’s First-Birthday Campaign)

Save The Children

These doting parents weren’t just thinking of a big bash for their daughter’s first birthday. They were thinking of something on a much larger scale…

Vasuprada and Pradyumna Dalmia are the doting parents of now one-year-old Radhya. In the period leading up to their daughter’s very first birthday – a momentous occasion for any parent – the couple wanted to do something truly significant. They wanted to make sure the milestone of Radhya’s first birthday – 27th November 2014 – was something that would positively impact not just their own lives and that of little Radhya’s, but many others as well.

They weren’t just thinking of a massive birthday celebration with friends and family. They were thinking of a one-month-long birthday campaign benefitting underprivileged children in India.

The reasoning was straightforward, simple and heartfelt, as Pradyumna stated on their campaign page: “We are fortunate enough to be able to provide a safe, healthy and happy environment for our children to grow up in and would go out of our way to ensure that our kids receive the very best of everything. Unfortunately, this is not true for a lot of children across our country who live a life of deprivation and destitution. So let us provide some hope to these children and tell them they are not alone.”

Vasuprada and Pradyumna began Radhya’s month-long birthday campaign on Ketto with the aim of raising 1 lakh rupees benefitting the NGO Save The Children’s Indian chapter. They also pledged to match the total amount fundraised, urging their family and friends to help them raise a lakh so a total of two lakhs could be donated to the NGO. “This is the best birthday gift Radhya could get from you!” they told their supporters.

Who could possibly resist such a request?! Friends and family came together in strength and support for this wonderful cause. The campaign drew 24 supporters, raising a hefty 85,400 rupees within a month, to mark Radhya’s first birthday.  Adding the matching donation as vowed by Vasuprada and Pradyumna, a grand total of 1,70,800 rupees will be donated to Save The Children, India, going towards various aspects of childcare – maternal healthcare and nurturing for the health of unborn children, protecting children from child labour and child trafficking, ensuring they get a wholesome education, and providing them support during natural disasters.

What a wonderful way to usher in a child’s birthday!

Feeling inspired? Want to start a campaign too? Go for it!


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Riya Chaitanya

She's a morning person, which is something we just can't fathom. Oddly enough, she's also a night owl, which is when she gets her best writing done. Go figure!

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