Crowdfunding is the latest buzzword. What is it? It’s the cool new-age phenomenon where a bunch of cool people (known as the ‘crowd’) pitch in to help raise funds for a cool project. Yes, all very cool. In the case of Ketto, it’s all about a social cause.
The cool people know that to make a change, you have to be the change. That is why Ketto has empowered each individual to do, to act. You can give your support to a cause by contributing to a campaign – and make a difference. Or you can do more by starting your own campaign and asking people to support you. Ketto empowers you to be the uber-cool leader of social change.
So, to break it down, ‘crowdfunding’ is quite literally about a ‘crowd’ of people ‘funding’ a social cause – either by giving or by doing. At Ketto, the cool crowd unites in spectacular fashion.
It’s easy to begin a global social revolution on Ketto. It takes heart and a desire to effect positive change. Starting your Ketto fundraiser is easy enough. Click here for the simple guidelines to getting your campaign content sorted.
Fundraisers Are Fun
Fundraisers aren’t what they used to be. It’s not about being sombre and serious, even though the nature of the social cause is. It’s about raising funds for a good cause and having fun while you’re at it. That’s the secret weapon of a super-cool campaign – fun!
So first decide the kind of campaign you want to have. Sure, there’s nothing wrong with starting a plain and simple campaign for a good cause. Your passion for the cause will see your campaign through. And trying to generate all this positive energy is bound to add to your good karma, not to mention your coolness factor!
Pick A Theme
Another way to go, though, is to pick a theme for your campaign. A theme is sort of like the reason you dreamed up the idea to do something to support your favourite social cause. Like what, you ask?
Here are some options:
Birthday/Wedding – What nobler way to bring in your birthday celebrations than by running a campaign in support of a good cause? If your birthday’s around the corner, jump at this option! When you approach friends and family about your birthday campaign, they’re just going to melt. Ditto for your wedding. It’s a sweet thought, and your network will want to give to your selfless act. And what a cool thing to do, to campaign a good cause for your wedding. Expect others to follow your very cool lead in the future!
Walk/Run – If you’re participating in a marathon-type event, this one’s perfect for you! You can run for your health and you can raise funds for a good cause too! Talk about double advantage, eh?! When you spread the word about your crowdfunding campaign, you can talk about how you’re training for your marathon and how the social cause you’re supporting gives you inspiration to push your limits.
Creative – This one is for the creative people out there. If you don’t just want to do a plain-Jane campaign, you can think up a fun concept to make things more interesting. It all depends on how much of a nutter you are. Here are some crazy ideas to work around:
– If you help me reach my fundraising goal, I will tattoo ‘Crowdfunded’ on my ankle
– Support my campaign and I will do something I never do – dance the bhangra on the street
– Help me reach my goal amount if you want to see me colour my hair pink
These are just fun ideas to make fundraising fun for both the campaigner and the supporters.
Celebrity – We have several celebrities that support social causes on Ketto. You could start a campaign in support of your favourite celebrity’s support of a social cause… get it?!
Event – If there is a festive occasion coming up, you could definitely use it to propel your campaign. Diwali, Christmas, Gandhi Jayanti…any day you want to observe can work as a theme for your campaign.
Themes are Smart
Using a theme for your campaign is not mandatory, but it can help you run a fun campaign. Think of the ice bucket challenge. It was the fun factor of the challenge that led to its spreading across the globe in just a few days. The fun factor can help generate interest and participation for your campaign as well.
Well, there you have it! Ideas for campaign themes, should you want them!