Category - Personal Cause

5 Reasons why you must start a Crowdfunding Campaign for an entrepreneurial venture

entrepreneur

Dreaming doesn’t cost a penny. True. But, to bring those dreams to life, you need capital.

Usually we have an idea, a product, or a service to provide to the masses, but no capital to bring them to life. I suggest, before the idea rots, try your hands on crowdfunding on India’s biggest crowdfunding platform – Ketto. It helps entrepreneurs understand how to prepare and present their proposals in a manner that attract their target audience and angel investors.

21st century advances have made life a lot easier. It’s time you fire up the enthusiasm within, and raise funds for your own venture online on our crowdfunding platform. Apart from simply raising funds for your venture, crowdfunding has a lot more to offer in exchange.

Here are five reasons that make crowdsourcing advantageous:

For entrepreneurs:

1. Feedback before launch

Along with raising funds, Ketto gives you a chance to test your product, so that even if your offering falls flat on face in the online space, you will be able to fix the problem areas before launching it in the market. On the other hand, if your product gains attention, you know you’re on the right track! A pretty safe attempt, right?

2. Upfront cash to bootstrap your business

Paucity of capital draws entrepreneurs to alternative funding methods, out of which crowdfunding proves to be the most effective one. Fundraising for a start-up can exponentially increase productivity by providing upfront cash to bootstrap a start-up business.

3. An already-established customer base before launch

If you are in the testing phase of your venture, a reward-based crowdfunding campaign – where you give away your product as a reward to the backers – can create a customer base for your product before it is out in market.

For customers:

4. Experience the exclusive service/product unavailable in the market

A backer gets a first-hand experience of using an exclusive product/service they would love to use, even before it’s launched in the market, making it even cooler for the customer! They get perks in forms of rewards and experiences in exchange of money.

5. Early bird prices

In the initial phase of testing a product or service, a backer can bag spiffy gadgets and exclusive offers at a reduced price. Once it’s available to the market after a successful crowd funding campaign, its price is sure to skyrocket! Isn’t it better to grab them before?

Choose success as a choice

Whether you have a fledging business or a start-up facing significant challenges in accessing capital from traditional sources, fundraising can be your saviour.

Ketto empowers you with the power to be successful. Start an entrepreneurial fundraising campaign on our website and take your venture to new heights. Because… Success is never an accident. It’s a choice.

2 Must-See Campaigns (Tea Shop Couple and American Artist Monica)

2mustsee

We usually wax eloquent about the wonders of crowdfunding. This time, we’re giving the trumpets a rest and letting 2 cool campaigns do all the talking for us.

We promise not to go on about how cool crowdfunding is. Or how convenient it is. Or how easy it is to raise funds online on our platform. Or that it’s free. Or how you can not only fundraise for social causes but personal causes too. We promise. We won’t harp on it.

Instead, we’ve decided to let a couple of really cool campaigns do the talking for us. We’ll just make the introductions.

Campaign Numero Uno

The first campaign is about an elderly couple from Kochi who have been running a modest little tea shop for about 40 years. Vijayan and Mohana are in their mid-to-late 60s. What is unique to them is that they have travelled all over India and 16 other countries across the globe, including UAE, Egypt, Austria, France and Britain.

Their modest little tea shop doesn’t allow them this world-travelling luxury, but the enterprising duo hit upon the ideal method to get the funding they needed. They would take bank loans for travel expenses, go on their little foreign adventure and then return and spend the next 3 years working towards paying off the bank loan.

Next on the couple’s wanderlust list was United States of America. Unfortunately, as often occurs in life, there came a curve ball. Due to their advancing age, banks began rejecting their requests for a loan. Since the tea shop was and is the couple’s only source of funding, it seemed like the couple was going to have to give up on their dream of visiting USA and on further travels.

The media website The News Minute got wind of the Kochi couple’s plight and decided to tell their story. In fact, the website did one better – Co-Founder Vignesh decided to help the couple by crowdfunding for them. And so the tea shop couple’s inspiring campaign was born on Ketto.

Campaign Numero Dos

The second campaign is one from the crowdfunding website Indiegogo. A young American artist named Monica reached out to the online community to help her raise funds for a laptop. Her old one had broken down some time back and she had been borrowing laptops from friends to complete her design work and keep her income flowing.

The curve ball life threw here came when Monica needed to temporarily relocate from Chicago to San Francisco to focus on a new project. In a new city, Monica would not have friends to borrow a laptop from. She needed to get a MacBook Pro of her own. Her solution? Starting a campaign on Indiegogo and sharing her predicament with the online community, requesting for funds and emotional support.

Whereas the tea shop couple’s campaign successfully raised its goal amount on Ketto some time back, Monica’s campaign is still active and has another 10 days to go. Get the feel of a campaign in progress by visiting her campaign page. Check out the fun rewards she’s giving away for the support she gets.

There you go. Two cool campaigns that clearly illustrate how easy and rewarding it can be to fundraise a personal cause online – be it for your desire to travel, to make art, to invent some technological marvel, to sing, to act – or almost anything you desire.

So without much further ado, we invite you to get on Ketto and start your crowdfunding campaign today. Hasta pronto! See you soon!