“No one is useless in this world who lightens the burdens of another.”
― Charles Dickens
Here at Ketto, we’re firm believers in pushing the most original creative projects, no matter how crazy it might sound at first. Our logic is — every great idea had its humble origins somewhere, right? To get started is the key to getting somewhere, and only then does one grow into their potential. More often than not, the creative entrepreneur’s going to need a little help to get by, at least at first. This is where crowdfunding can step in to save the day.
In our previous story ‘Crowdfunding: Musically Yours‘, we explored how artists like Vasuda Sharma and progressive metal band Skyharbour successfully crowdfunded their projects by shedding the red tape and sticking to real talk.
Today, though, we look at a different aspect of Crowdfunding India — the first, and the most important, the part where you actually reach out and asking for help. You have to be a thinker and a doer to have your dream project materialise, and most important of all, you need to communicate to the audience what your idea is, so they may join you in your journey.
In this inspiring TED Talk (the holy grail of entrepreneurial wisdom), Amanda Palmer speaks about ‘The Art of Asking’:
The reach of the internet is like a three-tiered blessing. First off, it’s democratic enough to give space to any musician or artist who has the guts to put themselves out there and test the waters to see how their dream project will float. Secondly, it’s your friends, family and fans who are going to be contributing and circulating your project; they’re your first audience, so to speak.
Thirdly, the internet has made all sorts of collaborations possible. There’s been a total shift in the artist-fan relationship. Just imagine — as a fan, you can now contribute, on a pay-what-you-want basis, to exactly the kind of music you’d like in your headphones! Chances are, there are going to be several other perks involved as well.
Autographed album, anyone? If you believed in the idea from Day 1, it’s probably yours for the taking.
People aren’t mindreaders, and no one’s going to know the potential of your idea until you make the effort to open up to them and ask. For their opinions, for their help. (And yes, also for that autograph.) For fans and artists alike, the mantra should be ‘Ask, and you shall receive’.
Amanda Palmer said it best when she said, “Through the very act of asking people, I connected with them. And when you connect with them, people want to help you.”
[Featured image credit: archive.mjuoy.ua]