The New Phase (Launch of Creative Projects)

Creative image for launch of creative project category on Ketto

Here’s the fateful story of three guys who started a crowdfunding website, Ketto, to make the world a better place, and  what they’re up to now. Hint: It’s pretty creative! 

The Beginning

The story of Ketto is the handiwork of fate. It was the mysterious forces of destiny that brought together the three founders of the crowdfunding website. That and the dream of a better world. How did it all begin? Well, the story goes that actor Kunal Kapoor, who supports several charities, had been noticing the challenges NGOs repeatedly faced while fundraising, and wanted to ease their struggle. He began thinking of ways to make this happen.

At around this time, it began to dawn on finance professional Varun Sheth that he didn’t just want to make crores for his clients; he also wanted those crores to have a significant social impact, to better the world in some way. He began keenly observing the business paradigm of social causes and soon quit his job to focus on it entirely.

Within the same timeframe, Zaheer Adenwala, a technology professional, had been tinkering with the idea of transferring the fundraising model onto an online platform. He felt that India’s time had come and wanted to take the country’s social sector into the age of technology.

This is when fate intervened and brought these three individuals together. The trio happened to meet, they chatted, they realised they had the same passion for positive change, and they decided to sync forces and bring their ideas to life.

That’s how Ketto came to be launched on none other than India’s Independence Day (15th August) in 2012.

The Evolution

Ketto began as a simple vehicle for charitable organisations to gain independence, so to speak; to be able to fundraise more efficiently, quickly, easily and safely. Soon, it became a vehicle of independence not just for charities but for individuals too. People began to not just give to their favourite charities in a secure online space, but also began to fundraise for the NGOs themselves.

The journey to empowerment was set. What followed next was its evolution. Next came the ‘microsite’, a mini-website where NGOs could not only have their own campaign page but their own NGO website within Ketto, complete with branding, logo placement and their customised URL. This site or host page displayed the campaigns started for the NGO by their supporters.

The next wave came through corporations who began to start their own microsites on Ketto, as part of their Corporate Social Responsibility. Several professionals began campaigns under the umbrella of a corporate to raise funds for an NGO – all displayed on corporate microsites.

Then Ketto took it further. We gave corporations the opportunity to use our fundraising platform as a tool for recruitment and as a team building exercise. Fundraising became a task with a deadline, given to recruits. It also became a fun competition for departments within corporations. Ketto became a multifaceted website offering several services, all for a good cause.

The New Launch

This brings us to the newest phase. We announce the launch of a brand new facet to fundraising on Ketto – the creative projects genre. This category allows anyone who wants to fundraise for a creative project to start campaigning for it on Ketto. A film, a book, a fashion line, a dance performance, a play, a music album – any creative project at all.

Today, Ketto is a tool of and for empowerment, of and for the mind and soul. Ketto is the key to a better tomorrow. On that note, we open the doors to all your creative dreams. Because every good cause deserves support.

Start crowdfunding your creative project here!


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Sahara Moses

She loves to talk in rhyme and verse, which can be rather cute,
But too much of a good thing can also cause irritation acute.
Okay, so we can't rhyme as effortlessly as she can. We send the rhyme-queen nothing but love.

2 CommentsLeave a comment

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