Non-profits of the 21st century are pretty lucky to have social media tools to help them raise funds. Gone are the days when fundraising was a laborious, expensive task that required marketing agencies and fat advertising budgets. Things are easier, cheaper and more do-it-yourself now. It takes less manpower, less time and significantly less money to raise funds today. And it’s all thanks to social crowdfunding websites.
How does it work? Simple. All that’s required is an online crowdfunding platform to put up information about your campaign and the tools of social media to raise more awareness about it. Going online to fundraise may be a dubious concept for some NGOs but what everyone needs to know is that crowdfunding is an effective method to raise funds and awareness. Sure, it figures at 10% of overall funds raised when compared to offline fundraising’s hefty 90%. But the fact is that crowdfunding is a fairly new phenomenon that is growing exponentially.
Using 21st-century tool scan greatly aids fundraisers in several ways:
- The cost of fundraising is greatly reduced
- More funds reach where they rightly should – the underprivileged
- An organisation’s supporter base multiplies
- This also translates to raising more awareness about the cause and the non-profit
How does the supporter-base increase? Simple. Each campaigner is advised to not only reach out to their own network via social media but is urged to ask their network to spread the word as well. This means that, firstly, if a campaigner posts about their campaign on Facebook, asking them to spread the word further, a large number of his Facebook friends will read and learn about it. Some will help spread the word, which leads to a chain reaction with each person spreading the word to their own network.
In fact, organizations are advised to have a strong online presence to help their fundraising efforts. They must have:
- A website that is mobile-friendly
- Tools that allow for online contributions
- Send out periodic e-newsletters
- Have a Facebook page
Add to these the tool of social crowdfunding and you just cannot lose! At Ketto, organisations are not only encourages to start their own campaigns, but are advised to urge their supporters to start campaigns for their non- profit as well. So what’s the process? The form on our website needs to be filled and submitted and the word needs to be spread via social media. We send guidelines and marketing tips at every stage via email that if followed, almost guarantee a successful campaign!